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Assistant Brand Manager

Kao Corporation
Full-time
On-site
Toronto, Ontario, Canada
๐ŸŽจ Brand & Creative Marketing

๐Ÿ“Œ Core Information

๐Ÿ”น Job Title: Assistant Brand Manager

๐Ÿ”น Company: Kao Corporation

๐Ÿ”น Location: Toronto, Ontario, Canada

๐Ÿ”น Job Type: Full-time, Temporary (14-month maternity leave coverage, potential extension to 18 months)

๐Ÿ”น Category: Marketing

๐Ÿ”น Date Posted: June 2, 2025

๐Ÿ”น Experience Level: 2-5 years

๐Ÿ”น Remote Status: Remote OK (occasional travel for in-person meetings within the GTA)

๐Ÿš€ Job Overview

Key aspects of this role include:

  • Supporting the Brand Manager, Haircare in profitably growing the John Friedaยฎ brand
  • Collaborating on innovation, commercialization, and brand communications
  • Analyzing category, brand, and competitive performance to ensure brand relevancy and competitor advantage
  • Managing owned channels, social media, influencer campaigns, and consumer reviews
  • Assisting the marketing team with various tasks as needed

ASSUMPTION: This role requires a strong understanding of the Canadian CPG industry, with a focus on beauty or personal care. The successful candidate will have experience in digital and social media marketing, as well as project management skills.

๐Ÿ“‹ Key Responsibilities

โœ… Supporting the Brand Manager in planning, developing, and implementing the marketing plan, ensuring proper deployment of marketing budget and on-time delivery of activations

โœ… Liaising with Legal & Regulatory teams for the approval of marketing materials and with translation houses for brand-related content

โœ… Leading packaging copy localization and managing owned channels (brand website) and social media channels

โœ… Analyzing brand, market, and competitive trends, with primary responsibility for monthly brand scorecards

โœ… Leading influencer campaigns and managing consumer review generation for new product launches

โœ… Assisting the Associate Director of Marketing and the marketing team with various marketing tasks as needed

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.

๐ŸŽฏ Required Qualifications

Education: Bachelor's Degree and 3 years of work experience in consumer marketing OR a Master's Degree in Business, Marketing, MBA, or related field

Experience: Previous experience in the Canadian CPG industry, with a focus on beauty or personal care

Required Skills:

  • Brand management experience
  • Marketing and digital/social media marketing skills
  • Project management, time management, and organizational skills
  • Working knowledge of Nielsen

Preferred Skills:

  • Experience in the beauty or personal care industry
  • Fluency in French (spoken and written)

ASSUMPTION: While a Master's Degree is preferred, a Bachelor's Degree with relevant experience may be considered. Fluency in French is not required but would be an asset.

๐Ÿ’ฐ Compensation & Benefits

Salary Range: $60,000 - $78,000 CAD per year

Benefits:

  • Health, dental, and vision insurance
  • Retirement savings plan with company match
  • Employee assistance program
  • Paid time off (vacation, sick, personal, and holidays)
  • Employee discounts on Kao products

Working Hours: Full-time, with occasional travel for in-person meetings within the GTA

ASSUMPTION: The salary range provided is based on industry standards for similar roles in the Toronto area. Benefits may vary based on individual circumstances and employment status.

๐Ÿ“Œ Applicant Insights

๐Ÿ” Company Context

Industry: Kao Corporation is a Japanese multinational personal care and household goods company, operating in the manufacturing industry

Company Size: 10,001+ employees globally, with a presence in over 100 countries

Founded: 1887, with a rich history in innovation and quality

Company Description:

  • Kao is committed to Yoki-Monozukuri, creating products that meet the diverse needs of consumers and industries worldwide
  • The Kao Group develops consumer product businesses, including beauty care, human health care, fabric and home care, and chemical products
  • Kao Canada offers a dynamic work environment with opportunities for growth and development

Company Specialties:

  • Beauty care products, including cosmetics, skin care, and hair care
  • Human health care products, such as functional health beverages and feminine and baby care products
  • Fabric and home care products, including laundry detergents and household cleaners
  • Chemical products tailored to meet various industry needs

Company Website: www.kao.com

ASSUMPTION: Kao Corporation is a well-established company with a strong global presence, offering a diverse range of products and career opportunities.

๐Ÿ“Š Role Analysis

Career Level: Mid-level, with the opportunity to grow and develop within the marketing team

Reporting Structure: This role reports directly to the Brand Manager, Haircare and works closely with cross-functional teams, including Legal & Regulatory, translation houses, and the marketing team

Work Arrangement: Remote OK, with occasional travel for in-person meetings within the GTA

Growth Opportunities:

  • Potential extension of the 14-month maternity leave coverage to 18 months
  • Opportunities to work on various brands and product categories within the Kao portfolio
  • Possibility to grow into a full-time, permanent position within the marketing team

ASSUMPTION: This role offers a unique opportunity to gain experience in brand management within a global company, with potential for growth and development.

๐ŸŒ Location & Work Environment

Office Type: Remote, with occasional travel for in-person meetings within the GTA

Office Location(s): Toronto, Ontario, Canada

Geographic Context:

  • Toronto is a multicultural city with a vibrant arts, culture, and food scene
  • The GTA offers a diverse range of neighborhoods and communities to explore
  • Kao Canada's remote work environment allows for flexibility and work-life balance

Work Schedule: Full-time, with occasional travel for in-person meetings within the GTA

ASSUMPTION: The remote work environment offers flexibility and work-life balance, while occasional travel for in-person meetings allows for collaboration and team-building.

๐Ÿ’ผ Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • In-person or virtual interview with the marketing team
  • Final interview with the Brand Manager, Haircare

Key Assessment Areas:

  • Brand management and marketing skills
  • Project management and organizational skills
  • Analytical and trend analysis skills
  • Communication and collaboration skills

Application Tips:

  • Tailor your resume and cover letter to highlight relevant experience and skills for this role
  • Demonstrate your understanding of the Canadian CPG industry and the John Friedaยฎ brand
  • Prepare examples of your brand management and marketing initiatives, as well as your project management and organizational skills
  • Be ready to discuss your ability to analyze brand, market, and competitive trends

ATS Keywords: Brand Management, Marketing, Digital Marketing, Social Media, Project Management, Time Management, Organizational Skills, Influencer Partnerships, Market Analysis, Consumer Insights, Packaging Localization, Content Creation, Budget Management, Legal Compliance, Cross-Functional Collaboration, Trend Analysis

ASSUMPTION: The application process for this role may vary based on the specific needs of the hiring manager and the marketing team. Applicants should be prepared to demonstrate their skills and experience throughout the interview process.

๐Ÿ› ๏ธ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Social media management platforms (e.g., Hootsuite, Buffer)
  • Project management tools (e.g., Asana, Trello)
  • Data analysis tools (e.g., Nielsen, Google Analytics)

ASSUMPTION: The successful candidate will be comfortable using various tools and technologies to manage projects, analyze data, and create content.

๐Ÿ‘” Cultural Fit Considerations

Company Values:

  • Customer-centricity
  • Integrity
  • Collaboration
  • Innovation
  • Sustainability

Work Style:

  • Adaptable and flexible
  • Results-driven and proactive
  • Strong communication and collaboration skills
  • Ability to work independently and in a team environment

Self-Assessment Questions:

  • How do you demonstrate customer-centricity in your work?
  • Can you provide an example of a time when you had to collaborate with cross-functional teams to achieve a goal?
  • How do you stay organized and manage multiple projects simultaneously?

ASSUMPTION: Kao Canada values employees who are customer-focused, collaborative, and results-driven, with a strong work ethic and a commitment to innovation and sustainability.

โš ๏ธ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Analyzing and interpreting data to inform decision-making
  • Working with cross-functional teams and stakeholders to achieve consensus
  • Occasional travel for in-person meetings within the GTA

ASSUMPTION: The successful candidate will be able to manage multiple projects and deadlines, analyze and interpret data, collaborate effectively with cross-functional teams, and adapt to occasional travel for in-person meetings.

๐Ÿ“ˆ Similar Roles Comparison

  • This role is similar to an Assistant Brand Manager or Marketing Coordinator position within the consumer goods industry
  • Compared to other Assistant Brand Manager roles, this position offers a unique opportunity to work on a well-known beauty brand within a global company
  • Career progression may include opportunities to work on additional brands or product categories within the Kao portfolio

ASSUMPTION: This role offers a unique opportunity to gain experience in brand management within a global company, with potential for growth and development.

๐Ÿ“ Sample Projects

  • Developing and implementing a social media marketing campaign for a new product launch
  • Analyzing market trends and consumer insights to inform brand strategy
  • Managing a product sampling event or influencer partnership to generate consumer reviews

ASSUMPTION: These sample projects are intended to provide an idea of the types of initiatives the successful candidate may work on in this role.

โ“ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 90 days?
  • How does this role fit into the overall marketing strategy for the John Friedaยฎ brand?
  • What opportunities are there for growth and development within the marketing team?
  • How does Kao Canada support work-life balance for its employees?
  • What is the company culture like at Kao Canada, and how does this role contribute to it?

ASSUMPTION: These key questions are intended to help applicants better understand the role, the company, and the work environment, allowing them to make an informed decision about their application.

๐Ÿ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare examples of your brand management and marketing initiatives, as well as your project management and organizational skills
  • Be ready to discuss your ability to analyze brand, market, and competitive trends
  • Follow up with the hiring manager within one week of submitting your application to confirm receipt and express your interest in the role

โš ๏ธ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.