📌 Core Information
🔹 Job Title: Assistant Brand Manager - Magnum
🔹 Company: Unilever
🔹 Location: Shanghai, China
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the development and execution of the Brand Marketing Plan
- Leading innovation projects and managing cross-functional teams
- Assisting in brand communication and creative development
- Monitoring brand performance and driving growth
ASSUMPTION: This role requires a strong understanding of brand management, marketing, and consumer behavior. It is ideal for candidates with relevant experience in FMCG or a related field.
📋 Key Responsibilities
✅ Supporting the development and execution of the Brand Marketing Plan, including:
- Ensuring consistency with Brand Key Vision and Brand Vision Plan
- Monitoring brand performance and initiating measuring the effectiveness of activities
- Identifying solutions and making recommendations to improve effectiveness
✅ Leading innovation projects, including:
- Building launch plans and channel strategies
- Translating consumer and shopper understanding to growth opportunities
- Managing cross-functional teams to ensure successful implementation
✅ Assisting in brand communication, including:
- Working with agencies to deliver strategically sound messages
- Leading large-scale events, social media engagement, and live streaming/offline executions
ASSUMPTION: The role involves a mix of strategic planning, creative development, and hands-on execution. Strong project management and team leadership skills are essential.
🎯 Required Qualifications
Education: Bachelor’s degree or above
Experience: At least 4 years of relevant marketing experience, FMCG preferred
Required Skills:
- Passion for Branding & Being innovative
- Passion for Consumers and Shoppers
- Strategic Influencing
- High degree of accountability & responsibility
Preferred Skills:
- NPD experience
- Social media engagement experience
ASSUMPTION: Candidates with a strong academic background, relevant work experience, and a passion for branding and consumer understanding are well-suited for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for Assistant Brand Manager roles in Shanghai, the estimated salary range is CNY 350,000 - 500,000 per year.
Benefits:
- Competitive benefits package
- Opportunities for international assignments and career growth
- Performance-driven culture with a focus on impact
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for project needs
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Unilever operates in the fast-moving consumer goods (FMCG) industry, with a portfolio ranging from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos, and everyday household care products.
Company Size: Unilever is a large multinational corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and international assignments.
Founded: Unilever was founded in 1929, with a rich history and established brand portfolio.
Company Description:
- Unilever is a purpose-led business, committed to improving the lives of consumers and communities worldwide
- The company produces world-leading brands such as Lipton, Knorr, Dove, Axe, Hellmann’s, and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club, and Dermalogica
- Unilever promotes innovation, big and small, to make its business win and grow, and believes in business as a force for good
Company Specialties:
- Consumer Goods
- Food
- Home Care
- Personal Care
- Refreshments
- Marketing & Advertising
- Retail
- Purpose
- FMCG
- Digital
- Ice Cream
- Nutrition
- Sustainability
- Beauty & Wellbeing
- Innovation
- and Careers
Company Website: http://www.unilever.com
ASSUMPTION: Unilever's large size and global presence offer numerous opportunities for professional growth and development.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career marketing professionals looking to gain experience in brand management and team leadership.
Reporting Structure: The Assistant Brand Manager reports directly to the Brand Manager and works closely with cross-functional teams, including CMI, agencies, and other functional teams such as supply chain, finance, and customer and category development.
Work Arrangement: This is an on-site role, with flexibility for remote work as needed. The work arrangement is typically Monday to Friday, 9:00 AM to 6:00 PM, with additional hours as required for project needs.
Growth Opportunities:
- Career progression within Unilever's marketing department
- International assignments and exposure to global brands
- Opportunities to work on high-profile projects and events
ASSUMPTION: This role offers a unique mix of global scale and start-up spirit, with opportunities for career growth and development within a performance-driven culture.
🌍 Location & Work Environment
Office Type: Unilever's Shanghai office is a modern, collaborative workspace with a focus on employee well-being and productivity.
Office Location(s): ShangHai-U66 Office, Shanghai, China
Geographic Context:
- Shanghai is a major commercial and financial hub in China, with a vibrant business environment
- The city offers numerous cultural, entertainment, and dining options, as well as easy access to international travel
- Shanghai has a subtropical monsoon climate, with mild winters and hot, humid summers
Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for project needs. Overtime may be required for high-profile projects or events.
ASSUMPTION: The work environment is dynamic and fast-paced, with a focus on collaboration and innovation. The geographic context offers numerous opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager and/or team members
- Final round interview with senior leadership
Key Assessment Areas:
- Brand management and marketing skills
- Consumer understanding and insights
- Project management and team leadership skills
- Cultural fit and alignment with Unilever's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful brand management or marketing projects you've worked on
- Research Unilever's brand portfolio and be prepared to discuss how you can contribute to its success
ATS Keywords: Brand Marketing Plan, Innovation, Renovation, Brand Communication, Consumer Understanding, Shopper Insights, Project Management, Cross-Functional Teams, Performance Monitoring, Event Management, Communication Strategy, Creative Development, Consumer Goods, FMCG, Marketing, Brand Management
ASSUMPTION: The application process is competitive, and candidates with relevant marketing experience and a strong understanding of consumer behavior and brand management are well-suited for this role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Marketing analytics tools (e.g., Google Analytics, Social Media Analytics)
- Design tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Responsibility
- Entrepreneurship
- Performance
Work Style:
- Collaborative and team-oriented
- Performance-driven and results-focused
- Innovative and forward-thinking
Self-Assessment Questions:
- Do you have a passion for branding and consumer understanding?
- Are you comfortable working in a dynamic, fast-paced environment?
- Do you thrive in a collaborative, team-oriented work culture?
ASSUMPTION: Candidates who align with Unilever's values and work style are well-suited for this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working in a fast-paced, dynamic environment with tight deadlines
- Collaborating effectively with cross-functional teams
- Adapting to a performance-driven culture with a focus on impact
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a focus on results.
📈 Similar Roles Comparison
- Compared to other Assistant Brand Manager roles, this position offers a unique mix of global scale and start-up spirit, with opportunities for career growth and development within a performance-driven culture
- In the FMCG industry, this role offers exposure to a wide range of brands and categories, with opportunities to work on high-profile projects and events
- Career progression within Unilever's marketing department may lead to opportunities for international assignments and exposure to global brands
ASSUMPTION: This role offers a unique blend of opportunities and challenges, with a focus on brand management, marketing, and consumer behavior.
📝 Sample Projects
- Developing and executing a successful brand marketing plan for a new product launch
- Leading a cross-functional team to manage a high-profile event or campaign
- Conducting consumer research and translating insights into actionable growth opportunities
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role contribute to Unilever's overall brand strategy and growth objectives?
- What opportunities are there for professional development and career growth within the marketing department?
- How does Unilever support work-life balance for its employees?
- What are the key performance indicators (KPIs) for this role, and how are they measured and tracked?
ASSUMPTION: These questions demonstrate a candidate's interest in the role and their understanding of the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Unilever careers portal
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful brand management or marketing projects you've worked on
- Research Unilever's brand portfolio and be prepared to discuss how you can contribute to its success
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
