Assistant Brand Manager (Games - Uno, Scrabble)

📌 Core Information

🔹 Job Title: Assistant Brand Manager (Games - Uno, Scrabble)

🔹 Company: Mattel

🔹 Location: Slough, United Kingdom

🔹 Job Type: Full-time, Hybrid (4 days in office, 1 day WFH)

🔹 Category: Marketing

🔹 Date Posted: May 29, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with hybrid option

🚀 Job Overview

Key aspects of this role include:

• Supporting the development and execution of local brand franchise strategies for Games portfolio (Uno, Scrabble)
• Collaborating with cross-functional teams and external partners to deliver standout campaigns
• Managing media agency relationships and product line selection
• Contributing to global team meetings and implementing learnings from other markets

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on stakeholder management and collaboration.

📋 Key Responsibilities

✅ Develop and execute local Brand Franchise strategies in partnership with the Senior Brand Manager

✅ Collaborate closely with the Marketing Team and external partners to deliver effective brand management

✅ Manage media agency relationships and deliver compelling product and marketing presentations

✅ Contribute to joint meetings with top markets and global teams, offering feedback for the UK market

✅ Partner with global, sales, finance, and planning teams for day-to-day management of the UK business

✅ Manage local A&P spend management in line with brand priorities and share learnings with regional and global teams

ASSUMPTION: This role involves a mix of strategic planning, project management, and stakeholder communication, with a focus on driving brand growth and profitability.

🎯 Required Qualifications

Education: Degree in Marketing, Sales, Business Administration, or a related field

Experience: 2-5 years of marketing/commercial experience in Brand Marketing, preferably in Toys, FMCG, or licensed consumer goods, or Franchise Management experience (ideally in the children's entertainment sector)

Required Skills:

• Proven ability to build strong and effective relationships with multiple stakeholders
• Ability to work on multiple projects with aggressive deadlines and multitask accordingly
• Strategic thinking ability and demonstrated creativity through new business opportunities
• Great tactical skills and ability to react quickly to changing situations
• Fluency in written and spoken English

Preferred Skills:

• Experience in the toys or children's entertainment industry
• Bilingual or multilingual skills

ASSUMPTION: Candidates with relevant industry experience and a strong track record in brand management will be most successful in this role.

💰 Compensation & Benefits

Salary Range: £40,000 base salary + 5% annual bonus (estimated based on provided information)

Benefits:

• Private Healthcare & Dental schemes
• Pension plan co-funding (up to 10.5% company contribution)
• 25 days of annual leave + 8 public holidays
• Paid sickness
• A variety of employee perks and discounts

Working Hours: Full-time, 40 hours per week, with flexible working hours and early finish on Fridays

ASSUMPTION: The provided salary range is an estimate based on the information given and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Mattel is a leading global toy company and owner of iconic children's and family entertainment franchises, operating in 35 locations and selling products in over 150 countries.

Company Size: Mattel has 10,001+ employees globally, offering a large and diverse work environment.

Founded: Mattel was founded in 1945 and is headquartered in El Segundo, California, USA.

Company Description:

• Mattel creates innovative products and experiences that inspire, entertain, and develop children through play.
• The company owns iconic brands such as Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, and MEGA.
• Mattel is recognized as a Great Place to Work™ and one of Fast Company's Best Workplaces for Innovators.

Company Specialties:

• Toys and Entertainment

Company Website: https://jobs.mattel.com/

ASSUMPTION: Mattel's large size and global presence offer opportunities for career growth and exposure to diverse markets and brands.

📊 Role Analysis

Career Level: This role is suitable for early to mid-career marketing professionals looking to gain experience in brand management and develop their skills in a dynamic, global organization.

Reporting Structure: The Assistant Brand Manager reports directly to the Senior Brand Manager and works closely with cross-functional teams and external partners.

Work Arrangement: This role operates on a hybrid basis, with 4 days in the office and 1 day working from home.

Growth Opportunities:

• Progression to a Senior Brand Manager role or other senior marketing positions within Mattel
• Expansion of responsibilities to cover additional brands or regions
• Development of skills in strategic planning, project management, and stakeholder communication

ASSUMPTION: Successful candidates will have the opportunity to grow within the organization and take on increased responsibilities as they develop their skills and demonstrate their value.

🌍 Location & Work Environment

Office Type: Mattel's UK office is located in Slough, with a hybrid work arrangement.

Office Location(s): 3rd Floor, The Porter Building, 1 Brunel Way, Slough, United Kingdom

Geographic Context:

• Slough is located in the Thames Valley, approximately 20 miles west of Central London.
• The area offers a mix of urban and suburban living, with easy access to both London and the countryside.
• Slough has a diverse population and a range of amenities, including shops, restaurants, and leisure facilities.

Work Schedule: Full-time, with flexible working hours and early finish on Fridays

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote work, allowing for flexibility and a better work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR team
• Face-to-face interview with the hiring manager and/or team members
• Final interview or assessment with senior leadership

Key Assessment Areas:

• Cultural fit and alignment with Mattel's values
• Brand management skills and strategic thinking
• Project management and stakeholder communication abilities
• Adaptability and resilience in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of Mattel's brand and the Games portfolio
• Prepare examples of your brand management experience and achievements

ATS Keywords: Brand Management, Marketing, Stakeholder Communication, Strategic Thinking, Product Line Selection, Media Agency Management, Children's Entertainment, Toys Industry

ASSUMPTION: Mattel's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the role and the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Marketing automation and analytics tools (e.g., Google Analytics, Marketo, Salesforce)
• Presentation software (e.g., PowerPoint, Keynote)

ASSUMPTION: Successful candidates should be comfortable using common marketing and project management tools, as well as learning new tools as needed for the role.

👔 Cultural Fit Considerations

Company Values:

• Collaboration: Being part of one team with shared values and common goals
• Innovation: Always finding new and better ways to create innovative products and experiences
• Execution: Pursuing best-in-class outcomes and being accountable for results

Work Style:

• Fast-paced and dynamic, with a focus on delivering results and meeting deadlines
• Collaborative and team-oriented, with a strong emphasis on stakeholder communication
• Adaptable and resilient, with the ability to manage multiple projects and priorities

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you able to manage multiple projects and priorities effectively?
• Do you share Mattel's commitment to empowering generations to explore the wonder of childhood and reach their full potential?

ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Mattel's values and work style, as well as a passion for the company's mission and products.

⚠️ Potential Challenges

• Managing multiple projects and priorities with aggressive deadlines
• Balancing strategic thinking with tactical execution and quick decision-making
• Building and maintaining effective relationships with various stakeholders, both internal and external
• Adapting to a dynamic and ever-changing work environment

ASSUMPTION: Successful candidates will be able to navigate these challenges effectively, demonstrating strong project management, communication, and adaptability skills.

📈 Similar Roles Comparison

• Compared to other Assistant Brand Manager roles, this position offers a focus on the Games portfolio (Uno, Scrabble) and the opportunity to work on iconic, globally recognized brands
• Industry-specific context: The toys and children's entertainment sector is highly competitive and dynamic, with a strong emphasis on innovation and creativity
• Career path comparison: This role offers a clear path to progression to a Senior Brand Manager position or other senior marketing roles within Mattel

ASSUMPTION: Candidates should consider the unique aspects of this role and the industry when evaluating their fit and career prospects.

📝 Sample Projects

• Developing and executing a local marketing campaign for Uno or Scrabble, including media planning, creative development, and in-store activation
• Managing a product line refresh for the Games portfolio, including pricing strategy and SKU rationalization
• Collaborating with global teams to implement learnings from other markets and contribute to global brand strategy

ASSUMPTION: These sample projects provide a sense of the types of initiatives candidates might work on in this role, highlighting the mix of strategic planning, project management, and stakeholder communication required.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does this role contribute to Mattel's overall brand strategy and growth objectives?
• What opportunities are there for professional development and growth within the organization?
• How does Mattel support work-life balance for its employees?
• What are the key performance indicators (KPIs) for success in this role, and how will my progress be measured?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the organization, and their own professional development, while also providing valuable insights into the work environment and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of your brand management experience and achievements
• Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.