📌 Core Information
🔹 Job Title: Assistant Brand Manager
🔹 Company: Lion
🔹 Location: Byron Bay, New South Wales, Australia
🔹 Job Type: Hybrid (3 days in office, some travel)
🔹 Category: Marketing
🔹 Date Posted: June 17, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Supporting brand initiatives across communications, events, sponsorships, and innovation
- Tracking brand and commercial performance using data and insights
- Managing budgets and brand admin processes
- Boosting digital presence and collaborating with various teams
ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on driving brand success through data-driven decisions and cross-functional collaboration.
📋 Key Responsibilities
✅ Support the Brand Manager in bringing brand initiatives to life across various channels and platforms
✅ Lead monthly reporting on brand and commercial performance, using insights to guide actions
✅ Own key brand admin processes, including budget tracking and reporting
✅ Support digital channels and ensure online platforms are engaging and on-brand
✅ Collaborate with teams across the business to maintain a consistent and impactful brand voice
ASSUMPTION: This role involves a mix of strategic planning and tactical execution, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Degree qualified in marketing or a related field
Experience: 0-2 years of experience in brand, shopper, or sales roles
Required Skills:
- Proven experience in brand, shopper, or sales roles
- Strong analytical skills and comfort with data-driven decision making
- Excellent organizational skills and attention to detail
- Strong communication and teamwork skills
- Curiosity, creativity, and passion for brand building
- Digital savviness and awareness of emerging trends
- Flexibility and adaptability to changing priorities
Preferred Skills:
- Experience with marketing analytics tools
- Knowledge of the beverage industry
ASSUMPTION: Candidates with relevant experience in brand management or related fields will be best suited for this role, with a strong focus on data analysis and organizational skills.
💰 Compensation & Benefits
Salary Range: AU$60,000 - AU$75,000 per annum (based on experience and industry standards for Assistant Brand Manager roles in Byron Bay)
Benefits:
- Flexible hybrid work arrangement
- Occasional travel opportunities
- Competitive salary and benefits package
- Career growth opportunities within Lion
Working Hours: Full-time, 40 hours per week, with some flexibility for hybrid work arrangement
ASSUMPTION: The salary range is estimated based on industry standards for Assistant Brand Manager roles in Byron Bay, considering the experience level and company size.
📌 Applicant Insights
🔍 Company Context
Industry: Lion is a global beverage company with a portfolio that includes many market-leading names in beer, wine, spirits, seltzer, and non-alcoholic drinks. The company operates in Australia, New Zealand, and the United States, employing over 4,000 diverse and talented people.
Company Size: Lion has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and development.
Founded: Lion was founded in 1822, with a rich history and established brand portfolio.
Company Description:
- Lion is a global beverage company with a portfolio of iconic brands, including Tooheys, Speights, XXXX, Wither Hills, Little Creatures, James Squire, and New Belgium’s Fat Tire.
- The company employs over 4,000 diverse and talented people across Australia, New Zealand, and the United States, who are passionate about their craft and working towards a shared purpose: Making the Moment Mean More.
- At Lion, the culture is focused on going beyond, innovating, and doing things differently with a relentless focus on customers, consumers, communities, and the environment.
Company Specialties:
- Beer, cider, non-alcoholic adult beverages, craft beer, wine, spirits, coffee, kombucha, brewing, and hospitality
Company Website: lioncareers.com
ASSUMPTION: Lion's diverse portfolio and global presence offer unique opportunities for career growth and development within the beverage industry.
📊 Role Analysis
Career Level: This role is an entry to mid-level position within the marketing department, offering opportunities for growth and development within Lion.
Reporting Structure: The Assistant Brand Manager reports directly to the Marketing Manager and collaborates with various teams across the business.
Work Arrangement: This role offers a hybrid work arrangement, with 3 days in the office and some travel required.
Growth Opportunities:
- Progression to a Brand Manager role within Lion's marketing department
- Expanding skills and expertise in brand management, data analysis, and digital marketing
- Opportunities to work on various brands within Lion's diverse portfolio
ASSUMPTION: This role provides a strong foundation for a career in brand management, with opportunities for growth and development within Lion's marketing department.
🌍 Location & Work Environment
Office Type: Lion's Byron Bay office is a hybrid work environment, with 3 days in the office required and some travel needed.
Office Location(s): 68 York Street, Sydney, NSW 2000, AU and 27 Napier St, Auckland, North Island 1011, NZ
Geographic Context:
- Byron Bay is a coastal town in New South Wales, Australia, known for its beaches, surfing, and laid-back lifestyle
- The region offers a high quality of life, with a mix of urban and rural environments
- Byron Bay is a popular tourist destination, with a vibrant local culture and community
Work Schedule: Full-time, 40 hours per week, with some flexibility for hybrid work arrangement
ASSUMPTION: Byron Bay's coastal location and laid-back lifestyle may appeal to candidates seeking a work-life balance in a beautiful environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-person or video interview with the marketing team
- Final interview with the marketing director
Key Assessment Areas:
- Brand management skills and experience
- Data analysis and interpretation
- Communication and teamwork skills
- Creativity and problem-solving
Application Tips:
- Tailor your resume and cover letter to highlight relevant brand management, data analysis, and marketing skills
- Provide specific examples of your experience in brand management, data analysis, and digital marketing
- Demonstrate your understanding of Lion's brand portfolio and company culture
ATS Keywords: Brand Management, Data Analysis, Marketing, Digital Marketing, Brand Initiatives, Budget Management, Cross-Functional Collaboration
ASSUMPTION: Lion's application process is designed to assess candidates' brand management skills, data analysis, communication, and teamwork abilities, with a focus on cultural fit within the marketing department.
🛠️ Tools & Technologies
- Marketing analytics tools (e.g., Google Analytics, Tableau)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello)
- Social media management platforms (e.g., Hootsuite, Buffer)
ASSUMPTION: Candidates should have experience with marketing analytics tools and be comfortable learning new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Passion: We love what we do and it shows
- Energy: We bring energy and enthusiasm to everything we do
- Teamwork: We work together to achieve great things
Work Style:
- Collaborative: We work together to achieve great things
- Data-driven: We make decisions based on data and insights
- Innovative: We constantly push the boundaries to innovate and do things differently
Self-Assessment Questions:
- Do you have a passion for brand building and a strong understanding of data-driven decision making?
- Are you comfortable working in a collaborative, cross-functional team environment?
- Do you have the energy and enthusiasm to bring fresh ideas and drive results?
ASSUMPTION: Lion values candidates who are passionate, energetic, and collaborative, with a strong focus on data-driven decision making and innovation.
⚠️ Potential Challenges
- Balancing creative and analytical aspects of the role
- Managing multiple projects and priorities simultaneously
- Occasional travel requirements
- Adapting to a mid-sized company environment with opportunities for growth and development
ASSUMPTION: This role may present challenges in balancing creative and analytical aspects, managing multiple priorities, and occasional travel. However, these challenges can be overcome with strong organizational skills, adaptability, and a focus on data-driven decision making.
📈 Similar Roles Comparison
- Compared to other Assistant Brand Manager roles, this position offers a unique opportunity to work on a diverse portfolio of beverage brands within a global company
- Industry-specific context: The beverage industry is competitive and dynamic, with a focus on innovation and consumer trends
- Career path comparison: This role provides a strong foundation for a career in brand management, with opportunities for growth and development within Lion's marketing department
ASSUMPTION: This role offers unique opportunities within the beverage industry, with a focus on brand management, data analysis, and digital marketing. Candidates should consider the industry-specific context and career path comparison when evaluating this role.
📝 Sample Projects
- Developing and executing a brand campaign for a new product launch
- Analyzing sales data to identify trends and opportunities for brand growth
- Managing a brand event or sponsorship, from planning to execution
ASSUMPTION: These sample projects highlight the range of responsibilities and skills required for this role, from creative campaign development to data analysis and event management.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Lion support the growth and development of its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does Lion approach innovation and staying ahead of industry trends?
- What is the work-life balance like for this role, considering the hybrid work arrangement and occasional travel?
ASSUMPTION: These key questions help candidates better understand the role, team dynamics, company culture, and work-life balance, enabling them to make an informed decision about the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Lion's job search portal
- Tailor your resume and cover letter to highlight relevant brand management, data analysis, and marketing skills
- Prepare examples of your experience in brand management, data analysis, and digital marketing
- Demonstrate your understanding of Lion's brand portfolio and company culture
- Follow up with Lion's HR department one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
