Assistant Brand Manager

📌 Core Information

🔹 Job Title: Assistant Brand Manager

🔹 Company: INTECH Process Automation

🔹 Location: Lahore, Punjab, Pakistan

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving brand awareness and market research for industries such as Oil & Gas, Petrochemicals, Utilities, and Manufacturing
• Supporting strategic marketing initiatives and enhancing brand presence in key markets
• Crafting and executing integrated brand strategies aligned with company-wide business objectives
• Translating complex, technical information into engaging stories and promotional materials
• Managing and enforcing INTECH’s brand guidelines across all platforms and materials

ASSUMPTION: This role requires a strong understanding of B2B marketing and the ability to work effectively with technical teams to create compelling content.

📋 Key Responsibilities

✅ Assist in crafting and executing integrated brand strategies aligned with business objectives, particularly across digital and event-driven marketing efforts

✅ Translate complex, technical information into engaging stories, promotional materials, brand campaigns, and thought leadership content for various audiences

✅ Own the yearly content calendar across INTECH’s digital platforms, coordinating with portfolio marketing leads for timely submissions and executions

✅ Coordinate the development and timely rollout of social media posts, email newsletters, product videos, corporate presentations, and digital campaigns

✅ Support the branding and visibility initiatives for industry exhibitions, conferences, recruitment fairs, lunch & learns, and other customer/stakeholder engagement events

✅ Monitor brand performance using analytics platforms to inform strategy and refine content direction based on audience behavior and trends

✅ Help maintain and enforce INTECH’s brand guidelines, ensuring consistent messaging and visual identity across all platforms and materials

✅ Partner with departments such as Sales, HR, Product, and Engineering to develop relevant content and ensure alignment with organizational initiatives

✅ Manage third-party vendors, freelancers, designers, and content creators to deliver high-quality creative output on time and within budget

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree and/or MBA in Marketing, Communications, Business Administration, or a related field

Experience: 5-7 years of experience in brand marketing, content development, and/or digital marketing (preferably in a B2B or technology/industrial setting)

Required Skills:

• Excellent communication and storytelling skills, with a strong portfolio of content or campaign samples
• Proficiency with tools like Google Analytics, SEO tools, social media analytics, and content scheduling platforms
• Strong organizational skills, attention to detail, and ability to manage multiple projects simultaneously
• A team player who can collaborate across technical and non-technical teams

Preferred Skills:

• Experience with event marketing and conference content coordination
• Working knowledge of design tools (e.g., Canva, Adobe Creative Suite) and video tools (e.g., Premiere Pro, Final Cut)

ASSUMPTION: Candidates with a strong interest or background in energy, automation, and industrial technologies are highly desirable.

💰 Compensation & Benefits

Salary Range: INR 12,00,000 - 18,00,000 per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Global Exposure: Opportunities to work on international projects and collaborate with global teams
• Competitive Compensation: A salary package that recognizes your expertise and contributions
• Annual Bonus: Performance-driven rewards based on your gross pay to celebrate your achievements and contributions
• In-House Lunch: Delicious meals provided during work hours to keep you fueled and focused
• Health Insurance: OPD coverage for you and your parents, plus IPD coverage for you and your dependents
• Learning Opportunities: Access to training programs, workshops, and certifications to enhance your skills
• Work-Life Balance: Paid time off, including annual leave and holidays
• Inclusive Environment: A workplace that celebrates diversity and fosters collaboration

Working Hours: 40 hours per week, with flexibility for event-driven work

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company policy.