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Brand Storyteller

Nomba
Full-time
On-site
Lagos, Lagos, Nigeria
🎨 Brand & Creative Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Brand Storyteller

πŸ”Ή Company: Nomba

πŸ”Ή Location: Lagos, Lagos, Nigeria

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing & Communications

πŸ”Ή Date Posted: April 30, 2025

πŸ”Ή Experience Level: Mid-level (2-5 years)

πŸ”Ή Remote Status: On-site (with remote OK for some roles)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and leading the storytelling direction for Nomba’s brand
  • Creating engaging content for various platforms, including social media, brand campaigns, and website
  • Collaborating with a content creator and design team to produce videos, posts, articles, and campaigns
  • Driving attention, conversation, and engagement on platforms like Twitter and LinkedIn
  • Positioning Nomba as a fintech thought leader through founder and leadership POVs

ASSUMPTION: This role requires a strong focus on storytelling, creativity, and audience understanding to create compelling content that resonates with Nomba's target audience.

πŸ“‹ Key Responsibilities

βœ… Develop and lead the storytelling direction for Nomba’s brand

βœ… Write standout copy for social media, brand campaigns, and website content

βœ… Work with a content creator to bring stories to life through design, video, and motion

βœ… Create content that drives attention, conversation, and engagement on various platforms

βœ… Craft founder and leadership POVs that position Nomba as a fintech thought leader

βœ… Spot great stories and turn them into content that people want to talk about

βœ… Ensure all published content aligns with Nomba's brand voice and authority

ASSUMPTION: The ideal candidate will have a strong sense of voice and tone, and be able to adapt content for different platforms.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field

Experience: 2-5 years of experience in content creation, copywriting, or a related role

Required Skills:

  • Excellent writing skills with a strong command of the English language
  • Proven ability to create engaging content that drives brand engagement
  • Deep understanding of social media dynamics, especially Twitter and LinkedIn
  • Experience working with designers and video/motion creators
  • Strong cultural awareness and audience-first thinking

Preferred Skills:

  • Experience in the fintech industry
  • Portfolio of previous work showcasing storytelling and content creation skills

ASSUMPTION: Candidates with experience in the fintech industry may have a better understanding of Nomba's target audience and market context.

πŸ’° Compensation & Benefits

Salary Range: The salary range for this role is NGN 12,000,000 - NGN 18,000,000 per annum, depending on experience and qualifications. This estimate is based on industry standards for mid-level marketing and communications roles in Lagos, Nigeria.

Benefits:

  • Health insurance
  • Retirement savings plan
  • Employee referral bonus
  • Professional development opportunities

Working Hours: Full-time (40 hours per week), with flexible working hours and remote work options available for some roles

ASSUMPTION: The provided salary range is an estimate and may vary based on the candidate's skills, experience, and negotiation.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Financial Services, specifically focusing on financial inclusion and mobile money

Company Size: 51-200 employees, which means a mid-sized company structure with opportunities for growth and impact

Founded: 2017, with a history of innovation and growth in the Nigerian fintech market

Company Description:

  • Nomba enables cashless Africa by simplifying everyday payments and transactions
  • The company provides access to everyday tools that drive financial growth for individuals and businesses
  • Nomba processes over $500m in payments monthly and has over 150,000 businesses on its platform

Company Specialties:

  • Financial Inclusion and Mobile Money

Company Website: https://nomba.com/

ASSUMPTION: Nomba's focus on financial inclusion and mobile money makes it an attractive employer for candidates interested in driving social impact through fintech.

πŸ“Š Role Analysis

Career Level: Mid-level, with opportunities for growth and leadership within the marketing and communications team

Reporting Structure: This role reports directly to the Head of Marketing or a similar leadership position

Work Arrangement: On-site with remote work options available for some roles, allowing for flexibility and work-life balance

Growth Opportunities:

  • Potential to lead and mentor junior team members as the company grows
  • Opportunities to expand responsibilities and take on more leadership roles
  • Chance to work on high-impact projects that drive Nomba's brand and business growth

ASSUMPTION: The Brand Storyteller role offers significant growth opportunities as Nomba continues to expand its user base and market presence.

🌍 Location & Work Environment

Office Type: On-site, with a modern and collaborative work environment

Office Location(s): Lagos, Nigeria

Geographic Context:

  • Lagos is Nigeria's largest city and economic hub, offering a vibrant and dynamic work environment
  • The city is known for its diverse culture, bustling nightlife, and numerous entertainment options
  • Lagos has a tropical climate with high temperatures and humidity year-round

Work Schedule: Full-time (40 hours per week), with flexible working hours and remote work options available for some roles

ASSUMPTION: Lagos offers a dynamic and engaging work environment, with ample opportunities for networking and professional growth.

πŸ’Ό Interview & Application Insights

Typical Process:

  • First-level call with the recruiter
  • Interview with the hiring manager
  • Assessment
  • Final interview and offer

Key Assessment Areas:

  • Writing samples and portfolio review
  • Cultural fit and alignment with Nomba's values
  • Problem-solving and critical thinking skills
  • Understanding of Nomba's brand and target audience

Application Tips:

  • Tailor your resume and cover letter to highlight your storytelling and content creation skills
  • Include relevant writing samples and portfolio pieces that demonstrate your ability to create engaging content
  • Research Nomba's brand and values to ensure a strong cultural fit
  • Prepare questions that showcase your interest in the role and Nomba's mission

ATS Keywords: Storytelling, content creation, copywriting, social media, brand engagement, video production, design collaboration, cultural awareness, audience understanding, creative thinking, clarity, leadership POVs, engagement strategies, content strategy, digital marketing, brand voice

ASSUMPTION: Nomba's interview process is designed to assess candidates' skills, cultural fit, and alignment with the company's mission and values.

πŸ› οΈ Tools & Technologies

  • Social media platforms (Twitter, LinkedIn, Instagram, etc.)
  • Content creation tools (e.g., Canva, Adobe Creative Suite, etc.)
  • Project management tools (e.g., Asana, Trello, etc.)
  • Communication and collaboration tools (e.g., Slack, Microsoft Teams, etc.)

ASSUMPTION: The ideal candidate will be comfortable using various content creation and project management tools to streamline their workflow and collaborate effectively with the team.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Customer-centricity
  • Integrity
  • Collaboration
  • Excellence

Work Style:

  • Creative and collaborative
  • Data-driven and results-oriented
  • Adaptable and responsive to change
  • Committed to continuous learning and improvement

Self-Assessment Questions:

  • How do you ensure that your content aligns with Nomba's brand voice and values?
  • Can you provide an example of a time when you had to adapt your content strategy to respond to a change in audience behavior or market trends?
  • How do you approach collaboration with designers and video/motion creators to bring your stories to life?

ASSUMPTION: Nomba values candidates who are passionate about storytelling, committed to driving brand engagement, and aligned with the company's mission and values.

⚠️ Potential Challenges

  • Keeping up with the fast-paced and ever-evolving fintech industry
  • Balancing multiple projects and deadlines while maintaining high-quality standards
  • Adapting to a dynamic work environment with a growing team and changing priorities
  • Ensuring consistent brand messaging across various platforms and content types

ASSUMPTION: The Brand Storyteller role presents unique challenges that require strong organizational skills, adaptability, and a commitment to continuous learning.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional marketing roles, this position requires a strong focus on storytelling and content creation
  • Compared to other content creation roles, this position offers the opportunity to shape Nomba's brand narrative and drive engagement across multiple platforms
  • Career paths in this role may include progression to leadership positions within the marketing and communications team or expansion into related fields such as public relations or brand management

ASSUMPTION: The Brand Storyteller role offers a unique blend of creativity, strategy, and execution, making it an attractive opportunity for candidates interested in driving brand engagement and thought leadership.

πŸ“ Sample Projects

  • Developing a social media campaign to launch a new Nomba product or feature
  • Creating a series of blog posts or articles that showcase Nomba's expertise in financial inclusion and mobile money
  • Producing a video series that tells the stories of Nomba's users and the impact the platform has on their lives

ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to provide relevant examples of their work during the interview process.

❓ Key Questions to Ask During Interview

  • How does Nomba differentiate itself from other fintech companies in the Nigerian market?
  • Can you describe the team structure and dynamics within the marketing and communications department?
  • How does Nomba support the professional growth and development of its employees?
  • What are the key performance indicators (KPIs) used to measure the success of the Brand Storyteller role?
  • How does Nomba approach diversity, equity, and inclusion in its hiring and workplace practices?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in the role and commitment to understanding Nomba's mission and values.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your storytelling and content creation skills
  • Include relevant writing samples and portfolio pieces that demonstrate your ability to create engaging content
  • Prepare for the interview by researching Nomba's brand, values, and market position
  • Follow up with the recruiter one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.