Assistant Brand Manager

📌 Core Information

🔹 Job Title: Assistant Brand Manager

🔹 Company: METRO AEBE

🔹 Location: Athens, Central Athens, Greece

🔹 Job Type: On-site

🔹 Category: Retail

🔹 Date Posted: May 8, 2025

🔹 Experience Level: Entry-level to 2 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Actively participating in the development and implementation of the annual Marketing & Communication plan
• Executing communication activities and Trade & Shopper Marketing initiatives to strengthen the brand and enhance customer experience
• Collaborating with various departments, external partners, and advertising agencies to coordinate activities
• Analyzing sales data, evaluating the effectiveness of implemented actions, and making targeted proposals
• Managing and monitoring the agreed annual budget
• Visiting the company's network of stores within Attica

ASSUMPTION: This role requires a high level of organization, multitasking, and adaptability to manage various projects and deadlines.

📋 Key Responsibilities

✅ Actively participate in the development and implementation of the annual Marketing & Communication plan according to the company's strategy

✅ Execute communication activities (ATL & BTL) and Trade & Shopper Marketing initiatives in the network of stores

✅ Collaborate with all departments, external partners, and advertising agencies to coordinate activities

✅ Analyze sales data, evaluate the effectiveness of implemented actions, and make targeted proposals

✅ Manage and monitor the agreed annual budget

✅ Visit the company's network of stores within Attica

ASSUMPTION: The role may require occasional weekend or evening work to support events or promotions.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing or a related field. A postgraduate degree would be an asset.

Experience: Up to 1 year of relevant experience in a similar role.

Required Skills:

• Proven experience in marketing, brand building, or a related field
• Strong communication skills in Greek
• Excellent organizational skills and attention to detail
• Ability to work independently and in a team
• Proficient in Microsoft Office Suite
• Valid driver's license (Category B)

Preferred Skills:

• Experience in the retail industry
• Fluency in English
• Knowledge of market research and data analysis tools

ASSUMPTION: Candidates with relevant internship experience may also be considered.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between €20,000 and €25,000 per year, based on industry standards for entry-level marketing positions in Greece. This estimate may vary depending on the candidate's qualifications and experience.

Benefits:

• Competitive salary package
• Health insurance
• Retirement plan
• Employee discounts
• Opportunities for professional development and growth

Working Hours: Full-time position with standard working hours (Monday to Friday, 8:00 AM to 5:00 PM). Occasional overtime may be required to support events or promotions.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience. The final salary offer will be determined by the company based on the candidate's skills and the company's compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: METRO AEBE operates in the retail industry, with a focus on cash and carry and retail stores. The company is a major player in the Greek market, with over 11,500 employees and a network of more than 285 stores across Greece.

Company Size: METRO AEBE is a large company with over 10,000 employees, providing ample opportunities for career growth and development.

Founded: The company was founded in 1976 and has since grown to become one of the largest retailers in Greece.

Company Description:

• METRO AEBE is a 100% Greek company with a family-based ownership structure
• The company focuses on customer satisfaction, product quality, and safety, as well as social responsibility
• METRO AEBE operates in two main business segments: cash and carry and retail stores

Company Specialties:

• Cash and carry stores
• Retail stores
• Private label products
• Online retail

Company Website: www.metro.com.gr

ASSUMPTION: METRO AEBE's large size and diverse business segments offer applicants a wide range of career opportunities and growth prospects.

📊 Role Analysis

Career Level: This role is an entry-level to mid-level marketing position, offering opportunities for growth and development within the company.

Reporting Structure: The Assistant Brand Manager reports directly to the Brand Manager and works closely with various departments, external partners, and advertising agencies.

Work Arrangement: This is an on-site position, with occasional visits to the company's network of stores within Attica.

Growth Opportunities:

• Progression to a Brand Manager role
• Expansion into other marketing or management roles within the company
• Opportunities to work on international projects or assignments

ASSUMPTION: Successful candidates will have the opportunity to grow within the company and take on more responsibilities as they develop their skills and experience.

🌍 Location & Work Environment

Office Type: The company's headquarters are located in Athens, with a modern and dynamic work environment.

Office Location(s): The company's headquarters are located in Athens, with additional offices and stores throughout Greece.

Geographic Context:

• Athens is the capital and largest city of Greece, with a population of over 660,000 people
• The city offers a vibrant cultural scene, with numerous museums, theaters, and historical sites
• Athens is well-connected by public transportation, with easy access to the airport and other major cities in Greece

Work Schedule: The work schedule is primarily Monday to Friday, with standard working hours. Occasional overtime may be required to support events or promotions.

ASSUMPTION: The company's headquarters in Athens offer a dynamic and engaging work environment, with easy access to cultural and recreational activities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with the department head or other relevant stakeholders
• Job offer and onboarding

Key Assessment Areas:

• Communication skills and ability to work in a team
• Problem-solving skills and adaptability
• Knowledge of marketing principles and best practices
• Ability to analyze data and make informed decisions
• Cultural fit and alignment with the company's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences
• Prepare examples of marketing campaigns or projects you have worked on, demonstrating your ability to analyze data and make strategic decisions
• Research the company and the retail industry in Greece to demonstrate your knowledge and enthusiasm for the role
• Prepare questions to ask the interviewer about the company, the team, or the role to show your interest and engagement

ATS Keywords: Marketing, Brand Building, Communication, Trade Marketing, Shopper Marketing, Sales Analysis, Budget Management, Market Trends, Team Collaboration, Initiative, Flexibility, Adaptability

ASSUMPTION: The application process may vary depending on the specific needs of the department or the company's current hiring practices.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing and data analysis tools (e.g., Google Analytics, social media analytics, market research software)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Communication and collaboration tools (e.g., email, instant messaging, video conferencing)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the department's needs and the company's current technology stack.

👔 Cultural Fit Considerations

Company Values:

• Customer focus
• Integrity
• Responsibility
• Innovation
• Collaboration

Work Style:

• Dynamic and fast-paced work environment
• Strong emphasis on teamwork and collaboration
• Opportunities for professional development and growth
• Focus on results and continuous improvement

Self-Assessment Questions:

• How do you demonstrate customer focus in your daily work?
• Can you provide an example of a time when you had to work collaboratively to achieve a goal?
• How do you approach continuous learning and professional development?

ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with the company's values and work style, as well as a commitment to customer focus, collaboration, and continuous improvement.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to a dynamic and fast-paced work environment
• Working with diverse stakeholders, including external partners and advertising agencies
• Occasional weekend or evening work to support events or promotions
• Navigating a large and complex organization with multiple business segments

ASSUMPTION: Successful candidates will be able to manage multiple priorities, adapt to change, and thrive in a dynamic and collaborative work environment.

📈 Similar Roles Comparison

• This role is similar to a Junior Brand Manager or Marketing Coordinator position in other retail or consumer goods companies
• Compared to other marketing roles, this position has a stronger focus on trade marketing and shopper marketing initiatives
• Career progression in this role may lead to a Brand Manager or Marketing Manager position within the company or a related industry

ASSUMPTION: Candidates should research similar roles in other companies to better understand the market demand and competitive landscape for marketing positions in the retail industry.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new product line in the company's retail stores
• Analyzing sales data and market trends to identify opportunities for growth and expansion in the cash and carry business segment
• Collaborating with external partners and advertising agencies to create and implement a targeted advertising campaign for the company's private label products

ASSUMPTION: Successful candidates will be able to provide specific examples of marketing projects they have worked on, demonstrating their ability to analyze data, develop strategic plans, and execute campaigns.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role support the company's overall marketing strategy and business objectives?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for its employees?
• What is the team structure and dynamic, and how does this role fit into the broader organization?

ASSUMPTION: Candidates should prepare thoughtful and engaging questions to ask the interviewer, demonstrating their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://jobs.workable.com/view/xeRtRHfk5nhF9T98sjMaBN/assistant-brand-manager-in-%CE%B1%CE%B8%CE%AE%CE%BD%CE%B1-at-metro-aebe
• Tailor your resume and cover letter to highlight your relevant skills and experiences, using keywords such as marketing, brand building, communication, trade marketing, shopper marketing, sales analysis, budget management, market trends, team collaboration, initiative, flexibility, and adaptability
• Prepare examples of marketing projects you have worked on, demonstrating your ability to analyze data, develop strategic plans, and execute campaigns
• Research the company and the retail industry in Greece to demonstrate your knowledge and enthusiasm for the role
• Prepare questions to ask the interviewer about the company, the team, or the role to show your interest and engagement
• Follow up with the hiring manager within one week of submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.