Assistant Brand Manager - Pediatric Social Content

📌 Core Information

🔹 Job Title: Assistant Brand Manager - Pediatric Social Content

🔹 Company: Abbott

🔹 Location: Columbus, Ohio, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 24, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing social content strategies for leading brands
• Managing social media campaigns to maintain a consistent online presence
• Optimizing marketing spend and analyzing performance metrics to enhance effectiveness
• Collaborating with cross-functional teams and agencies to ensure cohesive marketing campaigns

ASSUMPTION: This role requires a strong understanding of social media platforms and digital marketing trends, as well as excellent communication and collaboration skills.

📋 Key Responsibilities

✅ Developing and implementing social content strategies for leading brands

✅ Planning, launching, and managing social media campaigns to ensure a consistent online presence

✅ Integrating social/content into media planning and IAT operations, providing optimization recommendations

✅ Optimizing social programs through measurement and analysis to support brand objectives, adjusting as needed

✅ Overseeing budget allocation and management

✅ Developing and adjusting messaging and content pillars

✅ Tracking and analyzing data to develop insights-driven recommendations that improve content performance

✅ Leading reporting and updates for leadership team

✅ Developing framework for additional brand expansion

✅ Recommending and conducting A/B testing with social messaging, imagery, audience groups, and social listening tools

✅ Creating and maintaining a reporting system to deliver insights on content performance to key stakeholders

✅ Interfacing with various teams, including marketing, public relations, regulatory, nutrition science, and insights/analytics

✅ Understanding social media targets to effectively engage strategic audiences

✅ Demonstrating a strong interest in and understanding of social and digital metrics and trends

✅ Ensuring content aligns with the brand's voice and style

✅ Conducting research on competitors and audience preferences

✅ Identifying opportunities to increase brand exposure and engagement

✅ Collaborating with other teams, such as marketing and sales, to integrate social media efforts into the overall business strategy

✅ Identifying and forming partnerships with influencers and other brands to expand reach and credibility

ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, communications, advertising, or a related field

Experience: 2-5 years of experience in social media, digital marketing, or a related field

Required Skills:

• In-depth knowledge of social media and digital marketing

• Passion for emerging social platforms and digital trends

• Excellent verbal and written communication skills and copywriting experience

• Experience working with agency, insights, and analytics partners

• Knowledge and hands-on experience with both organic and paid social media content on key platforms

• Strong time management, organizational skills, and attention to detail

Preferred Skills:

• Experience with social media management tools

• Familiarity with data analysis tools

• Knowledge of the nutrition industry

ASSUMPTION: Candidates with experience in the nutrition industry or a related field may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $120,000 per year

Benefits:

• Training and career development opportunities

• Competitive compensation and incentives

• Health care and well-being programs

• Paid time off

• 401(k) retirement savings with a generous company match

Working Hours: 40 hours per week, with flexibility for meetings and project deadlines

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on factors such as performance and company discretion.

📌 Applicant Insights

🔍 Company Context

Industry: Abbott operates in the healthcare industry, with a focus on nutrition, diagnostics, medical devices, and branded generic medicines. The company serves customers in over 160 countries worldwide.

Company Size: Abbott is a large corporation with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse teams and projects.

Founded: Abbott was founded in 1888 and has a rich history of innovation and growth in the healthcare industry.

Company Description:

• Abbott is a global healthcare leader that helps people live more fully at all stages of life

• The company's portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicines

• Abbott's 114,000 colleagues serve people in more than 160 countries

Company Specialties:

• Nutrition

• Diagnostics

• Medical Devices

• and Branded Generic Pharmaceuticals

Company Website: https://www.abbott.com

ASSUMPTION: Abbott's extensive global presence and diverse product offerings provide numerous opportunities for career growth and development within the company.

📊 Role Analysis

Career Level: This role is suitable for early to mid-career marketing professionals looking to gain experience in social media and content management.

Reporting Structure: The Assistant Brand Manager reports directly to the Brand Manager and works closely with cross-functional teams, including marketing, public relations, regulatory, nutrition science, and insights/analytics.

Work Arrangement: This is an on-site role based in Columbus, Ohio, with the possibility of occasional remote work for meetings or project-related tasks.

Growth Opportunities:

• Progression to a full Brand Manager role

• Expansion into other marketing or management roles within Abbott

• Opportunities to work on high-impact projects and collaborate with diverse teams

ASSUMPTION: Successful candidates in this role will have the opportunity to grow both personally and professionally within Abbott's dynamic and supportive work environment.

🌍 Location & Work Environment

Office Type: Abbott's Columbus, Ohio office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 100 Abbott Park Road, Abbott Park, Illinois 60064-3500, US

Geographic Context:

• Columbus, Ohio is the state capital and the largest city in Ohio, with a population of over 890,000

• The city is known for its vibrant arts and culture scene, as well as its diverse food and entertainment options

• Columbus is home to several Fortune 500 companies and offers numerous opportunities for career growth and development

Work Schedule: The standard work schedule is Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for meetings and project deadlines.

ASSUMPTION: Abbott's Columbus office provides a dynamic and engaging work environment that supports both professional growth and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission

• Phone or video screening with the HR department

• In-person or virtual interview with the hiring manager and/or team members

• Final interview with senior leadership

Key Assessment Areas:

• Social media and digital marketing expertise

• Communication and collaboration skills

• Problem-solving and analytical skills

• Cultural fit and alignment with Abbott's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role

• Demonstrate your understanding of Abbott's business and the nutrition industry

• Showcase your creativity and strategic thinking through your application materials

ATS Keywords: Social media, digital marketing, content creation, brand management, marketing strategy, campaign management, data analysis, teamwork, collaboration, communication

ASSUMPTION: Abbott's recruitment process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the candidate and the organization.

🛠️ Tools & Technologies

• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)

• Data analysis tools (e.g., Google Analytics, Tableau, Power BI)

• Project management tools (e.g., Asana, Trello, Microsoft Project)

ASSUMPTION: Familiarity with relevant tools and technologies is preferred but not required. Abbott provides training and support to help employees develop the skills they need to succeed in their roles.

👔 Cultural Fit Considerations

Company Values:

• Integrity

• Quality

• Respect

• Innovation

• Performance

• Teamwork

Work Style:

• Collaborative and team-oriented

• Fast-paced and dynamic

• Focused on results and continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative work environment?

• Are you passionate about social media and digital marketing trends?

• Do you have strong communication and collaboration skills?

ASSUMPTION: Successful candidates in this role will be able to demonstrate a strong fit with Abbott's values and work style, as well as a passion for social media and digital marketing.

⚠️ Potential Challenges

• The role may require working on multiple projects simultaneously, requiring strong time management and organizational skills

• Abbott's fast-paced work environment may be challenging for candidates who prefer a more structured or slower-paced work environment

• The role may require occasional travel for meetings or events

• Columbus, Ohio may not be an ideal location for candidates who prefer a larger city or a more urban environment

ASSUMPTION: Successful candidates in this role will be able to adapt to Abbott's fast-paced work environment and thrive in a dynamic, collaborative setting.

📈 Similar Roles Comparison

• This role is similar to other Assistant Brand Manager or Social Media Manager positions in the nutrition industry, with a focus on social media content creation and management

• The nutrition industry is highly competitive, with a strong emphasis on innovation and differentiation

• Career paths in this role may lead to full Brand Manager positions or other marketing management roles within Abbott or the broader healthcare industry

ASSUMPTION: This role offers a unique opportunity to gain experience in social media and content management within the dynamic and growing nutrition industry.

📝 Sample Projects

• Developing and implementing a social media strategy for a new product launch

• Creating and managing a social media campaign to increase brand awareness and engagement

• Conducting A/B testing to optimize social media content and improve performance

ASSUMPTION: Successful candidates in this role will have the opportunity to work on high-impact projects that drive business results and contribute to Abbott's growth and success.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?

• How does this role fit into the overall marketing strategy for the brand?

• What opportunities are there for growth and development within the team and the organization?

• How does Abbott support work-life balance for its employees?

• What is the team's approach to collaboration and decision-making?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://abbott.wd5.myworkdayjobs.com/abbottcareers2/job/United-States---Ohio---Columbus/Assistant-Brand-Manager---Pediatric-Social-Content_31117295-2
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role

• Prepare examples of your social media and content creation work to showcase your skills and accomplishments

• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.