Assistant Brand Manager

📌 Core Information

🔹 Job Title: Assistant Brand Manager

🔹 Company: Pure Lifestyle Inc.

🔹 Location: Vancouver, British Columbia

🔹 Job Type: Full-Time, On-site

🔹 Category: Marketing & Advertising

🔹 Date Posted: July 9, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site (Richmond office)

🚀 Job Overview

Key aspects of this role include:

• Supporting the brand marketing and communications team in daily activities and duties
• Assisting in the execution of field marketing and brand awareness campaigns
• Collaborating with the marketing team to determine target audience preferences and develop brand strategies
• Cooperating with agency partners to plan and execute integrated brand awareness initiatives
• Educating the target audience about the brand and promoting it positively at all times

ASSUMPTION: This role is ideal for a recent graduate or someone with up to two years of experience in brand management, marketing, sales, or customer service. It offers an excellent opportunity to gain hands-on experience in brand management and marketing.

📋 Key Responsibilities

✅ Support the brand marketing and communications team with everyday field activities and duties

✅ Assist in the execution of field marketing and brand awareness campaigns that meet market share and revenue goals

✅ Collaborate with the marketing and brand awareness team to determine target audience preferences and develop and implement brand strategies to suit their needs

✅ Cooperate with agency partners to plan and execute integrated brand awareness and field marketing initiatives

✅ Educate the target audience about our brands and positively promote the brand at all times

✅ Perform other duties as assigned

ASSUMPTION: The role requires strong communication skills, creativity, and the ability to think strategically. It also demands strong project management skills and a professional drive to learn.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 1-2 years of experience in an industry related to brand management, marketing, sales, and/or customer service

Required Skills:

• Excellent communication skills, both verbally and in writing
• Strong project management skills
• Ability to think creatively and strategically
• Professional drive with a desire to learn
• Willingness and ability to work cross-functionally and cooperatively
• Familiarity with the latest marketing trends and best practices

Preferred Skills:

• Experience with marketing automation tools
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, having experience with marketing automation tools and being fluent in additional languages could provide a competitive edge in this role.

💰 Compensation & Benefits

Salary Range: CAD 42,000 - 52,000 per year (based on industry standards for entry-level brand management roles in Vancouver)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Employee assistance program
• Paid time off (vacation, sick, and holidays)

Working Hours: Full-time, 40 hours per week (Monday - Friday, 9:00 AM - 5:00 PM)

ASSUMPTION: The salary range is estimated based on industry standards for entry-level brand management roles in Vancouver. Benefits are assumed to be standard for a company of this size in the industry.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services. Pure Lifestyle Inc. specializes in direct marketing, focusing on helping clients reach a broader audience through targeted campaigns.

Company Size: Small (11-50 employees). This size allows for a more intimate work environment and closer collaboration with team members.

Founded: The founding date is not specified, but the company has been established for some time, as indicated by its experience and client base.

Company Description:

• Pure Lifestyle Inc. believes in the power of direct marketing to help clients sell products and services effectively.
• The company focuses on testing, tracking, and optimizing marketing campaigns to ensure they reach the right audience.
• They work with clients across various industries to create tailored marketing strategies that drive results.

Company Specialties:

• Direct marketing
• Targeted advertising campaigns
• Client-focused marketing strategies

Company Website: purelifebc.ca

ASSUMPTION: Pure Lifestyle Inc. is a well-established company with a strong focus on direct marketing and client success. Its small size allows for a more personal work environment, which may appeal to candidates who prefer close-knit teams.

📊 Role Analysis

Career Level: Entry-level. This role is an excellent starting point for a career in brand management or marketing.

Reporting Structure: The Assistant Brand Manager will report directly to the Brand Marketing and Communications Manager.

Work Arrangement: On-site, full-time. The role requires working from the company's Richmond office.

Growth Opportunities:

• Learning and developing brand management and marketing skills
• Potential to take on more responsibilities and advance within the company
• Opportunities to work with diverse clients and industries

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including learning from experienced team members, working with diverse clients, and potentially advancing within the company.

🌍 Location & Work Environment

Office Type: Corporate office environment. The company's office is located in Richmond, British Columbia.

Office Location(s): 218-2688 Shell Rd, Richmond, British Columbia V6X-4E1, CA

Geographic Context:

• Richmond is a suburban city located south of Vancouver, with a population of approximately 200,000 people.
• The city offers a mix of urban and suburban living, with easy access to Vancouver and other nearby cities.
• Richmond is known for its diverse culture, with a significant Asian population, and offers a wide range of dining, shopping, and entertainment options.

Work Schedule: Monday - Friday, 9:00 AM - 5:00 PM, with a one-hour lunch break. The work schedule may occasionally require flexibility to accommodate client needs or project deadlines.

ASSUMPTION: The work environment at Pure Lifestyle Inc. is likely to be collaborative and fast-paced, with a focus on client success and continuous learning. The Richmond office location offers a suburban work environment with easy access to urban amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening to assess communication skills and cultural fit
• In-person or virtual interview with the Brand Marketing and Communications Manager and a team member
• Final interview with the company's leadership team
• Background check and reference check (if applicable)

Key Assessment Areas:

• Communication skills, both written and verbal
• Problem-solving and critical thinking abilities
• Creativity and strategic thinking
• Adaptability and willingness to learn
• Cultural fit and alignment with the company's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of the company and the role by providing specific examples of how your background and skills make you a strong fit
• Showcase your creativity and strategic thinking by providing examples of marketing campaigns you've worked on or ideas you have for improving the company's marketing efforts

ATS Keywords: Brand Management, Marketing, Sales, Customer Service, Project Management, Communication, Creativity, Strategic Thinking, Adaptability, Team Collaboration, Problem Solving, Market Awareness, Client Engagement, Field Marketing, Campaign Execution, Audience Education

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on communication skills, creativity, and strategic thinking. Candidates should tailor their application materials to highlight these skills and provide specific examples of their relevant experience.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Project management software (e.g., Asana, Trello)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)

ASSUMPTION: The tools and technologies required for this role are likely to be standard for the marketing industry, with a focus on marketing automation, project management, and communication.

👔 Cultural Fit Considerations

Company Values:

• Client-focused
• Collaborative
• Innovative
• Results-driven

Work Style:

• Fast-paced and dynamic
• Team-oriented and collaborative
• Focused on continuous learning and improvement
• Results-driven and accountable

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative work environment?
• Are you comfortable working with diverse clients and industries?
• Do you have a strong desire to learn and develop your brand management and marketing skills?

ASSUMPTION: Pure Lifestyle Inc. values a client-focused, collaborative, and innovative work environment. Candidates who are comfortable working in a fast-paced, dynamic setting and who are eager to learn and develop their skills will likely be a strong fit for the company's culture.

⚠️ Potential Challenges

• The role may require occasional work on weekends or evenings to accommodate client needs or project deadlines
• The fast-paced work environment may be challenging for candidates who prefer a more structured or slower-paced work environment
• The role may require frequent travel to client locations or industry events
• The company's small size may limit opportunities for rapid career advancement

ASSUMPTION: While Pure Lifestyle Inc. offers a dynamic and collaborative work environment, candidates should be prepared for the potential challenges that come with working in a fast-paced, client-focused setting. They should also be comfortable with the possibility of occasional travel and the potential limitations on career advancement in a small company.

📈 Similar Roles Comparison

• This role is similar to an entry-level Brand Management Associate or Marketing Coordinator position in a marketing agency or in-house marketing department
• Unlike these roles, the Assistant Brand Manager position at Pure Lifestyle Inc. focuses specifically on direct marketing and brand awareness campaigns
• Career paths for this role may include advancing to a Brand Manager or Marketing Manager position within the company or transitioning to a similar role in a larger organization

ASSUMPTION: While this role shares similarities with entry-level brand management and marketing positions, its focus on direct marketing and brand awareness campaigns sets it apart. Candidates should consider their career goals and preferences when comparing this role to similar positions in the industry.

📝 Sample Projects

• Developing and executing a targeted direct mail campaign to promote a new product launch
• Collaborating with an agency partner to create and implement a social media advertising campaign to increase brand awareness
• Conducting market research to identify target audience preferences and developing a brand strategy to meet their needs

ASSUMPTION: These sample projects illustrate the hands-on, collaborative nature of the Assistant Brand Manager role at Pure Lifestyle Inc. Candidates should be prepared to work on a variety of projects and contribute to the company's client-focused, results-driven approach.

❓ Key Questions to Ask During Interview

• What are the most challenging aspects of working in a fast-paced, client-focused environment?
• How does the company support the professional development and growth of its employees?
• What opportunities are there for collaboration and learning from other team members and departments?
• How does the company measure the success of its brand awareness campaigns, and what metrics are most important to track?
• What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?

ASSUMPTION: These interview questions are designed to help candidates better understand the work environment, company culture, and opportunities for growth and development in the Assistant Brand Manager role at Pure Lifestyle Inc.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, with a focus on communication skills, creativity, and strategic thinking
• Prepare examples of marketing campaigns you've worked on or ideas you have for improving the company's marketing efforts to showcase your creativity and strategic thinking
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.