📌 Core Information
🔹 Job Title: Assistant Manager, CRM, Marketing
🔹 Company: Kuok (Singapore) Limited
🔹 Location: Singapore, 237994
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-18
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies to drive member acquisition and engagement
- Managing customer experiences and optimizing customer journeys
- Overseeing partnerships and co-marketing campaigns
- Analyzing campaign performance and providing data-driven insights
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in marketing automation platforms to succeed.
📋 Key Responsibilities
✅ Plan, execute, and manage advertising, promotions, and digital marketing strategies
✅ Conduct market and audience research to recommend effective strategies for member acquisition and engagement
✅ Analyze and evaluate the effectiveness of marketing campaigns, providing actionable insights and strategic recommendations for continuous improvement
✅ Manage the marketing budget, ensuring optimal allocation of resources
✅ Map and optimize customer touchpoints to design seamless and engaging customer journeys
✅ Leverage customer data to create meaningful segments and deliver personalized, data-driven marketing campaigns
✅ Collaborate with cross-functional teams to ensure a unified and customer-centric approach across all channels
✅ Work closely with creative agencies and internal stakeholders to develop campaign assets that meet quality standards and brand guidelines
✅ Ensure that all creative outputs and messaging are consistent with the Program’s marketing objectives and brand identity
✅ Support the development and execution of co-branded marketing campaigns and strategic collaborations
✅ Identify and assess potential partners aligned with the Program’s strategic goals and audience
✅ Manage end-to-end partnership activations, including planning, coordination, rollout, and performance tracking
✅ Support partnership contract negotiations and coordinate internal approvals as required
✅ Perform other ad-hoc duties as assigned to support the broader marketing and partnership functions.
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and analytical evaluation, requiring a versatile skill set.
🎯 Required Qualifications
Education: Diploma in Communications/Marketing/Business or related discipline
Experience: Minimum 5 years of relevant experience in marketing, CRM, and partnership management
Required Skills:
- Hands-on experience with marketing automation platforms, loyalty programs, and multi-channel campaign execution
- Strong knowledge of customer segmentation, lifecycle journeys, personalization, and campaign optimization
- Proven track record in developing and managing co-marketing partnerships, including outreach and performance tracking
- Comfortable analyzing data and marketing metrics to measure success and optimize campaigns
- Analytical mindset with experience designing automated, intelligent customer journeys
- Creative thinker who generates innovative marketing ideas inspired by industry trends
- Excellent organizational skills with attention to detail and ability to manage multiple projects under tight deadlines
- Self-motivated, proactive, and able to work both independently and collaboratively across teams
- Strong written and verbal communication skills, with clear presentation abilities
- Adaptable, mature, and energetic team player comfortable in fast-evolving environments
- Methodical and systematic approach to work, maintaining quality under pressure
Preferred Skills:
- Proficiency in Canva, Adobe Photoshop, and Adobe Illustrator
ASSUMPTION: Given the role's breadth and depth, candidates should have a strong foundation in marketing principles and a proven track record in CRM and partnership management.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager role in Singapore with 5-10 years of experience, the estimated salary range is SGD 80,000 - 120,000 per annum.
Benefits:
- Medical and dental insurance
- Retirement benefits
- Employee discounts
- Professional development opportunities
Working Hours: Full-time position with standard office hours, Monday to Friday. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Kuok (Singapore) Limited operates in the maritime transportation industry, offering a range of services including offshore support, shipping, and marine engineering.
Company Size: With 51-200 employees, Kuok (Singapore) Limited is a mid-sized company where applicants can expect a structured yet agile work environment.
Founded: The company's founding date is not specified, but it is part of the larger Kuok Maritime Group, which was established in 2011.
Company Description:
- Kuok Maritime Group (KMG) offers an integrated suite of maritime solutions to businesses globally.
- It serves the maritime value chain from provision of offshore maritime and subsea support services, shipping and transportation, newbuilding, harbour and terminal towage services as well as turnkey solutions for marine, offshore, energy, market in engineering, procurement, construction and commissioning (EPCC) to supporting start-ups offering technological and innovative solutions to the industry.
- The group is also a leader in the Coastal Sustainability Alliance (CSA) in Singapore, working with like-minded industry partners to build a sustainable next-generation maritime ecosystem, accelerating decarbonisation efforts through vessel electrification, advancements in engineering solutions and coastal logistics optimisation.
Company Specialties:
- Offshore support services
- Shipping and transportation
- Marine engineering
- Coastal sustainability
Company Website: https://kuokgroup.com.sg/businesses/#maritime
ASSUMPTION: As a mid-sized company in the maritime industry, Kuok (Singapore) Limited offers opportunities for growth and impact, with a focus on sustainability and innovation.
📊 Role Analysis
Career Level: This role is at the manager level, offering opportunities for strategic decision-making and team leadership.
Reporting Structure: The Assistant Manager, CRM, Marketing reports directly to the Marketing Manager and works closely with cross-functional teams, including sales, product, and creative departments.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work for specific tasks or meetings.
Growth Opportunities:
- Progression to a Marketing Manager or similar role within the company or the broader Kuok Group
- Expanding responsibilities to include additional marketing channels or regions
- Gaining experience in partnership management and strategic collaborations
ASSUMPTION: This role offers opportunities for career growth and skill development within the marketing and partnership management domains.
🌍 Location & Work Environment
Office Type: The company operates from a modern office space in Great World City, Singapore.
Office Location(s): No. 1 Kim Seng Promenade, #07-01, Great World City, Singapore, 237994
Geographic Context:
- Singapore is a global hub for maritime and logistics industries, offering a vibrant and multicultural work environment.
- The office is located in the River Valley district, close to shopping, dining, and entertainment options.
- The area is well-connected by public transportation, with the Somerset MRT station nearby.
Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 6:00 PM, with a 1-hour lunch break. Flexible working hours may be available for specific roles or projects.
ASSUMPTION: The office environment is modern and collaborative, with a focus on open communication and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and relevant team members
- Final interview with the Marketing Manager or another senior leader
Key Assessment Areas:
- Marketing strategy and campaign planning
- Data analysis and interpretation
- Partnership management and negotiation skills
- Cultural fit and team dynamics
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing, CRM, and partnership management experience
- Demonstrate your understanding of the company's business and industry trends in your application materials
- Prepare examples of successful marketing campaigns or partnership activations you've led in the past
- Be ready to discuss your approach to data-driven decision-making and campaign optimization
ATS Keywords: Marketing strategy, CRM, partnership management, campaign optimization, data analysis, customer segmentation, marketing automation
ASSUMPTION: The application process is competitive, and candidates should emphasize their relevant experience and skills to stand out.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Design and creative tools (e.g., Canva, Adobe Photoshop, Adobe Illustrator)
ASSUMPTION: Candidates should have experience with relevant marketing and data analysis tools, as well as a willingness to learn and adapt to new technologies.
👔 Cultural Fit Considerations
Company Values:
- Safety: Prioritizing the safety of employees, customers, and the environment
- Integrity: Upholding ethical standards and acting with honesty and transparency
- Innovation: Encouraging creativity and continuous improvement
- Collaboration: Fostering a culture of teamwork and open communication
Work Style:
- Results-driven: Focused on achieving measurable outcomes and driving business growth
- Data-informed: Using data and analytics to guide decision-making and strategy
- Adaptable: Embracing change and responding to new challenges with flexibility and resilience
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful marketing campaigns?
- Are you comfortable analyzing data and using insights to optimize campaign performance?
- Do you thrive in a collaborative, team-based environment and enjoy working with cross-functional stakeholders?
ASSUMPTION: Candidates should assess their fit with the company's values and work style, ensuring they align with the organization's culture and priorities.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously, requiring strong organizational skills and time management
- Working in a dynamic and evolving industry, necessitating adaptability and continuous learning
- Collaborating with diverse teams and stakeholders, requiring strong communication and interpersonal skills
- Meeting tight deadlines and performance expectations, demanding a results-driven and proactive approach
ASSUMPTION: Candidates should be aware of the potential challenges and be prepared to leverage their skills and experience to overcome them.
📈 Similar Roles Comparison
- Compared to a Marketing Manager role, this position has a stronger focus on CRM and partnership management, with less emphasis on team leadership and strategic planning
- In the maritime industry, marketing roles may require a unique understanding of industry-specific trends and customer segments
- Career progression from this role could lead to a Marketing Manager or similar position within the company or the broader Kuok Group
ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to related positions in the industry.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to drive member acquisition and engagement
- Analyzing customer data to create meaningful segments and deliver personalized, data-driven marketing campaigns
- Managing end-to-end partnership activations, including planning, coordination, rollout, and performance tracking
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, providing candidates with a clear understanding of the job's expectations.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the marketing department currently, and how can this role contribute to addressing them?
- What is the company's approach to work-life balance, and how does it support employee well-being?
ASSUMPTION: These questions help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing, CRM, and partnership management experience
- Prepare examples of successful marketing campaigns or partnership activations you've led in the past
- Be ready to discuss your approach to data-driven decision-making and campaign optimization
- Follow up with the HR department two weeks after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
