Assistant Brand Manager

📌 Core Information 🔹 Job Title: Assistant Brand Manager 🔹 Company: Campari Group 🔹 Location: Auckland, Auckland, New Zealand 🔹 Job Type: On-site 🔹 Category: Marketing & Branding 🔹 Date Posted: June 11, 2025 🔹 Experience Level: 0-2 years 🚀 Job Overview Key aspects of this role include: - Driving brand performance within the Dark Spirits portfolio, including Appleton Estate, Coruba, and Wild Turkey - Supporting Senior Brand Managers in executing Annual Brand Plans - Managing budgets, A&P payments, and payment processes - Coordinating with internal and external stakeholders to ensure key priorities are delivered - Monitoring portfolio performance and conducting regular trade visits ASSUMPTION: This role requires strong organizational skills to manage multiple projects and prioritize tasks effectively. Candidates should be comfortable working in a dynamic, fast-paced environment and be able to adapt to changing priorities. 📋 Key Responsibilities and Activities Execution - Implement brand plans alongside Senior Brand Manager - Monitor portfolio performance regularly and ensure execution on shelf, plannograms, pricing, and visibility of brand - Manage A&P budget, reconcilations, Purchase Order / Good Receipting, and payment processes - Assist in New Product Development (NPD) gate process - Action ad-hoc key projects as requested by Senior Brand Manager - Develop best-in-class digital programs and lead executions - Develop Point of Sale (POS) material and ensure POS systems are in place - Coordinate advertising, PR, and Customer & Channel marketing promotional activities - Conduct sales and market analysis - General marketing administrative duties Insights - Keep abreast of sales figures for the Dark Spirits portfolio and promotional activity for the brands - Conduct regular trade visits to ensure execution on shelf, plannograms, pricing, and visibility of brand - Develop brand, consumer, category, and competitor performance analysis and recommendations 📌 Key Relationships Internal: - Reports to Senior Brand Manager Dark Spirits and collaborates with the wider Brand team - Works closely with Customer and Channel Marketing team (CCM), Category, Finance, Sales Key Accounts, and Customer Services teams External: - Collaborates with creative, media, PR, and social agencies, as well as POS handling suppliers 🎯 Required Qualifications Education: - Degree qualified in Business or Commerce, or equivalent is preferred Experience: - 1-2 years of marketing experience, as a Marketing Assistant or Assistant Brand Manager - New Zealand market experience - Experience with SAP (preferred) - Liquor industry, FMCG, or agency-side experience preferred - Intermediate to advanced level of Microsoft suite (Outlook, Excel, Word, and PowerPoint) Required Skills: - Proven experience in marketing and brand management - Demonstrated ability in managing competing priorities and meeting deadlines Preferred Skills: - SAP experience - Fluency in additional languages (beneficial) 💰 Compensation & Benefits Salary Range: NZD 65,000 - 80,000 per annum (based on industry standards for the role, experience level, and location) Benefits: - Comprehensive health insurance - Retirement savings plan with company contributions - Employee assistance program - Generous annual leave entitlement - Flexible working arrangements - Professional development opportunities Working Hours: Full-time, 40 hours per week, with flexibility for occasional overtime ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the New Zealand market. The actual salary may vary depending on the candidate's experience, skills, and qualifications. 📌 Applicant Insights 🔍 Company Context Industry: Beverage Manufacturing Company Size: 1,001-5,000 employees Founded: 1860, in Sesto San Giovanni, Milan, Italy Company Description: - Campari Group is a major player in the global spirits industry, with a portfolio of over 50 premium and super premium brands - Headquartered in Milan, Italy, with a global distribution reach in over 190 nations - Employing approximately 5,000 people worldwide Company Specialties: - Aperitifs (Aperol, Campari) - Agave spirits (Espolòn tequila) - Whiskeys and Rum (Wild Turkey, Appleton Estate) - Cognac and Champagne (Courvoisier, Grand Marnier) Company Website: 📊 Role Analysis Career Level: Early to mid-career level, with opportunities for growth and progression within the marketing function Reporting Structure: Reports directly to the Senior Brand Manager Dark Spirits and collaborates with the wider Brand team Work Arrangement: On-site, full-time position with occasional remote work opportunities Growth Opportunities: - Potential to take on additional responsibilities and advance within the marketing function - Opportunities to work on high-profile brands and gain international exposure - Possibility to develop skills in brand management, marketing strategy, and stakeholder management ASSUMPTION: This role offers excellent growth opportunities for candidates eager to develop their marketing and brand management skills in a dynamic, global organization. 🌍 Location & Work Environment Office Type: Modern, collaborative office space with open-plan work areas and dedicated meeting rooms Office Location(s): Auckland, New Zealand Geographic Context: - Auckland is New Zealand's largest city, with a population of approximately 1.6 million people - Known for its vibrant culture, diverse communities, and natural beauty, with numerous beaches, parks, and volcanic landscapes - Offers a high quality of life, with excellent educational institutions, healthcare facilities, and recreational opportunities Work Schedule: Full-time, 40 hours per week, with flexibility for occasional overtime and remote work arrangements ASSUMPTION: Auckland provides an ideal work-life balance, with a wide range of cultural, recreational, and outdoor activities available to residents. 💼 Interview & Application Insights Typical Process: 1. Online application and resume screening 2. Phone or video screening with the HR team 3. In-depth behavioral and situational interviews with the hiring manager and relevant stakeholders 4. Final interviews with senior leadership, if applicable 5. Background and reference checks Key Assessment Areas: - Cultural fit and alignment with Campari Group's values - Problem-solving skills and ability to manage multiple priorities - Marketing and brand management experience and expertise - Stakeholder management and communication skills - Adaptability and willingness to learn in a dynamic environment Application Tips: 1. Tailor your resume and cover letter to highlight relevant marketing and brand management experience 2. Prepare examples of your achievements in driving brand performance, managing budgets, and collaborating with stakeholders 3. Research Campari Group's brand portfolio and understand the unique aspects of the Dark Spirits portfolio 4. Practice common marketing and brand management interview questions and be prepared to discuss your approach to problem-solving and stakeholder management ATS Keywords: Brand management, marketing strategy, stakeholder management, budget management, A&P payments, New Product Development (NPD), trade marketing, consumer analysis, market analysis, digital marketing, Point of Sale (POS) material, advertising, PR, customer & channel marketing, sales analysis, marketing administration, marketing assistant, assistant brand manager, liquor industry, FMCG, agency-side experience, SAP, Microsoft Office Suite ASSUMPTION: Applicants should emphasize their marketing and brand management experience, as well as their ability to manage multiple priorities and collaborate effectively with stakeholders. 🛠️ Tools & Technologies - Microsoft Office Suite (Excel, PowerPoint, Word, and Outlook) - SAP (preferred) - CRM and marketing automation platforms (e.g., Salesforce, Marketo, HubSpot) - Social media management tools (e.g., Hootsuite, Buffer) - Google Analytics and other web analytics tools - Adobe Creative Suite (Photoshop, Illustrator) for design and branding materials 👔 Cultural Fit Considerations Company Values: - Passion: We are passionate about our brands and our people - Integrity: We act with honesty, fairness, and transparency in all our actions - Responsibility: We take responsibility for our actions and their impact on our business, our people, and our communities - Collaboration: We work together, sharing knowledge, skills, and resources to achieve common goals - Innovation: We foster a culture of continuous improvement and innovation Work Style: - Dynamic: We operate in a fast-paced, ever-changing environment, requiring adaptability and resilience - Collaborative: We work closely with internal and external stakeholders to achieve our goals - Data-driven: We make informed decisions based on data analysis and insights - Customer-focused: We prioritize the needs and preferences of our customers in all our actions Self-Assessment Questions: 1. How do you align with Campari Group's value of passion in your approach to brand management? 2. Describe a time when you had to adapt to a significant change in your work environment or priorities. How did you handle it, and what was the outcome? 3. How do you ensure that you are accountable for your actions and their impact on your team and the broader organization? ASSUMPTION: Applicants should demonstrate a strong fit with Campari Group's values and be prepared to provide specific examples of their alignment with the company's work style. ⚠️ Potential Challenges 1. Workload fluctuations: The role may experience periods of high workload, requiring candidates to manage their time effectively and prioritize tasks accordingly 2. Stakeholder management: Balancing the expectations and priorities of multiple stakeholders, both internal and external, can be challenging and requires strong communication and negotiation skills 3. Budget constraints: Managing budgets effectively and ensuring that marketing activities remain within budgetary limits can be challenging, requiring candidates to make strategic decisions and prioritize spending 4. Market dynamics: The liquor industry is subject to market fluctuations and regulatory changes, which can impact brand performance and require candidates to adapt their strategies accordingly ASSUMPTION: Applicants should be prepared to discuss their strategies for overcoming these challenges and provide specific examples of their ability to manage workload fluctuations, navigate stakeholder dynamics, and adapt to market changes. 📈 Similar Roles Comparison 1. Assistant Brand Manager vs. Marketing Assistant: The Assistant Brand Manager role typically involves more strategic decision-making, budget management, and stakeholder collaboration, while the Marketing Assistant role focuses more on tactical execution and administrative tasks 2. Industry-specific context: The liquor industry is highly competitive and regulated, with unique marketing and branding challenges compared to other FMCG sectors 3. Career path comparison: The Assistant Brand Manager role is often a stepping stone to more senior marketing and brand management positions, with opportunities to specialize in specific brand portfolios or product categories ASSUMPTION: Applicants should be aware of the unique aspects of the Assistant Brand Manager role within the liquor industry and be prepared to discuss their career goals and how this role fits into their long-term marketing and brand management aspirations. 📝 Sample Projects 1. Brand re-launch campaign: Develop and execute a comprehensive re-launch campaign for a brand within the Dark Spirits portfolio, including market research, consumer segmentation, positioning, and tactical implementation 2. Trade marketing strategy: Create and implement a trade marketing strategy to improve distribution, visibility, and sales performance for a key brand in the portfolio, working closely with sales and channel marketing teams 3. Digital marketing campaign: Design and execute a digital marketing campaign to drive brand awareness and engagement among key consumer segments, leveraging social media, influencer partnerships, and content marketing tactics ASSUMPTION: Applicants should be prepared to discuss their approach to project management, stakeholder collaboration, and data-driven decision-making in the context of these sample projects. ❓ Key Questions to Ask During Interview 1. Role responsibilities: Can you provide more details about the day-to-day responsibilities and priorities for this role? 2. Team structure: How does the marketing team function, and what are the key relationships between the Assistant Brand Manager and other team members? 3. Brand portfolio: What are the unique aspects of the Dark Spirits portfolio, and how does this role contribute to its overall success? 4. Growth opportunities: What opportunities exist for professional development and career progression within the marketing function at Campari Group? 5. Work-life balance: How does the company support work-life balance for its employees, particularly in a role with potential workload fluctuations? ASSUMPTION: Applicants should be prepared to ask thoughtful, informed questions that demonstrate their interest in the role and the company, and their understanding of the marketing and brand management landscape. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the following link: [Application URL] 2. Tailor your resume and cover letter to highlight your relevant marketing and brand management experience, as well as your ability to manage multiple priorities and collaborate effectively with stakeholders 3. Prepare for interviews by researching Campari Group's brand portfolio, understanding the unique aspects of the Dark Spirits portfolio, and practicing common marketing and brand management interview questions 4. Follow up with the hiring manager or HR team after your interview to express your interest in the role and address any remaining questions or concerns 5. If selected for the final round, be prepared to provide additional information or complete additional assessments as required ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.