Assistant Manager - International Marketing

📌 Core Information

🔹 Job Title: Assistant Manager - International Marketing

🔹 Company: Hayleys Group

🔹 Location: Colombo, Sri Lanka

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 5, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing strategic marketing plans to increase brand awareness and drive sales in international markets.
• Identifying and exploring opportunities in new and existing markets to expand the company's global presence.
• Monitoring market trends, competitor activities, and customer preferences to stay ahead in the international marketplace.
• Generating new business from existing and new customers while maintaining strong relationships.
• Utilizing digital marketing channels to enhance brand visibility and reach target audiences.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a global environment.

📋 Key Responsibilities

✅ Develop and implement strategic marketing plans to increase brand awareness and drive sales in international markets.

✅ Identify and explore opportunities in both new and existing markets to expand our global presence.

✅ Deliver personal and team results in volume, revenue, and profits.

✅ Monitor market trends, competitor activities, and customer preferences to stay ahead in the international marketplace.

✅ Generate new business from existing and new customers while maintaining a cordial relationship with all customers.

✅ Utilize digital marketing channels to enhance brand visibility and reach target audiences.

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to manage multiple initiatives simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing Management or equivalent qualification (CIM/SLIM) from a recognized university or institute.

Experience: At least 3 years of prior experience in a similar role and working capacity.

Required Skills:

• Excellent communication and interpersonal skills to foster relationships with clients and partners.
• Ability to analyze market data and translate insights into actionable strategies.
• Experience in creating and executing effective marketing campaigns across multiple channels.
• Strong analytical and problem-solving skills.
• Digital branding and social media marketing experience (a plus).
• Ability to work in cross-functional teams and be a team player.
• Flexibility to travel and work long hours when required.

Preferred Skills:

• Experience in the export industry or a multinational corporation.
• Fluency in additional languages (a plus).

ASSUMPTION: Candidates with international marketing experience and a strong understanding of global markets will be at an advantage.

💰 Compensation & Benefits

Salary Range: The salary range for this role is typically LKR 150,000 - 250,000 per annum, depending on experience and qualifications. This is an estimate based on industry standards for a marketing manager role in Sri Lanka.

Benefits:

• Medical insurance.
• Provident fund.
• Employee discounts on company products.
• Opportunities for professional development and career growth.

Working Hours: The standard working hours are 8:30 AM to 5:30 PM, Monday to Friday. However, flexibility is required to work long hours and travel when needed.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Hayleys Group operates in the wholesale import and export industry, with a strong focus on international trade.

Company Size: Hayleys Group is a large organization with over 10,000 employees, providing ample opportunities for career growth and development.

Founded: Hayleys Group was founded in 1878 and has a rich history of over 146 years in Sri Lanka.

Company Description:

• The Hayleys Group is a leading diversified conglomerate in Sri Lanka, accounting for approximately 5% of the country’s export income.
• Hayleys commands globally leading market positions in several key sectors, such as transportation and logistics, agriculture and retail, and is the world’s largest manufacturer of coconut-shell based activated carbon.
• The company has deep-rooted relationships across Sri Lanka’s agricultural and smallholder supply chains, distribution networks, and customer segments, delivering significant socio-economic value to its diverse stakeholders.

Company Specialties:

• Fibre
• Hand Protection
• Purification Products
• Textiles
• Construction Materials
• Agriculture
• Plantations and Tea Exports
• Transportation and Logistics
• Leisure and Aviation
• Consumer Products
• Power and Energy
• BPO and Shared Services
• Investments and Services

Company Website: www.hayleys.com

ASSUMPTION: Working at Hayleys Group offers opportunities to gain experience in a multinational environment and contribute to the company's continued growth and success in international markets.

📊 Role Analysis

Career Level: This role is at the management level, offering opportunities for career growth and development within the company.

Reporting Structure: The Assistant Manager - International Marketing will report directly to the Head of Marketing and work closely with cross-functional teams, including sales, product management, and operations.

Work Arrangement: This role is on-site, with flexibility to work long hours and travel when required.

Growth Opportunities:

• Progression to a senior management role within the marketing department.
• Opportunities to work on international projects and gain global experience.
• Potential to move into other functions within the company, such as sales or business development.

ASSUMPTION: This role offers a high degree of autonomy and the opportunity to make a significant impact on the company's international growth strategy.

🌍 Location & Work Environment

Office Type: The Hayleys Group headquarters is a modern, multi-story building with a professional work environment.

Office Location(s): 400, Deans Road, Colombo 10, Sri Lanka

Geographic Context:

• Colombo is the commercial capital and largest city in Sri Lanka, offering a vibrant urban environment with numerous amenities and attractions.
• The office is located in the heart of Colombo's business district, with easy access to public transportation and major highways.
• Sri Lanka is a multicultural country with a rich history, offering a unique blend of ancient traditions and modern influences.

Work Schedule: The standard working hours are 8:30 AM to 5:30 PM, Monday to Friday. However, flexibility is required to work long hours and travel when needed.

ASSUMPTION: Working in Colombo offers a dynamic and fast-paced work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screening with the HR department.
• Face-to-face interview with the hiring manager and/or other department heads.
• Final interview with the senior management team.

Key Assessment Areas:

• Marketing and strategic planning skills.
• Analytical and problem-solving abilities.
• Communication and interpersonal skills.
• Cultural fit and alignment with Hayleys Group's values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
• Prepare examples of successful marketing campaigns you've led or contributed to in the past.
• Research Hayleys Group's industry and competitors to demonstrate your understanding of the market landscape.

ATS Keywords: Marketing Management, Strategic Planning, Market Analysis, Digital Marketing, Communication Skills, Interpersonal Skills, Analytical Skills, Problem-Solving Skills, Team Player, Social Media Marketing, Customer Relationship Management, Campaign Execution, Brand Awareness, Sales Strategy, Revenue Growth, Flexibility

ASSUMPTION: The application process at Hayleys Group is competitive, and candidates with strong marketing backgrounds and relevant experience will have the best chances of success.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Social media management platforms (e.g., Hootsuite, Buffer)
• SEO and analytics tools (e.g., Google Analytics, SEMrush)

ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Responsibility
• Innovation
• Collaboration

Work Style:

• Results-driven and proactive
• Strong team player with excellent communication skills
• Adaptable and resilient in the face of change
• Analytical and strategic thinker

Self-Assessment Questions:

• Do you align with Hayleys Group's core values, particularly integrity and excellence?
• Are you comfortable working in a fast-paced, dynamic environment with a high degree of autonomy?
• Do you have a proven track record of delivering results and driving growth in a marketing role?

ASSUMPTION: Candidates who demonstrate a strong cultural fit with Hayleys Group's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously.
• Working in a fast-paced, dynamic environment with tight deadlines.
• Adapting to a multinational work environment with diverse cultural backgrounds.
• Developing and implementing marketing strategies in new and unfamiliar markets.

ASSUMPTION: Candidates with strong project management skills, adaptability, and a strategic mindset will be best equipped to overcome these challenges.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager position, but with a stronger focus on international markets and strategic planning.
• In comparison to other marketing roles, this position offers a higher degree of autonomy and the opportunity to make a significant impact on the company's global growth strategy.
• Career progression in this role could lead to senior management positions within the marketing department or other functions within the company.

ASSUMPTION: Candidates with experience in marketing management roles or a strong understanding of international marketing strategies will find this role particularly appealing.

📝 Sample Projects

• Developing and implementing a strategic marketing plan to expand the company's presence in a new international market.
• Conducting market research and analysis to identify trends and opportunities in existing and new markets.
• Managing and executing digital marketing campaigns to enhance brand visibility and reach target audiences.

ASSUMPTION: These sample projects are designed to give candidates an idea of the types of initiatives they might work on in this role, but the specific projects may vary based on the company's current priorities and market conditions.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the company's overall international growth strategy?
• What opportunities are there for professional development and career growth within the marketing department and the company as a whole?
• How does the company support its employees in developing and implementing marketing strategies in new and unfamiliar markets?
• What is the company's approach to work-life balance, and how does this role fit into that philosophy?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Hayleys Group careers portal.
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
• Prepare examples of successful marketing campaigns you've led or contributed to in the past.
• Research Hayleys Group's industry and competitors to demonstrate your understanding of the market landscape.
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.