📌 Core Information
🔹 Job Title: Assistant Manager, Brand Partnerships
🔹 Company: Lloyds Banking Group
🔹 Location: London, Halifax, Bristol
🔹 Job Type: Full-time
🔹 Category: Brand Partnerships, Marketing
🔹 Date Posted: June 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Flexible Working Options)
🚀 Job Overview
Key aspects of this role include:
- Managing brand partnerships to optimize brand exposure, customer value, and financial outcomes
- Building trusted relationships with partners and cross-functional teams
- Evaluating partnership performance using data and insights
- Monitoring market trends and identifying innovative opportunities
- Acting as a brand partnerships ambassador within the group
ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and strong interpersonal skills to effectively manage brand partnerships and drive customer engagement.
📋 Key Responsibilities
✅ Assist in managing a portfolio of brand partners to optimize brand exposure, customer value, and financial outcomes
✅ Establish and maintain trusted relationships with partners' teams to achieve shared outcomes
✅ Use data and insights to regularly evaluate the performance of individual brand partners and activations
✅ Collaborate with cross-functional teams, including BMX, legal, compliance, finance, BU's, and propositions
✅ Assist in evaluating potential brand partnerships for alignment with strategy and measurement principles
✅ Monitor market trends to stay ahead of competitor activities and identify innovative opportunities
✅ Act as a brand partnerships ambassador, driving advocacy and engagement among colleagues
ASSUMPTION: This role involves a mix of strategic planning, day-to-day management, and cross-functional collaboration to maximize the impact of brand partnerships.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (5-10 years) in brand partnership management and execution
Required Skills:
- Excellent people and collaboration skills, with the ability to build trust, rapport, and influence
- Understanding of data and insights, and its use to drive decision-making, planning, and excellent output
- Experience in managing agencies and other third parties, including budget planning and creative and production management
- Inquisitive, quick learner, and fast-paced, actively seeking new ways to grow and be challenged in development
- Thinks "We not Me," collaborating with peers and colleagues across teams to enable the bank to win in the market with customers
Preferred Skills:
- Experience in the financial services industry
- Knowledge of British Cycling or similar high-profile partnerships
ASSUMPTION: Candidates should have a proven track record in brand partnership management, strong collaboration skills, and an understanding of data-driven decision-making to excel in this role.
💰 Compensation & Benefits
Salary Range: £47,790 - £53,100 per year
Benefits:
- Flexible Working Options (Flexibility in when hours are worked, Hybrid Working, Job Share)
Working Hours: 37.5 hours per week, with flexibility in when hours are worked
ASSUMPTION: The salary range provided is based on industry standards for a role of this level and experience within the financial services sector in the UK.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. Lloyds Banking Group is one of the largest financial services groups in the UK, offering a wide range of banking and financial services to personal and corporate customers.
Company Size: 10,001+ employees. As a large organization, Lloyds Banking Group offers numerous opportunities for career growth and development.
Founded: 1765. Lloyds Banking Group has a long history and a strong brand presence in the UK financial services market.
Company Description:
- Helping Britain prosper by creating a sustainable and inclusive future for people and businesses
- Shaping finance as a force for good, supporting customers' changing needs
- Values-led culture focused on building a workforce that reflects the diversity of customers and communities served
Company Specialties:
- Retail banking
- Commercial banking
- Life insurance and pensions
- Investment banking and wealth management
Company Website: www.lloydsbankinggroup.com
ASSUMPTION: Lloyds Banking Group is a well-established financial services provider with a strong brand and a commitment to helping Britain prosper.
📊 Role Analysis
Career Level: Mid-level management. This role reports to the Brand Partnerships Manager and may have supervisory responsibilities.
Reporting Structure: This role works closely with the Brand Partnerships team, cross-functional teams, and external partners.
Work Arrangement: Hybrid. This role offers flexibility in when hours are worked, with a mix of remote and on-site work.
Growth Opportunities:
- Potential to progress to a senior role within the Brand Partnerships team or related functions
- Opportunities to work on high-profile partnerships and gain exposure to various aspects of the business
- Access to learning and development opportunities to support career growth
ASSUMPTION: This role offers opportunities for career progression and skill development within a large, established organization.
🌍 Location & Work Environment
Office Type: Hybrid. This role has a mix of remote and on-site work, with the option to work flexibly.
Office Location(s): London, Halifax, Bristol
Geographic Context:
- London: A major global city with a diverse range of industries and cultural attractions
- Halifax: A coastal city in Nova Scotia, Canada, known for its rich history and natural beauty
- Bristol: A vibrant city in southwest England, known for its music, arts, and cultural scene
Work Schedule: 37.5 hours per week, with flexibility in when hours are worked
ASSUMPTION: This role offers a flexible work arrangement, allowing for a balance between remote work and on-site collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application and CV screening
- Phone or video interview with the hiring manager
- On-site or virtual interview with the Brand Partnerships team and other stakeholders
- Final interview with the Head of Brand Partnerships
Key Assessment Areas:
- Brand partnership management experience and achievements
- Collaboration and interpersonal skills
- Data-driven decision-making and analytical skills
- Cultural fit and alignment with Lloyds Banking Group's values
Application Tips:
- Tailor your CV and cover letter to highlight relevant brand partnership management experience and achievements
- Prepare examples of successful brand partnerships you've managed and the impact they had on brand exposure and customer engagement
- Research Lloyds Banking Group's brand and values to demonstrate your cultural fit
ATS Keywords: Brand Partnerships, Marketing, Collaboration, Data Analysis, Agency Management, Budget Planning, Creative Management, Inquisitive, Fast Learner, Teamwork, Listening Skills, Continuous Improvement, Trust Building, Influencing, Adaptability, Customer Engagement, Market Trend Monitoring
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' brand partnership management experience, collaboration skills, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis tools (e.g., Excel, Google Analytics)
- Project management tools (e.g., Asana, Trello)
- Communication and collaboration tools (e.g., Microsoft Teams, Slack)
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and data analysis tools, as well as the ability to adapt to other tools and technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Helping Britain prosper
- Putting customers first
- Doing the right thing
Work Style:
- Collaborative and inclusive
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- How have you demonstrated a commitment to helping customers prosper in your previous roles?
- Can you provide an example of a time when you used data to inform a brand partnership strategy and drive customer engagement?
- How do you approach building and maintaining trusted relationships with partners and colleagues?
ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with Lloyds Banking Group's values and work style, with a focus on collaboration, data-driven decision-making, and a commitment to helping customers prosper.
⚠️ Potential Challenges
- Managing multiple brand partnerships simultaneously, requiring strong organizational skills and prioritization
- Working with diverse stakeholders, including external partners and internal teams, requiring excellent communication and collaboration skills
- Keeping up with market trends and competitor activities, requiring continuous learning and adaptation
- Balancing strategic planning with day-to-day management, requiring a strong work ethic and time management skills
ASSUMPTION: This role presents several challenges, but also offers opportunities for growth and development within a large, established organization.
📈 Similar Roles Comparison
- Unlike related roles, this position focuses specifically on brand partnerships, rather than broader marketing or communications functions
- Within the financial services industry, this role is comparable to brand partnership manager positions at other large banks and financial institutions
- Career progression opportunities may include senior brand partnership roles or related functions, such as marketing or communications management
ASSUMPTION: This role is unique in its focus on brand partnerships, but offers similar career progression opportunities to related roles within the financial services industry.
📝 Sample Projects
- Developing and executing a strategic plan to maximize brand exposure and customer engagement for the British Cycling partnership
- Conducting a market analysis to identify new brand partnership opportunities and assess their potential impact on the business
- Managing the creative and production process for a high-profile brand activation, working with external agencies and internal stakeholders
ASSUMPTION: These sample projects illustrate the strategic, analytical, and collaborative aspects of the brand partnership management role.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the British Cycling partnership and the strategic priorities for the next 12-24 months?
- How does the Brand Partnerships team collaborate with other functions, such as marketing, communications, and propositions, to maximize the impact of brand partnerships?
- What are the key challenges and opportunities facing the Brand Partnerships team in the next 1-3 years, and how can this role contribute to addressing them?
- How does Lloyds Banking Group support the professional development and career growth of employees in this role?
- What is the expected timeline for reviewing and adjusting the brand partnership strategy, and how is this process managed?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the organization, and the broader brand partnership landscape, as well as their ability to contribute to the team's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your CV and cover letter to highlight relevant brand partnership management experience and achievements
- Prepare examples of successful brand partnerships you've managed and the impact they had on brand exposure and customer engagement
- Research Lloyds Banking Group's brand and values to demonstrate your cultural fit
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
