📌 Core Information
🔹 Job Title: Assistant Manager, Brand Activation
🔹 Company: Kohl's
🔹 Location: New York, United States (Hybrid: On-site 4 days/week, Remote 1 day/week)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Translating strategic direction into actionable brand activation programs
- Managing tactics and campaigns to grow brand awareness and shift perceptions
- Collaborating with internal and external partners for event planning and execution
- Overseeing project timelines, budgets, and content approvals
ASSUMPTION: This role requires strong project management skills, creativity, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Manage day-to-day development and execution of brand activation and brand campaigns
✅ Support Senior Manager in translating high-level activation strategies into actionable plans
✅ Lead large-scale events and partnership activations from ideation through execution
✅ Collaborate with internal and external partners to ensure quality control and timely delivery of campaign elements
✅ Oversee executional details such as project timelines, budgets, contracts, content approvals, and KPI tracking
✅ Partner closely with the Senior Coordinator to manage logistics and troubleshoot roadblocks
✅ Provide thought partnership and insights during planning and recapping phases to drive continuous improvement
✅ Stay up-to-date on emerging trends, talent, competitor strategies, and cultural moments to inform activation tactics
✅ Support press, social content, influencer, and engagement teams as needed
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work well under pressure.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Social Media, Communications, or other applicable areas of study
Experience: Minimum 5-7 years of experience in brand activation, influencer marketing, or experiential marketing
Required Skills:
- Campaign management
- Event management
- Collaboration
- Quality control
- Budget management
- KPI tracking
- Logistics management
- Trend analysis
- Content approval
- Continuous improvement
- Social media
- Communication
- Teamwork
Preferred Skills:
- Previous experience working with creative or media agencies
ASSUMPTION: Applicants should have a strong understanding of the retail industry and relevant marketing trends.
💰 Compensation & Benefits
Salary Range: $88,900 - $151,100 per year
Benefits:
- PTO, Vacation Buy Program, Parental Leave
- Medical, Dental, Vision, and other short/long-term disability programs
- 401k, Flexible Spending Accounts, associate discount programs
- Life Insurance, Legal and Adoption Assistance
Working Hours: Full-time, 8 hours/day, 5 days/week, with occasional longer hours as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels.
📌 Applicant Insights
🔍 Company Context
Industry: Retail
Company Size: 10,001+ employees
Founded: 1962
Company Description:
- Kohl’s is a leading omnichannel retailer with over 1,100 stores in 49 states
- Offers a wide range of products, including clothing, footwear, accessories, beauty, and home goods
- Known for its strong loyalty program, Kohl’s Cash, and convenient nationwide store footprint
Company Specialties:
- Beauty
- Technology
- Software Engineers
- Retail
- Finance
- Marketing
- Product Development
Company Website: careers.kohls.com
ASSUMPTION: Kohl’s is a well-established retailer with a strong brand presence and a focus on customer experience.
📊 Role Analysis
Career Level: Mid-level management
Reporting Structure: Reports to the Senior Manager, Brand Activation
Work Arrangement: Hybrid: On-site 4 days/week, Remote 1 day/week
Growth Opportunities:
- Potential advancement to Senior Manager or similar roles within the Brand Activation team
- Opportunities to work on high-profile campaigns and events
- Chance to gain experience in various aspects of brand management and marketing
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department.
🌍 Location & Work Environment
Office Type: Corporate office or design office
Office Location(s): New York Design Office (0908), Menomonee Falls, WI
Geographic Context:
- New York: Diverse and vibrant city with a strong fashion and retail industry
- Menomonee Falls, WI: Suburban area with a lower cost of living and a family-friendly atmosphere
Work Schedule: Monday through Thursday on-site, with the option to work remotely on Fridays
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the senior leadership team
Key Assessment Areas:
- Campaign management skills
- Event planning and execution
- Collaboration and teamwork
- Problem-solving and adaptability
Application Tips:
- Highlight relevant experience and achievements in brand activation, influencer marketing, or experiential marketing
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare examples of successful campaigns or events you’ve managed, including challenges faced and solutions implemented
- Research Kohl’s brand and recent marketing campaigns to demonstrate your understanding of the company and its initiatives
ATS Keywords: Brand Activation, Campaign Management, Event Planning, Influencer Marketing, Experiential Marketing, Collaboration, Quality Control, Budget Management, KPI Tracking, Logistics Management, Trend Analysis, Content Approval, Continuous Improvement, Social Media, Communication, Teamwork
ASSUMPTION: Applicants should tailor their application materials to include relevant keywords and demonstrate their fit for the role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Social media platforms (e.g., Facebook, Instagram, Twitter)
- Event planning and management tools (e.g., Eventbrite, Cvent)
ASSUMPTION: Proficiency in relevant software and tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Inclusive & Diverse
- One Team, One Dream
- Act with Integrity
- Think Like an Owner
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and proactive
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable managing multiple projects and deadlines?
- Do you have a strong understanding of the retail industry and relevant marketing trends?
ASSUMPTION: Applicants should assess their fit with Kohl’s company values and work style to ensure a successful cultural integration.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with various internal and external partners to ensure project success
- Keeping up with industry trends and competitor strategies
- Adapting to changes in project scope or priorities
ASSUMPTION: Applicants should be prepared to manage multiple priorities and adapt to changes in a dynamic work environment.
📈 Similar Roles Comparison
- Compared to other brand activation roles, this position offers a unique blend of event planning, campaign management, and partnership development
- Industry-specific context: Retail industry experience is preferred, but not required
- Career path comparison: This role can serve as a stepping stone to senior management or related marketing positions
ASSUMPTION: Applicants should consider their career goals and how this role aligns with their desired path in the marketing field.
📝 Sample Projects
- Planning and executing a large-scale event or partnership activation, including vendor management, logistics, and on-site event management
- Developing and implementing a brand awareness campaign, including creative concept development, media planning, and execution
- Managing a team to execute multiple projects simultaneously, ensuring timely delivery and high-quality results
ASSUMPTION: Applicants should be prepared to provide examples of their experience managing projects from start to finish, including challenges faced and solutions implemented.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader marketing strategy and organization?
- What are the most challenging aspects of this role, and how have previous incumbents succeeded in these areas?
- What opportunities are there for professional growth and development within the marketing department?
- What is the work environment and company culture like, and how does this role contribute to it?
ASSUMPTION: Applicants should ask thoughtful questions to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare examples of successful campaigns or events you’ve managed, including challenges faced and solutions implemented
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
