📌 Core Information
🔹 Job Title: Assistant Manager, Marketing & Communication (Corporate Branding)
🔹 Company: Hong Leong Bank (HLB)
🔹 Location: Kuala Lumpur, Malaysia
🔹 Job Type: Full-time
🔹 Category: Marketing & Communication
🔹 Date Posted: June 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Brand guardian for setting style guides and managing creative processes
- Campaign execution and management of advertising agencies
- Project management and budget tracking for brand initiatives
- Collaboration with internal divisions and regional markets
ASSUMPTION: This role requires a balance of creative and project management skills, with a strong focus on brand consistency and campaign execution.
📋 Key Responsibilities
✅ Brand Management: Develop and maintain brand guidelines, ensuring consistent brand imagery across all properties and assets.
✅ Campaign Management: Conceptualize, manage, and execute bankwide, HLISB, BCB campaigns, and corporate brand initiatives.
✅ Project Management: Plan and manage HLB Brand Promise project across all markets, including MY, SG, KH, VN, HK.
✅ Vendor Management: Manage advertising agencies, production houses, and vendors to ensure timely and accurate delivery.
✅ Budget Management: Track and manage brand project budget and expenses.
ASSUMPTION: This role involves managing multiple projects and stakeholders, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Degree in Advertising, Mass Communications, or equivalent.
Experience: Proven experience in account servicing, strategic planning, or brand/marketing departments, with a track record of managing effective advertising campaigns and on-ground activations or events.
Required Skills:
- High attention to detail
- Creative thinking and quick problem-solving
- Strong coordination skills, managing complex projects across multiple parties
- Proficiency in English
Preferred Skills:
- Experience with brand management software
- Fluency in additional languages (e.g., Mandarin, Bahasa Malaysia)
ASSUMPTION: Candidates with relevant industry experience and a strong portfolio demonstrating their creative and project management skills will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a mid-level marketing role in Kuala Lumpur, the estimated salary range is RM 8,000 - RM 12,000 per month.
Benefits:
- Medical and dental benefits
- Life and disability insurance
- Retirement savings plan
- Employee discounts on banking services
Working Hours: Full-time, Monday to Friday, with occasional overtime as needed.
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Hong Leong Bank is a leading financial institution in Malaysia, offering comprehensive financial services and backed by a century of entrepreneurial heritage.
Company Size: With over 6,000 employees, HLB offers a large and diverse work environment.
Founded: Established in 1904, HLB has a rich history and extensive experience in the financial sector.
Company Description:
- Hong Leong Bank provides a wide range of financial services, including consumer banking, business banking, and trade finance.
- The bank has an expanding regional presence, with branches in Singapore, Hong Kong, Vietnam, Cambodia, and China.
- HLB is committed to diversity, inclusion, and merit-based recruitment.
Company Specialties:
- Digital banking
- Islamic banking
- Personal financial services
- Business and corporate banking
- Global markets
- Branch network
- FinTech
- Start-up and hackathon initiatives
Company Website: http://www.hlb.com.my
ASSUMPTION: Hong Leong Bank's extensive history and diverse range of services provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level management role, reporting directly to the Head of Marketing & Communication.
Reporting Structure: This role may oversee junior marketing or communication team members and external vendors.
Work Arrangement: On-site, with occasional remote work possible for specific tasks or projects.
Growth Opportunities:
- Potential advancement to senior management roles within the marketing department
- Expansion of responsibilities to include regional or global brand management
- Development of leadership and mentoring skills through team management
ASSUMPTION: This role offers opportunities for career progression and skill development within the marketing and communication field.
🌍 Location & Work Environment
Office Type: Modern, high-rise office building with a professional work environment.
Office Location(s): HLT-Hong Leong Tower, Kuala Lumpur
Geographic Context:
- Kuala Lumpur is a bustling, multicultural city with a cost of living index of 147 (2021), slightly higher than the global average of 100.
- The city offers a mix of traditional and modern attractions, with a vibrant food scene and numerous shopping and entertainment options.
- Kuala Lumpur has a tropical rainforest climate, with high temperatures and humidity year-round.
Work Schedule: Standard office hours, with flexibility for remote work as needed.
ASSUMPTION: Kuala Lumpur's diverse culture and urban environment provide a stimulating work environment for professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with senior leadership
Key Assessment Areas:
- Creative problem-solving and strategic thinking
- Project management and organizational skills
- Brand management and campaign execution experience
- Communication and interpersonal skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare examples of successful brand management and campaign execution projects from your past experiences.
- Research Hong Leong Bank's brand guidelines and recent marketing campaigns to demonstrate your understanding of the company's brand identity.
ATS Keywords: Brand management, campaign execution, project management, advertising agencies, budget tracking, brand guidelines, creative process, corporate brand initiatives, regional markets
ASSUMPTION: Hong Leong Bank's application process is designed to assess candidates' skills and cultural fit, with a focus on creative problem-solving and strategic thinking.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Brand management software (e.g., Brandfolder, Frontify, Bynder)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: Familiarity with industry-standard software and tools will be beneficial for this role, but specific software proficiency may be trainable.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Integrity
- Respect
- Excellence
- Innovation
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Results-driven and proactive
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you align with Hong Leong Bank's customer-centric approach to business?
- Are you comfortable working in a dynamic, fast-paced environment with multiple stakeholders?
- Do you possess strong communication skills and the ability to collaborate effectively with diverse teams?
ASSUMPTION: Candidates who demonstrate a strong fit with Hong Leong Bank's company values and work style will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple projects and stakeholders simultaneously may require strong organizational skills and time management.
- Working with external vendors and agencies may present communication and coordination challenges.
- Occasional overtime may be required to meet project deadlines.
- Kuala Lumpur's high cost of living may impact the candidate's overall compensation package.
ASSUMPTION: Addressing these challenges proactively and demonstrating strong problem-solving skills will be essential for success in this role.
📈 Similar Roles Comparison
- Compared to other mid-level marketing roles, this position places a greater emphasis on brand management and project management skills.
- In the financial services industry, brand consistency and campaign execution are critical for maintaining customer trust and market share.
- This role offers opportunities for career progression within the marketing department and potentially into senior management positions.
ASSUMPTION: Understanding the unique aspects of this role and the financial services industry will help candidates tailor their application and interview responses effectively.
📝 Sample Projects
- Developing and implementing a comprehensive brand guideline for a regional financial institution
- Managing a high-profile advertising campaign for a new product launch, including vendor coordination and budget tracking
- Planning and executing a corporate brand initiative across multiple markets, with a focus on consistency and local adaptation
ASSUMPTION: Demonstrating relevant project experience and the ability to manage complex brand initiatives will be crucial for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role contribute to Hong Leong Bank's overall business strategy and growth objectives?
- What are the primary challenges facing the brand management function within the bank, and how can this role address them?
- What opportunities exist for professional development and career growth within the marketing department?
- How does Hong Leong Bank support work-life balance for its employees?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process will demonstrate the candidate's interest in and understanding of the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful brand management and campaign execution projects from your past experiences
- Research Hong Leong Bank's brand guidelines and recent marketing campaigns to demonstrate your understanding of the company's brand identity
- Follow up with the hiring manager one week after submission, expressing your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
