Assistant Brand Manager

📌 Core Information

🔹 Job Title: Assistant Brand Manager

🔹 Company: LotusBakeries

🔹 Location: Comines, Hauts-de-France, France

🔹 Job Type: Internship

🔹 Category: Marketing

🔹 Date Posted: June 11, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the development and management of the Lotus Biscoff brand in France
• Executing marketing plans and analyzing market data
• Collaborating with various teams, including category managers, sales teams, and international brand managers
• Gaining hands-on experience in brand management and marketing

ASSUMPTION: This role is ideal for a student pursuing a Bac+4/+5 degree in business with a specialization in marketing, seeking to gain practical experience in brand management and marketing.

📋 Key Responsibilities

✅ Preparing and presenting monthly market data analyses using panels and competitive analysis

✅ Assisting in the management of a product portfolio, including project launches, adaptations, and discontinuations

✅ Developing and implementing activation plans, with a focus on digital marketing (influencers, social media, games, SEO)

✅ Contributing to strategic brand reflection and growth opportunity identification in collaboration with global teams

✅ Animating product ranges and projects internally among different services

ASSUMPTION: The responsibilities are subject to change based on the level of autonomy, initiative, and the company's overall strategy.

🎯 Required Qualifications

Education: Pursuing a Bac+4/+5 degree in business with a specialization in marketing

Experience: Previous internship experience in consumer goods, preferably using panels and market data

Required Skills:

• Strong analytical and strategic thinking skills
• Excellent communication and interpersonal skills
• Proficient in Microsoft Office and comfortable with data
• Fluency in English (minimum B2 level)
• Strong digital marketing skills, including social media, SEO, and influencer management

Preferred Skills:

• Previous experience in the food and beverage industry
• Familiarity with the Lotus Biscoff brand

ASSUMPTION: Candidates should have a genuine interest in marketing and be comfortable working with data and digital marketing tools.

💰 Compensation & Benefits

Salary Range: As this is an internship, the compensation is not specified. However, interns in France typically receive a stipend ranging from €1,200 to €1,800 per month, depending on the company and the candidate's qualifications.

Benefits:

• Opportunity to gain practical experience in brand management and marketing
• Working in a dynamic, international environment
• Potential for long-term career growth within the company

Working Hours: Full-time (35 hours per week), with flexibility based on the company's needs

ASSUMPTION: The salary range is an estimate based on typical internship compensation in France. The actual compensation may vary depending on the candidate's qualifications and the company's policies.

📌 Applicant Insights

🔍 Company Context

Industry: LotusBakeries operates in the food and beverage manufacturing industry, focusing on indulgent and natural snacking segments.

Company Size: LotusBakeries has 1,001-5,000 employees, providing a large and diverse work environment.

Founded: 1932, with headquarters in Lembeke, Belgium

Company Description:

• LotusBakeries is a global company with brands including Lotus®, Biscoff®, nākd®, TREK®, BEAR®, Kiddylicious®, Peter’s Yard®, Dinosaurus®, Peijnenburg®, and Annas®
• The company operates in over 100 countries worldwide, with production facilities in Belgium, the Netherlands, France, Sweden, South Africa, the United States, and Thailand
• LotusBakeries is listed on Euronext Brussels and is part of the BEL20-Index

Company Specialties:

• Caramelised biscuits
• Cake specialties and waffles
• Gingerbread
• Pepparkakor biscuits
• Healthy snacks
• Whole foods
• Baby snacks and meals

Company Website: http://www.lotusbakeries.com

ASSUMPTION: LotusBakeries' diverse product portfolio and global presence offer numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: Entry-level (0-2 years of experience)

Reporting Structure: The Assistant Brand Manager will report directly to the Brand Manager Biscoff France and work closely with various teams, including category managers, sales teams, and international brand managers.

Work Arrangement: On-site, with the possibility of remote work based on the company's policies and the candidate's needs

Growth Opportunities:

• Gaining practical experience in brand management and marketing
• Developing skills in data analysis, digital marketing, and strategic thinking
• Potential for long-term career growth within the company

ASSUMPTION: This internship provides an excellent opportunity for students to gain practical experience and develop their skills in brand management and marketing.

🌍 Location & Work Environment

Office Type: The company's office in Comines, France, is a dynamic and international work environment.

Office Location(s): Comines, France

Geographic Context:

• Comines is located in the Hauts-de-France region of France, near the Belgian border
• The area offers a mix of urban and rural environments, with easy access to both city amenities and outdoor activities
• Comines is well-connected by road and public transportation, with easy access to major cities such as Lille and Brussels

Work Schedule: Full-time (35 hours per week), with flexibility based on the company's needs

ASSUMPTION: The work environment at LotusBakeries is dynamic, international, and collaborative, providing an excellent setting for learning and growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final decision and offer

Key Assessment Areas:

• Candidates' understanding of the role and the company
• Candidates' relevant skills and experience
• Candidates' cultural fit and alignment with the company's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experience in marketing and brand management
• Demonstrate your understanding of the Lotus Biscoff brand and the company's products
• Showcase your analytical and strategic thinking skills through examples from your previous experiences

ATS Keywords: Marketing, Brand Management, Data Analysis, Digital Marketing, Social Media, SEO, Strategic Thinking, Communication, Teamwork, Analytical Skills, English Proficiency

ASSUMPTION: The application process at LotusBakeries is competitive, and candidates should tailor their application materials to highlight their relevant skills and experience.

🛠️ Tools & Technologies

• Microsoft Office (Word, Excel, PowerPoint)
• Social media platforms (Instagram, Facebook, Twitter)
• SEO tools (Google Search Console, SEMrush, Ahrefs)
• Market research tools (Nielsen, Kantar, GfK)

ASSUMPTION: The tools and technologies required for this role are standard in the marketing industry and can be easily learned by candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• TEAM SPIRIT: Working together to achieve common goals
• OPEN DIALOGUE: Encouraging open communication and collaboration
• PASSION: Demonstrating enthusiasm and commitment to the company's mission

Work Style:

• Dynamic and fast-paced work environment
• Collaborative and team-oriented culture
• Opportunities for growth and development

Self-Assessment Questions:

• Do I possess strong analytical and strategic thinking skills?
• Am I comfortable working in a dynamic and collaborative environment?
• Do I share LotusBakeries' values of TEAM SPIRIT, OPEN DIALOGUE, and PASSION?

ASSUMPTION: Candidates who align with LotusBakeries' values and work style are more likely to succeed in the company's dynamic and collaborative environment.

⚠️ Potential Challenges

• Balancing multiple responsibilities and projects
• Adapting to a fast-paced and dynamic work environment
• Working with diverse teams and stakeholders
• Gaining experience in a new industry or role

ASSUMPTION: These challenges can be overcome through strong communication, time management, and a willingness to learn and adapt.

📈 Similar Roles Comparison

• This role is similar to other Assistant Brand Manager or Marketing Intern positions in the food and beverage industry
• However, LotusBakeries' global presence and diverse product portfolio offer unique opportunities for growth and development
• This role may differ from other marketing positions in its focus on brand management and digital marketing

ASSUMPTION: Candidates should research similar roles in the industry to better understand the requirements and expectations of an Assistant Brand Manager position.

📝 Sample Projects

• Developing and implementing a social media campaign to promote a new Lotus Biscoff product
• Conducting market research to identify growth opportunities for the Lotus Biscoff brand in France
• Assisting in the launch of a new product or flavor, including market analysis, pricing strategy, and promotional planning

ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks they may encounter in this role. The actual projects may vary based on the company's needs and the candidate's skills and experience.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role fit into the overall marketing strategy for Lotus Biscoff in France?
• What opportunities are there for growth and development within the company?
• How does LotusBakeries support the integration and training of new interns?
• What is the company's approach to work-life balance?

ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the work environment. Candidates should tailor their questions to their specific interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the job posting
• Tailor your resume and cover letter to highlight your relevant skills and experience in marketing and brand management
• Prepare examples of your previous work or projects that demonstrate your analytical and strategic thinking skills
• Follow up with the company one week after submitting your application to confirm receipt and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.