Assistant Brand Manager

📌 Core Information

🔹 Job Title: Assistant Brand Manager

🔹 Company: Pure Lifestyle Inc.

🔹 Location: Burnaby, British Columbia, Canada

🔹 Job Type: Full-Time, On-Site

🔹 Category: Advertising Services

🔹 Date Posted: May 27, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: On-Site (Not Remote)

🚀 Job Overview

Key aspects of this role include:

• Supporting brand marketing and communications team with field activities and duties
• Assisting in executing field marketing and brand awareness campaigns
• Collaborating with the marketing team to determine target audience preferences and develop brand strategies
• Cooperating with agency partners to plan and execute integrated brand awareness and field marketing initiatives
• Educating the target audience about the brands and positively promoting the brand at all times

ASSUMPTION: This role is ideal for recent graduates or early-career professionals seeking to gain experience in brand management and marketing. It offers a unique opportunity to work closely with a team and contribute to various aspects of brand marketing.

📋 Key Responsibilities

✅ Support the brand marketing and communications team with everyday field activities and duties from progress reports to internal meetings and client engagement

✅ Assist in the execution of field marketing and brand awareness campaigns that meet market share and revenue goals

✅ Collaborate with the marketing and brand awareness team to determine target audience preferences and develop and implement brand strategies to suit their needs

✅ Cooperate with agency partners to plan and execute integrated brand awareness and field marketing initiatives

✅ Educate the target audience about our brands and positively promote the brand at all times

✅ Perform other duties as assigned

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to multitask and prioritize responsibilities effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 1-2 years of experience in an industry related to brand management, marketing, sales, and/or customer service

Required Skills:

• Excellent communication skills (both verbal and written)
• Strong project management skills
• Ability to think creatively and strategically
• Professional drive with a desire to learn
• Willingness and ability to work cross-functionally and cooperatively
• Familiarity with the latest marketing trends and best practices

Preferred Skills:

• Experience with CRM software
• Fluency in additional languages

ASSUMPTION: Candidates with relevant internship experience or coursework in brand management, marketing, or a related field may also be considered.

💰 Compensation & Benefits

Salary Range: CAD 42,000 - 52,000 per year (Based on industry standards for entry-level brand management roles in the Greater Vancouver Area)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Employee assistance program
• Paid time off (vacation, sick, and holidays)

Working Hours: Full-time, Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for project needs)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Pure Lifestyle Inc. operates in the advertising services industry, focusing on direct marketing and brand management.

Company Size: With 11-50 employees, Pure Lifestyle Inc. offers a close-knit work environment where employees can have a significant impact on the company's success.

Founded: The company's founding date is not specified, but it has established itself as a key player in the direct marketing and brand management space.

Company Description:

• Pure Lifestyle Inc. believes in the power of direct marketing to reach a broader audience and drive sales.
• The company specializes in brand management, field marketing, and customer engagement.
• It works closely with clients to understand their target audience and develop effective marketing strategies.

Company Specialties:

• Brand Management
• Field Marketing
• Customer Engagement
• Direct Marketing

Company Website: www.purelifebc.ca

ASSUMPTION: Pure Lifestyle Inc. is a well-established company with a strong focus on direct marketing and brand management. Its size allows for a more personal and collaborative work environment.

📊 Role Analysis

Career Level: This role is an entry-level position, ideal for recent graduates or early-career professionals seeking to gain experience in brand management and marketing.

Reporting Structure: The Assistant Brand Manager will report directly to the Brand Marketing Manager and work closely with the marketing and brand awareness team.

Work Arrangement: This is an on-site position, requiring candidates to live within a reasonable commuting distance of the Richmond office.

Growth Opportunities:

• Progression to a full-fledged Brand Manager role
• Expanding responsibilities and team leadership opportunities
• Potential career paths in marketing, sales, or customer service

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop skills, and take on more responsibilities over time.

🌍 Location & Work Environment

Office Type: Pure Lifestyle Inc. operates out of a single office location in Richmond, British Columbia.

Office Location(s): 218-2688 Shell Rd, Richmond, British Columbia V6X-4E1, CA

Geographic Context:

• The office is located in the Greater Vancouver Area, offering easy access to urban amenities and outdoor recreation opportunities.
• The region has a mild, oceanic climate with moderate rainfall throughout the year.
• The cost of living in the Greater Vancouver Area is relatively high compared to other regions in Canada.

Work Schedule: Full-time, Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for project needs)

ASSUMPTION: The work environment at Pure Lifestyle Inc. is collaborative and fast-paced, with a strong focus on teamwork and client success.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final round interview with team members
• Job offer and onboarding

Key Assessment Areas:

• Communication skills (verbal and written)
• Problem-solving and critical thinking
• Creativity and strategic thinking
• Project management skills
• Adaptability and willingness to learn

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Demonstrate your understanding of brand management and marketing principles in your application materials.
• Showcase your ability to work collaboratively and adapt to a fast-paced work environment.

ATS Keywords: Brand Management, Marketing, Sales, Customer Service, Project Management, Communication, Creativity, Strategic Thinking, Adaptability, Team Collaboration, Problem Solving, Market Awareness, Client Engagement, Field Marketing, Campaign Execution, Audience Education

ASSUMPTION: The application process at Pure Lifestyle Inc. is designed to assess candidates' skills, experiences, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with relevant marketing and project management tools is preferred but not required. The company may provide training on specific tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Client-focused
• Collaborative
• Innovative
• Results-driven

Work Style:

• Fast-paced and dynamic
• Team-oriented and collaborative
• Results-driven and goal-focused
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative work environment?
• Are you comfortable working with a diverse range of clients and stakeholders?
• Do you have a proven track record of achieving results and meeting deadlines?

ASSUMPTION: Candidates who align with Pure Lifestyle Inc.'s values and work style are more likely to succeed in this role and contribute to the company's continued success.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to changes in priorities and workflows
• Working with diverse clients and stakeholders with varying expectations and communication styles
• Navigating a fast-paced work environment with tight deadlines

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a results-driven mindset.

📈 Similar Roles Comparison

• Compared to other entry-level brand management roles, this position offers a unique opportunity to work closely with a team and contribute to various aspects of brand marketing.
• In the advertising services industry, Pure Lifestyle Inc. is known for its client-focused approach and commitment to driving results for its clients.
• Career paths in brand management, marketing, sales, or customer service are all possible with experience and demonstrated success in this role.

ASSUMPTION: This role offers a strong foundation for a career in brand management or a related field, with opportunities for growth and development based on individual performance and initiative.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to increase brand awareness among a specific demographic
• Collaborating with agency partners to create and implement a comprehensive brand strategy for a new product launch
• Analyzing market trends and consumer behavior to inform brand positioning and messaging

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives that an Assistant Brand Manager at Pure Lifestyle Inc. might undertake.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the brand marketing team currently, and how can this role contribute to addressing them?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how is it supported in this role?
• How does the company measure the success of its brand marketing campaigns, and what metrics are most important for this role?
• What opportunities are there for collaboration and knowledge-sharing with other departments within the company?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and the company, and can help you better understand the work environment and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role, emphasizing your ability to work collaboratively and adapt to a fast-paced work environment.
• Prepare examples of your past work that demonstrate your creativity, strategic thinking, and problem-solving skills.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.