📌 Core Information
🔹 Job Title: Manager, Communications and Public Relations
🔹 Company: FCT
🔹 Location: Oakville, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: Insurance
🔹 Date Posted: 2025-04-23
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading a team to drive value for FCT through creative activities
- Executing the enterprise brand marketing strategy
- Managing marketing communication campaigns
- Coordinating with cross-functional teams
- Ensuring consistent brand messaging
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to manage multiple projects simultaneously.
📋 Key Responsibilities
✅ Support day-to-day activities with media monitoring, media hits newsletter, and daily morning briefing
✅ Research, write, edit, and distribute press releases
✅ Manage project deliverables, ensuring they are completed in a timely manner
✅ Monitor, maintain, and respond to public media inquiries
✅ Develop and maintain the external brand communications editorial calendar mapped to external communications objectives
✅ Maintain editorial governance so content is consistent with our brand voice, style, and tone
✅ Plan, execute, and attend conferences and events
✅ Create presentations, communications plans, corporate communications materials, media releases, and event kits
✅ Manage corporate event sponsorships
✅ Work with PR agency to maintain positive brand presence
✅ Develop and maintain crisis communication plan
✅ Work with key team members to brainstorm content ideas, in line with the company’s strategy and in support of various brand initiatives
✅ Support and evaluate results of campaigns and events with the team
✅ Build and maintain relationships with journalists and key external stakeholders
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and stakeholder management, requiring strong communication and organizational skills.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, public relations, journalism, communications, English, a related field, or equivalent experience
Experience: Minimum 10 years of marketing experience, preferably in financial services (banking or insurance), with at least 5 to 7 years in a related role
Required Skills:
- Excellent written and verbal communication skills
- Strong organizational skills and attention to detail
- Ability to work well under tight deadlines and prioritize responsibilities to meet deadlines
- Ability to work in a collaborative work environment
- Ability to learn new concepts and skills quickly
Preferred Skills:
- Knowledge of Microsoft Office Suite (Excel, Outlook, PowerPoint, and Word)
- Social media platforms (Twitter, Facebook, YouTube)
- Media monitoring/PR analytics software (Meltwater, Sprout Social)
ASSUMPTION: Candidates with relevant experience in financial services and a strong background in marketing communications are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 CAD per year (based on industry standards for a Manager, Communications and Public Relations role in the Greater Toronto Area)
Benefits:
- Comprehensive benefits including virtual healthcare and an Employee & Family Assistance Program
- Group retirement savings plan with company match
- Paid holidays and generous paid time off
- Hybrid work arrangements
- Paid volunteer opportunities and charitable donation matching
- Employee recognition programs with referral incentives
- Potential for performance-based incentives
- Stock purchase plan
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: FCT operates in the insurance industry, specifically focusing on title insurance, default solutions, and other real estate-related products and services.
Company Size: FCT has over 1,200 employees across Canada, making it a mid-sized company with a significant presence in the industry.
Founded: FCT was founded in 1991 and is headquartered in Oakville, Ontario.
Company Description:
- FCT provides industry-leading title insurance, default solutions, and other real estate-related products and services to approximately 450 lenders, 43,000 legal professionals, and 5,000 recovery professionals, as well as real estate agents, mortgage brokers, and builders nationwide.
- FCT has been certified as a Great Place to Work® for ten consecutive years (2015-2024) and has been recognized for its positive work culture and employee engagement.
- FCT's parent company, First American Financial Corporation, has also been named one of the 100 Best Companies to Work for by Great Place to Work® and Fortune Magazine for nine consecutive years (2015-2023).
Company Specialties:
- Title insurance policies and coverage
- Mortgage and real estate fraud
- Land title and land registry systems in Canada
- Title defects and rectification
- Underwriting
- Commercial development on First Nations lands
- Default solutions
- Valuation services
Company Website: https://www.fct.ca
ASSUMPTION: FCT's extensive experience and expertise in the title insurance and real estate industries make it a strong and stable employer with significant growth potential.
📊 Role Analysis
Career Level: This role is at the manager level, requiring strategic thinking, leadership, and the ability to manage and mentor a team.
Reporting Structure: The Manager, Communications and Public Relations will report directly to the Director, Marketing and will oversee a team of communications professionals.
Work Arrangement: This role offers a hybrid work arrangement, with a combination of on-site and remote work.
Growth Opportunities:
- As FCT continues to grow and expand its services, there may be opportunities for the incumbent to take on additional responsibilities or move into a more senior role within the organization.
- FCT's commitment to employee development and training provides opportunities for professional growth and advancement.
ASSUMPTION: This role offers a unique opportunity to work for a well-established and respected company in the insurance industry, with a strong focus on employee engagement and development.
🌍 Location & Work Environment
Office Type: FCT's headquarters is a modern, professional office environment with collaborative workspaces and meeting rooms.
Office Location(s): 2235 Sheridan Garden Drive, Oakville, Ontario L6J 7Y5, Canada
Geographic Context:
- Oakville is a suburban town in the Greater Toronto Area, offering a mix of urban and rural living with easy access to major highways and public transportation.
- The area is known for its high-quality schools, family-friendly neighborhoods, and abundant recreational opportunities.
- Oakville is home to a diverse and multicultural population, with a strong sense of community and a vibrant downtown core.
Work Schedule: The hybrid work arrangement allows for flexibility in scheduling, with a mix of on-site and remote work throughout the week.
ASSUMPTION: Oakville offers a high quality of life with a mix of urban and rural living, making it an attractive location for both work and personal life.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the Director, Marketing
- Background check and reference check
- Job offer
Key Assessment Areas:
- Communication skills, both written and verbal
- Organizational skills and attention to detail
- Ability to work under tight deadlines and prioritize responsibilities
- Cultural fit and alignment with FCT's values and mission
- Relevant experience in marketing communications and the insurance industry
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide specific examples of your achievements in marketing communications and how they demonstrate your qualifications for this role
- Prepare thoughtful questions to ask during the interview to show your interest in the role and FCT as a company
ATS Keywords: Marketing, Communications, Public Relations, Brand Management, Campaign Management, Event Planning, Stakeholder Relations, Media Relations, Crisis Communications, Team Leadership, Project Management, Insurance Industry, Financial Services
ASSUMPTION: FCT's hiring process is designed to assess candidates' skills and cultural fit, with a focus on finding the best match for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, Outlook, PowerPoint, and Word)
- Social media platforms (Twitter, Facebook, YouTube)
- Media monitoring/PR analytics software (Meltwater, Sprout Social)
- Project management tools (Asana, Trello, Microsoft Project)
- CMS and website management tools (WordPress, Drupal, Adobe Experience Manager)
- Design and graphics software (Adobe Creative Suite, Canva)
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required, as FCT provides training and support to help employees develop the skills they need to succeed in their roles.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Acting with honesty and fairness in all aspects of our business
- Respect: Valuing and appreciating the diversity of our employees, customers, and partners
- Excellence: Striving for the highest standards in all that we do
- Innovation: Embracing change and continuous improvement
- Collaboration: Working together to achieve our shared goals
Work Style:
- FCT fosters a collaborative and inclusive work environment, with a focus on teamwork and open communication
- The company encourages innovation and continuous learning, with a strong commitment to professional development and growth
- FCT values work-life balance and offers flexible work arrangements to support employees' personal and professional goals
Self-Assessment Questions:
- Do you align with FCT's core values, and how have you demonstrated these values in your previous roles?
- How do you handle working in a fast-paced, dynamic environment, and how do you prioritize your workload to meet tight deadlines?
- How do you approach building and maintaining relationships with key external stakeholders, such as journalists and media outlets?
ASSUMPTION: FCT's culture is characterized by its commitment to its core values, fostering a collaborative and inclusive work environment, and encouraging innovation and continuous learning.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, with tight deadlines and competing priorities
- The insurance industry can be complex and rapidly changing, requiring the incumbent to stay up-to-date with industry trends and regulations
- The hybrid work arrangement may present challenges in terms of communication and collaboration with team members who are working remotely
- Oakville's suburban location may present challenges for candidates who prefer an urban work environment
ASSUMPTION: These challenges can be mitigated with strong organizational skills, effective time management, and a commitment to open communication and collaboration.
📈 Similar Roles Comparison
- This role is similar to a Communications Manager or Public Relations Manager role in other industries, but with a focus on the insurance industry and title insurance specifically
- The insurance industry is highly regulated, requiring a strong understanding of industry-specific regulations and compliance requirements
- This role offers the opportunity to work for a well-established and respected company in the insurance industry, with a strong focus on employee engagement and development
ASSUMPTION: This role offers a unique opportunity to work in the insurance industry, with a focus on title insurance and a strong commitment to employee engagement and development.
📝 Sample Projects
- Developing and executing a comprehensive brand marketing strategy for FCT, including brand positioning, messaging, and visual identity
- Managing a team to plan, execute, and evaluate a major industry conference or event, such as the Canadian Mortgage Awards or the Ontario Land Surveyors' Association conference
- Creating and implementing a crisis communication plan to address a major data breach or other significant reputational risk
ASSUMPTION: These projects demonstrate the strategic and tactical aspects of the role, as well as the incumbent's ability to manage and lead a team to achieve specific objectives.
❓ Key Questions to Ask During Interview
- How does FCT support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does FCT measure the success of its brand marketing efforts, and what are the key performance indicators (KPIs) for this role?
- What is the company's approach to work-life balance, and how does it support employees' personal and professional goals?
- How does FCT foster a culture of innovation and continuous learning, and what opportunities are there for employees to contribute to this process?
ASSUMPTION: These questions demonstrate the incumbent's interest in the role and FCT as a company, as well as their understanding of the key priorities and expectations for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on marketing communications and the insurance industry
- Prepare thoughtful questions to ask during the interview to show your interest in the role and FCT as a company
- If selected for an interview, be prepared to provide specific examples of your achievements in marketing communications and how they demonstrate your qualifications for this role
- Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
