📌 Core Information
🔹 Job Title: Lifecycle Marketing Manager
🔹 Company: Forge Global
🔹 Location: Denver, Colorado, United States
🔹 Job Type: Full-time, Remote
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Fully Remote (Denver, CO)
🚀 Job Overview
Key aspects of this role include:
- Managing and scaling email marketing programs
- Driving engagement and revenue through strategic email campaigns
- Collaborating with cross-functional teams to ensure email serves as an effective tool
- Ensuring adherence to email best practices and regulatory compliance
ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous improvement of email marketing strategies.
📋 Key Responsibilities
✅ Manage and work towards a best-in-class technical implementation of regular ongoing email programs and automated, personalized email notifications
✅ Own Forge’s email calendar and tactical execution of all email programs, effectively communicating initiatives to inform stakeholders and ensure client satisfaction
✅ Build and test for optimal email content and call-to-actions, ensuring strong attention to detail and data integrity
✅ Manage Forge’s email agency by setting appropriate priorities, maintaining accountability, and leading ongoing meetings
✅ Liaise and advise stakeholders of various business lines on email opportunities and follow through on planning and executing on these opportunities
✅ Ensure Forge adheres to email best practices with regards to governmental regulations such as CAN-SPAM and GDPR, among others
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects and deadlines simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree
Experience: 5+ years planning and executing email programs for a corporate organization
Required Skills:
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Familiarity with marketing automation platforms, CRM systems, and analytical tools
- Excellent communication and interpersonal skills
- Experience with data structures, mapping attributes across tables, and transforming values with table calculations
- Knowledgeable about email industry trends, laws, and regulations
Preferred Skills:
- Experience with Braze, with hands-on experience in the platform
- Experience at a financial services and/or fintech company
- Experience with SMS and in-product notifications
ASSUMPTION: While not required, experience with Braze and/or SMS marketing could provide a competitive edge in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $140,000 + annual bonus (for residents of Denver, CO)
Benefits:
- Equal opportunity employer with a focus on diversity
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is based on the location and experience level required for this role. Final offers may vary based on geography, candidate experience and expertise, bonus, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically focused on the private market and secondary shares trading
Company Size: 201-500 employees, which means a mid-sized company structure with opportunities for growth and collaboration
Founded: 2014, with a history of innovation and growth in the private market space
Company Description:
- Forge Global provides liquidity solutions, exclusive data and insights, and a vibrant marketplace for private companies, their employees, and investors
- The company aims to power a global private market that is transparent, accessible, and seamless
- Forge Global focuses on delivering a richer future for everyone through its technology-driven approach
Company Specialties:
- Secondary shares trading platform
- Private markets
- Fintech
- Investing in pre-IPO companies
- Secondary marketplace
- Private market data
- Private market index
- Buying and selling private company shares
Company Website: https://www.forgeglobal.com/
ASSUMPTION: Forge Global's focus on the private market and its innovative approach to secondary shares trading sets it apart in the financial services industry.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and leadership within the marketing team
Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams, including product, sales, and customer success
Work Arrangement: Fully remote, with a requirement to be based in Denver, CO
Growth Opportunities:
- As Forge Global continues to grow, there may be opportunities for this role to expand its scope or take on additional responsibilities
- The company's focus on innovation and technology may present opportunities for professional development in related areas
- With a mid-sized company structure, there may be opportunities for career progression within the marketing team or other departments
ASSUMPTION: The fully remote work arrangement and the company's focus on growth and innovation present unique opportunities for career development in this role.
🌍 Location & Work Environment
Office Type: Fully remote, with no physical office requirement
Office Location(s): N/A (fully remote)
Geographic Context:
- Denver, CO is a vibrant, growing city with a strong job market and a high quality of life
- The fully remote work arrangement allows for flexibility and a better work-life balance
- The company's focus on diversity and inclusion creates a welcoming and supportive work environment
Work Schedule: Full-time, typically 40 hours per week, with flexibility for a remote work arrangement
ASSUMPTION: The fully remote work arrangement and the company's focus on diversity and inclusion create a supportive and flexible work environment for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the marketing team and other stakeholders
Key Assessment Areas:
- Email marketing expertise and strategy
- Data analysis and interpretation skills
- Communication and interpersonal skills
- Project management and organizational skills
Application Tips:
- Highlight your experience with email marketing, data analysis, and project management in your resume
- Tailor your cover letter to demonstrate your understanding of Forge Global's mission and values
- Prepare for the technical assessment or case study by reviewing your experience with email marketing best practices and regulatory compliance
ATS Keywords: Email Marketing, Data Analysis, Marketing Automation, CRM Systems, Communication, Interpersonal Skills, Email Best Practices, Regulatory Compliance, Project Management, Stakeholder Management, Attention to Detail, Email Content Optimization, Testing, Data Integrity, Email Industry Trends, Technical Implementation
ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, strategic thinking, and cultural fit within the marketing team and the company as a whole.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Braze)
- CRM systems (e.g., Salesforce)
- Analytical tools (e.g., Google Analytics)
- Email marketing software (e.g., Mailchimp, HubSpot)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's current tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Bold: Forge Global encourages innovation and taking calculated risks to drive growth and success
- Humble: The company fosters a culture of learning and continuous improvement, with a focus on collaboration and teamwork
- Accountable: Forge Global holds its employees responsible for their actions and decisions, with a focus on delivering results and driving impact
Work Style:
- Data-driven: The company makes decisions based on data and analytics, with a focus on continuous improvement and optimization
- Collaborative: Forge Global encourages cross-functional collaboration and teamwork to drive success
- Agile: The company embraces change and adapts to new challenges and opportunities as they arise
Self-Assessment Questions:
- Do you have experience managing and scaling email marketing programs in a corporate environment?
- Are you comfortable working with data and using it to inform your marketing strategies?
- Do you thrive in a collaborative, agile work environment, and are you comfortable taking on new challenges and responsibilities as they arise?
ASSUMPTION: Candidates who align with Forge Global's values and work style, and who are comfortable working in a data-driven, collaborative environment, will be well-suited to this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously may require strong organizational skills and time management
- Working remotely may present unique challenges, such as maintaining work-life balance and staying connected with team members
- The fast-paced nature of the private market may require adaptability and the ability to pivot quickly in response to new opportunities or challenges
- Ensuring compliance with email best practices and regulatory requirements may require a strong attention to detail and a deep understanding of the relevant laws and regulations
ASSUMPTION: While these challenges may present unique obstacles, they also offer opportunities for growth and development in this role.
📈 Similar Roles Comparison
- This role is unique in its focus on the private market and secondary shares trading, but it shares similarities with other lifecycle marketing manager roles in terms of its required skills and responsibilities
- Compared to other roles in the financial services industry, this role requires a strong focus on data analysis and strategic thinking, as well as a deep understanding of email marketing best practices and regulatory compliance
- Career progression in this role may involve moving into a senior marketing role or taking on additional responsibilities within the marketing team or other departments
ASSUMPTION: While this role shares similarities with other lifecycle marketing manager roles, its unique focus on the private market and secondary shares trading sets it apart in the financial services industry.
📝 Sample Projects
- Developing and executing a comprehensive email marketing strategy for a new product launch
- Analyzing email campaign performance data to optimize open rates, click-through rates, and conversion rates
- Collaborating with cross-functional teams to create targeted email content and calls-to-action for specific customer segments
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role, from strategic planning and data analysis to cross-functional collaboration and content creation.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to email marketing and how this role fits into the broader marketing strategy?
- How does the company support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company ensure compliance with email best practices and regulatory requirements, and how does this role contribute to that effort?
- What are the biggest challenges facing the marketing team and the company as a whole, and how can this role help to address them?
ASSUMPTION: Asking these questions will help you better understand the role, the company, and the team dynamics, allowing you to make a more informed decision about whether this opportunity is the right fit for you.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your experience with email marketing, data analysis, and project management
- Write a cover letter that demonstrates your understanding of Forge Global's mission and values, and your enthusiasm for this opportunity
- Prepare for the technical assessment or case study by reviewing your experience with email marketing best practices and regulatory compliance
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
