📌 Core Information
🔹 Job Title: Assistant Brand Manager
🔹 Company: Pernod Ricard
🔹 Location: Sydney (Gadigal Country), Australia
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-08-08
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Working on iconic brands like Jameson and Chivas
- Exciting activations such as Formula 1 and AFL events
- Leading music events and managing project marketing budgets
- Collaborating with stakeholders and agencies to achieve business objectives
ASSUMPTION: This role will involve a high level of event planning and coordination, requiring strong organizational skills and the ability to work well under pressure.
📋 Key Responsibilities
✅ Support the Head of Marketing and Dark Spirits and RTD brand team in developing and implementing brand plans and activations
✅ Brief and coordinate with partner agencies on specific projects and marketing initiatives
✅ Become an expert on the market, consumers, customers, and competitors across various data touch points
✅ Manage specified project marketing spend budgets, profitability, and monthly reconciliations of spend
✅ Collaborate across the business, managing stakeholders to achieve key business objectives
✅ Work with local Brand Ambassadors to maximize the brand within the trade
ASSUMPTION: This role requires a high level of attention to detail and strong analytical skills to effectively manage marketing budgets and reconcile spend.
🎯 Required Qualifications
Education: Tertiary qualification in marketing or a business-related discipline
Experience: 0-2 years of relevant experience
Required Skills:
- Excellent communication and presentation skills
- Self-motivated and well-organized, with the ability to handle competing priorities and meet deadlines
- Strong stakeholder management skills
- Interest in sport and music
Preferred Skills:
- Social media management experience
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and data analysis tools may be required for this role.
💰 Compensation & Benefits
Salary Range: AUD 65,000 - 80,000 per annum (based on industry standards for entry-level marketing roles in Sydney)
Benefits:
- Product allowance (Spirits & Champagne)
- Bonus
- WFH flexibility
- EAP
- Great parental leave policy
- Skin checks
- Flu shots
- Income protection insurance
- University-supported e-learning platform
- Mental health first aid skilled workplace
- S&R initiatives
- Career development
- Volunteer leave
Working Hours: Full-time (37.5 hours per week) with flexible work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Sydney. Actual salary may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Beverage manufacturing, specifically spirits and champagne
Company Size: 10,001+ employees (global), with a local team in Sydney
Founded: Pernod Ricard was founded in 1975 through the merger of Pernod and Ricard
Company Description:
- Pernod Ricard is a global leader in the wine and spirits industry, with a portfolio of over 240 premium brands
- The company is committed to creating conviviality, turning every social interaction into a genuine, friendly, and responsible experience of sharing
- Pernod Ricard is dedicated to sustainability and responsible business practices, from grain to glass
Company Specialties:
- Absolut
- Chivas
- Campo Viejo
- Graffigna
- Martell
- Mumm
- Perrier-Jouët
- Royal Salute
- The Glenlivet
- Ballantine's
- Beefeater
- Havana Club
- Jameson
- Kahlúa
- Malibu
- and Ricard
Company Website: http://www.pernod-ricard.com
ASSUMPTION: Pernod Ricard's global presence and extensive brand portfolio offer opportunities for career growth and development.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role, with opportunities for growth and progression
Reporting Structure: Reports directly to the Head of Marketing, with potential collaboration with various internal teams and external agencies
Work Arrangement: Full-time, on-site role with flexible work arrangements (WFH flexibility)
Growth Opportunities:
- Potential career progression within the marketing team or broader Pernod Ricard organization
- Opportunities to work on diverse brands and events, gaining valuable experience and exposure
- Access to learning and development resources, such as the university-supported e-learning platform
ASSUMPTION: This role offers a unique opportunity to gain experience in brand management, event planning, and stakeholder management within a global organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in Barangaroo, Sydney
Office Location(s): 5 Barangaroo Avenue, Barangaroo NSW 2000, Australia
Geographic Context:
- Sydney is a vibrant, multicultural city with a strong economy and a thriving events scene
- Barangaroo is a bustling, waterfront precinct with numerous dining, shopping, and entertainment options
- The office is conveniently located near public transportation, with easy access to buses, trains, and ferries
Work Schedule: Standard business hours (Monday-Friday, 9:00 AM - 5:30 PM) with flexible work arrangements
ASSUMPTION: The location and work environment offer a dynamic and engaging setting for employees, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Final round interview or assessment
Key Assessment Areas:
- Cultural fit and alignment with Pernod Ricard's values
- Communication and presentation skills
- Problem-solving and analytical skills
- Event planning and coordination abilities
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your event planning and coordination skills, as well as your ability to manage budgets and stakeholders
- Research Pernod Ricard's brands and values to demonstrate your enthusiasm and cultural fit
ATS Keywords: Marketing, brand management, event planning, stakeholder management, project management, budget management, consumer research, competitor analysis, agency coordination, brand activation, AFL, Formula 1, music events
ASSUMPTION: Applicants should emphasize their relevant skills and experiences in their application materials and be prepared to discuss their event planning and coordination abilities during the interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Social media platforms (e.g., Facebook, Instagram, Twitter)
- Event planning and management software (e.g., Eventbrite, Cvent)
ASSUMPTION: Proficiency in Microsoft Office Suite and data analysis tools is essential for this role, while experience with event planning and management software may be beneficial.
👔 Cultural Fit Considerations
Company Values:
- Conviviality: Creating genuine, friendly, and responsible experiences of sharing
- Responsibility: Acting with integrity and respect for people and the planet
- Performance: Pursuing excellence in everything we do
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-driven and focused on achieving business objectives
Self-Assessment Questions:
- Do you enjoy working in a fast-paced, dynamic environment with a strong focus on events and activations?
- Are you comfortable managing multiple priorities and deadlines, with a keen eye for detail?
- Do you thrive in a collaborative, team-oriented setting and enjoy working with a diverse range of stakeholders?
ASSUMPTION: Applicants should assess their fit with Pernod Ricard's values and work style, as well as their comfort with the fast-paced, dynamic nature of the role and its focus on events and activations.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines, with a high workload during peak event periods
- Working with a diverse range of stakeholders, including internal teams, external agencies, and event partners
- Adapting to changes in brand strategies, event plans, or market conditions
- Balancing the need for creativity and innovation with the requirement to meet business objectives and stay within budget
ASSUMPTION: Applicants should be prepared to manage a high workload and adapt to changes in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- Assistant Brand Manager vs. Brand Manager: The Assistant Brand Manager role offers an opportunity to gain experience and develop skills before taking on more senior responsibilities
- Industry-specific context: Pernod Ricard's global presence and extensive brand portfolio provide unique opportunities for career growth and development
- Career path comparison: This role can serve as a stepping stone to more senior marketing positions within Pernod Ricard or the broader beverage industry
ASSUMPTION: Applicants should consider their career goals and the opportunities for growth and development within Pernod Ricard and the broader beverage industry.
📝 Sample Projects
- Planning and executing a Formula 1 event activation, including logistics, vendor management, and on-site event management
- Developing and implementing a social media strategy for a specific brand, including content creation, scheduling, and analytics
- Conducting market research and consumer segmentation analysis to inform brand positioning and marketing strategies
ASSUMPTION: Applicants should be prepared to discuss their experience with event planning, social media management, and market research during the interview process.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing team and organization, and what opportunities are there for growth and development?
- What is the typical career path for someone in this role, and what are the potential next steps within Pernod Ricard?
- How does Pernod Ricard support work-life balance, and what flexible work arrangements are available?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in this environment?
ASSUMPTION: Applicants should ask thoughtful, insightful questions to demonstrate their interest in the role and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your event planning and coordination skills, as well as your ability to manage budgets and stakeholders
- Research Pernod Ricard's brands and values to demonstrate your enthusiasm and cultural fit
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
