P

Assistant Brand Manager

Pure Lifestyle Inc.
Full-time
On-site
Burnaby, British Columbia, Canada
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Assistant Brand Manager

πŸ”Ή Company: Pure Lifestyle Inc.

πŸ”Ή Location: Burnaby, British Columbia, Canada

πŸ”Ή Job Type: Full-Time, On-Site

πŸ”Ή Category: Advertising Services

πŸ”Ή Date Posted: May 27, 2025

πŸ”Ή Experience Level: Entry-Level (0-2 years)

πŸ”Ή Remote Status: On-Site (Not Remote)

πŸš€ Job Overview

Key aspects of this role include:

  • Supporting brand marketing and communications team with field activities and duties
  • Assisting in executing field marketing and brand awareness campaigns
  • Collaborating with the marketing team to determine target audience preferences and develop brand strategies
  • Cooperating with agency partners to plan and execute integrated brand awareness and field marketing initiatives
  • Educating the target audience about the brands and positively promoting the brand at all times

ASSUMPTION: This role is ideal for recent graduates or early-career professionals seeking to gain experience in brand management and marketing. It offers a unique opportunity to work closely with a team and contribute to various aspects of brand marketing.

πŸ“‹ Key Responsibilities

βœ… Support the brand marketing and communications team with everyday field activities and duties from progress reports to internal meetings and client engagement

βœ… Assist in the execution of field marketing and brand awareness campaigns that meet market share and revenue goals

βœ… Collaborate with the marketing and brand awareness team to determine target audience preferences and develop and implement brand strategies to suit their needs

βœ… Cooperate with agency partners to plan and execute integrated brand awareness and field marketing initiatives

βœ… Educate the target audience about our brands and positively promote the brand at all times

βœ… Perform other duties as assigned

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to multitask and prioritize responsibilities effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 1-2 years of experience in an industry related to brand management, marketing, sales, and/or customer service

Required Skills:

  • Excellent communication skills (both verbal and written)
  • Strong project management skills
  • Ability to think creatively and strategically
  • Professional drive with a desire to learn
  • Willingness and ability to work cross-functionally and cooperatively
  • Familiarity with the latest marketing trends and best practices

Preferred Skills:

  • Experience with CRM software
  • Fluency in additional languages

ASSUMPTION: Candidates with relevant internship experience or coursework in brand management, marketing, or a related field may also be considered.

πŸ’° Compensation & Benefits

Salary Range: CAD 42,000 - 52,000 per year (Based on industry standards for entry-level brand management roles in the Greater Vancouver Area)

Benefits:

  • Health, dental, and vision insurance
  • Retirement savings plan with company match
  • Employee assistance program
  • Paid time off (vacation, sick, and holidays)

Working Hours: Full-time, Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for project needs)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Pure Lifestyle Inc. operates in the advertising services industry, focusing on direct marketing and brand management.

Company Size: With 11-50 employees, Pure Lifestyle Inc. offers a close-knit work environment where employees can have a significant impact on the company's success.

Founded: The company's founding date is not specified, but it has established itself as a key player in the direct marketing and brand management space.

Company Description:

  • Pure Lifestyle Inc. believes in the power of direct marketing to reach a broader audience and drive sales.
  • The company specializes in brand management, field marketing, and customer engagement.
  • It works closely with clients to understand their target audience and develop effective marketing strategies.

Company Specialties:

  • Brand Management
  • Field Marketing
  • Customer Engagement
  • Direct Marketing

Company Website: www.purelifebc.ca

ASSUMPTION: Pure Lifestyle Inc. is a well-established company with a strong focus on direct marketing and brand management. Its size allows for a more personal and collaborative work environment.

πŸ“Š Role Analysis

Career Level: This role is an entry-level position, ideal for recent graduates or early-career professionals seeking to gain experience in brand management and marketing.

Reporting Structure: The Assistant Brand Manager will report directly to the Brand Marketing Manager and work closely with the marketing and brand awareness team.

Work Arrangement: This is an on-site position, requiring candidates to live within a reasonable commuting distance of the Richmond office.

Growth Opportunities:

  • Progression to a full-fledged Brand Manager role
  • Expanding responsibilities and team leadership opportunities
  • Potential career paths in marketing, sales, or customer service

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop skills, and take on more responsibilities over time.

🌍 Location & Work Environment

Office Type: Pure Lifestyle Inc. operates out of a single office location in Richmond, British Columbia.

Office Location(s): 218-2688 Shell Rd, Richmond, British Columbia V6X-4E1, CA

Geographic Context:

  • The office is located in the Greater Vancouver Area, offering easy access to urban amenities and outdoor recreation opportunities.
  • The region has a mild, oceanic climate with moderate rainfall throughout the year.
  • The cost of living in the Greater Vancouver Area is relatively high compared to other regions in Canada.

Work Schedule: Full-time, Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for project needs)

ASSUMPTION: The work environment at Pure Lifestyle Inc. is collaborative and fast-paced, with a strong focus on teamwork and client success.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or virtual interview with the hiring manager
  • Final round interview with team members
  • Job offer and onboarding

Key Assessment Areas:

  • Communication skills (verbal and written)
  • Problem-solving and critical thinking
  • Creativity and strategic thinking
  • Project management skills
  • Adaptability and willingness to learn

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
  • Demonstrate your understanding of brand management and marketing principles in your application materials.
  • Showcase your ability to work collaboratively and adapt to a fast-paced work environment.

ATS Keywords: Brand Management, Marketing, Sales, Customer Service, Project Management, Communication, Creativity, Strategic Thinking, Adaptability, Team Collaboration, Problem Solving, Market Awareness, Client Engagement, Field Marketing, Campaign Execution, Audience Education

ASSUMPTION: The application process at Pure Lifestyle Inc. is designed to assess candidates' skills, experiences, and cultural fit for the role and the company.

πŸ› οΈ Tools & Technologies

  • CRM software (e.g., Salesforce, HubSpot)
  • Marketing automation tools (e.g., Marketo, Pardot)
  • Social media management platforms (e.g., Hootsuite, Buffer)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with relevant marketing and project management tools is preferred but not required. The company may provide training on specific tools as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Client-focused
  • Collaborative
  • Innovative
  • Results-driven

Work Style:

  • Fast-paced and dynamic
  • Team-oriented and collaborative
  • Results-driven and goal-focused
  • Adaptable and open to change

Self-Assessment Questions:

  • Do you thrive in a fast-paced, collaborative work environment?
  • Are you comfortable working with a diverse range of clients and stakeholders?
  • Do you have a proven track record of achieving results and meeting deadlines?

ASSUMPTION: Candidates who align with Pure Lifestyle Inc.'s values and work style are more likely to succeed in this role and contribute to the company's continued success.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Adapting to changes in priorities and workflows
  • Working with diverse clients and stakeholders with varying expectations and communication styles
  • Navigating a fast-paced work environment with tight deadlines

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a results-driven mindset.

πŸ“ˆ Similar Roles Comparison

  • Compared to other entry-level brand management roles, this position offers a unique opportunity to work closely with a team and contribute to various aspects of brand marketing.
  • In the advertising services industry, Pure Lifestyle Inc. is known for its client-focused approach and commitment to driving results for its clients.
  • Career paths in brand management, marketing, sales, or customer service are all possible with experience and demonstrated success in this role.

ASSUMPTION: This role offers a strong foundation for a career in brand management or a related field, with opportunities for growth and development based on individual performance and initiative.

πŸ“ Sample Projects

  • Developing and executing a targeted marketing campaign to increase brand awareness among a specific demographic
  • Collaborating with agency partners to create and implement a comprehensive brand strategy for a new product launch
  • Analyzing market trends and consumer behavior to inform brand positioning and messaging

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that an Assistant Brand Manager at Pure Lifestyle Inc. might undertake.

❓ Key Questions to Ask During Interview

  • What are the most significant challenges facing the brand marketing team currently, and how can this role contribute to addressing them?
  • How does the company support the professional development and growth of its employees?
  • What is the company's approach to work-life balance, and how is it supported in this role?
  • How does the company measure the success of its brand marketing campaigns, and what metrics are most important for this role?
  • What opportunities are there for collaboration and knowledge-sharing with other departments within the company?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and the company, and can help you better understand the work environment and expectations.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role, emphasizing your ability to work collaboratively and adapt to a fast-paced work environment.
  • Prepare examples of your past work that demonstrate your creativity, strategic thinking, and problem-solving skills.
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.