Assistant Brand Manager

📌 Core Information 🔹 Job Title: Assistant Brand Manager 🔹 Company: The Gorilla Glue Company 🔹 Location: Sharonville, Ohio, United States 🔹 Job Type: Full Time 🔹 Category: Marketing 🔹 Date Posted: June 17, 2025 🚀 Job Overview Key aspects of this role include: - Managing existing brand pillars across retail markets - Driving brand growth initiatives through advertising and innovation - Collaborating with sales partners to create retail growth stories - Overseeing new product development and launch processes ASSUMPTION: This role requires a strong understanding of the retail market landscape, competitive dynamics, and consumer behavior. The ideal candidate will have experience working with cross-functional teams and managing multiple projects simultaneously. 📋 Key Responsibilities ✅ Current Business Activities for Defined Pillars: - Understand category landscape, key competitors, retail trends, and POS/internal analytics - Contribute to setting strategy for growth and manage day-to-day risks and opportunities - Collaborate with sales partners to create retail growth stories and assist with customer line reviews - Integrate brand NPD (New Product Development) into regional plans to deliver wins for the company, retailers, and consumers ✅ Creative and Commercialization Efforts: - Contribute to developing media objectives and strategies that fit overall brand strategies - Assist in creative executions from brief to productions for defined pillars - Recommend and execute support behind brand digital, social, and influencer campaigns - Collaborate with internal and external agencies/partners to design, develop, and execute commercialization campaigns ✅ Lead Innovation on Defined Pillars: - Create detailed vision and go-to market strategies for defined strategic pillars - Recommend short and long-term new product pipeline - Collaborate with cross-functional teams to develop products that are impactful for the company, customers, and consumers - Collaborate with sales & R&D functions to create product sell-in stories for retailers ASSUMPTION: The ideal candidate will have experience working with cross-functional teams, managing multiple projects simultaneously, and driving innovation in a fast-paced environment. 🎯 Required Qualifications Education: - BS Required: Major in Business, Marketing Preferred Experience: - 2-4 Years of Marketing Experience Required Skills: - Self-starter who is capable of handling multiple tasks simultaneously in an organized manner - Excellent interpersonal skills for working across a broad range of relationships including cross-functional and outside agency partners - Demonstrated leadership skills, including abilities to envision, enroll, energize, and execute - Results-oriented approach with willingness to bust through barriers and dive in at the detail level as needed - POS (Nielsen, IRI, etc.) analysis experience is preferred - Experience with digital media, analytics tools, and social media platforms (Facebook, Instagram, Pinterest, YouTube, etc) preferred - Excellent English writing, speaking, and presentation skills required - Experienced with Microsoft Office Suite skills, especially PowerPoint, Excel, and Outlook - Experience with Windows OS Preferred Skills: - Experience with project management tools and methodologies - Familiarity with the adhesives and retail industries 💰 Compensation & Benefits Salary Range: $55,000 - $70,000 per year (Based on industry standards for the role, experience level, and location) Benefits: - Health, dental, and vision insurance - 401(k) with company match - Paid time off (vacation, sick, and holidays) - Tuition reimbursement - Employee discounts on company products - Opportunities for career growth and professional development Working Hours: 40 hours per week, with the possibility of overtime during peak periods 📌 Applicant Insights 🔍 Company Context Industry: Manufacturing (Adhesives and Consumer Goods) Company Size: Medium (501-1,000 employees) Founded: 1999 Company Description: The Gorilla Glue Company is a family-owned manufacturer of adhesives, moisturizers, and tools, known for high-quality products and a strong commitment to customer satisfaction. The company manages the Gorilla Glue®, Gorilla Tape®, O'Keeffe's®, and Lutz Tool® brands. Company Specialties: - Adhesives - Tape - Glue - Made In USA - Hand Cream - Foot Cream - Skin Care - Tools Company Website: http://www.gorillatough.com/careers ASSUMPTION: The company values innovation, quality, and customer satisfaction, and seeks employees who share these commitments. 📊 Role Analysis Career Level: Mid-level (2-5 years of experience) Reporting Structure: This role reports directly to the Brand Manager and works closely with cross-functional teams, including sales, R&D, and marketing. Work Arrangement: On-site, with the possibility of occasional remote work for specific projects or tasks. Growth Opportunities: - Opportunities for career advancement within the marketing department and the broader organization - Potential to take on increased responsibilities and manage larger projects as experience and skills develop - Exposure to various aspects of brand management, allowing for a well-rounded skill set ASSUMPTION: The company offers opportunities for professional growth and development, with a strong emphasis on internal promotions. 🌍 Location & Work Environment Office Type: Corporate headquarters with a casual, collaborative work environment Office Location(s): 2101 E Kemper Rd, Cincinnati, Ohio 45241, US Geographic Context: - Sharonville, Ohio, is a suburb of Cincinnati, with a population of approximately 37,000 people - The area offers a mix of urban and suburban living, with easy access to outdoor recreation, cultural attractions, and entertainment options - The cost of living in Sharonville is relatively affordable compared to other major metropolitan areas in the United States Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for occasional early mornings, late evenings, or weekend work as needed ASSUMPTION: The company offers a flexible work environment that prioritizes results and work-life balance. 💼 Interview & Application Insights Typical Process: 1. Online application and resume screening 2. Phone or video screening 3. In-person or virtual interview with the hiring manager and/or team members 4. Final interview with senior leadership 5. Background check and offer Key Assessment Areas: - Problem-solving skills and analytical thinking - Creativity and strategic planning - Communication and presentation skills - Cultural fit and alignment with company values Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experiences, and ability to work collaboratively in a team environment - Research the company and its products to demonstrate your enthusiasm and understanding of the brand ATS Keywords: Brand management, marketing strategy, advertising, innovation, product development, retail growth, cross-functional teamwork, leadership, digital media, analytics, project management ASSUMPTION: The company uses an Applicant Tracking System (ATS) to manage the application process, and applicants should include relevant keywords from the job description in their resumes to improve their chances of being selected for an interview. 🛠️ Tools & Technologies - Microsoft Office Suite (PowerPoint, Excel, Word, Outlook) - Project management tools (e.g., Asana, Trello, JIRA) - Analytics tools (e.g., Google Analytics, Tableau, Power BI) - Social media platforms (e.g., Facebook, Instagram, Pinterest, YouTube) - POS (Nielsen, IRI) analysis tools - Adobe Creative Suite (Photoshop, Illustrator, InDesign) - Google Workspace (Gmail, Google Drive, Google Docs) ASSUMPTION: The company uses industry-standard tools and technologies, and applicants should be comfortable working with these platforms to be successful in the role. 👔 Cultural Fit Considerations Company Values: - Have fun, be passionate, and show it! - Act with integrity and respect in all relationships - Communicate openly and appreciate the effort of others - Embrace knowledge, growth, and change - Strive for excellence in what we do every day! Work Style: - Collaborative and team-oriented, with a strong emphasis on cross-functional teamwork - Results-driven and focused on delivering high-quality products and exceptional customer service - Adaptable and open to change, with a willingness to learn and grow in a dynamic environment - Passionate about the company's brands and committed to driving their success Self-Assessment Questions: - How do you demonstrate alignment with the company's values in your daily work? - How do you handle working with diverse teams and managing multiple projects simultaneously? - How do you approach learning new tools and technologies to improve your work efficiency? ASSUMPTION: The company values a strong cultural fit and seeks employees who align with their core values and work style. ⚠️ Potential Challenges - Managing multiple projects and priorities simultaneously, requiring strong organizational skills and time management - Working with cross-functional teams, which may require navigating different perspectives and priorities - Adapting to a fast-paced, dynamic work environment with changing priorities and deadlines - Balancing the need for creativity and innovation with the requirement to deliver concrete, measurable results ASSUMPTION: The role presents unique challenges that require strong problem-solving skills, adaptability, and a results-oriented mindset. 📈 Similar Roles Comparison - Assistant Brand Manager vs. Brand Manager: As an Assistant Brand Manager, you will have the opportunity to learn from and collaborate with the Brand Manager, gaining valuable insights into strategic decision-making and brand management. As a Brand Manager, you would have more autonomy and be responsible for driving the brand's overall strategy and success. - Assistant Brand Manager vs. Marketing Manager: Both roles involve managing brand marketing activities, but the Marketing Manager has broader responsibilities, including overseeing the marketing department, managing marketing budgets, and developing marketing strategies for multiple brands or product lines. - Assistant Brand Manager vs. Product Manager: While both roles focus on driving brand growth, the Product Manager is more focused on the product development lifecycle, from ideation to launch, while the Assistant Brand Manager focuses on managing existing brand pillars, advertising initiatives, and retail growth strategies. ASSUMPTION: Each role has its unique focus and responsibilities, and the ideal candidate will have a clear understanding of how their role contributes to the overall success of the brand and the organization. 📝 Sample Projects - Developing and executing a targeted advertising campaign to increase brand awareness among a specific demographic - Collaborating with R&D to launch a new product line, including market research, product development, and go-to-market strategy - Analyzing POS data to identify trends, optimize product placement, and drive sales growth in key retail channels - Working with external agencies to create and implement a social media strategy that engages consumers and drives brand loyalty ASSUMPTION: The role offers a diverse range of projects that allow for continuous learning and growth in various aspects of brand management. ❓ Key Questions to Ask During Interview - What are the biggest challenges facing the brand in the next 12-24 months, and how can this role help address them? - How does this role fit into the broader marketing strategy for the company, and how does it contribute to the overall success of the brand? - What are the key priorities for the first 30-60-90 days in this role, and how can I best support the team in achieving these goals? - How does the company support the professional development and growth of employees in this role? - What are the most important qualities and skills for someone to succeed in this role, and how can I demonstrate these qualities throughout the interview process? ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company, and shows that you are proactive and engaged in the hiring process. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link - Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, using the ATS keywords provided - Prepare a portfolio or examples of your work, if applicable, to showcase your skills and accomplishments - Follow up with the hiring manager one week after submitting your application to inquire about the status of your application - If selected for an interview, research the company and its products to demonstrate your enthusiasm and understanding of the brand, and practice common interview questions and your responses ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.