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Assistant Brand Manager

SMD Technologies
Full-time
On-site
Johannesburg, Gauteng, South Africa
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Assistant Brand Manager - Pigeon Baby Brand

πŸ”Ή Company: SMD Technologies

πŸ”Ή Location: SMD Technologies, 2 Lascelles Road, Meadowbrook, Edenvale

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 26, 2025

πŸ”Ή Experience Level: Entry to Mid-Level (0-2 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Assisting in the development and execution of marketing strategies for the Pigeon baby brand
  • Supporting in planning, coordinating, and implementing marketing campaigns to achieve brand objectives
  • Conducting market research and analysis to identify trends, competitor activities, and consumer insights
  • Collaborating with cross-functional teams to align marketing activities with overall business goals

ASSUMPTION: This role is ideal for a recent graduate or someone with up to 2 years of experience in marketing or brand management, preferably in the consumer goods or baby products industry.

πŸ“‹ Key Responsibilities

βœ… Campaign Management: Assist in planning, executing, and monitoring integrated marketing campaigns across digital, social, and traditional channels. Coordinate with external agencies and internal stakeholders to ensure campaign timelines and deliverables are met.

βœ… Market Analysis: Conduct market research and analysis to identify trends, competitor activities, and consumer insights. Use insights to propose actionable strategies and adjustments to marketing plans.

βœ… Brand Development: Support in developing brand positioning and messaging that resonates with target audiences. Assist in managing brand assets and maintaining brand consistency across all platforms.

βœ… Collaboration and Coordination: Work closely with cross-functional teams including sales, product development, and retail operations to align marketing activities with overall business goals. Support in preparing presentations and reports for internal and external stakeholders.

βœ… Budget Management: Assist in managing the marketing budget for the Pigeon baby brand, ensuring efficient allocation and tracking of expenses.

ASSUMPTION: The role requires strong project management skills, excellent communication and interpersonal skills, analytical mindset, and creative thinking with a passion for brand building and consumer engagement.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, Business Administration, or a related field.

Experience: Proven experience in marketing or brand management, preferably in the consumer goods or baby products industry (0-2 years).

Required Skills:

  • Strong project management skills
  • Excellent communication and interpersonal skills
  • Analytical mindset with proficiency in market research and data analysis tools
  • Creative thinking with a passion for brand building and consumer engagement

Preferred Skills:

  • Experience with marketing automation tools
  • Fluency in additional languages

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and familiarity with marketing software such as Google Analytics, Hootsuite, or similar tools would be beneficial for this role.

πŸ’° Compensation & Benefits

Salary Range: The salary range for an Assistant Brand Manager in South Africa with 0-2 years of experience typically falls between ZAR 350,000 and ZAR 450,000 per annum. However, this can vary depending on the company and the candidate's specific skills and experience.

Benefits:

  • Medical aid and provident fund contributions
  • Employee discounts on SMD Technologies products
  • Opportunities for professional development and growth

Working Hours: The role requires a standard workweek of 40 hours, typically Monday to Friday, 8:30 AM to 5:30 PM, with a 1-hour lunch break. However, additional hours may be required to meet project deadlines or during peak periods.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and the company's compensation structure.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: SMD Technologies operates in the consumer goods industry, with a focus on developing and distributing a wide range of products under various brands. The company is known for its innovative and high-quality products, catering to diverse markets.

Company Size: SMD Technologies is a mid-sized company with approximately 424 employees, providing a supportive and collaborative work environment that fosters growth and development.

Founded: Established in 2005, SMD Technologies has grown to become a global phenomenon with offices in South Africa, the United States, the United Kingdom, China, Australia, and Dubai.

Company Description:

  • SMD Technologies is a leading global product and brand developer, offering a wide range of products under various original and partner brands.
  • The company boasts an extensive distribution network, enabling it to quickly become a global player in multiple fields, including electronics, luggage, furniture, appliances, sporting goods, and wearables.
  • SMD Technologies is committed to creating and nurturing successful brands, with a strong focus on quality and customer satisfaction.

Company Specialties:

  • Consumer Electronics
  • Calculators
  • Audio Tech
  • Lighting
  • Gaming
  • Luggage
  • Cellular Accessories & Peripherals
  • Furniture
  • Appliances
  • Sporting Goods
  • Wearables

Company Website: http://www.smdtechnologies.com

ASSUMPTION: SMD Technologies' diverse product portfolio and global presence offer exciting career growth opportunities for employees.

πŸ“Š Role Analysis

Career Level: This role is suitable for an entry to mid-level marketing professional, providing an excellent opportunity to gain experience and grow within the company.

Reporting Structure: The Assistant Brand Manager reports directly to the Brand Manager and works closely with cross-functional teams, including sales, product development, and retail operations.

Work Arrangement: This is an on-site, full-time position, requiring the incumbent to work from the company's office in Edenvale, Johannesburg.

Growth Opportunities:

  • Progression to a Brand Manager role as experience and skills develop
  • Expansion into other brands or product categories within the company
  • Potential international assignments or relocation opportunities

ASSUMPTION: The company's growth and diverse product portfolio present numerous opportunities for career advancement and development.

🌍 Location & Work Environment

Office Type: The company's office in Edenvale is a modern, professional environment with a collaborative and supportive work culture.

Office Location(s): 2 Lascelles Road, Meadowbrook, Edenvale, Johannesburg

Geographic Context:

  • Johannesburg is the largest city in South Africa and the economic hub of the country
  • The Gauteng province, where Johannesburg is located, is the wealthiest and most industrialized province in South Africa
  • Edenvale is a suburban area in the East Rand of Gauteng, offering a mix of residential, commercial, and retail spaces

Work Schedule: The role follows a standard workweek of 40 hours, typically Monday to Friday, 8:30 AM to 5:30 PM, with a 1-hour lunch break. However, additional hours may be required to meet project deadlines or during peak periods.

ASSUMPTION: The company's office location in Edenvale provides easy access to major highways and amenities, making it a convenient location for employees.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR department
  • In-person or video interview with the hiring manager
  • Final interview with the Brand Manager or another senior team member

Key Assessment Areas:

  • Marketing and brand management skills
  • Project management and organizational skills
  • Communication and interpersonal skills
  • Analytical and problem-solving abilities

Application Tips:

  • Tailor your resume and cover letter to highlight relevant marketing and brand management experience, as well as any experience with market research, data analysis, or project management
  • Demonstrate your understanding of the Pigeon baby brand and SMD Technologies' product portfolio
  • Prepare examples of your creative thinking and brand-building initiatives from previous roles or projects

ATS Keywords: Marketing, Brand Management, Project Management, Communication, Interpersonal Skills, Analytical Skills, Market Research, Data Analysis, Creative Thinking, Consumer Engagement, Campaign Management, Budget Management

ASSUMPTION: The application process may vary depending on the volume of applicants and the company's current hiring needs.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Marketing automation tools (e.g., Hootsuite, Google Analytics)
  • Project management software (e.g., Asana, Trello)
  • Data analysis tools (e.g., SPSS, R)

ASSUMPTION: Familiarity with industry-standard marketing and project management tools is essential for this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Quality without compromise
  • Innovation and creativity
  • Collaboration and teamwork
  • Customer focus

Work Style:

  • Dynamic and fast-paced environment
  • Results-driven and goal-oriented
  • Collaborative and supportive team culture
  • Opportunities for professional growth and development

Self-Assessment Questions:

  • Do you share SMD Technologies' commitment to quality and innovation?
  • Are you comfortable working in a dynamic, collaborative environment with tight deadlines?
  • Do you have a proven track record of delivering results and driving brand success?

ASSUMPTION: SMD Technologies values candidates who are passionate about their work, committed to delivering high-quality results, and eager to contribute to the company's continued success.

⚠️ Potential Challenges

  • Managing multiple priorities and deadlines in a fast-paced environment
  • Adapting to a dynamic and evolving market landscape
  • Collaborating effectively with cross-functional teams and external stakeholders
  • Developing and maintaining a strong understanding of the Pigeon baby brand and its target audience

ASSUMPTION: The role may present challenges related to time management, adaptability, communication, and brand knowledge, but these can be overcome with strong organizational skills, a proactive approach, and a commitment to continuous learning.

πŸ“ˆ Similar Roles Comparison

  • Unlike other marketing roles, this position focuses specifically on the Pigeon baby brand, offering a unique opportunity to specialize in a niche market
  • While the role is entry to mid-level, it offers significant responsibility and the chance to make a tangible impact on the brand's success
  • Career progression in this role could lead to opportunities in brand management, marketing management, or other related fields within the company

ASSUMPTION: This role offers a unique blend of responsibility, growth opportunities, and specialized experience in the baby products market.

πŸ“ Sample Projects

  • Developing and executing a targeted social media campaign to increase brand awareness and engagement among new parents
  • Conducting market research to identify trends and opportunities in the baby products market and presenting findings to the Brand Manager and senior leadership team
  • Collaborating with the product development team to launch a new Pigeon baby product line, including market analysis, positioning, and launch campaign development

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives an Assistant Brand Manager might undertake in this role.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role fit into the overall marketing strategy for the Pigeon baby brand and SMD Technologies?
  • What opportunities are there for professional growth and development within the company?
  • How does the company support work-life balance for its employees?
  • What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: These questions demonstrate your interest in the role, the company, and its culture, while also providing valuable insights into the position and the organization.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant marketing and brand management experience, as well as any experience with market research, data analysis, or project management
  • Prepare examples of your creative thinking and brand-building initiatives from previous roles or projects
  • Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.