📌 Core Information
🔹 Job Title: Assistant Customer Marketing Manager
🔹 Company: Labatt Breweries of Canada
🔹 Location: Vancouver, British Columbia, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing trade marketing strategies and programs
- Collaborating with sales and brand management teams
- Building relationships with distributors, retailers, and other trade partners
- Analyzing market trends and competitor activities
- Managing trade marketing budgets and ensuring ROI
ASSUMPTION: This role requires a strong understanding of the beverage alcohol market and excellent project management skills. It's ideal for a marketing professional looking to gain experience in trade marketing and build relationships within the industry.
📋 Key Responsibilities
✅ Develop and implement trade marketing strategies and programs that align with brand objectives and sales goals
✅ Collaborate with sales and brand management teams to create integrated marketing plans for key accounts and trade channels
✅ Build strong relationships with distributors, retailers, and other trade partners to ensure effective execution of marketing programs
✅ Analyze market trends, consumer behavior, and competitor activities to identify opportunities for growth
✅ Plan and execute promotional activities, POS materials, merchandising solutions, and trade show participation
✅ Monitor and evaluate the performance of trade marketing initiatives and adjust strategies as needed to achieve KPIs
✅ Manage trade marketing budgets effectively and ensure ROI on marketing investments
✅ Provide regular reports and presentations to management on trade marketing activities, results, and recommendations for improvement
✅ Stay updated on industry trends and best practices in trade marketing to continuously innovate and improve strategies
ASSUMPTION: This role involves a high level of collaboration and project management, requiring strong organizational skills and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in marketing, trade marketing, or a related role
Required Skills:
- Strong understanding of the beverage alcohol market dynamics
- Excellent project management skills
- Strong marketing acumen
- Analytical skills to interpret sales performance and market data
- Strong interpersonal and communication skills
- Ability to thrive in a fast-paced, dynamic environment and adapt quickly to changes
Preferred Skills:
- Experience in the beverage alcohol industry
- Fluency in French
ASSUMPTION: While a degree in Marketing or Business is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: CAD 65,000 - 80,000 per year (Based on industry standards for a Marketing Manager with 2-5 years of experience in the beverage industry)
Benefits:
- Health benefits plan, including competitive coverage for medical, dental, mental health, life, and disability insurance
- Additional flex credits for healthcare or wellness spending accounts
- Retirement plan with a generous company-matching contribution
- Personalized support through an inclusive family-forming benefit
- Access to wellbeing resources, including Employee & Family Assistance Program support
- Annual allotment of Beer and Beyond-Beer products
Working Hours: Full-time, Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for trade show and event participation)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with 2-5 years of experience in the beverage industry. Actual compensation may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Beverage Manufacturing
Company Size: 1,001-5,000 employees
Founded: 1847
Company Description:
- Labatt is one of Canada’s founding businesses and its leading brewer
- Offers a portfolio of over 60 quality beers and beyond, and 10 breweries from coast-to-coast
- Committed to brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations
Company Specialties:
- Beer
- Sales
- Marketing
- Supply
- Manufacturing
- Quality
- Finance
- Human Resources
- Procurement
- Logistics
- Brewing
- Packaging
- Innovation
- and Branding
Company Website: www.labatt.com
ASSUMPTION: Labatt is a well-established company with a strong presence in the Canadian beverage industry. It offers a wide range of career opportunities and a comprehensive benefits package.
📊 Role Analysis
Career Level: Mid-level Marketing role with opportunities for growth and development
Reporting Structure: Reports directly to the Customer Marketing Manager
Work Arrangement: On-site, with flexibility for trade show and event participation
Growth Opportunities:
- Progression to a Customer Marketing Manager role
- Expansion of responsibilities to include additional brands or markets
- Development of leadership and management skills
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing department or explore other areas of the business.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Vancouver, British Columbia, Canada
Geographic Context:
- Vancouver is a vibrant, multicultural city with a mild climate and numerous outdoor activities
- The office is located in a bustling urban area with easy access to public transportation
- The city offers a wide range of cultural attractions, including museums, theaters, and festivals
Work Schedule: Full-time, Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for trade show and event participation)
ASSUMPTION: The work environment at Labatt's Vancouver office is dynamic and collaborative, with a strong focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or video interview with the hiring manager and/or team members
- Final interview with the Customer Marketing Manager
Key Assessment Areas:
- Marketing acumen and strategic thinking
- Project management skills and organizational abilities
- Interpersonal and communication skills
- Adaptability and resilience in a fast-paced environment
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the beverage alcohol market and your enthusiasm for the role
- Prepare examples of successful trade marketing campaigns or projects you've worked on
ATS Keywords: Trade marketing, beverage alcohol, market analysis, project management, brand activation, sales enablement
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their marketing expertise and passion for the beverage industry.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data analysis tools (e.g., Tableau, Power BI)
ASSUMPTION: Familiarity with industry-standard marketing and data analysis tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Excellence
- Collaboration
- Accountability
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about the beverage alcohol industry and eager to learn?
- Do you have strong project management skills and the ability to juggle multiple priorities?
ASSUMPTION: Labatt values candidates who are adaptable, collaborative, and committed to delivering exceptional results.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with diverse stakeholders, including distributors, retailers, and internal teams
- Keeping up with industry trends and regulatory changes
- Adapting to a fast-paced, dynamic work environment
ASSUMPTION: This role presents unique challenges and opportunities for growth and development. Successful candidates will be adaptable, resilient, and committed to continuous learning.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on trade marketing and sales enablement
- This role requires a strong understanding of the beverage alcohol market and regulatory considerations
- Career progression may include opportunities to manage a team or expand into other areas of marketing
ASSUMPTION: This role offers a unique opportunity to gain experience in trade marketing and build relationships within the beverage alcohol industry.
📝 Sample Projects
- Developing and executing a trade marketing campaign to drive brand awareness and sales in a specific region
- Analyzing market trends and competitor activities to identify growth opportunities and inform strategic planning
- Managing a trade show or event, including logistics, vendor management, and on-site execution
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges faced by the Assistant Customer Marketing Manager.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role contribute to the overall success of the company's marketing efforts?
- What opportunities are there for professional development and growth within this role?
- How does the company support work-life balance for its employees?
- What is the company's approach to innovation and staying ahead of industry trends?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and skills
- Write a cover letter that demonstrates your understanding of the beverage alcohol market and your enthusiasm for the role
- Prepare examples of successful trade marketing campaigns or projects you've worked on
- Follow up with the HR department one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
