Assistant Brand Manager – Ice Cream

📌 Core Information

🔹 Job Title: Assistant Brand Manager – Ice Cream

🔹 Company: Unilever

🔹 Location: Singapore, Malaysia

🔹 Job Type: Full-Time

🔹 Category: Marketing & Brand Management

🔹 Date Posted: June 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading brand strategy activation across consumer-facing channels
• Managing brand projects, including advertising campaigns and direct-to-consumer experiences
• Analyzing market data to identify growth opportunities
• Managing brand budget and P&L

ASSUMPTION: This role requires a proactive, creative, and organized individual who can work well under pressure and manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Lead in innovation, activation, advertising, and promotion on projects assigned whilst assisting and managing a brand budget.

✅ Lead in ongoing analysis and review of consumer, category, channel/customer, and competitive information to identify growth opportunities.

✅ Analyze market, consumer, and competitive information in setting new product pricing and launches.

✅ Analyze and review brand, competitive, category, and consumer trends to enhance the brand’s equity and marketplace performance.

✅ Analyze brand Profit and Loss (P&L) and drive the profitability of the brand.

✅ Support the creation of the National Category Building Plan based on viewing Category Strategy through the lens of the local market reality.

✅ Involve in launch management, building launch plans, customer sell-in, and legal and regulatory issues.

✅ Manage the assigned brand’s new product launch assessment and deployment in the local market, including P&L, pricing, place, and positioning.

ASSUMPTION: This role requires strong analytical skills, strategic thinking, and the ability to work collaboratively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor’s Degree in Marketing or equivalent

Experience: Minimum 3 years’ work experience in brand/product management, preferably in the consumer goods industry

Required Skills:

• Proven experience in developing and implementing effective and integrated brand plans
• Obsessive consumer intimacy and understanding of consumer needs
• Excellent communication channel management and integrated brand communication
• Media savvy, particularly in digital marketing
• Proven project and budget management experience
• End-to-end marketing management knowledge

Preferred Skills:

• Experience in the ice cream or related industry
• Fluency in local languages (e.g., Malay, Mandarin, Tamil)

ASSUMPTION: Candidates with experience in the ice cream industry or relevant transferable skills may be considered.

💰 Compensation & Benefits

Salary Range: SGD 60,000 - 80,000 per annum (based on industry standards for the role and experience level)

Benefits:

• Competitive benefits package
• Opportunities for career growth and development
• Global and diverse work environment

Working Hours: Full-time (40 hours/week), with flexibility for work-life balance

ASSUMPTION: Salary range is estimated based on industry standards for the role, experience level, and location. Actual salary may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Goods, specifically Ice Cream

Company Size: Unilever is a large multinational corporation with over 10,000 employees globally. This role will provide exposure to a large organization with diverse brands and opportunities for growth.

Founded: 1872, with a rich history and strong brand equities in the ice cream category

Company Description:

• Unilever is a global consumer goods company with a portfolio of over 400 brands, including Wall’s, Magnum, Ben & Jerry’s, and many more
• The Ice Cream business is a significant growth engine for Unilever, with a turnover of €7.9bn in 2023
• Unilever is committed to developing and nurturing talent within the Ice Cream company, with ample options for career growth and exploration

Company Specialties:

• Consumer Goods
• Food
• Home Care
• Personal Care
• Refreshments
• Marketing & Advertising
• Retail
• Purpose
• FMCG
• Digital
• Innovation
• Sustainability
• Beauty & Wellbeing

Company Website: http://www.unilever.com

ASSUMPTION: Unilever is a well-established company with a strong global presence and a commitment to sustainability and social responsibility.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development

Reporting Structure: Reports to the Business Country Lead

Work Arrangement: On-site, with flexibility for work-life balance

Growth Opportunities:

• Potential to take on more responsibilities and grow within the Ice Cream company
• Opportunities to work on diverse brand projects and gain experience in various aspects of brand management
• Exposure to a global organization with diverse brands and markets

ASSUMPTION: This role offers significant growth potential within the Ice Cream company and the broader Unilever organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspaces with a global and diverse team

Office Location(s): Singapore, Malaysia

Geographic Context:

• Singapore and Malaysia are multicultural hubs with vibrant business environments
• Both locations offer a mix of urban and natural environments, with access to beaches, parks, and outdoor activities
• Both countries have well-established infrastructure and amenities, with a high quality of life

Work Schedule: Full-time (40 hours/week), with flexibility for work-life balance

ASSUMPTION: The work environment is dynamic, collaborative, and multicultural, with a strong focus on innovation and growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final round interview with the leadership team

Key Assessment Areas:

• Consumer understanding and insights
• Brand strategy and activation
• Project management and budgeting
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of the ice cream industry and Unilever’s brand portfolio
• Showcase your ability to work collaboratively and manage multiple projects simultaneously

ATS Keywords: Brand Management, Marketing, Consumer Understanding, Digital Marketing, Project Management, Budget Management, Market Analysis, Advertising, Promotion, Product Launch, Communication, Team Collaboration, Strategic Planning, P&L Management, Consumer Insights, Category Strategy

ASSUMPTION: The application process is competitive, and candidates should demonstrate their relevant skills and experiences to increase their chances of success.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with relevant marketing and project management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Respect
• Responsibility

Work Style:

• Collaborative and team-oriented
• Innovative and creative
• Results-driven and proactive

Self-Assessment Questions:

• Do you have a strong understanding of consumer behavior and trends in the ice cream industry?
• Are you comfortable working in a fast-paced, dynamic environment with multiple stakeholders?
• Do you have strong project management and budgeting skills?

ASSUMPTION: Candidates who align with Unilever’s values and work style will be more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Working in a fast-paced, dynamic environment with tight deadlines
• Adapting to changes in the market and consumer behavior
• Competing with well-established brands in the ice cream category

ASSUMPTION: These challenges require strong project management, communication, and adaptability skills.

📈 Similar Roles Comparison

• This role is similar to a Brand Manager role in other consumer goods companies, but with a focus on the ice cream category
• Unlike other brand management roles, this position requires a strong understanding of the ice cream industry and consumer behavior in this category
• Career progression in this role may lead to senior brand management or category management positions within the Ice Cream company or broader Unilever organization

ASSUMPTION: This role offers unique opportunities and challenges compared to similar brand management roles in other consumer goods companies.

📝 Sample Projects

• Developing and executing a national advertising campaign for a new ice cream product launch
• Managing a direct-to-consumer channel, such as an e-commerce platform, to drive brand engagement and sales
• Conducting consumer research and analysis to identify growth opportunities and inform brand strategy

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader brand management and marketing organization within the Ice Cream company and Unilever?
• What opportunities are there for growth and development within the Ice Cream company and broader Unilever organization?
• How does Unilever support work-life balance for its employees?
• What are the key challenges facing the ice cream category and how can this role contribute to addressing them?

ASSUMPTION: These questions demonstrate a proactive and strategic approach to the role and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Unilever Careers portal
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your past brand management projects and their outcomes
• Follow up with the hiring manager after one week if you haven’t heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.