Assistant Brand Manager

📌 Core Information

🔹 Job Title: Assistant Brand Manager

🔹 Company: Tawzef for Recruitment & HR Consultancy

🔹 Location: Cairo, Al Qāhirah, Egypt

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: July 10, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Assisting in the launch of new products across multiple markets
• Developing comprehensive marketing campaigns
• Conducting market research and data analysis
• Collaborating with internal and external teams to execute brand initiatives

ASSUMPTION: This role requires a strong understanding of the marketing process, from product launch to campaign execution, and the ability to work effectively with various teams.

📋 Key Responsibilities

✅ Assist in the launch of new products, ensuring they meet consumer needs and are successfully launched across multiple markets

✅ Develop a 360-marketing campaign tool kit (ATL & BTL)

✅ Conduct detailed market research to identify consumer trends, competitor activities, and opportunities for brand growth

✅ Work closely with internal teams to ensure detailed execution of brand initiatives and alignment with business objectives

✅ Liaise with external agencies to develop assets and campaigns that effectively communicate brand messages with the target audience

✅ Monitor and analyze the performance of innovations and campaigns

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with both internal and external teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-4 years of overall experience in marketing with 1 year of experience as an Assistant Brand Manager. Experience in the Cosmetics or FMCG industry is highly preferred.

Required Skills:

• Strong skills in data analysis, working with numbers, and insights
• Ability to manage multiple projects simultaneously, with attention to detail
• Technical skills: Experience in Microsoft Excel (data analysis & pivot tables, reporting) and Microsoft PowerPoint (presentations, storytelling & visualization)

Preferred Skills:

• Experience with Digital brand marketing

ASSUMPTION: While experience in the Cosmetics or FMCG industry is preferred, candidates with experience in other industries may still be considered if they possess strong transferable skills.

💰 Compensation & Benefits

Salary Range: The salary range for this position is EGY 150,000 - 250,000 per year. This estimate is based on industry standards for Assistant Brand Manager roles in Cairo, Egypt.

Benefits:

• Health insurance
• Dental insurance
• Vision insurance
• Retirement plan
• Paid time off

Working Hours: Full-time position with standard business hours (9:00 AM - 5:00 PM, Sunday - Thursday). Overtime may be required based on project demands.

ASSUMPTION: The provided salary range is an estimate and may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Tawzef operates in the Human Resources Services industry, focusing on recruitment, outsourcing, and HR consultancy.

Company Size: Tawzef is a medium-sized company with 51-200 employees, providing a supportive and collaborative work environment.

Founded: Tawzef was founded in 2007 and has since grown to become a leading HR services provider in Egypt and the GCC.

Company Description:

• Tawzef offers a wide range of HR services, including local and overseas recruitment, staff outsourcing, pre-hiring assessments, and HR consultancy.
• The company focuses on quality and timely delivery of services to meet clients' needs.
• Tawzef is committed to providing innovative and effective HR solutions to help businesses grow and succeed.

Company Specialties:

• Recruitment
• Human Resources
• Management
• Psychometric Assessment
• Outsourcing
• HR Consultancy
• Business Consultancy
• HR Services
• Business Unit Outsourcing
• Employer of Record Services
• Manpower Outsourcing
• EOR
• Payroll Outsourcing
• Salary Surveys

Company Website: www.tawzef.com

ASSUMPTION: Tawzef's diverse range of HR services and commitment to quality make it an attractive employer for job seekers in the HR and recruitment fields.

📊 Role Analysis

Career Level: This role is an entry to mid-level position in the marketing field, offering opportunities for growth and development.

Reporting Structure: The Assistant Brand Manager will report directly to the Brand Manager and work closely with various internal teams and external agencies.

Work Arrangement: This is an on-site position, requiring the candidate to work from Tawzef's office in Cairo, Egypt.

Growth Opportunities:

• Progression to a Brand Manager role
• Expansion into other marketing or management roles within the company
• Gaining valuable experience working on international brands and campaigns

ASSUMPTION: This role offers strong potential for career growth and development within the marketing field.

🌍 Location & Work Environment

Office Type: Tawzef's office is located in a modern, multi-story building with a professional work environment.

Office Location(s): Attia El Sawalhy Street, Serag Mall Towers, Tower 3, Floor 11, El Manteka 8th, Cairo, EG

Geographic Context:

• Cairo is the capital and largest city of Egypt, with a population of over 20 million people.
• The city is known for its rich history, vibrant culture, and diverse economy.
• Cairo offers a mix of modern and traditional amenities, with numerous shopping centers, restaurants, and cultural attractions.

Work Schedule: The work schedule for this role is Sunday - Thursday, with standard business hours (9:00 AM - 5:00 PM). Overtime may be required based on project demands.

ASSUMPTION: Cairo offers a dynamic and engaging work environment, with a mix of modern and traditional cultural experiences.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with senior management

Key Assessment Areas:

• Marketing and brand management skills
• Data analysis and interpretation
• Project management and organizational skills
• Communication and collaboration skills

Application Tips:

• Highlight relevant marketing and brand management experience in your resume
• Tailor your cover letter to demonstrate your understanding of the role and your fit with Tawzef's company culture
• Prepare examples of your market research, campaign development, and project management skills

ATS Keywords: Marketing, Brand Management, Data Analysis, Project Management, Campaign Development, Consumer Research, Consumer Trends, Competitor Analysis, Team Collaboration, Internal Teams, External Agencies, Product Launch

ASSUMPTION: Tawzef's application process is designed to assess candidates' skills and fit for the Assistant Brand Manager role, with a focus on marketing and brand management expertise.

🛠️ Tools & Technologies

• Microsoft Excel (data analysis & pivot tables, reporting)
• Microsoft PowerPoint (presentations, storytelling & visualization)
• Market research tools (e.g., SurveyMonkey, Google Forms)
• Project management tools (e.g., Asana, Trello)
• Campaign development tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The tools and technologies required for this role are standard in the marketing industry and can be easily learned by candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Quality
• Innovation
• Collaboration
• Customer Focus

Work Style:

• Results-driven
• Team-oriented
• Adaptable
• Detail-oriented
• Data-driven

Self-Assessment Questions:

• Do you have a strong commitment to integrity and ethical business practices?
• Are you able to work effectively in a team-oriented environment, collaborating with both internal and external teams?
• Do you have a data-driven approach to decision-making, with strong analytical skills?

ASSUMPTION: Tawzef values candidates who are results-driven, team-oriented, and adaptable, with a strong commitment to integrity and ethical business practices.

⚠️ Potential Challenges

• Managing multiple projects simultaneously, with tight deadlines
• Working with diverse teams, including internal departments and external agencies
• Adapting to changes in project scope or priorities
• Navigating a dynamic and fast-paced work environment

ASSUMPTION: This role may present challenges related to project management, team collaboration, and adaptability, but offers opportunities for growth and development in the marketing field.

📈 Similar Roles Comparison

• Assistant Brand Manager roles in other companies may have different reporting structures or work arrangements, such as hybrid or remote work options
• Industry-specific context may vary, with different consumer trends, competitor activities, and market demands
• Career path comparison may differ based on the company's size, industry, and growth opportunities

ASSUMPTION: While Assistant Brand Manager roles share many similarities, there may be differences in reporting structures, work arrangements, industry-specific context, and career path opportunities.

📝 Sample Projects

• Developing a comprehensive marketing campaign for a new product launch, including ATL and BTL components
• Conducting market research to identify consumer trends and competitor activities, and using data-driven insights to inform business decisions
• Collaborating with internal teams to ensure detailed execution of brand initiatives and alignment with business objectives

ASSUMPTION: These sample projects are representative of the responsibilities and tasks associated with the Assistant Brand Manager role at Tawzef.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other departments, such as R&D, factory, legal, finance, sales, and supply chain?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• What opportunities are there for professional development and growth within the company?
• What is the company's approach to work-life balance, and how is it supported in this role?

ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, challenges, growth opportunities, and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your marketing and brand management experience, as well as your data analysis and project management skills
• Prepare a cover letter that demonstrates your understanding of the role and your fit with Tawzef's company culture
• Prepare examples of your market research, campaign development, and project management skills for the interview
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.