📌 Core Information
🔹 Job Title: Assistant Brand Manager
🔹 Company: Scandinavian Tobacco Group
🔹 Location: Richmond, Michigan, United States
🔹 Job Type: On-site
🔹 Category: Tobacco Manufacturing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Working on popular brands across multiple tobacco categories worldwide.
- Leading strategy and development of customer exclusive products.
- Assisting Brand Managers in all brand management activities.
- Developing and executing annual tactical marketing plans.
- Collaborating with cross-functional teams to deliver marketing plan activities.
ASSUMPTION: This role involves a high level of cross-functional collaboration and requires strong project management skills to ensure marketing plans are executed successfully.
📋 Key Responsibilities
✅ Work on popular brands across multiple tobacco categories worldwide.
✅ Lead strategy and development of customer exclusive products.
✅ Assist Brand Managers in all brand management activities, including pricing, promotion, product, packaging, advertising, and digital.
✅ Develop and execute annual tactical marketing plans to attain volume and profit commitments.
✅ Effectively work with cross-functional teams to deliver the tactical activities of the marketing plans.
✅ Prepare and analyze brand performance reports to drive data-driven decision making.
✅ Use critical thinking to identify consumer and competitive insights, translating them into leverageable growth opportunities.
✅ Manage marketing expenditures vs. the budget to ensure spending meets targeted levels.
✅ Manage timelines and prepare internal/external documents.
✅ Maintain a strong understanding of consumer, customer, and competitive trends within the tobacco industry.
✅ Ensure compliance within the highly regulated tobacco industry.
ASSUMPTION: This role requires a strong understanding of the tobacco industry and its regulations, as well as the ability to manage budgets and timelines effectively.
🎯 Required Qualifications
Education: Bachelor's degree in business, marketing, finance, or a related discipline.
Experience: Minimum 2 years of relevant experience in consumer marketing & brand building.
Required Skills:
- Experience in developing and executing strategic plans.
- Demonstrable entrepreneurial and results-driven passion.
- Experience leading and working cross-functionally in matrix organizations.
- Proven experience working collaboratively with Sales & Operations teams to drive business results.
Preferred Skills:
- Experience in the tobacco industry.
- Fluency in additional languages.
ASSUMPTION: While experience in the tobacco industry is not required, it would be beneficial for understanding the industry-specific regulations and trends.
💰 Compensation & Benefits
Salary Range: Based on industry standards for Assistant Brand Manager roles in the United States, the estimated salary range is $60,000 - $80,000 per year. This estimate is subject to change based on the candidate's experience and the company's internal salary structure.
Benefits:
- Comprehensive Health Care, Vision & Dental Plan
- Flexible Spending Account
- Disability Plans
- Basic & Supplemental Life Insurance
- Additional Supplemental Benefits
- Paid Vacation, Paid Time Off (PTO) days, Holidays
- 401(k) Retirement Saving Plan including a generous Company match
Working Hours: Full-time, typically 40 hours per week.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and the company's internal salary structure.
📌 Applicant Insights
🔍 Company Context
Industry: Tobacco Manufacturing. The company produces a wide range of tobacco products, including fine-cut tobacco, pipe tobacco, handmade and machine-made cigars, and nicotine pouches.
Company Size: Large (5,001-10,000 employees). This size allows for significant resources and opportunities for career growth but may also have a more structured and hierarchical work environment.
Founded: 1720. The company has a rich history and a strong brand portfolio, providing a stable and established work environment.
Company Description:
- For 275 years, Scandinavian Tobacco Group has been maker of rituals, crafting premium tobacco products and experiences.
- The company has a portfolio of around 200 leading brands and is represented in Europe, North America, Central America, and Asia.
- Scandinavian Tobacco Group is listed on NASDAQ OMX and had net sales of DKK 9.2 billion in 2024.
Company Specialties:
- Fine-cut Tobacco
- Pipe Tobacco
- Handmade Cigars
- Machine-made Cigars
- Nicotine Pouches
Company Website: http://www.st-group.com
ASSUMPTION: Scandinavian Tobacco Group is a well-established company with a strong global presence and a diverse product portfolio. This provides opportunities for career growth and exposure to international markets.
📊 Role Analysis
Career Level: Mid-level. This role requires a combination of strategic thinking, tactical execution, and cross-functional collaboration, indicating a mid-level career position.
Reporting Structure: The Assistant Brand Manager reports directly to the Brand Manager and works closely with cross-functional teams, including Sales, Operations, and Marketing.
Work Arrangement: On-site. This role requires regular on-site presence to collaborate with cross-functional teams and ensure effective execution of marketing plans.
Growth Opportunities:
- Progression to a full Brand Manager role.
- Expansion into other brands or product categories within the company.
- International assignments or relocation opportunities.
ASSUMPTION: This role offers strong growth opportunities, both in terms of career progression and international exposure, given the company's global presence and diverse product portfolio.
🌍 Location & Work Environment
Office Type: Corporate headquarters. The Richmond, Michigan office is one of the company's global headquarters, providing a professional and structured work environment.
Office Location(s): Richmond, Michigan, United States
Geographic Context:
- Richmond, Michigan is located in the Midwestern United States, offering a balanced lifestyle with access to both urban and rural amenities.
- The area has a humid continental climate, with warm summers and cold, snowy winters.
- Richmond is approximately 60 miles northwest of Detroit, providing easy access to international airports and cultural attractions.
Work Schedule: Full-time, typically 40 hours per week, with some flexibility for remote work or adjusted hours as needed.
ASSUMPTION: The Richmond, Michigan office offers a professional work environment with opportunities for collaboration and growth, while the local area provides a balanced lifestyle with access to cultural attractions and outdoor recreation.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening with the HR department.
- In-depth behavioral and technical interviews with the hiring manager and cross-functional team members.
- Final interviews with senior leadership.
- Background check and offer extension.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Cross-functional collaboration and communication skills.
- Budget management and financial acumen.
- Industry-specific knowledge and regulatory compliance understanding.
- Adaptability and resilience in a highly regulated industry.
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Demonstrate your understanding of the tobacco industry and its regulations in your application materials.
- Prepare examples of your strategic planning and execution experience for the interview.
- Research the company's product portfolio and market position to show your enthusiasm and understanding of the business.
- Be prepared to discuss your long-term career goals and how this role fits into your professional development plan.
ATS Keywords: Assistant Brand Manager, Tobacco Industry, Marketing Plans, Cross-Functional Teams, Budget Management, Data Analysis, Consumer Insights, Competitive Analysis, Product Development, Promotional Strategies, Digital Marketing, Communication Skills, Project Management, Entrepreneurial Mindset, Results-Driven, Sales Collaboration, Regulatory Compliance
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, cross-functional collaboration skills, and industry-specific knowledge, as well as their ability to manage budgets and execute marketing plans effectively.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Data analysis tools (e.g., Excel, Google Analytics)
- Marketing automation tools (e.g., Mailchimp, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, Zoho CRM)
ASSUMPTION: The tools and technologies required for this role are standard for marketing and project management, with a focus on data analysis and automation to drive marketing plan execution and optimization.
👔 Cultural Fit Considerations
Company Values:
- Courage: Scandinavian Tobacco Group encourages employees to take initiative and challenge the status quo.
- Simplicity: The company strives for simplicity in its operations and decision-making processes.
- Winning Together: Scandinavian Tobacco Group fosters a collaborative and inclusive work environment.
Work Style:
- Results-driven: The company prioritizes achieving results and delivering on commitments.
- Entrepreneurial: Scandinavian Tobacco Group encourages employees to think and act like entrepreneurs, taking ownership of their roles and driving growth.
- Collaborative: The company values cross-functional collaboration and teamwork to achieve shared goals.
Self-Assessment Questions:
- Do you have the courage to challenge the status quo and drive innovation in a highly regulated industry?
- Are you comfortable working in a structured and collaborative environment, prioritizing results and simplicity?
- Do you thrive in a winning team culture, contributing to shared goals and driving success together?
ASSUMPTION: Scandinavian Tobacco Group values employees who are courageous, results-driven, and collaborative, with a strong entrepreneurial spirit and a commitment to winning together.
⚠️ Potential Challenges
- The tobacco industry is highly regulated, requiring a strong understanding of and compliance with industry-specific regulations.
- The role involves managing budgets and ensuring spending meets targeted levels, which can be challenging in a highly competitive market.
- The on-site work arrangement may require occasional travel or flexible hours to accommodate cross-functional team meetings and project deadlines.
- The Richmond, Michigan location may have limited cultural attractions and nightlife compared to larger urban areas.
ASSUMPTION: While this role offers numerous opportunities for growth and development, it also presents challenges related to industry regulations, budget management, and the local work environment.
📈 Similar Roles Comparison
- Assistant Brand Manager vs. Junior Brand Manager: Assistant Brand Manager roles typically involve more tactical execution and support for Brand Managers, while Junior Brand Manager roles may have more autonomy and responsibility for brand management activities.
- Tobacco Industry vs. Other Consumer Goods Industries: The tobacco industry has unique regulations and market dynamics, requiring a strong understanding of industry-specific trends and compliance requirements.
- Mid-level Career Progression: Assistant Brand Manager roles often serve as stepping stones to full Brand Manager positions, offering opportunities for career growth and development within the organization.
ASSUMPTION: When comparing this role to similar positions, consider the level of autonomy, industry-specific knowledge requirements, and potential career growth opportunities.
📝 Sample Projects
- Developing and executing a marketing plan for a new product launch, including pricing, promotion, and distribution strategies.
- Conducting market research and competitive analysis to identify growth opportunities for an existing brand.
- Managing the development and production of marketing materials, such as trade show displays, sales collateral, and digital assets.
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the Assistant Brand Manager role, focusing on marketing plan development, market research, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term strategy for growth and expansion in the tobacco industry?
- How does the company support the professional development and career growth of employees in this role?
- What are the key priorities for the Brand Manager team in the first 90 days, and how can I contribute to their success?
- How does the company ensure compliance with industry regulations and maintain a strong understanding of market trends?
- What are the most challenging aspects of working in the tobacco industry, and how does the company address these challenges?
ASSUMPTION: Asking these questions demonstrates your interest in the company's long-term strategy, commitment to employee development, and understanding of the industry's unique challenges and opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, emphasizing your understanding of the tobacco industry and its regulations.
- Prepare examples of your strategic planning and execution experience to discuss during the interview.
- Research the company's product portfolio and market position to show your enthusiasm and understanding of the business.
- Be prepared to discuss your long-term career goals and how this role fits into your professional development plan.
- Follow up with the hiring manager one week after your final interview to express your continued interest in the position and inquire about the next steps in the hiring process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
