📌 Core Information
🔹 Job Title: Assistant Brand Manager (Controls)
🔹 Company: Scotts Miracle-Gro
🔹 Location: Marysville, Ohio
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: June 12, 2025
🔹 Experience Level: 1-3 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Executing brand strategies to drive growth and profitability
- Managing daily operations and cross-functional teams
- Leading projects and implementing strategic initiatives
- Analyzing data to inform business decisions and consumer insights
ASSUMPTION: This role requires a strong understanding of brand management, project management, and data analysis. It also demands excellent communication and collaboration skills to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Lead your brand team and cross-functional partners through the execution of projects
✅ Implement strategic initiatives in a rapidly-evolving consumer and customer landscape
✅ Manage your portfolio of products through the product life cycle
✅ Articulate the voice of the consumer within the organization to satisfy their needs
✅ Analyze data, including sales results, customer insights, market research, and category trends, to uncover insights that inform strategies, innovation, and new opportunities that grow your business
ASSUMPTION: This role involves a high level of autonomy and requires strong decision-making skills, as well as the ability to adapt to changing circumstances.
🎯 Required Qualifications
Education: Bachelor's Degree in Marketing
Experience: 1-3 years of experience in brand management at a consumer goods company
Required Skills:
- Project management experience with proven ability to multitask and deliver against deadlines
- Strong analytical skills and data-driven decision-making
- Excellent communication, collaboration, and influencing skills
- Ability to manage P&L and drive profitable results
Preferred Skills:
- MBA with a concentration in Marketing
- Experience in media planning, advertising, creative, and concept development
ASSUMPTION: Candidates with additional relevant experience or education may be considered for this role.
💰 Compensation & Benefits
Salary Range: $99,700 - $117,300 per year
Benefits:
- Live Total Health program with medical, dental, and vision coverage
- Wellness reimbursement program
- 401K match (up to 7.5%)
- 15% discount on company stock
- Family planning support and adoption assistance
- Employee resource groups focusing on diversity and inclusion, family, education, and sustainability
- Community service opportunities
Working Hours: Full-time, Monday-Friday, with hybrid flexibility (3 days on-site)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Goods, specifically lawn and garden products
Company Size: 5,001-10,000 employees, providing ample opportunities for growth and career development
Founded: 1868, with a rich history and established brand presence
Company Description:
- Committed to GroMoreGood™ everywhere, developing industry-leading lawn and gardening products
- Emphasizes family and community, offering opportunities for professional growth and giving back
- Encourages innovation and pushes employees to think bigger and be better
Company Specialties:
- Lawn care and gardening products
- Marketing, advertising, and promotion
Company Website: http://www.scottsmiraclegro.com
ASSUMPTION: Scotts Miracle-Gro is a well-established company with a strong brand presence and a commitment to sustainability and community involvement.
📊 Role Analysis
Career Level: Early to mid-career, with opportunities for growth and advancement
Reporting Structure: Reports directly to the Brand Manager, with cross-functional collaboration with various teams
Work Arrangement: Hybrid, with 3 days on-site and 2 days remote
Growth Opportunities:
- Potential rotation to other business units to gain a broader perspective on the lawn & garden business
- Career growth through exploration and experiences rather than a predictable linear path
- Opportunities to work on iconic brands and drive growth and profitability
ASSUMPTION: This role offers significant growth potential and the opportunity to make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a hybrid work arrangement
Office Location(s): Marysville, Ohio
Geographic Context:
- Marysville is a suburb of Columbus, Ohio, offering a mix of urban and rural living
- Columbus is known for its vibrant arts scene, diverse neighborhoods, and strong job market
- The region experiences all four seasons, with mild winters and warm summers
Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM, with a 1-hour lunch break
ASSUMPTION: The Marysville office offers a collaborative and engaging work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or video interview with the hiring manager and/or team members
- Final interview with the director or vice president of marketing
Key Assessment Areas:
- Brand management and strategy skills
- Data analysis and interpretation abilities
- Communication and collaboration skills
- Problem-solving and decision-making capabilities
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare examples of your brand management experience and achievements
- Research the company and its products to demonstrate your understanding and enthusiasm for the role
ATS Keywords: Brand Management, Project Management, Data Analysis, Consumer Insights, Strategic Initiatives, P&L Management, Cross-Functional Teams, Marketing Strategy
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their skills and qualifications through examples and case studies.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management software (e.g., Asana, Trello, JIRA)
- Data analysis tools (e.g., Excel, Google Analytics, Tableau)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Inclusion
- Sustainability
- Accountability
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and action-oriented
Self-Assessment Questions:
- Do you have a strong understanding of brand management and the ability to develop and execute strategic initiatives?
- Are you comfortable working with cross-functional teams and managing projects with tight deadlines?
- Do you have excellent communication and collaboration skills, with the ability to influence others and drive action?
ASSUMPTION: Candidates who align with Scotts Miracle-Gro's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with cross-functional teams and stakeholders with varying priorities and agendas
- Adapting to a rapidly-evolving consumer and customer landscape
- Balancing competing priorities and making data-driven decisions under tight deadlines
ASSUMPTION: These challenges require strong project management, communication, and decision-making skills, as well as the ability to thrive in a fast-paced and dynamic environment.
📈 Similar Roles Comparison
- Assistant Brand Manager vs. Brand Manager: As an Assistant Brand Manager, you will have more direct involvement in day-to-day operations and may have less strategic influence compared to a Brand Manager.
- Consumer Goods vs. Other Industries: The consumer goods industry is fast-paced and competitive, with a strong focus on data-driven decision-making and innovation.
- Career Path: This role offers opportunities for growth and advancement, with the potential to rotate to other business units or take on more strategic responsibilities.
ASSUMPTION: Understanding the differences between similar roles and industries is essential for making informed career decisions.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch
- Conducting market research and analyzing data to identify trends and opportunities for brand growth
- Managing a product life cycle, from concept development to commercialization and maturity
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall brand management strategy for the company?
- What opportunities are there for growth and development within the brand management team and the company as a whole?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and your commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences, using the ATS keywords provided
- Prepare examples of your brand management experience and achievements to discuss during the interview
- Research the company and its products to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
