📌 Core Information
🔹 Job Title: Assistant Brand Manager Lux
🔹 Company: Unilever
🔹 Location: Tangerang, Jawa Barat, Indonesia
🔹 Job Type: Full-Time
🔹 Category: Marketing & Advertising
🔹 Date Posted: May 23, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Growing the LUX brand through holistic 6P strategy
- Leading innovation planning and deployment
- Analyzing consumer insights to strengthen LUX's market performance
- Collaborating with cross-functional teams for successful project implementation
- Developing business models for new channels and expansion requirements
ASSUMPTION: This role requires a strong understanding of marketing principles, consumer behavior, and brand management. It also demands excellent project management skills and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Grow LUX brand through holistic 6P strategy to drive unmissable brand superiority, competitive beauty offerings, and premiumization
✅ Lead innovation planning and deployment from mix crafting until in-market launch to drive talkability, desirability, and consumer needs
✅ Create analysis from consumer insights to strengthen LUX's performance in the market
✅ Strong collaboration with cross-functional teams including Finance, Consumer & Market Insight, R&D, Supply Chain to ensure successful project implementation
✅ Develop strategy, business model including pilot execution for new channels, social marketing, or other business expansion requirements
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration. It requires strong communication skills and the ability to influence stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum of 3 years of marketing experience, or combined marketing and customer development experience
Required Skills:
- Strong drive and passion for growth with agility in driving performance
- Passion to grow brands and champion consumers, shoppers, and customers
- Good project management skills, high numeracy, and data analysis for insight development
- Keen eye for aesthetics and details to elevate LUX's perceived worth/value perception
Preferred Skills:
- Experience in handling skin care/skin cleansing related categories or brands
ASSUMPTION: Candidates should have a strong foundation in marketing principles, consumer behavior, and brand management. Experience in the beauty industry or related categories is a plus.
💰 Compensation & Benefits
Salary Range: IDR 15,000,000 - 20,000,000 per month (based on experience and qualifications)
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and inclusive work environment
Working Hours: Full-time (40 hours/week), Monday to Friday, with flexibility for occasional remote work
ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in Indonesia. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Goods, specifically Beauty & Wellbeing
Company Size: 10,001+ employees (Global), providing a diverse and dynamic work environment
Founded: 1872, with a rich history and strong brand portfolio
Company Description:
- Unilever is a global leader in the consumer goods industry, with a portfolio ranging from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos, and everyday household care products
- The company produces world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s, and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club, and Dermalogica
- Unilever promotes innovation, big and small, to make its business win and grow, and believes in business as a force for good
Company Specialties:
- Consumer Goods
- Food
- Home Care
- Personal Care
- Refreshments
- Marketing & Advertising
- Retail
- Purpose
- FMCG
- Digital
- Ice Cream
- Nutrition
- Sustainability
- Beauty & Wellbeing
- Innovation
- Careers
Company Website: http://www.unilever.com
ASSUMPTION: Unilever offers a dynamic and inclusive work environment with opportunities for professional growth and development. Its strong brand portfolio and global presence provide ample opportunities for career advancement.
📊 Role Analysis
Career Level: Mid-Level (2-5 years of experience)
Reporting Structure: This role reports directly to the Brand Manager Lux
Work Arrangement: Full-time, on-site, with flexibility for occasional remote work
Growth Opportunities:
- Progression to Brand Manager or Senior Brand Manager roles within the LUX brand or other Unilever brands
- Expansion into different categories or geographies within the Unilever portfolio
- Development of leadership and management skills through mentorship and training programs
ASSUMPTION: This role offers significant growth potential within Unilever's extensive brand portfolio and global presence. Candidates can expect to develop their skills and advance their careers within the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities
Office Location(s): Grha Unilever, Tangerang, Jawa Barat, Indonesia
Geographic Context:
- Tangerang is a bustling city located in the Banten province of Java, Indonesia
- The city is known for its industrial parks and manufacturing facilities, providing a dynamic and vibrant work environment
- Tangerang is well-connected by major highways and public transportation, making it easily accessible from other parts of Greater Jakarta
Work Schedule: Full-time (40 hours/week), Monday to Friday, with flexibility for occasional remote work
ASSUMPTION: The office location in Tangerang provides a convenient and accessible work environment for candidates living in or around Greater Jakarta. The modern office space fosters collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and technical interviews
- Final round with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Data analysis and interpretation
- Communication and presentation skills
- Cultural fit and alignment with Unilever's values
- Brand management and marketing expertise
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your past achievements in brand management, marketing campaigns, or consumer insights analysis
- Research Unilever's brand portfolio and understand the LUX brand to demonstrate your enthusiasm and fit for the role
- Prepare questions to ask the interviewer about the role, team dynamics, or company culture to showcase your interest and engagement
ATS Keywords: Brand Management, Marketing, Consumer Insights, Innovation, Project Management, Cross-Functional Teams, Beauty Industry, Skin Care, Skin Cleansing, Luxury Brands
ASSUMPTION: The application process for this role involves a comprehensive assessment of the candidate's skills, experiences, and cultural fit. Preparation and research are key to success.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Google Docs, Sheets, Slides)
- Data visualization tools (e.g., Tableau, Power BI)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Social media management tools (e.g., Hootsuite, Buffer)
ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role. Candidates should be comfortable using data visualization tools and marketing automation platforms.
👔 Cultural Fit Considerations
Company Values:
- Our Purpose: To make sustainable living commonplace
- Our Values: Integrity, Respect, Responsibility, and Pioneering
- Our Standards of Leadership: Passion for High Performance, Consumer Love, Agility, and Business Acumen
Work Style:
- Collaborative and inclusive work environment
- Dynamic and fast-paced, with a focus on innovation and continuous improvement
- Results-driven and performance-oriented, with a strong emphasis on data-driven decision-making
- Open and transparent communication, with a culture of feedback and development
Self-Assessment Questions:
- Do you have a passion for driving brand growth and championing consumers?
- Are you comfortable working in a dynamic and fast-paced environment, with a focus on innovation and continuous improvement?
- Do you have strong project management skills and the ability to work effectively with cross-functional teams?
- Are you comfortable using data visualization tools and marketing automation platforms?
ASSUMPTION: Candidates should assess their fit with Unilever's values and work style to ensure a successful and fulfilling career within the organization.
⚠️ Potential Challenges
- The role requires a strong understanding of the beauty industry and consumer behavior, which may present a learning curve for candidates from different backgrounds
- The dynamic and fast-paced work environment may be challenging for candidates who prefer a more structured or predictable work environment
- The role involves collaboration with cross-functional teams, which may require additional effort to manage communication and coordination
- The competitive nature of the beauty industry may present challenges in driving brand growth and market share
ASSUMPTION: Candidates should carefully consider these potential challenges and assess their ability to thrive in a dynamic and competitive work environment.
📈 Similar Roles Comparison
- Assistant Brand Manager roles in other Unilever brands or categories may have different product portfolios, target audiences, or market dynamics
- Assistant Brand Manager roles in other companies may have different organizational structures, work environments, or company cultures
- Career progression in this role may follow a similar path as other Assistant Brand Manager roles, with opportunities for advancement to Brand Manager or Senior Brand Manager positions
ASSUMPTION: Candidates should research similar roles in other companies or within Unilever's brand portfolio to understand the unique aspects of this role and its potential career progression paths.
📝 Sample Projects
- Developing a new LUX product line to target a specific consumer segment or market trend
- Launching a LUX marketing campaign to drive brand awareness and engagement on social media platforms
- Conducting consumer research to identify opportunities for LUX brand extension or innovation
ASSUMPTION: These sample projects illustrate the types of initiatives an Assistant Brand Manager for LUX might undertake to drive brand growth and market share.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall brand strategy for LUX, and what are the key objectives for the brand in the next 1-3 years?
- What are the biggest challenges facing the LUX brand, and how can this role contribute to addressing them?
- What opportunities are there for professional development and growth within this role or within the LUX brand?
- How does Unilever support work-life balance for its employees, and what resources are available to help manage workload and stress?
ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your past achievements in brand management, marketing campaigns, or consumer insights analysis
- Research Unilever's brand portfolio and understand the LUX brand to demonstrate your enthusiasm and fit for the role
- Prepare questions to ask the interviewer about the role, team dynamics, or company culture to showcase your interest and engagement
- Follow up with the hiring manager within one week of your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
