Brand Experience Manager

📌 Core Information

🔹 Job Title: Brand Experience Manager

🔹 Company: Clayton

🔹 Location: Waycross, Georgia, United States

🔹 Job Type: Full-Time

🔹 Category: Real Estate

🔹 Date Posted: June 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Coaching and training sales team to meet and exceed sales goals through a customer-centric lens
• Defining and refining product quality and expectations based on homeowner and retailer feedback
• Acting as the Chief Communication Officer, collaborating with leadership across all levels
• Overseeing maintenance of facility website, digital assets, and marketing materials
• Managing inventory and sales team leaderboard to motivate and develop the team

ASSUMPTION: This role requires a balance of sales, marketing, and management skills, with a focus on customer experience and team development.

📋 Key Responsibilities

✅ Coach and train team in best practices for optimal customer experience, business partnerships, and overall knowledge of company and competitor’s products

✅ Define and refine the quality and expectations of our product through the lens of the homeowner and our retail partners

✅ Act as the Chief Communication Officer by actively collaborating with leadership across all levels and remaining engaged in and knowledgeable of all facets of business within the Home Building Facility

✅ Actively participate in the development and implementation of new software programs for our team, our retailers and our homeowners

✅ Oversee maintenance of facility website, digital assets, social media page(s), and marketing materials through third party marketing team or preferred means

✅ Maintain an active, positive relationship with the Customer Care Manager to ensure the most positive service experience possible for our retailer partners and homeowners

✅ Be a champion of customer care related programs and initiatives such as NPS and CX

✅ Maintain the vision of continuous coaching and idea sharing to retail partners and home building facilities to ensure optimal growth for all locations

✅ Organize sales functions to maximize clarity, efficiency, and productivity for the team, ensuring accuracy and timeliness in the sales process from beginning to end

✅ Assist with product development initiatives by keeping a pulse on competitors and the market

✅ Be an advocate for our range and quality of products and services

✅ Be a constant ambassador for our company and our recruiting efforts

✅ Manage inventory and all facets of the sales team’s leaderboard, using that to motivate and further develop the team

✅ Positively impact both the Brand Experience Manager and KPI Metrics where possible

✅ Track pay plans for the Customer Success Managers as well as the Sales Coordinators

✅ Cultivate a positive, high energy attitude to assist in promoting our focus on Team Member Experience with specific energy and focus directed towards creating and maintaining a team environment

✅ Encourage innovation, celebrate wins, and hold the team accountable

✅ Support and foster growth in market share by challenging current perceptions in the industry

✅ Responsible for personal development via P&L exposure with General Manager

✅ Other duties as assigned

ASSUMPTION: This role requires a high level of multitasking, strong communication skills, and the ability to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Associate’s (2 year) degree with a preference for business, sales, economics, marketing, math or similar majors that require data-based decision making preferred. Bachelor’s (4 year) degree a plus.

Experience: 5+ years of work experience preferred in the areas of Sales Management, Marketing Research, or Consulting.

Required Skills:

• Excellent communication skills, written and verbal
• Great attention to detail, organizational, and analytical skills
• Ability to work independently or in a team environment
• Ability to learn new processes and programs quickly and effectively
• Motivated and self-starter
• Willing to learn, hard-working, determined, and assertive
• Microsoft Office skills (Excel, Word, PowerPoint)

Preferred Skills:

• Bilingual or multilingual proficiency
• Experience with CRM software
• Knowledge of the manufactured housing industry

ASSUMPTION: While not explicitly stated, experience in the real estate or housing industry may be beneficial but is not strictly required.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Brand Experience Manager with 5-10 years of experience in the real estate sector, the estimated salary range is $80,000 - $120,000 per year. This is inclusive of a base salary, bonus structure, and potential commission-based earnings.

Benefits:

• Health, dental, and vision benefits package
• 401K programs with company matching
• Paid parental leave
• Tuition reimbursement
• Employee Assistance Programs
• Paid volunteer time through Clayton Impact program
• Holistic wellness programs

Working Hours: Full-time, with occasional weekend work and up to 25% travel required.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and negotiation skills.

📌 Applicant Insights

🔍 Company Context

Industry: Clayton is a leading single-family home builder dedicated to attainable housing, sustainable practices, and creating a world-class experience for customers and team members. The company's portfolio includes a comprehensive range of site-built, modern manufactured, Tiny, CrossMod® and modular housing.

Company Size: With over 10,000 employees, Clayton offers a large and diverse work environment with ample opportunities for growth and development.

Founded: Founded in 1956, Clayton has a rich history and established reputation in the real estate industry.

Company Description:

• Clayton is committed to opening doors to a better life through homeownership
• A Berkshire Hathaway company, Clayton is dedicated to sustainable practices and creating a world-class experience for customers and team members
• The company's portfolio includes a comprehensive range of housing options, catering to various needs and preferences

Company Specialties:

• Manufactured Housing
• Energy-Efficient Homes
• Site Built Homes
• Construction
• Financing
• Home Insurance
• CrossMod Homes
• Zero Energy Ready Homes

Company Website: http://www.claytonhomes.com

ASSUMPTION: Clayton's extensive experience and diverse product offerings make it an attractive employer for candidates seeking a stable and growth-oriented work environment.

📊 Role Analysis

Career Level: This role is a mid-level management position, offering opportunities for growth and development within the company.

Reporting Structure: The Brand Experience Manager reports directly to the General Manager and oversees the sales team, including Customer Success Managers and Sales Coordinators.

Work Arrangement: This role requires a combination of on-site work at the Waycross facility, occasional weekend work, and up to 25% travel.

Growth Opportunities:

• Potential for career advancement within the sales and marketing departments
• Opportunities to gain exposure to P&L and develop leadership skills
• Chance to work with and learn from experienced industry professionals

ASSUMPTION: This role offers a clear path for career growth and development within the company, making it an attractive opportunity for ambitious and motivated candidates.

🌍 Location & Work Environment

Office Type: The Waycross facility is a dedicated home building and sales office, providing a professional and collaborative work environment.

Office Location(s): Waycross, Georgia, United States

Geographic Context:

• Waycross is located in southeast Georgia, with a population of approximately 14,000 people
• The city offers a mix of urban and rural living, with easy access to outdoor recreation and cultural attractions
• Waycross is conveniently located near major highways and is approximately 1.5 hours from the coast and 2.5 hours from Atlanta

Work Schedule: Full-time, with occasional weekend work and up to 25% travel required.

ASSUMPTION: The Waycross location offers a pleasant work environment with easy access to amenities and outdoor activities, making it an attractive option for candidates seeking a balanced work-life experience.

💼 Interview & Application Insights

Typical Process:

• Phone or video screening to assess communication skills and cultural fit
• In-depth behavioral and situational interviews to evaluate problem-solving skills and leadership potential
• Final interview with the General Manager to discuss career growth opportunities and expectations

Key Assessment Areas:

• Sales and marketing skills, with a focus on customer experience and team development
• Communication and interpersonal skills, with the ability to work effectively with various teams and stakeholders
• Problem-solving and analytical skills, with the ability to make data-driven decisions
• Leadership potential and cultural fit within the Clayton organization

Application Tips:

• Tailor your resume and cover letter to highlight your relevant sales, marketing, and management experience
• Demonstrate your understanding of the manufactured housing industry and Clayton's unique value proposition
• Prepare examples of your ability to coach and develop team members, as well as your experience with customer care initiatives

ATS Keywords: Brand Experience, Sales Management, Marketing Research, Consulting, Customer Experience, Team Development, Product Development, Inventory Management, CRM, Microsoft Office

ASSUMPTION: Clayton's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the candidate and the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, Word, PowerPoint)
• CRM software (specific platform not mentioned)
• Website and digital asset management tools

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and CRM software is likely required for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer Focus
• Integrity
• Innovation
• Collaboration
• Accountability

Work Style:

• Fast-paced and dynamic work environment
• Focus on teamwork and collaboration
• Data-driven decision-making approach
• Results-oriented and goal-focused culture

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with and managing a team, with a focus on customer experience and team development?
• Do you have strong communication and interpersonal skills, with the ability to work effectively with various teams and stakeholders?
• Are you results-oriented and goal-focused, with a strong commitment to data-driven decision-making?

ASSUMPTION: Clayton's culture emphasizes customer focus, integrity, innovation, collaboration, and accountability, making it an attractive employer for candidates who share these values and work styles.

⚠️ Potential Challenges

• Occasional weekend work and up to 25% travel required
• Fast-paced and dynamic work environment may be challenging for candidates who prefer a more stable and predictable work environment
• Requires strong communication and interpersonal skills, with the ability to work effectively with various teams and stakeholders
• May face competition from other candidates with relevant sales, marketing, and management experience

ASSUMPTION: While this role offers numerous opportunities for growth and development, it also presents certain challenges that candidates should be prepared to address.

📈 Similar Roles Comparison

• Compared to other sales and marketing management roles, this position places a greater emphasis on customer experience and team development
• Clayton's focus on attainable housing and sustainable practices sets it apart from other real estate companies
• Career path comparison: This role offers a clear path for career growth and development within the company, with opportunities to gain exposure to P&L and develop leadership skills

ASSUMPTION: This role offers unique opportunities and challenges compared to similar sales and marketing management positions, making it an attractive option for candidates seeking a dynamic and growth-oriented work environment.

📝 Sample Projects

• Developing and implementing a new customer care initiative to improve customer satisfaction and NPS scores
• Conducting market research and competitive analysis to inform product development and inventory management strategies
• Coaching and training the sales team on new software programs and technologies to enhance efficiency and productivity

ASSUMPTION: These sample projects provide a glimpse into the types of initiatives and responsibilities that the Brand Experience Manager may be expected to undertake in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall sales and marketing strategy for the company?
• What opportunities are there for career growth and development within the company?
• How does Clayton support work-life balance for its employees?
• What are the key challenges facing the sales team, and how can this role help address them?

ASSUMPTION: These key questions will help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant sales, marketing, and management experience
• Prepare examples of your ability to coach and develop team members, as well as your experience with customer care initiatives
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.