Assistant Brand Manager - Rockstar

📌 Core Information

🔹 Job Title: Assistant Brand Manager - Rockstar

🔹 Company: Suntory

🔹 Location: Ho Chi Minh City, Hồ Chí Minh, Vietnam

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Assisting the Brand Manager in planning and executing marketing activities to build brand equity and meet business objectives
• Monitoring and evaluating brand performance to recommend and execute appropriate ways to improve brand equity
• Collaborating with various functions for ongoing projects and marketing execution
• Managing operations such as trade service, visibility, sponsorship, etc.

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a focus on building brand equity and driving business results.

📋 Key Responsibilities

✅ Assist the Brand Manager in planning and executing marketing activities to build brand equity and meet business objectives

✅ Deeply understand consumers and market insights to discuss, brainstorm, and input for Marketing AOP of the brand

✅ Lead integrated marketing activity calendar ensuring consistency with communication strategy and AOP

✅ Monitor and evaluate brand performance to recommend and execute appropriate ways to improve brand equity

✅ Work with MO/trade marketing to execute flawless brand experience across touch points

✅ Assist brand manager in launching new packaging, products

✅ Accountable for budget analysis and management

✅ Partnering with different functions (Planning, Procurement, Sales, Legal, etc.) for ongoing projects and marketing execution

✅ Manage operation such as trade service, visibility, sponsorship, etc.

ASSUMPTION: This role involves a mix of strategic planning, creative problem-solving, and operational execution to drive brand success.

🎯 Required Qualifications

Education: Bachelor's degree with a marketing background is preferred

Experience: At least 3 years of work experience in marketing, brand marketing in FMCG industry. Strong BTL/Trade MKT

Required Skills:

• Excellent English proficiency
• Initiative, innovative, flexible
• Passion to grow
• Open-minded, result-oriented, hard-working, and resilient
• Good at project management

Preferred Skills:

• Marketing background
• FMCG industry experience

ASSUMPTION: Candidates with a strong marketing background and relevant FMCG experience will be best suited for this role.

💰 Compensation & Benefits

Salary Range: Industry standard for mid-level marketing roles in Vietnam, typically ranging from 15,000,000 VND to 25,000,000 VND per month (approximately 630 USD to 1,050 USD).

Benefits:

• Health insurance
• Retirement benefits
• Employee discounts on Suntory products
• Opportunities for professional development and growth

Working Hours: Full-time, typically Monday to Friday, 8:00 AM to 5:00 PM, with flexibility for project demands

ASSUMPTION: Salary and benefits may vary based on individual performance, experience, and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Food and Beverage Services. Suntory is a global leader in consumer-packaged goods, renowned for producing and distributing a uniquely diverse portfolio of beverages, premium spirits, beer, wine, and wellness products throughout the world.

Company Size: 10,001+ employees. As a large organization, Suntory offers a wide range of opportunities for career growth and development.

Founded: 1899. With a history dating back over a century, Suntory has established a strong reputation for quality and innovation.

Company Description:

• Suntory is committed to creating rich experiences for people, in harmony with nature
• The company offers a diverse portfolio of products, including award-winning Japanese whiskies, iconic American whiskies, canned ready-to-drink beverages, beer, wine, and wellness products
• Suntory PepsiCo Vietnam Beverage (SPVB) is a strategic alliance between PepsiCo Inc. and Suntory Holdings Ltd.

Company Specialties:

• Beverage & Food
• Spirits Beer
• Wine
• Health Food
• Restaurants
• and Flowers

Company Website: http://www.suntory.com

ASSUMPTION: Suntory's diverse product portfolio and global presence offer exciting opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level. This role is suitable for candidates with 2-5 years of experience in marketing or brand marketing.

Reporting Structure: This role reports directly to the Brand Manager.

Work Arrangement: On-site, with flexibility for remote work based on project demands and company policy.

Growth Opportunities:

• Potential advancement to Brand Manager or other senior marketing roles
• Expansion of responsibilities based on project success and company needs
• Opportunities to work on international projects and gain global experience

ASSUMPTION: Successful candidates in this role will have opportunities for career growth and development within Suntory's marketing organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative work environment with on-site amenities.

Office Location(s): Ho Chi Minh City, Vietnam

Geographic Context:

• Ho Chi Minh City is a vibrant, bustling metropolis with a rich cultural heritage and a thriving business environment
• The city offers a mix of traditional and modern attractions, with a wide range of dining, entertainment, and recreational options
• Ho Chi Minh City is well-connected by international flights, making it an ideal base for regional travel

Work Schedule: Full-time, with flexibility for overtime based on project demands and company policy.

ASSUMPTION: The dynamic and fast-paced work environment in Ho Chi Minh City offers exciting opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final round interview with senior leadership

Key Assessment Areas:

• Marketing and brand management skills
• Consumer insights and market analysis
• Project management and execution
• Communication and collaboration skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing and brand management experience
• Demonstrate your understanding of the FMCG industry and Suntory's product portfolio
• Showcase your passion for brand building and driving business results

ATS Keywords: Marketing, Brand Management, FMCG, BTL, Trade Marketing, Project Management, Consumer Insights, Budget Management, Collaboration, Initiative, Innovation, Flexibility, Passion, Open-mindedness, Result-oriented, Resilience

ASSUMPTION: Suntory's recruitment process is designed to assess candidates' skills and cultural fit, with a focus on driving business results and building brand equity.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Marketing automation tools (e.g., Hootsuite, Buffer, etc.)
• Data analysis tools (e.g., Google Analytics, Tableau, etc.)
• Project management tools (e.g., Asana, Trello, etc.)

ASSUMPTION: Familiarity with industry-standard marketing and project management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Inspiring the brilliance of life
• Creating rich experiences for people, in harmony with nature
• Growing for good

Work Style:

• Collaborative and team-oriented
• Results-driven and innovative
• Adaptable and resilient

Self-Assessment Questions:

• How do you align with Suntory's mission to inspire the brilliance of life?
• How do you approach building brand equity and driving business results?
• How do you balance strategic thinking with tactical execution in your work?

ASSUMPTION: Candidates who demonstrate a strong cultural fit with Suntory's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working in a fast-paced, dynamic environment with tight deadlines
• Adapting to changes in the market and consumer behavior
• Collaborating effectively with cross-functional teams and stakeholders

ASSUMPTION: Successful candidates will be able to navigate these challenges and thrive in a fast-paced, dynamic work environment.

📈 Similar Roles Comparison

• Compared to other mid-level marketing roles, this position offers a unique blend of strategic and operational responsibilities
• Suntory's global presence and diverse product portfolio provide opportunities for career growth and development not typically found in smaller organizations
• This role offers the chance to work on high-impact projects with significant business implications

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and aspirations.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new product line
• Conducting market research to identify consumer trends and preferences
• Managing a team to execute a large-scale event or sponsorship

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Assistant Brand Manager - Rockstar.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the brand?
• What are the key priorities for this role in the first 90 days?
• How does Suntory support the professional development and growth of its employees?
• What are the most significant challenges facing the brand in the current market?
• How does the company foster a culture of innovation and creativity?

ASSUMPTION: These questions will help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing and brand management experience
• Prepare examples of your past marketing projects and their outcomes
• Follow up with the hiring manager one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.