📌 Core Information
🔹 Job Title: Assistant Brand Manager
🔹 Company: Nestlé Malaysia
🔹 Location: Petaling Jaya, Selangor, Malaysia
🔹 Job Type: Full-time
🔹 Category: Marketing & Branding
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Contributing to business strategy and brand marketing actions
- Managing PFME budget and ensuring effective use
- Analyzing market trends and competitor movements
- Collaborating with sales and CCSD teams for integrated plan execution
- Innovation and renovation activities for total product category
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Develop and implement business strategies to increase brand competitiveness
✅ Manage PFME budget and ensure transparent use
✅ Analyze market research, monitor competitors, and propose strategies
✅ Collaborate with sales and CCSD teams for integrated plan execution
✅ Execute innovation and renovation projects from product design to launch
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and project management, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's Degree in Marketing, Business Administration, Communications, or a related field
Experience: 2-3 years of experience in Consumer Marketing or CCSD field sales
Required Skills:
- Proven experience in developing business strategies
- Strong analytical and problem-solving skills
- Excellent communication and collaboration skills
- Familiarity with market research and data analysis tools
- Ability to work effectively in a team environment
Preferred Skills:
- Experience in the FMCG industry
- Fluency in additional languages
ASSUMPTION: Candidates with relevant experience in brand management or marketing roles, along with strong analytical skills, will be well-suited for this position.
💰 Compensation & Benefits
Salary Range: RM 70,000 - RM 90,000 per annum (Estimated based on market research and company size)
Benefits:
- Medical and dental insurance
- Retirement savings plan
- Employee discounts on Nestlé products
- Opportunities for professional development and career growth
Working Hours: Full-time, Monday to Friday, 9:00 AM to 5:30 PM (Flexible hours may be available)
ASSUMPTION: The salary range is estimated based on market research and company size. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Nestlé operates in the Food and Beverage Services industry, with a focus on creating and marketing a wide range of food and beverage products.
Company Size: Nestlé is a large multinational corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.
Founded: Nestlé was founded in 1866 in Vevey, Switzerland, and has since grown into the world's largest food and beverage company.
Company Description:
- Nestlé is committed to enhancing quality of life through its products and services
- The company operates in almost every country worldwide, offering a wide range of products across various categories
- Nestlé is driven by a culture based on respect, with a focus on respect for oneself, others, diversity, and the future
Company Specialties:
- Coffee and beverages
- Dairy
- Confectionary
- Culinary and frozen food
- Ice Cream
- Infant nutrition
- Healthcare nutrition
- Out of home F&B solutions
- Petcare
Company Website: http://www.nestle.com
ASSUMPTION: Nestlé's large size and global presence offer opportunities for career growth and exposure to diverse projects and teams.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career professionals looking to gain experience in brand management and marketing.
Reporting Structure: The Assistant Brand Manager reports directly to the Brand Manager and works closely with cross-functional teams, including sales and CCSD.
Work Arrangement: This role is on-site, with the possibility of flexible hours and remote work arrangements based on team and project needs.
Growth Opportunities:
- Progression to Brand Manager or other senior marketing roles
- Expansion into different product categories or brands
- International assignments or relocation opportunities
ASSUMPTION: This role offers opportunities for career growth and development within Nestlé's extensive portfolio of brands and products.
🌍 Location & Work Environment
Office Type: Nestlé Malaysia's office in Petaling Jaya is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Petaling Jaya, Selangor, Malaysia
Geographic Context:
- Petaling Jaya is a bustling city with a mix of urban and suburban areas
- The office is conveniently located near public transportation and amenities
- Malaysia offers a tropical climate, with warm weather year-round
Work Schedule: Full-time, Monday to Friday, with flexible hours and remote work options available based on team and project needs.
ASSUMPTION: The office environment is designed to support collaboration and innovation, with opportunities for remote work based on team and project needs.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR team
- On-site interview with the hiring manager and relevant team members
- Final round interview with senior leadership
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Communication and collaboration skills
- Cultural fit and alignment with Nestlé's values
- Relevant experience and industry knowledge
Application Tips:
- Tailor your resume to highlight relevant experience and skills
- Prepare for behavioral and situational interview questions
- Research Nestlé's products, mission, and values to demonstrate your enthusiasm and understanding of the company
ATS Keywords: Brand Management, Consumer Marketing, Business Strategy, Market Research, Communication, Budget Management, Sales Collaboration, Product Innovation, Consumer Engagement, Promotional Strategy, Category Strategy, Analytical Skills, Regulatory Compliance, Team Collaboration, Project Management, Creative Thinking
ASSUMPTION: The application process may vary based on the specific needs of the hiring team and the volume of applicants.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis tools (e.g., SPSS, R, Excel)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Marketing automation tools (e.g., Hootsuite, HubSpot)
ASSUMPTION: The specific tools and technologies used may vary based on the team's needs and the projects at hand.
👔 Cultural Fit Considerations
Company Values:
- Respect for ourselves, others, diversity, and the future
- Passion for what we do and how we do it
- Spirit of excellence
- Caring and sharing
Work Style:
- Collaborative and team-oriented
- Innovative and creative
- Data-driven and analytical
- Adaptable and flexible
Self-Assessment Questions:
- Do you align with Nestlé's values and culture?
- Are you comfortable working in a collaborative, team-oriented environment?
- Do you have strong analytical and problem-solving skills?
ASSUMPTION: Candidates who demonstrate a strong fit with Nestlé's values and work style will be well-suited for this role.
⚠️ Potential Challenges
- Managing a tight budget and ensuring effective use of resources
- Balancing strategic planning with day-to-day tasks and projects
- Adapting to a fast-paced, dynamic work environment
- Working with cross-functional teams and managing stakeholder expectations
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- Assistant Brand Manager vs. Brand Manager: The Assistant Brand Manager role focuses on supporting the Brand Manager in developing and implementing brand strategies, while the Brand Manager role involves more strategic decision-making and leadership
- Assistant Brand Manager vs. Marketing Coordinator: The Assistant Brand Manager role requires a stronger focus on strategic planning and analysis, while the Marketing Coordinator role involves more tactical execution and project management
- Career path: Assistant Brand Manager roles can lead to Brand Manager, Senior Brand Manager, or other senior marketing roles within Nestlé or other organizations
ASSUMPTION: This role offers opportunities for career growth and development within Nestlé's extensive portfolio of brands and products.
📝 Sample Projects
- Developing and implementing a promotional strategy to increase brand awareness and sales for a new product launch
- Analyzing market trends and competitor movements to inform business strategy and product innovation
- Managing the PFME budget and ensuring effective use of resources for multiple brands and campaigns
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other teams, such as sales and CCSD?
- What opportunities are there for professional development and career growth within Nestlé?
- How does Nestlé support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: These questions demonstrate your interest in the role and provide valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills, such as brand management, consumer marketing, and business strategy
- Prepare a cover letter that demonstrates your enthusiasm for the role and alignment with Nestlé's values and culture
- If applicable, prepare examples of your work or projects that showcase your skills and accomplishments
- Follow up with the hiring manager one week after your application, expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
