Assistant Brand Manager (PUIG)

📌 Core Information

🔹 Job Title: Assistant Brand Manager (PUIG)

🔹 Company: LUXASIA

🔹 Location: Kuala Lumpur, Malaysia

🔹 Job Type: On-site

🔹 Category: Retail Luxury Goods and Jewelry

🔹 Date Posted: June 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing the day-to-day operations of PUIG business in Malaysia
• Driving strategic plans to promote revenue and growth
• Working closely with various teams to execute brand objectives
• Ensuring brand investments are maximized

ASSUMPTION: This role requires a high level of independence and strategic thinking, with a focus on driving results and maximizing brand investments.

📋 Key Responsibilities

✅ Plan and execute brand & business objectives; KPI’s

✅ Manage brand A&P and P&L to ensure brand investments & ROI are maximized.

✅ Work closely with demand planning team on forecasting future launches and monthly business needs.

✅ Plan and execute commercial business plans with Brand Manager.

✅ Work with marketing team to develop integrated marketing plans from product launches and promotion mechanics to grow and build brands.

✅ Develop e-commerce strategies to increase brand engagement and sales.

✅ Develop, drive and execute brand merchandising guidelines & adhere across all different retail channel distribution.

✅ Be ‘hands on’ and independently lead the brand by working closely with cross functional teams from sales, marketing, finance, and operations to achieve brand objectives.

✅ Work closely with trade partners to ensure brands exposure and mechanics are consistently managed and well presented.

ASSUMPTION: This role requires a strong understanding of brand management, marketing, and e-commerce strategies, as well as the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Degree in marketing or related business

Experience: At least 5 years in a reputable FMCG company or in retail managing a brand

Required Skills:

• Strategic mindset, analytical & insights driven to create opportunities
• Strong communication & interpersonal skills, bi-lingual (English & Bahasa)
• Team player, self-confident with strong leadership qualities
• Independent & innovative, multi-task and good time management skills
• A go-getter with an attitude to outperform and deliver excellent results continuously
• Possesses strong skills in various office applications, with a particular emphasis on Microsoft Excel proficiency

Preferred Skills:

• Prior experience managing skincare/fragrance brand

ASSUMPTION: Candidates with prior experience in managing skincare or fragrance brands may have an advantage in this role, but a strong background in brand management and marketing is essential.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a similar role in Kuala Lumpur, the estimated salary range for this position is RM 120,000 - RM 180,000 per year (approximately USD 27,000 - USD 40,000).

Benefits:

• Health insurance
• Retirement benefits
• Employee discounts on luxury beauty products

Working Hours: Full-time, Monday to Friday, with occasional weekend work as needed

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: LUXASIA operates in the luxury beauty retail industry, with a focus on omnichannel brand-building capabilities, including luxury retail, online commerce, consumer marketing & analytics, and supply chain management.

Company Size: LUXASIA has 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.

Founded: LUXASIA was founded in 1986 and has since grown to become the leading beauty omnichannel brand-builder in Asia Pacific, working with over 100 luxury beauty brands.

Company Description:

• LUXASIA believes in the beauty within every talent and focuses on growing and unleashing the potential of its employees
• The company offers a vast portfolio of luxury brands across Asia Pacific, providing opportunities for professional growth and exposure to diverse brands
• LUXASIA fosters a diverse and inclusive team that celebrates differences, embraces change, and drives results

Company Specialties:

• Luxury Beauty
• Omnichannel Retail
• Brand-building
• Consumer Marketing & Analytics
• Supply Chain Management

Company Website: http://www.luxasia.com/

ASSUMPTION: LUXASIA's focus on luxury beauty brands and omnichannel retail provides a unique opportunity for candidates to work with a wide range of high-end products and gain experience in both offline and online retail environments.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking and hands-on execution.

Reporting Structure: The Assistant Brand Manager reports directly to the Senior Brand Manager and works closely with various cross-functional teams, including sales, marketing, finance, and operations.

Work Arrangement: This is an on-site role, with the expectation of working from the LUXASIA office in Kuala Lumpur, Malaysia.

Growth Opportunities:

• Potential advancement to Senior Brand Manager or other leadership roles within the company
• Expansion of responsibilities as the company grows and takes on new brands
• Opportunities to work with diverse teams and gain exposure to various aspects of the business

ASSUMPTION: Given LUXASIA's size and diverse portfolio of brands, there are ample opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: LUXASIA's Kuala Lumpur office is a modern, professional environment with a focus on collaboration and innovation.

Office Location(s): 12 Tai Seng Street, Level 5 Luxasia Building, Singapore 534118, SG; Unit 37 - 01, Q Sentral, 2A, Jalan Stesen Sentral 2, Kuala Lumpur Sentral, 50470 Kuala Lumpur, MALAYSIA, Kuala Lumpur Sentral,, Kuala Lumpur 50470, MY

Geographic Context:

• Kuala Lumpur is a vibrant, multicultural city with a cost of living that is generally lower than other major Asian cities
• The city offers a mix of modern urban living and traditional cultural experiences
• Kuala Lumpur has a tropical climate, with high temperatures and humidity year-round

Work Schedule: The work schedule for this role is Monday to Friday, with occasional weekend work as needed to support brand events or promotions.

ASSUMPTION: Kuala Lumpur provides a dynamic and multicultural work environment, with a mix of modern and traditional cultural experiences that can enrich both personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or video interview with the hiring manager
• Final interview with the senior leadership team

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and interpersonal skills
• Leadership and teamwork abilities
• Cultural fit with LUXASIA's values and work environment

Application Tips:

• Highlight relevant experience and achievements in brand management, marketing, and e-commerce strategies
• Tailor your resume and cover letter to emphasize your fit for the role and alignment with LUXASIA's values
• Prepare examples of your ability to drive results and maximize brand investments

ATS Keywords: Brand Management, Marketing Strategies, E-commerce, Luxury Beauty, Retail, Cross-functional Teams, Strategic Planning, KPIs, P&L, A&P

ASSUMPTION: LUXASIA's interview process is designed to assess the candidate's strategic thinking, communication skills, and cultural fit with the company's values and work environment.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• CRM and ERP systems (e.g., SAP, Oracle, Salesforce)

• Social media platforms (e.g., Facebook, Instagram, LinkedIn)

ASSUMPTION: Proficiency in Microsoft Office Suite and Google Workspace is essential for this role, while experience with CRM and ERP systems and social media platforms is beneficial.

👔 Cultural Fit Considerations

Company Values:

• Respect
• Entrepreneurship
• Speed
• Passion
• Excellence
• Courage
• Transformation

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Focused on driving results and continuous improvement

Self-Assessment Questions:

• Do you align with LUXASIA's core values, particularly entrepreneurship, speed, and excellence?
• Are you comfortable working in a fast-paced, dynamic environment with a focus on driving results?
• Do you thrive in a collaborative, team-oriented work environment?

ASSUMPTION: LUXASIA's company culture emphasizes respect, entrepreneurship, speed, passion, excellence, courage, and transformation, with a focus on driving results and continuous improvement in a collaborative work environment.

⚠️ Potential Challenges

• Managing a high-profile luxury brand with significant investment and expectations
• Working in a fast-paced, dynamic environment with tight deadlines and high pressure
• Navigating a large, diverse organization with multiple stakeholders and cross-functional teams
• Adapting to a multicultural work environment with varying communication styles and cultural norms

ASSUMPTION: These challenges can be overcome with strong leadership, strategic thinking, and effective communication skills, as well as a willingness to adapt and learn in a dynamic work environment.

📈 Similar Roles Comparison

• Compared to other brand management roles, this position requires a higher level of independence and strategic thinking, with a focus on driving results and maximizing brand investments
• LUXASIA's focus on luxury beauty brands and omnichannel retail provides unique opportunities for candidates to work with high-end products and gain experience in both offline and online retail environments
• Career progression in LUXASIA may be faster than in larger, more established organizations, given the company's growth and expansion into new markets

ASSUMPTION: Candidates should consider their fit for LUXASIA's unique work environment and the specific requirements of this role, as well as their long-term career goals and aspirations.

📝 Sample Projects

• Developing and executing a strategic plan to launch a new fragrance line in the Malaysian market
• Collaborating with cross-functional teams to optimize brand merchandising guidelines and increase sales across multiple retail channels
• Analyzing market trends and consumer behavior to inform marketing strategies and maximize brand investments

ASSUMPTION: These sample projects illustrate the strategic thinking, collaboration, and data-driven decision-making required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role, and how it collaborates with other departments?
• How does LUXASIA support the growth and development of its employees, particularly in this role?
• What are the key priorities for this role in the first 90 days, and how will my performance be measured?
• How does LUXASIA approach innovation and risk-taking in brand management strategies?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into LUXASIA's work environment and expectations for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your ability to drive results and maximize brand investments
• Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.