📌 Core Information
🔹 Job Title: Assistant Customer Marketing (Maternity Leave)
🔹 Company: Henkel group
🔹 Location: Bobadella LRS, Lisbon, Portugal
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-04-29
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site with flexible work scheme
🚀 Job Overview
Key aspects of this role include:
- Managing customer touch points and developing playbooks
- Boosting national brand activation campaigns
- Gaining new consumers via campaigns
- Managing social media channels of Henkel customers
- Briefing POS-agencies and coordinating sales activities
- Analyzing information to identify opportunities
ASSUMPTION: This role is focused on customer-facing marketing activities and requires strong organizational skills and digital expertise.
📋 Key Responsibilities
✅ Manage all customer touch points and develop playbooks
✅ Boost national brand activation campaigns by prolonging them to customers
✅ Gain new consumers / shoppers for Henkel brands via campaigns
✅ Manage social media channels of Henkel customers
✅ Brief POS-agencies and coordinate the execution of sales activities
✅ Collect and analyze information to identify opportunities
ASSUMPTION: The role involves a mix of strategic planning, creative execution, and data analysis to drive customer engagement and brand growth.
🎯 Required Qualifications
Education: Business Administration or related field, valuable master's degree
Experience: 1 year of experience as an intern or employee in marketing
Required Skills:
- Digital expertise in analytical tools like Excel, Power BI, or similar
- Fluent level of English, valuable other languages
- Good team player with an attitude to improve processes and projects
Preferred Skills:
- Experience in customer marketing or a related field
- Knowledge of the consumer goods industry
ASSUMPTION: Candidates should have a strong academic background in business or a related field, with some marketing experience and proficiency in digital tools.
💰 Compensation & Benefits
Salary Range: €25,000 - €35,000 per year (AI-estimated, based on entry-level marketing roles in Portugal)
Benefits:
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Globally wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Meal allowance
- Health insurance
- Well-being programme
Working Hours: Full-time (40 hours/week), with flexible scheduling
ASSUMPTION: The salary range is estimated based on market data for entry-level marketing roles in Portugal. Benefits are comprehensive and reflect Henkel's commitment to employee well-being and growth.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing, specifically consumer goods and adhesives
Company Size: 10,001+ employees, with a global presence and a strong focus on innovation and sustainability
Founded: 1876, with a rich history of growth and expansion
Company Description:
- Henkel operates worldwide with leading innovations, brands, and technologies in two business areas: Adhesive Technologies and Consumer Brands
- The company holds leading positions in both industrial and consumer businesses thanks to strong brands, innovations, and technologies such as Persil, Schwarzkopf, and Loctite
- Henkel is committed to sustainability and responsible business practices
Company Specialties:
- Adhesive Technologies
- Consumer Brands
- Innovation and R&D
Company Website: www.henkel.com
ASSUMPTION: Henkel is a well-established, global company with a strong focus on innovation, sustainability, and employee growth.
📊 Role Analysis
Career Level: Entry-level to mid-level, with opportunities for growth and development
Reporting Structure: This role reports directly to the Customer Marketing Manager
Work Arrangement: Hybrid, with a flexible work scheme that includes flexible hours and a work-from-anywhere policy for up to 30 days per year
Growth Opportunities:
- On-the-job training and development opportunities
- Internal mobility and international assignments
- Career progression within the marketing function or other areas of the business
ASSUMPTION: This role offers strong growth opportunities for the right candidate, with a focus on learning, development, and career progression.
🌍 Location & Work Environment
Office Type: Hybrid, with a flexible work scheme that allows for both on-site and remote work
Office Location(s): Bobadella LRS, Lisbon, Portugal
Geographic Context:
- Lisbon is the capital and largest city of Portugal, with a population of over 500,000 people
- The city is known for its rich history, vibrant culture, and beautiful architecture
- Lisbon offers a high quality of life, with a mild climate, affordable cost of living, and a strong job market
Work Schedule: Full-time (40 hours/week), with flexible scheduling
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility, allowing employees to enjoy the best of both worlds.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final decision and offer
Key Assessment Areas:
- Digital expertise and analytical skills
- Customer marketing experience and understanding
- Cultural fit and alignment with Henkel's values
Application Tips:
- Highlight relevant marketing experience and digital skills
- Tailor your resume and cover letter to emphasize your fit for the role and Henkel's values
- Prepare examples of successful marketing campaigns or projects you've worked on
ATS Keywords: Customer marketing, brand activation, digital expertise, analytical tools, team player, process improvement
ASSUMPTION: The application process is likely to involve multiple stages, with a focus on assessing digital skills, customer marketing experience, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, Power BI)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
ASSUMPTION: The role requires proficiency in Microsoft Office Suite and digital marketing tools, with a focus on analytical tools like Excel and Power BI.
👔 Cultural Fit Considerations
Company Values:
- Pioneering
- Responsibility
- Reliability
- Ethics
- Customer focus
Work Style:
- Collaborative and team-oriented
- Adaptable and open to change
- Results-driven and proactive
- Innovative and creative
Self-Assessment Questions:
- Do you align with Henkel's company values, particularly pioneering and customer focus?
- Are you comfortable working in a hybrid environment, balancing on-site collaboration and remote work?
- Do you have a proactive and results-driven approach to work, with a strong focus on innovation and creativity?
ASSUMPTION: Henkel values a strong cultural fit, with a focus on pioneering, responsibility, and customer focus. Candidates should assess their alignment with these values and the company's work style.
⚠️ Potential Challenges
- Managing multiple customer touch points and campaigns simultaneously
- Adapting to a fast-paced, dynamic work environment
- Balancing on-site and remote work in a hybrid setting
- Meeting the expectations of a global company with a strong focus on innovation and sustainability
ASSUMPTION: The role may present challenges related to workload, adaptability, and meeting high expectations, but also offers opportunities for growth and development.
📈 Similar Roles Comparison
- Compared to other customer marketing roles, this position places a stronger emphasis on digital expertise and analytical skills
- Henkel's global presence and focus on innovation set it apart from other consumer goods companies
- This role offers strong growth opportunities, with a focus on learning, development, and career progression
ASSUMPTION: This role is unique in its focus on digital expertise and analytical skills, with strong growth opportunities and a global context.
📝 Sample Projects
- Developing a social media campaign to boost brand awareness and engagement
- Analyzing customer data to identify trends and opportunities for brand growth
- Coordinating a national brand activation campaign, including briefing POS-agencies and monitoring execution
ASSUMPTION: These sample projects reflect the role's focus on digital marketing, data analysis, and campaign management.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role fit into the broader marketing strategy for Henkel's consumer brands?
- What opportunities are there for growth and development within the marketing function or other areas of the business?
- How does Henkel support work-life balance in a hybrid work environment?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: These interview questions focus on role priorities, strategic fit, growth opportunities, work-life balance, and potential challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital expertise, customer marketing experience, and alignment with Henkel's values
- Prepare examples of successful marketing campaigns or projects you've worked on
- Follow up with Henkel after one week if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
