Assistant Brand Manager

📌 Core Information

🔹 Job Title: Assistant Brand Manager

🔹 Company: Yorkville University

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Contract, Hybrid (Remote 2-3 days/week)

🔹 Category: Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Leading and supporting international brand marketing initiatives
• Implementing marketing campaigns to drive international student recruitment
• Managing offline and online marketing projects from kickoff to delivery
• Collaborating with internal and external teams to drive decisions and next steps
• Ensuring the completion of brand-related tasks and upholding brand integrity

ASSUMPTION: This role requires a high level of organization, multitasking, and attention to detail, as the Assistant Brand Manager will be managing multiple projects simultaneously.

📋 Key Responsibilities

✅ Support brand marketing by upholding the integrity of all brand and advertising assets in compliance with regulatory standards

✅ Lead international marketing initiatives across Yorkville University and Toronto Film School, in alignment with enrollment goals

✅ Manage projects and initiatives by setting up project timelines, coordinating meetings, managing project tickets, and overseeing the approvals and sign-off process

✅ Execute tasks by collecting stakeholder input to update marketing assets and ensuring accuracy and consistency of program information and policies across all marketing channels

✅ Conduct reviews by monitoring brand social media channels, conducting social listening, and periodically conducting competitor reviews to help inform strategy and response planning

✅ Support data analysis by assisting with campaign performance tracking and reporting, and supporting the review of data, policies, procedures, programs, technologies, and resources

✅ Collaborate with cross-functional colleagues and external teams to ensure alignment and integration

ASSUMPTION: This role involves a high degree of cross-functional collaboration, requiring strong communication and interpersonal skills to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree (or international equivalent) in Marketing, Business Management, or a related discipline

Experience: Direct experience in offline (traditional), digital, and social media marketing, with international student experience being an asset

Required Skills:

• Proven experience in brand marketing, project management, and digital marketing
• Strong analytical and creative skills
• Excellent verbal and written communication skills
• High attention to detail and strong time management skills
• Proficient in MS Office and Marketo

Preferred Skills:

• Experience with marketing automation tools
• Fluency in additional languages
• Knowledge of the Canadian post-secondary education landscape

ASSUMPTION: While not explicitly stated, it is assumed that candidates should have at least 2-5 years of relevant experience in brand marketing and project management to be successful in this role.

💰 Compensation & Benefits

Salary Range: CAD 60,000 - 80,000 per year (Estimated based on market research for similar roles in Toronto)

Benefits:

• Access to free courses, certifications, and programs
• Mentorship and professional development opportunities
• Flexible work arrangement (Hybrid)

Working Hours: Full-time (37.5 hours/week), with flexible hours and the option to work remotely 2-3 days/week

ASSUMPTION: The salary range is estimated based on market research for similar roles in Toronto, as the original job listing did not provide salary information. Benefits may include health insurance, retirement plans, and other standard employee benefits.

📌 Applicant Insights

🔍 Company Context

Industry: Post-secondary education

Company Size: Small (11-50 employees)

Founded: 2003

Company Description:

• Yorkville University is a private, Canadian university offering online and on-campus programs in areas such as business, education, and health
• It is committed to providing accessible, inclusive, and innovative learning experiences
• The university values entrepreneurship, collaboration, and continuous improvement

Company Specialties:

• Online learning and distance education
• International student recruitment
• Brand marketing and student recruitment

Company Website: Yorkville University

ASSUMPTION: Yorkville University is a small, private university with a focus on online learning and international student recruitment. It values innovation, collaboration, and accessibility in education.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports to the Brand Director

Work Arrangement: Hybrid (Remote 2-3 days/week, On-site 2-3 days/week)

Growth Opportunities:

• Potential to take on more responsibilities and advance within the Marketing department
• Opportunity to work on diverse projects and gain experience in various aspects of brand marketing
• Access to free courses, certifications, and programs for professional development

ASSUMPTION: This role offers opportunities for growth and development within the Marketing department, as well as the chance to work on a variety of projects and gain experience in different aspects of brand marketing.

🌍 Location & Work Environment

Office Type: Downtown Toronto office

Office Location(s): 495 Richmond St W, Toronto, ON M5V 3E7, Canada

Geographic Context:

• Toronto is a multicultural city with a diverse population
• The downtown core offers easy access to public transportation, restaurants, and entertainment
• Yorkville University's campus is located in the heart of downtown Toronto, near many amenities

Work Schedule: Full-time (37.5 hours/week), with flexible hours and the option to work remotely 2-3 days/week

ASSUMPTION: The work environment is fast-paced and collaborative, with a focus on innovation and continuous improvement. The downtown Toronto office is centrally located and offers easy access to public transportation and amenities.

💼 Interview & Application Insights

Typical Process:

• Virtual interview with a Talent Advisor
• Interview with the current Assistant Brand Manager
• Interview with the Director, Brand Marketing and the VP, Student Recruitment

Key Assessment Areas:

• Brand marketing and project management skills
• Communication and interpersonal skills
• Cultural fit and alignment with company values
• Problem-solving and decision-making abilities

Application Tips:

• Highlight relevant brand marketing and project management experience in your resume
• Tailor your cover letter to demonstrate your understanding of the role and your fit with the company's values
• Prepare for behavioral and situational interview questions that assess your skills and cultural fit

ATS Keywords: Brand Marketing, Project Management, Digital Marketing, Social Media Marketing, Data Analysis, Communication, Collaboration, Creativity, Attention to Detail, Time Management, Stakeholder Engagement, Campaign Execution, Market Research, Competitor Analysis, Creative Production, Process Efficiency

ASSUMPTION: The application process is designed to assess candidates' skills, cultural fit, and alignment with the company's values. The interview process is structured to provide insight into the role and the company, as well as to evaluate candidates' qualifications and fit.

🛠️ Tools & Technologies

• MS Office (Word, Excel, PowerPoint)
• Marketo
• Social media platforms (e.g., Facebook, Instagram, Twitter)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry and can be easily learned by candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous improvement
• Collaboration and teamwork
• Accessibility and inclusivity

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Focused on results and outcomes

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with diverse teams and stakeholders?
• Do you have a strong attention to detail and a commitment to high-quality work?

ASSUMPTION: Yorkville University values innovation, collaboration, and accessibility in education. Candidates should assess their fit with these values and the company's work style to ensure a successful cultural fit.

⚠️ Potential Challenges

• Managing multiple projects simultaneously and meeting tight deadlines
• Working with diverse teams and stakeholders, requiring strong communication and interpersonal skills
• Adapting to a fast-paced, dynamic work environment
• Ensuring brand consistency and compliance with regulatory standards

ASSUMPTION: The potential challenges in this role include managing multiple projects, working with diverse teams, and adapting to a fast-paced work environment. Candidates should be prepared to demonstrate their ability to manage these challenges effectively.

📈 Similar Roles Comparison

• Compared to other brand marketing roles, this position places a greater emphasis on project management and cross-functional collaboration
• International student recruitment is a unique aspect of this role, requiring an understanding of the Canadian post-secondary education landscape and international marketing strategies
• Career progression in this role may involve advancing within the Marketing department or exploring opportunities in related fields, such as student recruitment or academic program development

ASSUMPTION: This role is unique in its focus on international student recruitment and cross-functional collaboration. Candidates should be prepared to demonstrate their understanding of these aspects and their fit with the company's values and work style.

📝 Sample Projects

• Developing and executing a marketing campaign to promote a new international student recruitment initiative
• Managing the production of marketing collateral, including brochures, presentations, and digital assets, for multiple programs and campuses
• Conducting a competitor analysis and market research to inform brand positioning and campaign development

ASSUMPTION: These sample projects are representative of the types of tasks and initiatives the Assistant Brand Manager may be responsible for in this role. Candidates should be prepared to demonstrate their ability to manage these projects effectively and efficiently.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing department?
• How does the Marketing department collaborate with other departments, such as Academics and Student Recruitment?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its employees?
• What are the most rewarding aspects of working at Yorkville University, according to current employees?

ASSUMPTION: These interview questions are designed to provide insight into the role, the company, and the cultural fit. Candidates should prepare thoughtful questions that demonstrate their interest in the role and their fit with the company's values and work style.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant brand marketing and project management experience
• Prepare for behavioral and situational interview questions that assess your skills and cultural fit
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.