📌 Core Information
🔹 Job Title: Assistant Brand Manager
🔹 Company: Brown-Forman
🔹 Location: Bangkok, Thailand
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 21, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning and executing promotions across multiple brands
- Managing brand activation budget and agency partners
- Developing brand strategies and evaluating program performance
- Collaborating with field sales staff and stakeholders
ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills to manage multiple projects and stakeholders effectively.
📋 Key Responsibilities
✅ Plan and execute promotions across Jack Daniels Family Brands and Super Premium portfolio
✅ Manage brand activation budget and agency partners' deliverables within budget constraints
✅ Develop program briefs and evaluate post-program performance
✅ Coordinate frequent/ad-hoc requests and manage key agency partners' communication, PO, and payment process
✅ Work with field sales staff to ensure marketing plans and tactics are appropriate for field-based brand building activities
✅ Monitor and control marketing budget expenditure
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum 2-5 years of marketing or relevant experience
Required Skills:
- Strong communication skills and detail-oriented mindset
- Proven track record of successfully delivering brand growth in a competitive environment
- Fluency in English
Preferred Skills:
- Experience in the beverage or spirits industry
- Bilingual or multilingual skills
ASSUMPTION: Candidates with experience in brand management, agency management, and budget management will be particularly well-suited for this role.
💰 Compensation & Benefits
Salary Range: THB 600,000 - 800,000 per year (Based on industry standards for a mid-level marketing role in Bangkok)
Benefits:
- Health insurance
- Retirement plan
- Employee discounts on Brown-Forman products
Working Hours: Full-time, Monday to Friday, with occasional weekend work as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Beverage Manufacturing
Company Size: 5,001-10,000 employees
Founded: 1870, Louisville, KY, USA
Company Description:
- Brown-Forman is a leading global spirits company with a portfolio of premium brands
- The company is committed to responsible drinking and sustainability
- Brown-Forman offers a premium employee experience with a range of benefits
Company Specialties:
- Adult Beverages and Consumer Packaged Goods
Company Website: http://www.brown-forman.com
ASSUMPTION: Brown-Forman is a well-established company with a strong global presence and a commitment to responsible business practices.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth
Reporting Structure: Reports to the Marketing Manager (Non-Thai, Korean)
Work Arrangement: On-site, full-time position with occasional weekend work as needed
Growth Opportunities:
- Potential to take on more responsibilities and advance within the marketing department
- Opportunities to work on high-profile brands and gain international experience
ASSUMPTION: This role offers a good opportunity for career growth within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Modern office space with collaborative work areas
Office Location(s): Bangkok, Thailand
Geographic Context:
- Bangkok is a vibrant, multicultural city with a thriving business environment
- The office is located in a convenient and accessible area with nearby amenities
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM, with occasional weekend work as needed
ASSUMPTION: The work environment at Brown-Forman's Bangkok office is collaborative and inclusive, with a focus on teamwork and open communication.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with senior leadership
Key Assessment Areas:
- Communication skills and presentation abilities
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume to highlight relevant marketing and brand management experience
- Prepare examples of successful brand campaigns or projects you've worked on
- Research Brown-Forman's brand portfolio and be prepared to discuss your favorite brand and how you would market it
ATS Keywords: Brand Management, Marketing, Promotion Planning, Budget Management, Agency Coordination, Field Sales Collaboration, Strategic Planning, Performance Evaluation, Creative Development, Problem Solving, Teamwork, Detail Orientation, Competitive Analysis
ASSUMPTION: The application process for this role may involve multiple interviews and assessments to ensure the best fit for the company and the candidate.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Marketing automation tools (e.g., Hootsuite, Buffer)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities.
👔 Cultural Fit Considerations
Company Values:
- Responsibility
- Integrity
- Collaboration
- Innovation
- Winning for Consumers and Customers
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering excellence
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with diverse teams and stakeholders?
- Do you have a proven track record of delivering results in a competitive environment?
ASSUMPTION: Candidates who align with Brown-Forman's company values and work style will be well-suited for this role and the company culture.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously
- Working in a fast-paced, dynamic environment with tight deadlines
- Adapting to changes in the market and consumer behavior
- Balancing the needs of multiple brands and brand portfolios
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a results-driven mindset.
📈 Similar Roles Comparison
- Unlike other brand management roles, this position focuses on multiple brands and brand portfolios
- This role requires strong communication and collaboration skills to work effectively with agency partners and field sales staff
- Career progression may involve taking on more responsibilities and advancing within the marketing department
ASSUMPTION: This role offers unique opportunities and challenges compared to other brand management positions in the industry.
📝 Sample Projects
- Developing and executing a promotional campaign for a new product launch
- Conducting market research and analyzing data to inform brand strategy
- Managing agency partners to deliver high-quality creative assets within budget constraints
ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks associated with this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader marketing strategy for the company?
- What are the most significant challenges facing the brand portfolio, and how can this role address them?
- What opportunities are there for professional development and growth within the marketing department?
- How does the company support work-life balance for its employees?
ASSUMPTION: These interview questions can help candidates better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing and brand management experience
- Prepare a cover letter explaining your interest in the role and the company
- Prepare examples of successful brand campaigns or projects you've worked on
- Follow up with the hiring manager after your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
