Assistant Brand Manager, Family Care

📌 Core Information

🔹 Job Title: Assistant Brand Manager, Family Care

🔹 Company: Kimberly-Clark

🔹 Location: Petaling Jaya, Selangor, Malaysia

🔹 Job Type: Full-Time

🔹 Category: Manufacturing

🔹 Date Posted: June 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing the full marketing mix and go-to-market strategy
• Managing product innovation projects and consumer qualification
• Analyzing brand performance and identifying growth opportunities
• Collaborating with cross-functional teams and stakeholders
• Driving profitability and supporting annual planning

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Developing and implementing the full marketing mix, including commercial programs, media planning and buying, POSM/in-store activation, packaging design, and pricing strategy

✅ Managing product innovation projects, from consumer qualification to commercialization

✅ Analyzing consumer, category, and competitive information to assess brand performance and identify growth opportunities

✅ Supporting annual planning and quarterly business updates

✅ Collaborating with cross-functional teams, including marketing managers and agencies

ASSUMPTION: This role involves a mix of strategic planning, project management, and data analysis, with a focus on driving brand growth and profitability.

🎯 Required Qualifications

Education: Bachelor's or Master's Degree in Business or Marketing

Experience: Minimum of 2 years of consumer marketing experience

Required Skills:

• Marketing strategy and planning
• Project management
• Consumer insights and market research
• Cross-functional collaboration
• Data analysis and reporting
• Brand management
• Pricing strategy and promo planning
• Communication and stakeholder management

Preferred Skills:

• Trade marketing experience
• Digital marketing experience
• Experience with Nielsen and Kantar data

ASSUMPTION: Candidates with additional experience in trade marketing, digital marketing, and cross-functional roles may have an advantage.

💰 Compensation & Benefits

Salary Range: RM 120,000 - RM 160,000 per annum (based on industry standards for the role, experience level, and location)

Benefits:

• Medical, dental, and vision coverage
• On-site fitness center and occupational health nurse
• Flexible savings and spending accounts
• Income protection insurance
• Education, adoption, and relocation support
• Temporary childcare

Working Hours: Full-time, Monday to Friday, with flexibility for project needs

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Actual salary may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Kimberly-Clark operates in the manufacturing industry, focusing on personal care and healthcare products

Company Size: Kimberly-Clark is a large corporation with over 10,000 employees worldwide, providing a structured and established work environment

Founded: 1872, with a rich history and extensive global presence

Company Description:

• Kimberly-Clark is committed to creating Better Care for a Better World through its iconic brands
• The company fosters a performance-driven culture fueled by authentic caring
• Kimberly-Clark offers diverse career opportunities and supports employee growth and development

Company Specialties:

• Brand management
• Product innovation
• Marketing strategy and execution
• Cross-functional collaboration
• Data-driven decision making

Company Website: kimberly-clark.com

ASSUMPTION: Kimberly-Clark's extensive global presence and established brand portfolio provide a stable and growth-oriented work environment.

📊 Role Analysis

Career Level: This role is a mid-level position, offering opportunities for growth and development within the marketing function

Reporting Structure: The Assistant Brand Manager reports directly to the Marketing Manager and works closely with cross-functional teams

Work Arrangement: This is an on-site role, with flexibility for remote work based on project needs and company policy

Growth Opportunities:

• Progression to a Brand Manager role
• Expansion into other marketing or management roles within the organization
• International assignments and exposure to global markets

ASSUMPTION: Successful performance in this role can lead to career advancement within Kimberly-Clark's marketing organization.

🌍 Location & Work Environment

Office Type: Kimberly-Clark's Petaling Jaya office is a modern, collaborative workspace with on-site amenities

Office Location(s): 351 Phelps Dr, Irving, TX 75038, US; 311 Gloucester Rd, Wan Chai, Hong Kong, HK; 14 Miles Rd, Perth, WA 6105, AU; 1400 Holcomb Bridge Rd, Roswell, GA 30076, US; 323 Si Lom Road, Bangkok, Bangkok City 10500, TH; 83 Clemenceau Ave, Singapore, Singapore 239920, SG; 26 Century Blvd, Nashville, TN 37214, US; 86 Plunket Ave, Auckland, Auckland 2104, NZ; 52 Alfred St S, Sydney, NSW 2061, AU; 7 Williamson Rd, Sydney, NSW 2565, AU; 500 Murphy Dr, Maumelle, AR 72113, US; Jalan SS 7/15, Petaling Jaya, Selangor 47300, MY

Geographic Context:

• Petaling Jaya is a bustling city with a mix of urban and suburban areas
• The office is located near shopping centers, restaurants, and public transportation
• Malaysia offers a tropical climate, with warm weather year-round

Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for project needs

ASSUMPTION: The modern office environment and flexible work arrangements contribute to a positive and productive work experience.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the marketing director or other senior stakeholders

Key Assessment Areas:

• Marketing strategy and planning
• Project management skills
• Data analysis and interpretation
• Cross-functional collaboration
• Brand management and growth mindset

Application Tips:

• Highlight relevant marketing experience and achievements
• Demonstrate strong project management skills and examples of successful project execution
• Showcase data-driven decision-making and analytical skills
• Tailor your resume and cover letter to emphasize relevant skills and experiences

ATS Keywords: Marketing strategy, project management, consumer insights, brand management, pricing strategy, promo planning, cross-functional collaboration, data analysis, market research, marketing mix, go-to-market strategy

ASSUMPTION: Kimberly-Clark's recruitment process is structured and thorough, with a focus on assessing candidates' skills and cultural fit.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud)
• Project management software (e.g., Asana, Trello)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Familiarity with relevant marketing, project management, and data analysis tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Act with Integrity
• Focus on the Consumer
• Win as a Team
• Deliver with Excellence
• Create a Positive Impact

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Results-focused and action-oriented

Self-Assessment Questions:

• Do you thrive in a collaborative, team-based environment?
• Are you comfortable working with data and using it to inform decision-making?
• Can you adapt your approach based on changing priorities and new information?
• Are you results-driven and focused on delivering excellence?

ASSUMPTION: Kimberly-Clark values a diverse and inclusive work environment, with a strong focus on teamwork, collaboration, and data-driven decision-making.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working with cross-functional teams and stakeholders with varying priorities and perspectives
• Adapting to changes in the market and consumer behavior
• Balancing strategic planning with day-to-day execution

ASSUMPTION: This role requires strong project management skills, adaptability, and the ability to work effectively with cross-functional teams.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position offers a mix of strategic planning and tactical execution
• In the manufacturing industry, this role focuses on consumer-facing brands, unlike other roles that may focus on B2B or internal operations
• Career progression in this role can lead to brand management or marketing management positions within the organization

ASSUMPTION: This role offers a unique blend of strategic and tactical marketing experience, with opportunities for career growth within the organization.

📝 Sample Projects

• Developing and implementing a go-to-market strategy for a new product launch
• Analyzing consumer data to identify growth opportunities and inform brand positioning
• Managing a product innovation project from consumer qualification to commercialization

ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the Assistant Brand Manager role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the brand?
• What are the key priorities for the first 90 days in this role?
• How does the marketing team collaborate with other functions, such as sales and R&D?
• What opportunities are there for professional development and growth within the organization?
• How does Kimberly-Clark support work-life balance for its employees?

ASSUMPTION: Asking these questions demonstrates your interest in the role and the organization, while also providing valuable insights into the work environment and career prospects.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Kimberly-Clark careers website
• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare examples of your marketing strategy, project management, and data analysis skills
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.