Assistant Brand Manager

📌 Core Information 🔹 Job Title: Assistant Brand Manager 🔹 Company: Suntory 🔹 Location: Ho Chi Minh City, Vietnam 🔹 Job Type: On-site, Full-time 🔹 Category: Marketing 🔹 Date Posted: July 14, 2025 🔹 Experience Level: Mid-level (2-5 years) 🚀 Job Overview Key aspects of this role include: - Assisting the Brand Manager in planning and executing marketing activities to build brand equity and meet business objectives. - Monitoring and evaluating brand performance and recommending appropriate ways to improve brand equity. - Working with various functions for ongoing projects and marketing execution. - Managing operations such as trade service, visibility, sponsorship, etc. - Collaborating with different functions (Planning, Procurement, Sales, Legal, etc.) for ongoing projects and marketing execution.

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution. The ideal candidate will have a strong marketing background and be comfortable working in a dynamic, fast-paced environment.

📋 Key Responsibilities ✅ Assist the Brand Manager in planning and executing marketing activities to build brand equity and meet business objectives. ✅ Deeply understand consumers and market insights to discuss, brainstorm, and input for Marketing AOP of the brand. ✅ Lead integrated marketing activity calendar ensuring consistency with communication strategy and AOP. ✅ Monitor and evaluate brand performance to recommend and execute appropriate ways to improve brand equity. ✅ Work with MO/trade marketing to execute flawless brand experience across touch points. ✅ Assist brand manager in launching new packaging, products. ✅ Accountable for budget analysis and management. ✅ Partnering with different functions (Planning, Procurement, Sales, Legal, etc.) for ongoing projects and marketing execution. ✅ Manage operations such as trade service, visibility, sponsorship, etc.

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration. The ideal candidate will be comfortable wearing multiple hats and working in a fast-paced environment.

🎯 Required Qualifications

Education: A bachelor's degree with a marketing background is preferred.

Experience: At least 3 years of work experience in marketing, brand marketing, or FMCG industry. Strong BTL/Trade marketing skills are required.

Required Skills:

• Excellent English communication skills.
• Initiative, innovative, and flexible.
• Passion to grow and learn.
• Open-minded, result-oriented, hard-working, and resilient.
• Good at project management.

Preferred Skills:

• Experience in the beverage or food industry.
• Fluency in Vietnamese.

ASSUMPTION: While a marketing background is essential, candidates from other relevant fields with transferable skills are encouraged to apply.

💰 Compensation & Benefits

Salary Range: The salary range for this role is VND 15,000,000 - 25,000,000 per month, depending on experience and qualifications. This estimate is based on industry standards for mid-level marketing roles in Ho Chi Minh City.

Benefits:

• Health insurance and retirement benefits.
• Employee discounts on Suntory products.
• Opportunities for professional development and career growth.

Working Hours: The standard workweek is 40 hours, Monday to Friday, with flexible working hours available.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and qualifications. Benefits may also vary based on the company's policies and the candidate's employment status.

📌 Applicant Insights 🔍 Company Context

Industry: Suntory operates in the competitive food and beverage services industry, with a strong focus on beverages, spirits, beer, wine, and wellness products.

Company Size: Suntory is a large organization with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects.

Founded: Suntory was founded in 1899 in Osaka, Japan, and has since grown into a global company with operations throughout the Americas, Europe, Africa, Asia, and Oceania.

Company Description:

• Suntory is a global leader in consumer-packaged goods, renowned for producing and distributing a uniquely diverse portfolio of beverages, premium spirits, beer, wine, and wellness products throughout the world.
• The company is driven by a profound purpose: to inspire the brilliance of life, by creating rich experiences for people, in harmony with nature.
• Suntory PepsiCo Vietnam Beverage (SPVB) is a strategic alliance between PepsiCo Inc. and Suntory Holdings Ltd., established in 2013.

Company Specialties:

• Beverage & Food
• Spirits Beer
• Wine
• Health Food
• Restaurants
• and Flowers

Company Website: http://www.suntory.com

ASSUMPTION: Suntory's global presence and diverse product portfolio offer unique opportunities for employees to gain exposure to various markets and industries.

📊 Role Analysis

Career Level: This role is at the mid-level of the marketing career path, with opportunities for growth and advancement.

Reporting Structure: The Assistant Brand Manager reports directly to the Brand Manager and works closely with various functions, including Planning, Procurement, Sales, and Legal.

Work Arrangement: This role is on-site, with flexible working hours available.

Growth Opportunities:

• Progression to a Brand Manager role.
• Expansion into other markets or product categories within Suntory.
• Development of leadership and management skills through mentorship and training programs.

ASSUMPTION: The mid-level nature of this role provides ample opportunities for career growth and development within Suntory.

🌍 Location & Work Environment

Office Type: Suntory's Ho Chi Minh City office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): Ho Chi Minh City, Vietnam

Geographic Context:

• Ho Chi Minh City is a vibrant, bustling metropolis with a rich cultural heritage and a thriving food and beverage scene.
• The city offers a mix of traditional Vietnamese architecture and modern skyscrapers, with numerous historical and cultural attractions.
• Ho Chi Minh City is well-connected by an extensive network of public transportation, making it easy for employees to commute to and from work.

Work Schedule: The standard workweek is 40 hours, Monday to Friday, with flexible working hours available. Overtime may be required during peak periods.

ASSUMPTION: The dynamic and fast-paced nature of Ho Chi Minh City's business environment may appeal to candidates who thrive in energetic, bustling settings.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screening with the HR department.
• In-depth interviews with the hiring manager and relevant team members.
• Final interview with the HR director or another senior leader.

Key Assessment Areas:

• Marketing and brand management skills.
• Consumer insights and market analysis capabilities.
• Project management and organizational skills.
• Communication and interpersonal skills.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
• Prepare examples of successful marketing campaigns or projects you've worked on, demonstrating your ability to drive results.
• Research Suntory's products and competitors to showcase your industry knowledge and understanding of the role.

ATS Keywords: Marketing, Brand Management, FMCG, Consumer Insights, Project Management, Trade Marketing, Communication, Initiative, Innovation, Flexibility, Passion, Open-mindedness, Result-oriented, Hard-working, Resilience

ASSUMPTION: Suntory's interview process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation tools (e.g., Hootsuite, Mailchimp)
• Project management tools (e.g., Asana, Trello)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the brand and team the candidate is assigned to.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Quality
• Harmony
• Creativity
• Challenge

Work Style:

• Collaborative and team-oriented.
• Results-driven and focused on continuous improvement.
• Adaptable and open to change in a dynamic business environment.

Self-Assessment Questions:

• How do you embody Suntory's values in your daily work?
• Describe a time when you had to adapt to significant changes in a project or work environment. How did you handle it?
• How do you approach collaboration and teamwork, particularly when working with diverse teams or stakeholders?

ASSUMPTION: Suntory's values-driven culture emphasizes integrity, quality, harmony, creativity, and challenge, creating an environment where employees can thrive and grow.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously.
• Working in a fast-paced, dynamic business environment with tight deadlines.
• Adapting to changes in the market, consumer behavior, or company strategy.
• Collaborating effectively with cross-functional teams and stakeholders.

ASSUMPTION: The fast-paced nature of the beverage industry and the dynamic work environment at Suntory may present challenges for candidates who prefer more structured or predictable work settings.

📈 Similar Roles Comparison

• Compared to other mid-level marketing roles, this position offers a unique blend of strategic and tactical responsibilities, with a strong focus on brand management and consumer insights.
• Within Suntory, this role is part of the company's global marketing organization, offering opportunities for international exposure and collaboration.
• Career progression in Suntory may involve moving into brand management, category management, or other marketing leadership roles, depending on the candidate's interests and skills.

ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with opportunities for career growth and development within Suntory's global marketing organization.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new product or packaging in the Vietnamese market.
• Conducting consumer research and market analysis to inform brand strategy and positioning.
• Managing trade marketing activities to ensure flawless brand experience across touch points and drive sales growth.

ASSUMPTION: The specific projects assigned to the Assistant Brand Manager may vary depending on the brand and team they are working with, as well as the company's priorities and market conditions.

❓ Key Questions to Ask During Interview

• How does this role contribute to the overall marketing strategy for the brand?
• Can you describe the team structure and dynamics for this role?
• How does Suntory support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for success in this role?
• How does Suntory foster a culture of diversity, equity, and inclusion?

ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates the candidate's interest in and understanding of the role and the company.

📌 Next Steps for Applicants To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
• Prepare examples of successful marketing campaigns or projects you've worked on, demonstrating your ability to drive results.
• Research Suntory's products and competitors to showcase your industry knowledge and understanding of the role.
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.