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Assistant Brand Manager

Mecca Brands
Full-time
On-site
Richmond, Virginia, United States
🎨 Brand & Creative Marketing
πŸ“Œ Core Information πŸ”Ή Job Title: Assistant Brand Manager πŸ”Ή Company: Mecca Brands πŸ”Ή Location: Richmond, Virginia, United States πŸ”Ή Job Type: Full-Time πŸ”Ή Category: Retail πŸ”Ή Date Posted: July 21, 2025 πŸ”Ή Experience Level: Entry-level to 2 years πŸ”Ή Remote Status: On-site πŸš€ Job Overview Key aspects of this role include: - Managing the onboarding process for new brands at MECCA - Coordinating sample management and stakeholder communication - Supporting feasibility processes with market and trend analysis - Collaborating cross-functionally and managing multiple stakeholders - Assisting with planning and execution of international brand visits and new store ranging

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to thrive in a fast-paced environment. It is ideal for an individual who is passionate about beauty and curious about the industry.

πŸ“‹ Key Responsibilities βœ… Manage the New Brands inbox, master tracker, and brand meeting scheduling βœ… Coordinate sample management, including liaising with brands, sample room management, internal stakeholder testing, and preparation of brand-facing feedback βœ… Support feasibility processes with market and trend analysis βœ… Own the onboarding process for new brands at MECCA, ensuring all timelines are met and data is accurately entered into the system βœ… Liaise with internal teams and external contacts to ensure seamless brand onboarding and launch βœ… Assist with planning and execution of international brand visits and new store ranging βœ… Update marketing line plans and prepare brand decks for internal and external stakeholders βœ… Aid in Leadership Team-facing decks, providing updates on the pipeline of new brands

ASSUMPTION: This role involves a high degree of multitasking and requires strong prioritization skills to manage multiple projects and deadlines.

🎯 Required Qualifications

Education: Tertiary qualification preferred

Experience: Prior experience in administration or coordination roles is advantageous

Required Skills:

  • Strong time management and communication skills
  • Proactive, adaptable mindset with a sharp eye for detail
  • Ability to collaborate cross-functionally and manage multiple stakeholders
  • Strong Microsoft Office skills (especially PowerPoint & Excel)

Preferred Skills:

  • Experience in the beauty industry
  • Fluency in additional languages

ASSUMPTION: While a tertiary qualification is preferred, relevant experience and a strong skill set may be considered in lieu of formal education.

πŸ’° Compensation & Benefits

Salary Range: $45,000 - $60,000 per year (AI-estimated, based on entry-level retail management roles in the United States)

Benefits:

  • Professional development programs and digital learning
  • Health and well-being initiatives
  • Reward and recognition programs
  • Access to bonus and incentive programs
  • Quarterly product allowance
  • Up to 40% discount on products for employees and their immediate family

Working Hours: Full-time, Monday to Friday, with occasional weekend work for events or store ranging

ASSUMPTION: The salary range is an estimate based on similar roles in the industry. The actual salary may vary based on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights πŸ” Company Context

Industry: Retail, specifically beauty and cosmetics

Company Size: 1,001-5,000 employees, providing a large, established environment with opportunities for growth and development

Founded: 1997, with over 25 years of experience in the beauty industry

Company Description:

  • MECCA is a leading retailer of beauty and skincare products, offering a wide range of brands and a commitment to exceptional customer service
  • The company operates over 100 retail stores across Australia and New Zealand, as well as an online presence
  • MECCA is known for its innovative approach to retail, with a focus on technology and digital learning

Company Specialties:

  • Retail management
  • Brand management
  • Product development
  • Supply chain and logistics
  • Digital marketing and eCommerce

Company Website: mecca.com.au/careers

ASSUMPTION: MECCA's extensive experience in the beauty industry and commitment to innovation make it an attractive employer for those seeking a career in retail or brand management.

πŸ“Š Role Analysis

Career Level: Entry-level to 2 years, with opportunities for growth and advancement within the company

Reporting Structure: This role reports directly to the New Brands Manager and works closely with various internal departments and external brand partners

Work Arrangement: On-site, with occasional remote work for meetings or events

Growth Opportunities:

  • Progression to a full Brand Manager role
  • Expansion into other areas of the business, such as marketing, product development, or store management
  • International opportunities, as MECCA continues to expand its global presence

ASSUMPTION: This role provides a strong foundation for a career in brand management, with opportunities for growth and development within the company.

🌍 Location & Work Environment

Office Type: Support Centre, located in Richmond, Virginia

Office Location(s): 35-37 Wangaratta St, Richmond, Victoria 3121, AU

Geographic Context:

  • Richmond is a vibrant, multicultural city with a strong retail industry
  • The Support Centre is located in the heart of Melbourne, providing easy access to public transportation and amenities
  • The office environment is modern, collaborative, and encourages innovation and creativity

Work Schedule: Full-time, with occasional overtime for events or store ranging

ASSUMPTION: The Richmond location provides a dynamic work environment, with easy access to public transportation and a wide range of amenities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume submission
  • Phone or video screening with the HR department
  • In-depth interview with the New Brands Manager and a member of the HR team
  • Final interview with the Head of New Brands

Key Assessment Areas:

  • Organizational skills and attention to detail
  • Communication and stakeholder management
  • Problem-solving and adaptability
  • Knowledge of the beauty industry and relevant trends

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant skills and experience
  • Demonstrate your passion for the beauty industry and your understanding of MECCA's brand
  • Prepare examples of your organizational skills and ability to manage multiple projects

ATS Keywords: Brand management, onboarding, sample management, stakeholder communication, market analysis, brand launch, cross-functional collaboration, Microsoft Office, PowerPoint, Excel

ASSUMPTION: The interview process is designed to assess the candidate's organizational skills, attention to detail, and ability to thrive in a fast-paced environment. Successful candidates will demonstrate a strong understanding of the beauty industry and a passion for MECCA's brand.

πŸ› οΈ Tools & Technologies
  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Project management tools (e.g., Asana, Trello, Microsoft Project)
  • Communication platforms (e.g., Slack, Microsoft Teams)
  • CRM software (e.g., Salesforce, HubSpot)

ASSUMPTION: The tools and technologies required for this role are standard for the retail and brand management industries. Candidates should have a strong working knowledge of Microsoft Office Suite and be willing to learn and adapt to new tools as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Solutions-focused
  • Innovative
  • Collaborative
  • Adaptable

Work Style:

  • Fast-paced and dynamic
  • Collaborative and team-oriented
  • Focused on continuous learning and improvement

Self-Assessment Questions:

  • Do you thrive in a fast-paced, ever-evolving environment?
  • Are you detail-oriented and able to manage multiple priorities without missing a beat?
  • Do you possess strong communication skills and the ability to collaborate effectively with various stakeholders?

ASSUMPTION: MECCA values employees who are proactive, adaptable, and able to thrive in a fast-paced environment. Candidates who align with these values and work styles will be well-suited to this role.

πŸ›‘οΈ Potential Challenges
  • Managing multiple projects and deadlines in a fast-paced environment
  • Adapting to changes in priorities and workflow
  • Balancing the needs of internal stakeholders and external brand partners
  • Keeping up with industry trends and new product launches

ASSUMPTION: These challenges are inherent to the role and the fast-paced, ever-evolving nature of the beauty industry. Successful candidates will be able to adapt to these challenges and thrive in this environment.

πŸ“ˆ Similar Roles Comparison
  • Assistant Brand Manager (MECCA) vs. Brand Coordinator (other retailers): Both roles involve brand management and onboarding, but the MECCA role has a stronger focus on sample management and stakeholder communication
  • Industry-specific context: The beauty industry is highly competitive and fast-paced, with a constant stream of new products and trends
  • Career path comparison: The MECCA role provides a strong foundation for a career in brand management, with opportunities for growth and advancement within the company

ASSUMPTION: While there are similarities between this role and other brand management positions, the MECCA role offers unique opportunities for growth and development within the company.

πŸ“ Sample Projects
  • Managing the onboarding process for a new, high-profile brand launch
  • Coordinating a brand visit to MECCA's Support Centre, including scheduling, sample preparation, and stakeholder communication
  • Preparing a brand deck for an internal meeting, highlighting the brand's unique selling points and market trends

ASSUMPTION: These sample projects are designed to give candidates an understanding of the day-to-day responsibilities and challenges of the Assistant Brand Manager role at MECCA.

πŸ“Œ Next Steps for Applicants To apply for this position:
  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant skills and experience
  • Prepare examples of your organizational skills and ability to manage multiple projects
  • Follow up with the HR department one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.