Assistant Brand Manager, India Consumables

📌 Core Information

🔹 Job Title: Assistant Brand Manager, India Consumables

🔹 Company: Amazon

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: On-site

🔹 Category: Brand Management

🔹 Date Posted: May 19, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Working with top-tiered brands to grow with Amazon
• Identifying and improving key customer inputs for growth
• Leveraging Amazon's tools and programs to drive business success
• Collaborating with internal teams and external partners
• Operating in a fast-paced, entrepreneurial environment

ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively with both internal teams and external vendors.

📋 Key Responsibilities

✅ Building and maintaining brand relationships

✅ Identifying selection gaps and ensuring relevant selection is present on Amazon

✅ Driving demand generation through marketing strategies

✅ Supporting brand participation in Amazon programs

✅ Ensuring continuous product availability

✅ Maintaining high-quality catalog content on Amazon

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration.

🎯 Required Qualifications

Education: Bachelor's degree in Business, Marketing, or a related field

Experience: 2-5 years of experience in brand management, marketing, or a related role

Required Skills:

• Proven track record in building brand relationships
• Strong analytical skills
• Excellent communication skills
• Proven ability to drive results in a fast-paced environment
• Familiarity with online selling and product planning

Preferred Skills:

• Experience with Amazon's tools and programs
• Fluency in multiple Indian languages

ASSUMPTION: While a background in consumer packaged goods (CPG) or retail is not required, it would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: INR 12-15 lakhs per annum (Estimated based on industry standards for the role and location)

Benefits:

• Medical, dental, and vision insurance
• Retirement savings plan
• Paid time off and holidays
• Maternity and paternity leave
• Employee discounts

Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, experience, and business needs.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce and Retail

Company Size: 10,001+ employees (Large enterprise)

Founded: 1994 (Amazon India launched in 2013)

Company Description:

• Amazon is a global e-commerce and technology company
• Amazon India offers a wide range of products and services
• Amazon's mission is to be Earth's most customer-centric company

Company Specialties:

• E-commerce
• Retail
• Operations
• Internet

Company Website: Amazon India

ASSUMPTION: Amazon's large size and global presence offer opportunities for career growth and exposure to diverse projects.

📊 Role Analysis

Career Level: Mid-level management

Reporting Structure: This role reports directly to the Brand Manager

Work Arrangement: On-site with flexibility for remote work as needed

Growth Opportunities:

• Progression to Senior Brand Manager or other leadership roles
• Expansion into new categories or geographies
• Cross-functional projects and collaborations

ASSUMPTION: This role offers opportunities for career growth within Amazon's brand management team or other functions.

🌍 Location & Work Environment

Office Type: Corporate office with a casual dress code

Office Location(s): Bengaluru, Karnataka, India

Geographic Context:

• Bengaluru is the capital of the Indian state of Karnataka
• It is known for its tech industry and start-up ecosystem
• Bengaluru offers a mix of urban and green spaces

Work Schedule: Monday-Friday, 9:00 AM - 6:00 PM (IST) with flexibility for remote work as needed

ASSUMPTION: The work environment at Amazon's Bengaluru office is dynamic, fast-paced, and collaborative.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with HR
• On-site or virtual interview with hiring manager and team members
• Final round with senior leadership

Key Assessment Areas:

• Problem-solving skills
• Communication and interpersonal skills
• Cultural fit with Amazon's leadership principles
• Domain knowledge in brand management and e-commerce

Application Tips:

• Highlight relevant experience in building brand relationships and driving results
• Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
• Prepare examples of your ability to analyze data, identify trends, and make data-driven decisions

ATS Keywords: Brand management, brand relationships, e-commerce, online selling, product planning, Amazon India, consumer packaged goods, retail

ASSUMPTION: Amazon's application process is competitive, and candidates should be prepared to demonstrate their skills and experiences throughout the interview process.

🛠️ Tools & Technologies

• Amazon's proprietary tools and platforms
• Microsoft Office Suite (Excel, PowerPoint, Word)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, JIRA)

ASSUMPTION: Familiarity with Amazon's proprietary tools and platforms is not required but would be an asset.

👔 Cultural Fit Considerations

Company Values:

• Customer obsession
• Invent and simplify
• Learn and be curious
• Hire and develop the best
• Insist on the highest standards
• Think big
• Bias for action
• Frugality
• Earn trust

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and analytical
• Customer-centric
• Innovative and entrepreneurial

Self-Assessment Questions:

• Do I have a passion for serving customers and a bias for action?
• Am I comfortable working in a fast-paced, dynamic environment?
• Do I have strong analytical skills and the ability to make data-driven decisions?
• Am I able to work effectively with both internal teams and external vendors?

ASSUMPTION: Amazon's culture is fast-paced, innovative, and customer-centric, with a strong emphasis on data-driven decision-making.

⚠️ Potential Challenges

• Working with a wide range of brands with varying levels of maturity and resources
• Balancing short-term priorities with long-term strategic goals
• Managing multiple projects and stakeholders simultaneously
• Adapting to a dynamic and ever-changing work environment

ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to prioritize effectively.

📈 Similar Roles Comparison

• Compared to other brand management roles, this role offers more exposure to e-commerce and online selling
• Amazon's large size and global presence offer opportunities for career growth and exposure to diverse projects
• This role requires a higher level of autonomy and cross-functional collaboration than traditional brand management roles

ASSUMPTION: While this role shares similarities with other brand management roles, it also has unique aspects that set it apart.

📝 Sample Projects

• Developing and executing a marketing calendar to drive demand for a brand's products
• Analyzing sales data to identify trends and opportunities for improvement
• Collaborating with the brand to improve product content and availability on Amazon

ASSUMPTION: These sample projects illustrate the mix of strategic planning, tactical execution, and cross-functional collaboration required for this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader brand management team and Amazon's strategy?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Amazon support the professional development and growth of its brand management team members?
• What are the key challenges facing the brand management team, and how can this role help address them?
• How does Amazon measure the success of its brand management team and this role specifically?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the team, and Amazon's broader strategy.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
• Prepare examples of your ability to analyze data, identify trends, and make data-driven decisions
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.