Assistant Designer – Creative Marketing

📌 Core Information

🔹 Job Title: Assistant Designer – Creative Marketing

🔹 Company: Starzplay Arabia

🔹 Location: Lahore, Punjab, Pakistan

🔹 Job Type: On-site

🔹 Category: Entertainment Providers

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Designing and adapting marketing assets for various platforms
• Contributing to the execution of marketing campaigns and promotional visuals
• Collaborating with cross-functional teams to ensure high-quality asset delivery
• Maintaining brand consistency across all touchpoints
• Staying updated with design trends and content marketing best practices

ASSUMPTION: This role requires a strong understanding of digital-first design, social formats, and mobile user experiences. The ideal candidate will have a passion for sports, movies, and digital content, with a keen eye for current trends.

📋 Key Responsibilities

✅ Design and adapt marketing assets for social media, email campaigns, performance marketing, app banners, and in-app promotions

✅ Assist in creating compelling visuals for new show launches, movie highlights, and seasonal entertainment campaigns

✅ Contribute to Live Sports creative work, including match promotions, countdowns, event highlights, scorecards, and real-time social media assets

✅ Adapt and localize creative designs for multiple platforms, screen sizes, and languages

✅ Collaborate with cross-functional teams including Creative, Content, Marketing, and CRM to deliver high-quality assets on time

✅ Ensure consistency with STARZPLAY’s brand guidelines across all touchpoints

✅ Organize and maintain asset libraries, templates, and design systems for scalability and reuse

✅ Stay updated with design trends, user behavior, and content marketing best practices in the OTT and sports entertainment space

ASSUMPTION: The responsibilities listed above are based on the provided job description. However, the specific tasks and priorities may vary depending on the team's needs and project timelines.

🎯 Required Qualifications

Education: Bachelor’s degree or diploma in Graphic Design, Visual Communication, or a related field

Experience: 2-3 years of experience in graphic design (internship or freelance acceptable), preferably in media, digital content, or entertainment

Required Skills:

• Proficiency in Adobe Creative Suite, particularly Photoshop, Illustrator, and InDesign (After Effects is a strong plus)
• Understanding of digital-first design, social formats, and mobile user experiences
• Strong time management skills and the ability to deliver creatively under tight deadlines
• A portfolio that showcases marketing campaign design work—especially across digital and social media

Preferred Skills:

• Prior experience in an OTT, media, or live sports company
• Basic skills in motion graphics or video editing
• Knowledge of Arabic or other regional languages is a plus
• Passion for sports, movies, and digital content, with a keen eye for current trends

ASSUMPTION: While the job description lists preferred qualifications, meeting all of them is not a strict requirement. Candidates who possess a strong portfolio and relevant experience are encouraged to apply.

💰 Compensation & Benefits

Salary Range: The salary range for this role is not provided in the job description. Based on industry standards for a mid-level graphic designer in Lahore, Pakistan, the estimated salary range is PKR 60,000 - 120,000 per month. This range may vary depending on the candidate's experience and skills.

Benefits:

• Health insurance
• Retirement plan
• Employee discounts on STARZPLAY services

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM). Overtime may be required during peak periods or to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the company's internal compensation structure and the candidate's qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Starzplay Arabia operates in the entertainment industry, providing a subscription video-on-demand (SVOD) service across the Middle East, North Africa, and Pakistan. The company offers a premium mix of Hollywood blockbusters, exclusive original productions, Arabic series, popular Turkish dramas, live sports, and family-friendly programming.

Company Size: Starzplay Arabia has 51-200 employees, making it a mid-sized company. This size allows for a more intimate work environment while still offering opportunities for growth and collaboration.

Founded: Starzplay Arabia was founded in 2014 and has since grown to become the leading SVOD service in the MENA region.

Company Description:

• STARZPLAY is the leading subscription video-on-demand (SVOD) service across the Middle East, North Africa, and Pakistan
• The platform offers a premium mix of Hollywood blockbusters, exclusive original productions, Arabic series, popular Turkish dramas, live sports, and family-friendly programming
• STARZPLAY has strategic partnerships with major global studios and provides top-tier Turkish content through collaborations with MADD TV, TRT, and ATV
• The platform delivers high-quality streaming in HD and 4K on smart TVs, gaming consoles, and IPTV services, complemented by user-friendly iOS and Android apps supporting offline viewing

Company Specialties:

• Changing the home entertainment experience

Company Website: STARZPLAY.com

ASSUMPTION: Starzplay Arabia is a well-established company in the entertainment industry, with a strong focus on providing high-quality streaming services to its subscribers. The company's success is built on its strategic partnerships and commitment to delivering a personalized entertainment experience for every viewer.

📊 Role Analysis

Career Level: The Assistant Designer role is an intermediate-level position, requiring a balance of technical skills and creative problem-solving. This role offers opportunities for growth and advancement within the creative marketing team.

Reporting Structure: The Assistant Designer will report directly to the Creative Marketing Manager and collaborate with various teams, including Creative, Content, Marketing, and CRM.

Work Arrangement: This is an on-site position, with standard office hours from Monday to Friday. The role may require occasional overtime to meet project deadlines or during peak periods.

Growth Opportunities:

• Advancement to a Senior Designer or Art Director role within the creative marketing team
• Expansion into other areas of the business, such as content creation or production
• Opportunities to work on high-profile projects and collaborate with international partners

ASSUMPTION: The Assistant Designer role offers a unique opportunity for candidates to grow both personally and professionally within the dynamic entertainment industry. The role's focus on collaboration and cross-functional teamwork provides ample opportunities for learning and development.

🌍 Location & Work Environment

Office Type: Starzplay Arabia's Lahore office is located in a modern, multi-story building with a professional work environment.

Office Location(s): 4th Floor, Vogue Towers, 15 MM Alam Rd, Block C2 Gulberg III, Lahore, PK

Geographic Context:

• Lahore is the capital city of the Pakistani province of Punjab and is known for its rich cultural heritage, historical sites, and vibrant food scene
• The city is home to a growing number of tech and entertainment companies, providing ample opportunities for networking and collaboration
• Lahore offers a lower cost of living compared to other major cities in the region, making it an attractive option for young professionals

Work Schedule: The work schedule for this role is Monday to Friday, with standard office hours from 9:00 AM to 6:00 PM. The role may require occasional overtime to meet project deadlines or during peak periods.

ASSUMPTION: Lahore offers a unique blend of cultural richness and modern infrastructure, providing an ideal environment for creative professionals to thrive. The city's growing entertainment industry and lower cost of living make it an attractive option for candidates seeking to advance their careers in a dynamic and supportive environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the STARZPLAY careers portal
• Phone or video screening with the HR department to discuss the role and assess cultural fit
• Creative challenge or portfolio review with the Creative Marketing Manager or a member of the creative team
• Final interview with the Creative Marketing Manager and other key stakeholders

Key Assessment Areas:

• Creative problem-solving skills and ability to adapt designs for various platforms and languages
• Understanding of STARZPLAY's brand guidelines and ability to maintain brand consistency
• Time management skills and ability to deliver high-quality assets under tight deadlines
• Cultural fit and alignment with STARZPLAY's company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include a portfolio showcasing your marketing campaign design work, with a focus on digital and social media assets
• Prepare for the creative challenge or portfolio review by selecting your best work and being ready to explain your design process and decisions
• Research STARZPLAY's brand and recent marketing campaigns to demonstrate your understanding of the company and its target audience

ATS Keywords: Graphic Design, Visual Communication, Adobe Creative Suite, Photoshop, Illustrator, InDesign, Motion Graphics, Video Editing, Digital Design, Social Media, Time Management, Marketing Campaigns, Content Marketing, Brand Guidelines, Localization, User Experience, Visual Storytelling

ASSUMPTION: The STARZPLAY recruitment process is designed to assess candidates' creative problem-solving skills, cultural fit, and alignment with the company's brand and values. Applicants should be prepared to demonstrate their understanding of the role and the company's mission through their application materials and interview responses.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, JIRA)

ASSUMPTION: The tools and technologies listed above are based on the required and preferred skills mentioned in the job description. However, the specific tools and technologies used may vary depending on the team's needs and project requirements.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Collaboration and teamwork
• Customer focus and user-centric design
• Integrity and accountability
• Continuous learning and improvement

Work Style:

• Fast-paced and dynamic work environment
• Cross-functional team collaboration
• Focus on delivering high-quality assets under tight deadlines
• Opportunities for growth and professional development

Self-Assessment Questions:

• Do you have a strong passion for sports, movies, and digital content, with a keen eye for current trends?
• Are you comfortable working in a fast-paced, cross-functional team environment with tight deadlines?
• Do you possess strong time management skills and the ability to prioritize multiple projects simultaneously?
• Are you committed to maintaining brand consistency and adhering to brand guidelines across all touchpoints?

ASSUMPTION: STARZPLAY values candidates who are passionate about their work, committed to delivering high-quality results, and aligned with the company's core values. Applicants should be prepared to demonstrate their fit with the company's culture and work style through their application materials and interview responses.

⚠️ Potential Challenges

• Managing multiple projects and tight deadlines simultaneously
• Adapting designs for various platforms, screen sizes, and languages
• Maintaining brand consistency across all touchpoints
• Staying updated with design trends, user behavior, and content marketing best practices in the OTT and sports entertainment space
• Working in a fast-paced, dynamic work environment with a focus on delivering high-quality results

ASSUMPTION: The Assistant Designer role presents unique challenges and opportunities for growth and development. Candidates should be prepared to manage multiple projects simultaneously, adapt to changing requirements, and maintain a strong focus on quality and consistency in their work.

📈 Similar Roles Comparison

• Compared to other graphic design roles in the entertainment industry, this role places a stronger emphasis on digital-first design, social media formats, and mobile user experiences
• Unlike traditional graphic design roles, this position requires a strong understanding of content marketing best practices and the ability to collaborate effectively with cross-functional teams
• Career progression in this role may lead to opportunities in creative direction, content creation, or production within the entertainment industry

ASSUMPTION: The Assistant Designer role at STARZPLAY offers a unique blend of creative and strategic responsibilities, making it an attractive option for candidates seeking to advance their careers in the entertainment industry. The role's focus on digital-first design, content marketing, and cross-functional collaboration sets it apart from traditional graphic design positions and provides ample opportunities for growth and development.

📝 Sample Projects

• Designing and adapting marketing assets for a major sports event, including match promotions, countdowns, event highlights, and real-time social media assets
• Creating compelling visuals for a new show launch, including key art, promotional images, and social media graphics
• Adapting and localizing creative designs for multiple platforms, screen sizes, and languages, ensuring brand consistency across all touchpoints

ASSUMPTION: The sample projects listed above are based on the key responsibilities mentioned in the job description. However, the specific projects and priorities may vary depending on the team's needs and project timelines.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow and collaboration process between the creative marketing team and other departments, such as Content and Marketing?
• How does STARZPLAY approach brand consistency across various platforms and touchpoints, and what role does this position play in maintaining that consistency?
• What opportunities are there for professional growth and development within the creative marketing team and the company as a whole?
• How does STARZPLAY support work-life balance for its employees, particularly in a role with potentially tight deadlines and project demands?
• Can you provide examples of how STARZPLAY has adapted its marketing strategies and creative approaches to respond to changes in the market or consumer behavior?

ASSUMPTION: The key questions listed above are designed to help candidates better understand the role's requirements, the company's culture, and the opportunities for growth and development. Applicants should be prepared to ask thoughtful and insightful questions that demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the STARZPLAY careers portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio showcasing your marketing campaign design work, with a focus on digital and social media assets
• Research STARZPLAY's brand and recent marketing campaigns to demonstrate your understanding of the company and its target audience
• Follow up with the STARZPLAY HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.