📌 Core Information
🔹 Job Title: Assistant Brand Manager (Intern)
🔹 Company: BEL
🔹 Location: Dubai, United Arab Emirates
🔹 Job Type: Intern
🔹 Category: Marketing & E-commerce
🔹 Date Posted: June 9, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Working at the intersection of Brand Management and E-commerce
- Taking ownership of projects that shape innovation, marketing campaigns, and e-commerce initiatives
- Gaining invaluable hands-on experience and collaborating with cross-functional teams, agencies, and retailers
- Supporting regional expansion strategies for internationally recognized brands like Babybel and Boursin
ASSUMPTION: This role is ideal for students pursuing a relevant degree who are eager to gain practical experience in the FMCG industry and make a real impact on well-known brands.
📋 Key Responsibilities
✅ Execute engaging in-store tastings, social media campaigns, influencer partnerships & PR activities
✅ Develop and implement marketing strategies in coordination with agencies
✅ Manage influencer campaigns & assess impact, ensuring brand consistency across all platforms
✅ Collaborate on innovation & product launches while supporting regional expansion strategies
✅ Lead content creation for product visuals, descriptions, and promotional displays
✅ Work with agencies to ensure proper branding across online platforms
✅ Support the setup of sponsored listing campaigns and drive online visibility
ASSUMPTION: The role requires a mix of creative and analytical skills, with a strong focus on execution and collaboration.
🎯 Required Qualifications
Education: Pursuing a Bachelor's degree in Business Administration, Nutritional Science, Marketing, or Sales
Experience: Previous internship experience in FMCG or a related field is a plus
Required Skills:
- Creativity
- Multi-tasking
- Organization
- Initiative
- Social Media Management
- Influencer Marketing
- Budgeting
- E-commerce
- Analytical Insights
Preferred Skills:
- Fluency in English
- Loves branded products and curious about the food industry
ASSUMPTION: While previous experience is not required, candidates should have a strong academic background and a genuine interest in the FMCG industry.
💰 Compensation & Benefits
Salary Range: AISalaryNotProvided - Industry-standard internship stipend in the UAE for marketing roles (AED 2,000 - 3,000 per month)
Benefits:
- Gain valuable work experience with an international company
- Work with well-known brands and cross-functional teams
- Opportunity to learn from top-notch mentors
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range is an estimate based on industry standards for internships in the UAE. Actual compensation may vary.
📌 Applicant Insights
🔍 Company Context
Industry: Food industry, specifically portions of dairy, fruit, and plant-based products
Company Size: Small (less than 50 employees in the UAE)
Founded: 1865 (global headquarters in Paris, France)
Company Description:
- Major player in the food industry with a portfolio of differentiated and internationally recognized brands
- Focus on portions of dairy, fruit, and plant-based products
- One of the world leaders in branded cheeses
Company Specialties:
- Branded products
- Marketing and E-commerce
- Innovation and product launches
Company Website: bel-group.com
ASSUMPTION: BEL is a well-established company with a strong global presence and a focus on branded products in the food industry.
📊 Role Analysis
Career Level: Entry-level (Intern)
Reporting Structure: Reports to the Brand Manager for Babybel and Boursin
Work Arrangement: On-site, full-time (40 hours/week)
Growth Opportunities:
- Potential full-time employment after the internship
- Opportunity to work on international brands and gain global experience
- Possibility to learn from top-notch mentors and develop skills in marketing and E-commerce
ASSUMPTION: This role offers a unique opportunity for students to gain practical experience and make a real impact on well-known brands while learning from experienced professionals.
🌍 Location & Work Environment
Office Type: Modern, international office environment
Office Location(s): Dubai, United Arab Emirates
Geographic Context:
- Dubai is a multicultural city with a vibrant business environment
- Easy access to international brands and retailers
- Opportunity to work with diverse teams and agencies
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM (with a 1-hour lunch break)
ASSUMPTION: The work environment is dynamic and multicultural, with a focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- Creativity and innovation
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and enthusiasm for the role
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare examples of your previous work or projects that demonstrate your creativity and analytical skills
- Research the company and its brands to show your enthusiasm and understanding of the role
ATS Keywords: Brand Management, E-commerce, Marketing, Innovation, Influencer Marketing, Social Media, Product Launches, Regional Expansion
ASSUMPTION: The application process is competitive, and candidates should be prepared to demonstrate their skills and enthusiasm for the role.
🛠️ Tools & Technologies
- Social media platforms (Instagram, Facebook, Twitter)
- E-commerce platforms (e.g., online marketplaces, brand websites)
- Marketing automation tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The role requires proficiency in social media platforms and marketing automation tools, as well as basic project management skills.
👔 Cultural Fit Considerations
Company Values:
- Consumer-centric
- Responsible
- Bold
- Pragmatic
- Determined
Work Style:
- Collaborative
- Innovative
- Results-driven
- Adaptable
- Multicultural
Self-Assessment Questions:
- Do you have a genuine passion for branded products and the food industry?
- Are you comfortable working in a dynamic, multicultural environment?
- Do you thrive in a collaborative, innovative work setting?
ASSUMPTION: BEL values candidates who are consumer-centric, responsible, bold, pragmatic, and determined, with a strong work ethic and a passion for branded products.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with diverse teams and agencies
- Adapting to a fast-paced, dynamic work environment
- Competing with established brands in the market
ASSUMPTION: The role may present challenges in terms of workload, team dynamics, and market competition, but also offers opportunities for growth and learning.
📈 Similar Roles Comparison
- This role is unique in its focus on both Brand Management and E-commerce for internationally recognized brands
- Similar roles may focus on either Brand Management or E-commerce, or be specific to a single brand or product category
- This role offers a broader scope of responsibilities and the opportunity to work on multiple brands and product categories
ASSUMPTION: This role is distinct in its focus on both Brand Management and E-commerce, offering a unique opportunity for students to gain experience in both areas.
📝 Sample Projects
- Planning and executing an in-store tasting event for Babybel
- Developing a social media campaign for Boursin, including content creation and influencer partnerships
- Supporting the launch of a new product or flavor variant for either Babybel or Boursin
ASSUMPTION: Sample projects will vary depending on the specific needs of the brands and the marketing and E-commerce strategies in place.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing and E-commerce strategy for Babybel and Boursin?
- What are the key priorities for this role in the first 30 days?
- How does BEL support the professional development of its interns?
- What are the opportunities for growth and advancement within the company?
- How does BEL foster a culture of innovation and collaboration?
ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and the company, and show their eagerness to learn and grow.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the application link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare examples of your previous work or projects that demonstrate your creativity and analytical skills
- Research the company and its brands to show your enthusiasm and understanding of the role
- Follow up with the recruitment team one week after submission if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
