Assistant Manager, Marketing Communications

📌 Core Information

🔹 Job Title: Assistant Manager, Marketing Communications

🔹 Company: StarHub Ltd

🔹 Location: Singapore

🔹 Job Type: On-site

🔹 Category: Telecommunications

🔹 Date Posted: April 28, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing strategies to increase brand awareness and drive customer acquisitions
• Planning and executing full-funnel marketing campaigns, including paid media and email marketing
• Collaborating with cross-functional teams to ensure alignment and progress toward shared goals
• Managing and optimizing website content to effectively communicate StarHub's value proposition
• Analyzing business performance and customer insights to optimize marketing strategies

ASSUMPTION: This role requires a balance of creative and analytical thinking, with a strong focus on driving results and managing multiple projects under fast-paced conditions.

📋 Key Responsibilities

✅ Develop and implement marketing strategies and plans to increase awareness of StarHub and achieve business targets

✅ Plan and implement full-funnel campaigns to drive customer acquisitions, including paid media campaigns and email marketing

✅ Work closely with the Digital Marketing team to ensure paid media campaign efficiencies and maximize ROI

✅ Manage and optimize website content to effectively communicate StarHub's value proposition to the target audience

✅ Monitor and analyze business performance to ensure campaign efficacy and optimize marketing strategies

✅ Analyze customer insights, market, and competitor intelligence to deliver recommendations that drive effective segmentation and tailor strategies to address unique customer needs

✅ Manage and allocate marketing budgets to ensure efficient use of resources

ASSUMPTION: This role involves a high degree of collaboration with various teams and requires strong project management and organizational skills to manage multiple diverse projects under fast-paced conditions and shifting priorities.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent preferably in Marketing, Mass Communications, or Business Administration.

Experience: 4-5 years of experience in marketing with a focus on consumer marketing preferred

Required Skills:

• Proven expertise in developing and executing campaigns and driving results
• Strong written, verbal, and non-verbal communication skills
• Creative and analytical thinker
• Excellent project management and organizational skills
• Ability to thrive in managing multiple diverse projects under fast-paced conditions and shifting priorities

Preferred Skills:

• Experience in the telecommunications industry
• Fluency in additional languages

ASSUMPTION: Candidates with experience in consumer marketing and a strong track record of driving results through effective campaigns are highly desirable for this role.

💰 Compensation & Benefits

Salary Range: SGD 6,000 - 8,000 per month (Based on industry standards for a mid-level marketing role in Singapore)

Benefits:

• Medical and dental benefits
• Retirement benefits
• Employee discounts on StarHub services
• Professional development opportunities

Working Hours: Full-time, Monday to Friday, with occasional weekend work as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Singapore. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: StarHub operates in the competitive telecommunications industry, offering a wide range of communication services, including mobile, fixed, and broadband services.

Company Size: StarHub is a mid-sized company with approximately 2,700 employees, providing a supportive and collaborative work environment.

Founded: StarHub was founded in 2000 and is a leading homegrown Singapore company that delivers world-class communications, entertainment, and digital services.

Company Description:

• StarHub is committed to conducting its business in a sustainable and environmentally responsible manner.
• It is listed on the Singapore Exchange mainboard and is a component stock of several sustainability indices.
• StarHub is recognized as the world's most sustainable wireless telecommunication provider on the Corporate Knights Global 100 2025.

Company Specialties:

• Info-communications

Company Website: www.starhub.com

ASSUMPTION: StarHub's commitment to sustainability and corporate social responsibility is an essential aspect of its company culture and values.

📊 Role Analysis

Career Level: Mid-level management, with opportunities for growth and advancement within the marketing department or the broader organization.

Reporting Structure: This role reports directly to the Head of Marketing Communications and may oversee junior marketing team members or interns.

Work Arrangement: On-site, with occasional remote work or flexible hours as needed.

Growth Opportunities:

• Progression to a senior marketing role within the company
• Expanding responsibilities to include additional marketing channels or product lines
• Cross-functional collaboration and learning opportunities within the broader organization

ASSUMPTION: This role offers significant growth potential for candidates looking to advance their marketing careers within a dynamic and innovative organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities.

Office Location(s): 67 Ubi Ave 1, #03-01 StarHub Green, Singapore, 408942

Geographic Context:

• Singapore is a multicultural city-state and island country in Southeast Asia, known for its business-friendly environment and high quality of life.
• The office is located in the Ubi industrial estate, with easy access to public transportation and nearby amenities.
• The area is home to numerous multinational corporations and offers ample opportunities for networking and professional growth.

Work Schedule: Standard office hours, with flexibility for remote work or flexible hours as needed.

ASSUMPTION: The office environment at StarHub is designed to foster collaboration, innovation, and employee well-being, with a strong focus on work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the Head of Marketing Communications or another senior team member

Key Assessment Areas:

• Marketing expertise and campaign development skills
• Analytical and problem-solving abilities
• Communication and presentation skills
• Cultural fit and alignment with StarHub's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare examples of successful marketing campaigns you've developed and executed
• Research StarHub's marketing strategies and be ready to discuss how you can contribute to their ongoing initiatives

ATS Keywords: Marketing strategies, campaign development, digital marketing, content management, performance analysis, customer insights, market intelligence, budget management, project management, communication skills, creative thinking, analytical thinking, organizational skills, collaboration, consumer marketing, trial and acquisition strategies

ASSUMPTION: The application process at StarHub is designed to assess candidates' marketing expertise, problem-solving skills, and cultural fit, with a focus on finding the best fit for the organization's needs.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce)
• Social media management tools (e.g., Hootsuite, Buffer)
• Search engine optimization (SEO) tools (e.g., SEMrush, Ahrefs)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and responsibilities within the marketing department.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Integrity
• Innovation
• Collaboration
• Sustainability

Work Style:

• Dynamic and fast-paced environment
• Collaborative and team-oriented culture
• Focus on continuous learning and improvement
• Strong emphasis on work-life balance

Self-Assessment Questions:

• Do you have a proven track record of developing and executing successful marketing campaigns?
• Are you comfortable working in a fast-paced, collaborative environment with shifting priorities?
• Do you share StarHub's commitment to sustainability and corporate social responsibility?

ASSUMPTION: StarHub values candidates who are passionate about marketing, customer-focused, and committed to driving results in a dynamic and collaborative work environment.

⚠️ Potential Challenges

• Managing multiple diverse projects under fast-paced conditions and shifting priorities
• Keeping up with the latest marketing trends and technologies in a rapidly evolving industry
• Balancing the need for creativity and innovation with the requirement to meet business targets and drive results
• Collaborating effectively with cross-functional teams, including sales, product, and go-to-market teams

ASSUMPTION: These challenges can be overcome by strong project management skills, a customer-first mindset, and a willingness to adapt and learn in a dynamic work environment.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Marketing Specialist position, but with a focus on consumer marketing and brand awareness
• In the telecommunications industry, this role may involve additional responsibilities related to product marketing or customer acquisition
• Career progression may include moving into a senior marketing role, such as a Marketing Director or Vice President of Marketing

ASSUMPTION: While this role shares similarities with other marketing positions, its focus on consumer marketing and brand awareness sets it apart and offers unique opportunities for growth and development.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new mobile device or service
• Analyzing customer data to segment the market and tailor marketing strategies to address unique customer needs
• Managing and optimizing website content to improve search engine rankings and drive organic traffic

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and execute effective marketing campaigns, analyze data to inform marketing strategies, and manage website content to drive business results.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other marketing teams and cross-functional departments?
• What are the most significant challenges facing the marketing department, and how can this role help address them?
• What opportunities are there for professional development and growth within the marketing department or the broader organization?
• How does StarHub support work-life balance for its employees?

ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, collaboration opportunities, and growth potential, as well as StarHub's commitment to employee well-being and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare examples of successful marketing campaigns you've developed and executed
• Research StarHub's marketing strategies and be ready to discuss how you can contribute to their ongoing initiatives
• Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.