📌 Core Information
🔹 Job Title: Manager, Lifecycle Marketing
🔹 Company: HARMAN International
🔹 Location: US Home Office New York
🔹 Job Type: Other
🔹 Category: Marketing
🔹 Date Posted: 2025-05-19
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading acquisition and retention marketing efforts to accelerate Roon's subscriber base growth
- Developing, launching, and optimizing programs that support business objectives
- Working cross-functionally to maximize conversion, lifetime value, and churn
- Balancing incremental building and big bets in strategies and experiments
- Partnering with operations and creative teams to ensure seamless campaign deployment and improved user experiences
ASSUMPTION: This role requires a strong focus on performance marketing and data-driven decision making to drive customer lifecycle strategies that maximize business outcomes.
📋 Key Responsibilities
✅ Own end-to-end lifecycle initiatives across strategy development, execution, and reporting
✅ Lead efforts to grow customer acquisition through new paid advertising channels, identifying channels with market potential and building pilot campaigns
✅ Continuously launch experiments and iterate to optimize performance, balancing incremental building and big bets
✅ Ideate and launch new retention programs that optimize specific areas of the customer lifecycle (e.g., onboarding, engaged, at-risk)
✅ Work with creative teams to develop deep understanding of what resonates with customers and optimize content/messaging accordingly
✅ Assist on market/consumer insights initiatives to uncover insights and inform strategy
✅ Partner with operations team to deliver all necessary campaign details in a timely manner as well as QA campaigns to ensure seamless deployment
✅ Act as a key stakeholder in building stronger creative and user experiences
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to juggle multiple project elements simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree or higher in a related field
Experience: Minimum 7 years' experience in lifecycle marketing, ideally at a DTC brand managing multi-channel marketing programs
Required Skills:
- Hands-on experience building and scaling paid media campaigns
- Deep understanding of the media landscape and the role various creative and ad solutions/products play in the purchase funnel
- High degree of comfort assessing performance across marketing funnel
- Expertise in leveraging acquisition, customer, and behavioral data to input/use segmentation models that enhance personalization
- Strong analytical skills with experience in A/B testing, customer segmentation, and data-driven marketing
- Expert project manager with ability to multi-task and manage various project elements simultaneously
Preferred Skills:
- Experience working in a subscription-based business
- A passion for delivering top-notch audio experiences to users and an interest in the audio technology domain
- Ability to take complex information and distill it into simple, memorable terms for customers
ASSUMPTION: While not explicitly stated, proficiency in using marketing automation tools and CRM systems is likely required for this role.
💰 Compensation & Benefits
Salary Range: $105,000 - $154,000 per year
Benefits:
- Competitive benefits package
- 401(k) plan with company match
- Health, dental, and vision insurance
- Paid time off and holidays
- Employee assistance program
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing manager role with 7+ years of experience in the New York area. Benefits may vary based on the employee's location and role.
📌 Applicant Insights
🔍 Company Context
Industry: HARMAN International operates in the automotive technology, lifestyle innovations, design, and analytics sectors, with a focus on audio and connected car systems.
Company Size: HARMAN is a large organization with over 10,000 employees worldwide, providing ample opportunities for collaboration and growth.
Founded: 1980, with a rich history in audio technology and a strong commitment to innovation and quality.
Company Description:
- HARMAN is a global leader in automotive technology, lifestyle innovations, design, and analytics
- Offers a great work environment, challenging career opportunities, professional training, and competitive compensation
- An Equal Opportunity, Affirmative Action employer that encourages minorities, women, veterans, and individuals with disabilities to apply
Company Specialties:
- Audio and sound systems
- Infotainment and connected car solutions
- Consumer electronics and professional sound
- Lighting and connected cars/IoT
Company Website: http://www.harman.com
ASSUMPTION: HARMAN's diverse product portfolio and global presence offer unique opportunities for professional growth and development.
📊 Role Analysis
Career Level: This role is at the manager level, requiring strategic thinking, leadership, and decision-making skills to drive marketing initiatives and team collaboration.
Reporting Structure: The Manager, Lifecycle Marketing will report directly to the Senior Director of Marketing and work cross-functionally with various teams, including creative, operations, and data analytics.
Work Arrangement: This role is remote-friendly, allowing for flexible work arrangements and a better work-life balance.
Growth Opportunities:
- Potential career progression into senior marketing roles or leadership positions within HARMAN
- Opportunities to work on diverse projects and gain experience in various aspects of marketing
- Chance to collaborate with and learn from experienced professionals in the industry
ASSUMPTION: This role offers ample opportunities for professional growth and development, both within the marketing function and across HARMAN's diverse product portfolio.
🌍 Location & Work Environment
Office Type: HARMAN's headquarters is located in Stamford, Connecticut, with additional offices worldwide. This role can be performed remotely from the US Home Office New York location.
Office Location(s): US Home Office New York
Geographic Context:
- The New York area offers a vibrant and dynamic business environment, with numerous networking opportunities and industry events
- Access to a diverse talent pool and cultural attractions
- Competitive job market with ample opportunities for career growth and development
Work Schedule: Full-time, with flexible hours and the ability to work remotely as needed
ASSUMPTION: The remote-friendly work arrangement and flexible hours allow for a better work-life balance and the ability to attract top talent from across the region.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and technical interviews with cross-functional team members
- Final interview with the senior director of marketing
Key Assessment Areas:
- Marketing strategy and planning
- Data analysis and interpretation
- Project management and cross-functional collaboration
- Cultural fit and alignment with HARMAN's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements
- Showcase your understanding of customer lifecycle marketing and data-driven strategies
- Demonstrate your ability to work effectively in a remote and cross-functional team environment
ATS Keywords: Lifecycle Marketing, Performance Marketing, Data-Driven Marketing, Customer Acquisition, Retention Programs, Paid Media Campaigns, A/B Testing, Customer Segmentation, Project Management, Creative Development, Market Insights, Analytical Skills, User Experience, Onboarding, Churn Optimization, Audience Growth
ASSUMPTION: HARMAN's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the organization.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot, or similar)
- CRM systems (e.g., Salesforce, HubSpot CRM, or similar)
- Data analysis and visualization tools (e.g., Tableau, Power BI, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
ASSUMPTION: Proficiency in using marketing automation tools, CRM systems, and data analysis tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Inclusivity
- Teamwork
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have a proven track record of driving customer acquisition and retention through data-driven marketing strategies?
- Are you comfortable working in a remote and cross-functional team environment?
- Do you thrive in a dynamic and fast-paced work environment, with the ability to pivot and adapt to strategic shifts?
ASSUMPTION: HARMAN values innovation, inclusivity, and teamwork, seeking candidates who align with these core values and can contribute to a positive and collaborative work environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously, requiring strong project management skills
- Working effectively in a remote and cross-functional team environment, with the need for clear communication and collaboration
- Keeping up with the fast-paced and ever-evolving marketing landscape, requiring continuous learning and adaptation
- Balancing incremental building and big bets in strategies and experiments, with the need for both short-term and long-term thinking
ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to thrive in a dynamic and fast-paced work environment.
📈 Similar Roles Comparison
- Unlike other marketing manager roles, this position focuses specifically on customer lifecycle marketing and requires a strong understanding of data-driven strategies to optimize customer acquisition and retention
- HARMAN's diverse product portfolio and global presence offer unique opportunities for professional growth and development compared to other organizations in the industry
- Career progression in this role may lead to senior marketing roles or leadership positions within HARMAN, providing ample opportunities for advancement
ASSUMPTION: This role offers unique opportunities for professional growth and development, with a focus on customer lifecycle marketing and a global product portfolio.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to drive customer acquisition and retention for a new product launch
- Analyzing customer data to identify trends and insights, and using those insights to inform marketing strategies and improve customer experiences
- Collaborating with cross-functional teams to optimize the onboarding process and improve customer lifetime value
ASSUMPTION: These sample projects demonstrate the data-driven and collaborative nature of the role, requiring strong analytical skills and the ability to work effectively in a cross-functional team environment.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does HARMAN support the professional growth and development of its marketing team members?
- What are the most challenging aspects of working in a remote and cross-functional team environment, and how does HARMAN address these challenges?
- How does HARMAN measure the success of its marketing initiatives, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: These interview questions help assess the role's fit with your skills, experience, and career goals, as well as HARMAN's culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and achievements, with a focus on customer lifecycle marketing and data-driven strategies
- Prepare examples of your past marketing campaigns and their results, demonstrating your ability to drive customer acquisition and retention
- Be ready to discuss your approach to project management, cross-functional collaboration, and working in a remote team environment
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
