📌 Core Information
🔹 Job Title: Assistant Manager, Brand Marketing
🔹 Company: Williams Sonoma
🔹 Location: San Francisco, CA, United States
🔹 Job Type: Full time
🔹 Category: Marketing
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (4 days on-site)
🚀 Job Overview
Key aspects of this role include:
- Supporting the Brand Marketing team in executing 360 marketing campaigns, product launches, and events.
- Driving operational efficiency and maintaining marketing operations.
- Ensuring flawless execution across various projects and cross-functional partners.
- Bringing the brand to life across every touchpoint.
ASSUMPTION: This role requires a proactive, detail-oriented individual with strong organizational and project management skills to excel.
📋 Key Responsibilities
✅ Marketing Operations: Maintain key marketing documents such as campaign briefs, marketing trackers, and content calendars, ensuring accuracy and accessibility across teams.
✅ Vendor Coordination: Set up new vendors in the system, process invoices, and track payments to ensure seamless operations and timely execution.
✅ Event Support: Assist in the planning and execution of brand/store events, including coordination of logistics, partner communication, and on-site needs.
✅ Cross-Functional Collaboration: Serve as a liaison between brand marketing and key internal teams including creative, PR, digital, retail, legal, and merchandising to ensure alignment and timely delivery of assets and deliverables.
✅ Communication & Reporting: Track key milestones and proactively communicate updates, next steps, and potential roadblocks to internal and external partners. Provide recaps and financial/ROI updates for events and campaigns.
ASSUMPTION: This role requires strong communication skills, both written and verbal, to effectively manage cross-functional teams and external partners.
🎯 Required Qualifications
Education: Bachelor’s degree required
Experience: Strong organizational and project management skills with the ability to manage multiple projects simultaneously in a fast-paced environment. Detail-oriented, proactive, and capable of prioritizing tasks to meet deadlines.
Required Skills:
- Project Management Skills, including coordinating with cross-functional teams, tracking timelines, and consistent communication.
- Strong written and verbal communication skills.
- Prioritize consistent follow up to keep cross-functional and external partners up to date on projects.
- Interpersonal Skills with the ability to establish strong relationships with cross-functional teams at all levels.
- Knowledge of Microsoft Office, Excel, and PowerPoint.
Preferred Skills:
- Experience with marketing operations and event planning.
- Familiarity with brand marketing and retail environments.
ASSUMPTION: Candidates with experience in marketing operations, event planning, and brand marketing will have a significant advantage in this role.
💰 Compensation & Benefits
Salary Range: $65,000 - $70,000 per year
Benefits:
- Generous discount on all WSI brands.
- 401(k) plan and other investment opportunities.
- Paid vacations, holidays, and time off to volunteer.
- Health benefits, dental and vision insurance, including same-sex domestic partner benefits.
- Tax-free commuter benefits.
- Wellness program that supports physical, financial, and emotional health.
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual pay will be determined based on experience and other job-related factors.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specifically in home furnishings, kitchen, and culinary products.
Company Size: 10,001+ employees, with a large retail presence and e-commerce platform.
Founded: 1956, with a rich history in the retail industry.
Company Description:
- Williams-Sonoma, Inc. is the premier specialty retailer of high-quality products for the home.
- The family of brands includes Williams Sonoma, Pottery Barn, Pottery Barn Kids, PBteen, West Elm, Williams-Sonoma Home, Rejuvenation, and Mark and Graham.
- The company offers beautifully-designed, stylish and functional products for every area of the home, including the kitchen, living room, bedroom, home office, closet, laundry room, and even outdoor spaces.
Company Specialties:
- Retail
- E-commerce
- Kitchen
- Culinary
- Cooking
- Home furnishings
- Furniture
- And home decor
Company Website: http://www.williams-sonomainc.com
ASSUMPTION: Williams-Sonoma, Inc. is a well-established company with a strong brand presence and a wide range of products, offering opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the organization.
Reporting Structure: This role reports directly to the Brand Marketing Manager.
Work Arrangement: Hybrid, with 4 days on-site in the San Francisco office and Fridays optional in the office.
Growth Opportunities:
- Cross-brand and cross-function career opportunities through WSI University.
- Advisor (Mentor) program for career development and guidance.
- Career development workshops, learning programs, and speaker series.
ASSUMPTION: This role offers opportunities for professional growth and development within the organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment.
Office Location(s): 3250 Van Ness Avenue, San Francisco, CA 94109, US
Geographic Context:
- San Francisco is a major city in California, known for its diverse culture, vibrant neighborhoods, and beautiful landscapes.
- The cost of living in San Francisco is higher than the national average, with a median home price of over $1.6 million.
- The city offers a variety of housing options, from urban apartments to suburban homes, with commuting times varying depending on the location.
Work Schedule: Full-time, with flexible hours and the option to work remotely on Fridays.
ASSUMPTION: Living in San Francisco may require careful consideration of housing and commuting costs, but the city offers a wealth of cultural and recreational opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screen with the hiring manager.
- In-person or virtual interview with the Brand Marketing Manager and other team members.
- Final round interview with the Director of Brand Marketing.
Key Assessment Areas:
- Problem-solving skills and ability to manage multiple projects.
- Communication skills, both written and verbal.
- Interpersonal skills and ability to work effectively with cross-functional teams.
- Knowledge of marketing operations and event planning.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and teamwork experiences.
- Research the company and its brands to demonstrate your understanding of the products and market.
ATS Keywords: Marketing Operations, Project Management, Cross-Functional Teams, Event Planning, Brand Marketing, Communication Skills, Interpersonal Skills, Microsoft Office, Excel, PowerPoint
ASSUMPTION: The interview process for this role may vary depending on the specific needs of the team and the candidate pool.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Event planning software (e.g., Cvent, Eventbrite)
- Marketing automation tools (e.g., Marketo, HubSpot)
ASSUMPTION: Familiarity with these tools is preferred, but training will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Putting People First: Investing in overall well-being and opportunities for growth and advancement within the organization.
- Craftsmanship: Delivering high-quality products and exceptional customer experiences.
- Optimism: Fostering a positive and inclusive work environment.
- Innovation: Encouraging creativity, continuous learning, and improvement.
Work Style:
- Collaborative: Working closely with cross-functional teams to achieve common goals.
- Adaptable: Embracing change and finding creative solutions to challenges.
- Customer-focused: Prioritizing customer needs and exceeding expectations.
Self-Assessment Questions:
- How do you prioritize tasks and manage multiple projects simultaneously?
- Can you provide an example of a time when you successfully coordinated with cross-functional teams to achieve a common goal?
- How do you approach problem-solving and finding creative solutions to challenges?
ASSUMPTION: Candidates who align with these values and work style preferences will be a strong fit for the Williams Sonoma culture.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment may be challenging for some individuals.
- Working with cross-functional teams and external partners may require strong communication and interpersonal skills.
- The cost of living in San Francisco may be a barrier for some candidates.
- The hybrid work arrangement may not be suitable for candidates who prefer a fully remote or fully on-site work environment.
ASSUMPTION: These challenges can be mitigated by effective time management, strong communication skills, and careful consideration of personal preferences and financial constraints.
📈 Similar Roles Comparison
- This role is similar to an Event Coordinator or Marketing Coordinator, but with a broader scope and more responsibility for operational efficiency and cross-functional collaboration.
- In the retail industry, this role may be comparable to an Assistant Store Manager or Department Manager, but with a focus on marketing and brand management.
- Career paths for this role may include advancement to a Brand Marketing Manager, Retail Store Manager, or other leadership positions within the organization.
ASSUMPTION: This role offers a unique blend of marketing, event planning, and operational management responsibilities, making it distinct from other similar positions.
📝 Sample Projects
- Planning and executing a grand opening event for a new retail store, including vendor coordination, logistics, and on-site needs.
- Managing the marketing campaign for a new product launch, including cross-functional collaboration, asset delivery, and ROI tracking.
- Developing and maintaining marketing trackers and content calendars to ensure accurate and accessible information across teams.
ASSUMPTION: These projects demonstrate the range of responsibilities and the importance of cross-functional collaboration in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and reporting lines for this role?
- How does this role contribute to the overall success of the brand marketing team and the company as a whole?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These questions will help you better understand the role, the team, and the company's expectations for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link.
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and teamwork experiences.
- Research the company and its brands to demonstrate your understanding of the products and market.
- Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
