📌 Core Information
🔹 Job Title: Assistant Brand Manager
🔹 Company: Scotts Miracle-Gro
🔹 Location: Marysville, OH
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Executing brand strategies to drive growth and profitability
- Managing daily operations and cross-functional teams
- Analyzing data to uncover insights for strategy and innovation
- Balancing competing priorities in a fast-paced CPG environment
ASSUMPTION: This role requires a high level of adaptability, strong communication skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Lead brand team and cross-functional partners through project execution
✅ Implement strategic initiatives in a rapidly-evolving consumer and customer landscape
✅ Manage product portfolio through the product life cycle
✅ Articulate the voice of the consumer within the organization
✅ Analyze data to uncover insights and inform strategies, innovation, and new opportunities
ASSUMPTION: This role involves a high degree of multitasking, prioritization, and data-driven decision making.
🎯 Required Qualifications
Education: Bachelor's Degree in Marketing
Experience: 1-3 years of experience in brand management at a consumer goods company
Required Skills:
- Project management experience
- Ability to multitask and deliver against deadlines
- Strong communication and collaboration skills
- Data analysis and interpretation skills
- P&L management experience
Preferred Skills:
- MBA with a concentration in Marketing
- Experience in media planning, advertising, and creative concept development
ASSUMPTION: While not explicitly stated, a strong understanding of the lawn and garden industry and its consumers would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $99,700 - $117,300 per year
Benefits:
- Medical, dental, and vision coverage
- Wellness reimbursement program
- 401K match (up to 7.5%)
- 15% discount on company stock
- Family planning support (adoption, fertility, surrogacy)
- Employee resource groups
- Community service opportunities
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on factors such as skills, qualifications, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Goods, specifically focused on lawn and garden products
Company Size: 5,001-10,000 employees, providing ample opportunities for growth and collaboration
Founded: 1868, with a rich history and established brand presence
Company Description:
- Dedicated to helping people express themselves on their own piece of the Earth
- Committed to creating a better life for associates, consumers, and communities
- Embracing a culture that nurtures growth and challenges associates to be their best
Company Specialties:
- Lawn and garden products
- Marketing, advertising, and promotion
- Sustainability and community involvement
Company Website: http://www.scottsmiraclegro.com
ASSUMPTION: Scotts Miracle-Gro values diversity, inclusion, and community involvement, as reflected in their employee resource groups and community service opportunities.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and rotation to other business units
Reporting Structure: This role reports directly to the Brand Marketing team and works closely with cross-functional partners
Work Arrangement: Hybrid, with 3 days per week on-site at the Marysville, OH headquarters
Growth Opportunities:
- Rotation to other business units to gain a broader perspective on the lawn and garden business
- Career growth through exploration and experiences rather than a predictable linear path
- Opportunities to work on iconic brands and drive growth and profitability
ASSUMPTION: Scotts Miracle-Gro offers a dynamic and fast-paced work environment with ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a hybrid work arrangement
Office Location(s): Marysville, OH
Geographic Context:
- Marysville is a suburb of Columbus, OH, offering a blend of urban and rural living
- Columbus is known for its vibrant arts scene, diverse neighborhoods, and strong job market
- The region experiences all four seasons, with mild winters and warm summers
Work Schedule: Full-time, typically 40 hours per week, with some flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the brand marketing team
- Final interview with senior leadership
Key Assessment Areas:
- Brand management experience and skills
- Data analysis and interpretation abilities
- Communication and collaboration skills
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant brand management experience and skills
- Demonstrate your ability to analyze data and uncover insights in your application materials
- Showcase your understanding of the lawn and garden industry and its consumers
ATS Keywords: Brand Management, Project Management, Data Analysis, Consumer Insights, P&L Management, Strategic Initiatives, Product Life Cycle Management, Go-to-Market Strategies, Creative Development, Sales Coordination, Adaptability, Curiosity
ASSUMPTION: Scotts Miracle-Gro uses an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords will increase the visibility of your application.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis tools (e.g., Excel, SQL, Tableau)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Marketing automation tools (e.g., Marketo, HubSpot)
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and data analysis tools is likely required for this role.
👔 Cultural Fit Considerations
Company Values:
- Good grows anywhere
- We put people first
- We act with integrity
- We are committed to continuous improvement
- We embrace diversity and inclusion
Work Style:
- Collaborative and team-oriented
- Data-driven and strategic
- Adaptable and resilient
- Results-focused and accountable
Self-Assessment Questions:
- Do you align with Scotts Miracle-Gro's commitment to putting people first and embracing diversity and inclusion?
- Are you comfortable working in a fast-paced, dynamic environment with competing priorities?
- Do you have a bias for action and an owner's mentality?
ASSUMPTION: Scotts Miracle-Gro values candidates who are passionate, curious, and eager to make an impact in a fast-paced environment.
⚠️ Potential Challenges
- Managing competing priorities and balancing multiple projects simultaneously
- Working in a fast-paced, dynamic environment with a high degree of ambiguity
- Adapting to changes in the consumer and customer landscape
- Balancing the need for strategic thinking with day-to-day operational management
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and development in a dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to other Assistant Brand Manager positions, but with a focus on the lawn and garden industry and Scotts Miracle-Gro's iconic brands
- Industry-specific context: The lawn and garden industry is highly seasonal, with peak demand in the spring and summer months
- Career path comparison: This role offers opportunities for rotation to other business units and career growth through exploration and experiences
ASSUMPTION: While this role shares similarities with other Assistant Brand Manager positions, its unique focus on the lawn and garden industry and Scotts Miracle-Gro's iconic brands sets it apart.
📝 Sample Projects
- Developing a go-to-market strategy for a new product launch in the lawn care category
- Analyzing consumer data to identify trends and opportunities in the organic gardening segment
- Managing the product life cycle for an established brand in the grass seed category, from concept to commercialization
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role, from strategic planning to day-to-day operational management.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Brand Marketing department?
- How does Scotts Miracle-Gro support the growth and development of its employees?
- What are the most challenging aspects of this role, and how has the team addressed them in the past?
- What opportunities are there for rotation to other business units, and how has this benefited previous Assistant Brand Managers?
- How does Scotts Miracle-Gro foster a culture of diversity, inclusion, and belonging?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture, enabling you to make a more informed decision about your fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your brand management experience and skills
- Prepare for your interview by researching Scotts Miracle-Gro's iconic brands and the lawn and garden industry
- Follow up with the hiring manager within 48 hours after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
