📌 Core Information
🔹 Job Title: Brand Storyteller
🔹 Company: Nomba
🔹 Location: Lagos, Lagos, Nigeria
🔹 Job Type: Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: April 30, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site (with remote OK for some roles)
🚀 Job Overview
Key aspects of this role include:
- Developing and leading the storytelling direction for Nomba’s brand
- Creating engaging content for various platforms, including social media, brand campaigns, and website
- Collaborating with a content creator and design team to produce videos, posts, articles, and campaigns
- Driving attention, conversation, and engagement on platforms like Twitter and LinkedIn
- Positioning Nomba as a fintech thought leader through founder and leadership POVs
ASSUMPTION: This role requires a strong focus on storytelling, creativity, and audience understanding to create compelling content that resonates with Nomba's target audience.
📋 Key Responsibilities
✅ Develop and lead the storytelling direction for Nomba’s brand
✅ Write standout copy for social media, brand campaigns, and website content
✅ Work with a content creator to bring stories to life through design, video, and motion
✅ Create content that drives attention, conversation, and engagement on various platforms
✅ Craft founder and leadership POVs that position Nomba as a fintech thought leader
✅ Spot great stories and turn them into content that people want to talk about
✅ Ensure all published content aligns with Nomba's brand voice and authority
ASSUMPTION: The ideal candidate will have a strong sense of voice and tone, and be able to adapt content for different platforms.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field
Experience: 2-5 years of experience in content creation, copywriting, or a related role
Required Skills:
- Excellent writing skills with a strong command of the English language
- Proven ability to create engaging content that drives brand engagement
- Deep understanding of social media dynamics, especially Twitter and LinkedIn
- Experience working with designers and video/motion creators
- Strong cultural awareness and audience-first thinking
Preferred Skills:
- Experience in the fintech industry
- Portfolio of previous work showcasing storytelling and content creation skills
ASSUMPTION: Candidates with experience in the fintech industry may have a better understanding of Nomba's target audience and market context.
💰 Compensation & Benefits
Salary Range: The salary range for this role is NGN 12,000,000 - NGN 18,000,000 per annum, depending on experience and qualifications. This estimate is based on industry standards for mid-level marketing and communications roles in Lagos, Nigeria.
Benefits:
- Health insurance
- Retirement savings plan
- Employee referral bonus
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible working hours and remote work options available for some roles
ASSUMPTION: The provided salary range is an estimate and may vary based on the candidate's skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically focusing on financial inclusion and mobile money
Company Size: 51-200 employees, which means a mid-sized company structure with opportunities for growth and impact
Founded: 2017, with a history of innovation and growth in the Nigerian fintech market
Company Description:
- Nomba enables cashless Africa by simplifying everyday payments and transactions
- The company provides access to everyday tools that drive financial growth for individuals and businesses
- Nomba processes over $500m in payments monthly and has over 150,000 businesses on its platform
Company Specialties:
- Financial Inclusion and Mobile Money
Company Website: https://nomba.com/
ASSUMPTION: Nomba's focus on financial inclusion and mobile money makes it an attractive employer for candidates interested in driving social impact through fintech.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and leadership within the marketing and communications team
Reporting Structure: This role reports directly to the Head of Marketing or a similar leadership position
Work Arrangement: On-site with remote work options available for some roles, allowing for flexibility and work-life balance
Growth Opportunities:
- Potential to lead and mentor junior team members as the company grows
- Opportunities to expand responsibilities and take on more leadership roles
- Chance to work on high-impact projects that drive Nomba's brand and business growth
ASSUMPTION: The Brand Storyteller role offers significant growth opportunities as Nomba continues to expand its user base and market presence.
🌍 Location & Work Environment
Office Type: On-site, with a modern and collaborative work environment
Office Location(s): Lagos, Nigeria
Geographic Context:
- Lagos is Nigeria's largest city and economic hub, offering a vibrant and dynamic work environment
- The city is known for its diverse culture, bustling nightlife, and numerous entertainment options
- Lagos has a tropical climate with high temperatures and humidity year-round
Work Schedule: Full-time (40 hours per week), with flexible working hours and remote work options available for some roles
ASSUMPTION: Lagos offers a dynamic and engaging work environment, with ample opportunities for networking and professional growth.
💼 Interview & Application Insights
Typical Process:
- First-level call with the recruiter
- Interview with the hiring manager
- Assessment
- Final interview and offer
Key Assessment Areas:
- Writing samples and portfolio review
- Cultural fit and alignment with Nomba's values
- Problem-solving and critical thinking skills
- Understanding of Nomba's brand and target audience
Application Tips:
- Tailor your resume and cover letter to highlight your storytelling and content creation skills
- Include relevant writing samples and portfolio pieces that demonstrate your ability to create engaging content
- Research Nomba's brand and values to ensure a strong cultural fit
- Prepare questions that showcase your interest in the role and Nomba's mission
ATS Keywords: Storytelling, content creation, copywriting, social media, brand engagement, video production, design collaboration, cultural awareness, audience understanding, creative thinking, clarity, leadership POVs, engagement strategies, content strategy, digital marketing, brand voice
ASSUMPTION: Nomba's interview process is designed to assess candidates' skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Social media platforms (Twitter, LinkedIn, Instagram, etc.)
- Content creation tools (e.g., Canva, Adobe Creative Suite, etc.)
- Project management tools (e.g., Asana, Trello, etc.)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, etc.)
ASSUMPTION: The ideal candidate will be comfortable using various content creation and project management tools to streamline their workflow and collaborate effectively with the team.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Integrity
- Collaboration
- Excellence
Work Style:
- Creative and collaborative
- Data-driven and results-oriented
- Adaptable and responsive to change
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do you ensure that your content aligns with Nomba's brand voice and values?
- Can you provide an example of a time when you had to adapt your content strategy to respond to a change in audience behavior or market trends?
- How do you approach collaboration with designers and video/motion creators to bring your stories to life?
ASSUMPTION: Nomba values candidates who are passionate about storytelling, committed to driving brand engagement, and aligned with the company's mission and values.
⚠️ Potential Challenges
- Keeping up with the fast-paced and ever-evolving fintech industry
- Balancing multiple projects and deadlines while maintaining high-quality standards
- Adapting to a dynamic work environment with a growing team and changing priorities
- Ensuring consistent brand messaging across various platforms and content types
ASSUMPTION: The Brand Storyteller role presents unique challenges that require strong organizational skills, adaptability, and a commitment to continuous learning.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on storytelling and content creation
- Compared to other content creation roles, this position offers the opportunity to shape Nomba's brand narrative and drive engagement across multiple platforms
- Career paths in this role may include progression to leadership positions within the marketing and communications team or expansion into related fields such as public relations or brand management
ASSUMPTION: The Brand Storyteller role offers a unique blend of creativity, strategy, and execution, making it an attractive opportunity for candidates interested in driving brand engagement and thought leadership.
📝 Sample Projects
- Developing a social media campaign to launch a new Nomba product or feature
- Creating a series of blog posts or articles that showcase Nomba's expertise in financial inclusion and mobile money
- Producing a video series that tells the stories of Nomba's users and the impact the platform has on their lives
ASSUMPTION: The ideal candidate will have experience working on similar projects and be able to provide relevant examples of their work during the interview process.
❓ Key Questions to Ask During Interview
- How does Nomba differentiate itself from other fintech companies in the Nigerian market?
- Can you describe the team structure and dynamics within the marketing and communications department?
- How does Nomba support the professional growth and development of its employees?
- What are the key performance indicators (KPIs) used to measure the success of the Brand Storyteller role?
- How does Nomba approach diversity, equity, and inclusion in its hiring and workplace practices?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates a candidate's interest in the role and commitment to understanding Nomba's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your storytelling and content creation skills
- Include relevant writing samples and portfolio pieces that demonstrate your ability to create engaging content
- Prepare for the interview by researching Nomba's brand, values, and market position
- Follow up with the recruiter one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
