📌 Core Information
🔹 Job Title: Assistant Brand Manager
🔹 Company: EPS Consultants
🔹 Location: Kuala Lumpur, Kuala Lumpur, Malaysia
🔹 Job Type: On-site
🔹 Category: Marketing & Branding
🔹 Date Posted: June 5, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Liaising with brand principals and suppliers to drive sales growth
- Planning, coordinating, and executing trade shows and events
- Collaborating with sales teams to develop strategies for clients
- Monitoring market trends and analyzing research data to inform brand decisions
- Managing brand strategies, including style guides, brand guidelines, and brand vision
ASSUMPTION: This role requires a strong understanding of both marketing and sales strategies, as well as the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Liaise with brand principals and suppliers to drive sales growth
✅ Plan, coordinate, and execute trade shows and events
✅ Collaborate with sales teams to develop strategies for clients
✅ Monitor market trends and analyze research data to inform brand decisions
✅ Manage brand strategies, including style guides, brand guidelines, and brand vision
✅ Oversee the production of promotional collateral and advertising materials
✅ Manage the range plan, review sell-out dates, and capture lessons learned for future improvement
✅ Assist in developing the quarterly plan at category/season level to deliver KPIs
✅ Handle supply/production problems as and when they arise
ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and day-to-day execution. Strong organizational skills and attention to detail are essential.
🎯 Required Qualifications
Education: Diploma in Marketing or equivalent
Experience: At least 3 years of working experience in a related field
Required Skills:
- Strong written and spoken English and Bahasa Malaysia
- Proven experience in brand management, market research, and sales strategy
- Excellent communication and interpersonal skills
- Strong analytical and problem-solving skills
- Ability to work effectively in a cross-functional team environment
Preferred Skills:
- Experience in the retail or e-commerce industry
- Fluency in additional languages
- Knowledge of the local market and consumer trends
ASSUMPTION: Candidates with relevant industry experience and strong language skills will be at an advantage for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is typically RM 6,000 - RM 9,000 per month, depending on experience and qualifications. This is an estimate based on industry standards for mid-level marketing roles in Kuala Lumpur.
Benefits:
- Medical insurance
- Retirement benefits
- Employee discounts
- Opportunities for professional development
Working Hours: The standard working hours are Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. Overtime may be required during peak periods or for specific projects.
ASSUMPTION: The salary range provided is an estimate and may vary depending on the candidate's qualifications and experience. Benefits may also vary based on the company's policies and the candidate's employment contract.
📌 Applicant Insights
🔍 Company Context
Industry: EPS Consultants is a professional recruitment and outsourcing consultancy specializing in staffing and HR services. They operate in the staffing and recruiting industry, with a focus on general and professional recruitment, executive search, and recruitment process outsourcing.
Company Size: EPS Consultants has 501-1,000 employees, making it a mid-sized company. This size allows for a structured work environment with opportunities for growth and development.
Founded: EPS Consultants was founded in 1993 and has since grown to become an award-winning professional recruitment and outsourcing specialist in the Asia Pacific region.
Company Description:
- EPS Consultants is an award-winning professional recruitment and outsourcing specialist with over two decades of experience in the Asia Pacific region.
- Their mission is to be the leading one-stop recruitment and outsourcing service provider, offering innovative and cost-effective solutions to their valued clients.
- EPS Consultants has a strong presence in the APAC region and has established a solid reputation for delivering exceptional results and exceeding client expectations.
Company Specialties:
- General & Professional Recruitment
- Executive Search
- Recruitment Process Outsourcing (RPO)
- Managed Services
- Human Resources
- HR Services
- Staffing
- Workforce Management
- Enterprise Recruitment and Outsourcing
- Payroll Services
Company Website: https://www.eps.my
ASSUMPTION: EPS Consultants' extensive experience and industry recognition make it a reputable employer in the recruitment and outsourcing field.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring several years of relevant experience. It offers opportunities for growth and development within the marketing and branding field.
Reporting Structure: The Assistant Brand Manager will report directly to the Brand Manager and work closely with cross-functional teams, including sales, marketing, and merchandising.
Work Arrangement: This is an on-site role, with a standard working week of Monday to Friday, 9:00 AM to 6:00 PM. Overtime may be required during peak periods or for specific projects.
Growth Opportunities:
- Progression to a Brand Manager role with increased responsibilities and leadership opportunities
- Expansion into related fields, such as marketing management or strategic planning
- Potential to work on international projects or assignments, given EPS Consultants' regional presence
ASSUMPTION: This role offers clear career progression opportunities within the marketing and branding field, as well as the potential for international exposure.
🌍 Location & Work Environment
Office Type: EPS Consultants' office is located in Plaza Sentral, a modern and well-equipped office building in the heart of Kuala Lumpur's central business district.
Office Location(s): Plaza Sentral, Jalan Stesen Sentral 5, KL Sentral, Suite 2A-11-1, Level 11, Block 2A, Malaysia, 50470
Geographic Context:
- Kuala Lumpur is Malaysia's capital and largest city, offering a vibrant mix of modern and traditional attractions, as well as a diverse range of dining and entertainment options.
- The KL Sentral area is a major transportation hub, with easy access to public transportation, including LRT, MRT, KTM, and ERL services.
- The office is located near shopping malls, restaurants, and other amenities, providing convenient access to various facilities.
Work Schedule: The standard working hours are Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. Overtime may be required during peak periods or for specific projects.
ASSUMPTION: The office location in KL Sentral offers a convenient and well-connected work environment, with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Face-to-face interview with the hiring manager
- Final interview with the department head or other relevant stakeholders
- Job offer and onboarding
Key Assessment Areas:
- Brand management and strategy development
- Market research and analysis skills
- Cross-functional team collaboration and communication
- Problem-solving and decision-making abilities
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your brand management and market research experience to discuss during the interview
- Research EPS Consultants' company culture and values to demonstrate your cultural fit
- Practice common interview questions and be prepared to discuss your career goals and aspirations
ATS Keywords: Brand Management, Market Research, Sales Strategy, Promotional Collateral, Product Development, Pricing Strategy, Consumer Programs, Cross-Functional Coordination, Trade Show Execution, Data Analysis, Trend Monitoring, Brand Guidelines, Advertising Production, Merchandising, Supply Chain Management, Communication
ASSUMPTION: The application process for this role is likely to involve multiple interview rounds, focusing on both technical skills and cultural fit. Preparation and research will be key to success.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Social media platforms (Facebook, Instagram, LinkedIn)
- Market research tools (Google Trends, SEMrush, SimilarWeb)
- Project management tools (Asana, Trello, Microsoft Project)
ASSUMPTION: Familiarity with these tools and technologies will be beneficial for this role, but specific training may be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Excellence: Striving for the highest standards in all aspects of work
- Integrity: Upholding ethical and moral principles in all actions
- Respect: Valuing and appreciating the diversity of thoughts, experiences, and backgrounds of colleagues and clients
- Teamwork: Collaborating effectively with cross-functional teams to achieve common goals
- Innovation: Embracing creativity and continuous improvement
Work Style:
- Dynamic and fast-paced work environment
- Strong focus on collaboration and teamwork
- Opportunities for professional growth and development
- Results-driven and performance-oriented culture
Self-Assessment Questions:
- Do you have experience developing and implementing brand strategies?
- Are you comfortable working in a cross-functional team environment?
- Do you thrive in a dynamic and fast-paced work environment?
- Are you able to manage multiple projects and deadlines effectively?
ASSUMPTION: Candidates who align with EPS Consultants' company values and work style will be well-suited to this role and the company culture.
⚠️ Potential Challenges
- Managing multiple projects and deadlines effectively
- Balancing strategic planning with day-to-day execution
- Working effectively with cross-functional teams and stakeholders
- Adapting to a dynamic and fast-paced work environment
- Developing and implementing brand strategies with limited resources
ASSUMPTION: These challenges are common in mid-level marketing and branding roles and can be overcome with strong organizational skills, effective communication, and a results-driven mindset.
📈 Similar Roles Comparison
- Compared to other Assistant Brand Manager roles, this position offers a competitive salary range and opportunities for professional growth and development within a mid-sized company.
- In the retail and e-commerce industry, this role provides exposure to both marketing and sales strategies, offering a unique perspective on the market and consumer trends.
- Career progression in this role could lead to Brand Manager or similar positions, with potential for international assignments or expansion into related fields.
ASSUMPTION: This role offers a competitive package and opportunities for growth and development, making it an attractive option for mid-level marketing and branding professionals.
📝 Sample Projects
- Developing and implementing a brand strategy for a new product launch
- Conducting market research to identify consumer trends and preferences
- Collaborating with the sales team to develop strategies for key clients
- Managing the production of promotional collateral and advertising materials
- Assisting in the planning and execution of trade shows and events
ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks associated with this role, highlighting the need for strong organizational skills and attention to detail.
❓ Key Questions to Ask During Interview
- Can you describe the brand management strategies currently in place for the company's key brands?
- How does the marketing team collaborate with other departments, such as sales and merchandising?
- What opportunities are there for professional development and growth within the marketing and branding field?
- How does the company support work-life balance for its employees?
- What are the key performance indicators (KPIs) for this role, and how will my progress be measured?
ASSUMPTION: These questions demonstrate a proactive approach to understanding the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Workable job posting
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your brand management and market research experience to discuss during the interview
- Research EPS Consultants' company culture and values to demonstrate your cultural fit
- Practice common interview questions and be prepared to discuss your career goals and aspirations
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
