Web & Marketing Content Designer

📌 Core Information

🔹 Job Title: Web & Marketing Content Designer

🔹 Company: Williamsburg Learning

🔹 Location: UT, CO, or AZ residence ONLY

🔹 Job Type: Full-time

🔹 Category: Education Administration Programs

🔹 Date Posted: 2025-05-23

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Designing and building modern, responsive websites within HubSpot and WordPress
• Creating on-brand layouts, graphics, and digital assets for web and marketing campaigns
• Crafting or refining clear, compelling copy that aligns with the brand, engages users, and supports conversions
• Ensuring visual and brand consistency across fonts, colors, layouts, and media assets
• Applying SEO and accessibility best practices to content and visuals

ASSUMPTION: This role requires a strong mix of design, writing, and technical skills. Applicants should be comfortable working with various tools and platforms, and have a solid understanding of digital marketing principles.

📋 Key Responsibilities

✅ Design and build modern, responsive websites within HubSpot and WordPress

✅ Create on-brand layouts, graphics, and digital assets for web and marketing campaigns

✅ Craft or refine clear, compelling copy that aligns with the brand, engages users, and supports conversions

✅ Ensure visual and brand consistency across fonts, colors, layouts, and media assets

✅ Apply SEO and accessibility best practices to content and visuals

✅ Maintain and update CMS content, themes, and plugins to keep sites fast, secure, and functional

✅ Proactively monitor and troubleshoot site issues like broken links, slow load times, and content errors

ASSUMPTION: While this role does not require complex coding, a basic understanding of HTML and CSS is necessary for troubleshooting and making minor adjustments to websites.

🎯 Required Qualifications

Education: Bachelor’s degree in Web Design & Development, Graphic Design, Digital Marketing, or a related field (or equivalent work experience)

Experience: 2+ years of experience in web or visual design, content management, or digital marketing

Required Skills:

• Experience with CMS platforms (especially HubSpot and/or WordPress)
• Solid design skills and a portfolio that shows them
• Comfort with content writing and brand voice
• Basic HTML and CSS
• Experience with SEO, UX, mobile-first, and accessibility principles
• Familiarity with Canva and Adobe Creative Suite
• Strong attention to detail and content accuracy
• Excellent verbal and written communication skills

Preferred Skills:

• Experience with HubSpot and WordPress
• Familiarity with project management tools

ASSUMPTION: Applicants should have a strong portfolio showcasing their design skills and relevant work experience. A cover letter explaining why they are a good fit for this role is also required.

💰 Compensation & Benefits

Salary Range: $70,000 annual salary

Benefits:

• Paid time off (PTO)
• Paid health benefits
• 401k with up to 4% company match
• Growth opportunities

Working Hours: 40 hours/week, Monday–Friday, with the requirement to complete 75% or more of work during regular business hours (9:00 AM to 5:00 PM MT)

ASSUMPTION: The salary range provided is based on the company's listing and is typical for this role in the education administration sector.

📌 Applicant Insights

🔍 Company Context

Industry: Williamsburg Learning is an educational services provider that offers curriculum, mentors, and courses for various partner schools. They focus on preparing promising students for meaningful lives as principled leaders.

Company Size: Williamsburg Learning has 51-200 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and collaboration.

Founded: The company's founding date is not specified, but they have been operating for some time, as indicated by their established programs and partnerships.

Company Description:

• Williamsburg Learning provides curriculum, mentors, and courses for Williamsburg Academy Private School, Williamsburg Academy of Colorado, Leadership Academy of Utah, and other partner schools.
• Their mission is to prepare promising students for meaningful lives as principled leaders.
• Their core values include growth, doing the right thing, and creating a culture of belonging.

Company Specialties:

• Transformational Learning
• Online Education
• Mentoring
• Blended Learning
• Outdoor Adventures
• Student Leadership
• Connection
• Project-Based Learning
• Socratic Method
• Liberal Arts

Company Website: williamsburglearning.com

ASSUMPTION: Williamsburg Learning is focused on providing high-quality educational experiences that prepare students for success in the 21st century. Their unique blend of online, blended, and adventure-based learning sets them apart in the education sector.

📊 Role Analysis

Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in web or visual design, content management, or digital marketing.

Reporting Structure: The Web & Marketing Content Designer will work alongside a creative, high-performing marketing team. The specific reporting structure is not mentioned, but it is likely that this role reports directly to the marketing department or a marketing manager.

Work Arrangement: This role is remote-friendly, with the requirement to complete 75% or more of work during regular business hours (9:00 AM to 5:00 PM MT). Occasional support for in-person Adventures may be required.

Growth Opportunities:

• As a mid-sized company, Williamsburg Learning offers opportunities for growth and increased responsibility for motivated employees.
• The role may evolve over time to include additional responsibilities or management opportunities.

ASSUMPTION: Applicants should be comfortable working remotely and have strong communication skills to collaborate effectively with the marketing team.

🌍 Location & Work Environment

Office Type: Remote-friendly, with the option to work from home or a co-working space.

Office Location(s): UT, CO, or AZ residence ONLY

Geographic Context:

• The remote-friendly nature of this role allows for flexibility in location, with a preference for candidates residing in UT, CO, or AZ.
• Working from home may require applicants to have a dedicated workspace and reliable internet connection.

Work Schedule: 40 hours/week, Monday–Friday, with the requirement to complete 75% or more of work during regular business hours (9:00 AM to 5:00 PM MT)

ASSUMPTION: Applicants should be comfortable working independently and managing their time effectively in a remote work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Take-home design challenge or case study
• Final interview with the marketing team

Key Assessment Areas:

• Design skills and portfolio
• Writing and communication skills
• Technical skills with CMS platforms and design tools
• Cultural fit with the company's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Include a portfolio showcasing your design skills and relevant work samples.
• Address the required qualifications and preferred skills in your application materials.

ATS Keywords: Web design, digital marketing, content management, graphic design, SEO, UX, HTML, CSS, Adobe Creative Suite, Canva, attention to detail, communication skills, brand voice, responsive design, troubleshooting, content writing

ASSUMPTION: Applicants should be prepared to discuss their design process, portfolio, and relevant work experiences during the interview process.

🛠️ Tools & Technologies

• HubSpot
• WordPress
• Canva
• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Basic HTML and CSS

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Applicants should be comfortable learning and using new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Growth
• Right Action
• Culture of Belonging

Work Style:

• Remote-friendly and flexible
• Collaborative and team-oriented
• Results-driven and detail-oriented

Self-Assessment Questions:

• Do you have a strong sense of design and user flow, with the ability to think like a marketer and act like a designer?
• Are you comfortable managing projects that require a mix of strong design skills, great communication, and basic coding skills?
• Do you embrace feedback, continuous growth, and maximize your work time with minimal oversight?

ASSUMPTION: Applicants should be a strong cultural fit with the company's values and work style to be successful in this role.

⚠️ Potential Challenges

• Working remotely may require strong self-motivation and time management skills.
• The role may require occasional support for in-person Adventures, which could disrupt the regular work schedule.
• Applicants should be comfortable working with a variety of tools and platforms, and have a solid understanding of digital marketing principles.
• The role may require occasional travel for in-person events or meetings.

ASSUMPTION: Applicants should be aware of these potential challenges and be prepared to address them in their application and interview process.

📈 Similar Roles Comparison

• This role is similar to a Digital Marketing Specialist or Web Designer role, but with a stronger focus on content creation and management.
• Unlike other roles in the education sector, this role requires a unique blend of design, writing, and technical skills.
• Applicants should be prepared to discuss their relevant experiences and how they align with the specific requirements of this role.

ASSUMPTION: Applicants should be prepared to differentiate this role from similar positions in the education and digital marketing sectors.

📝 Sample Projects

• Redesigning the company's website to improve user experience and SEO performance
• Creating a series of branded social media graphics to promote an upcoming event or program
• Developing a content strategy and editorial calendar for the company's blog or newsletter

ASSUMPTION: Applicants should be prepared to discuss their relevant work experiences and how they align with the specific projects and responsibilities outlined in the job description.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does this role fit into the company's overall marketing strategy and goals?
• What are the most significant challenges facing the company or this role in the next 6-12 months?
• What opportunities are there for growth and advancement within the company?
• How does the company support work-life balance for remote employees?

ASSUMPTION: Applicants should be prepared to ask thoughtful and insightful questions during the interview process to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Include a portfolio showcasing your design skills and relevant work samples.
• Prepare for a phone or video screen with the hiring manager, followed by a take-home design challenge or case study.
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.