Assistant Manager, Marketing Communications

📌 Core Information

🔹 Job Title: Assistant Manager, Marketing Communications

🔹 Company: StarHub Ltd

🔹 Location: Singapore

🔹 Job Type: Full-Time, On-site

🔹 Category: Marketing

🔹 Date Posted: June 25, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing strategies to increase brand awareness and drive customer acquisitions
• Planning and executing full-funnel campaigns, including paid media and email marketing
• Collaborating with cross-functional teams to ensure alignment and progress toward shared goals
• Managing and optimizing website content to effectively communicate the company's value proposition
• Monitoring and analyzing business performance to optimize marketing strategies

ASSUMPTION: This role requires a strong balance of creative and analytical thinking, as well as excellent project management skills to manage multiple diverse projects under fast-paced conditions and shifting priorities.

📋 Key Responsibilities

✅ Develop and implement marketing strategies and plans to increase awareness of StarHub to achieve business targets and promote market growth

✅ Plan and implement full-funnel campaigns to drive customer acquisitions, including paid media campaigns and email marketing

✅ Work closely with the Digital Marketing team to ensure paid media campaign efficiencies and maximize ROI

✅ Manage and optimize website content to effectively communicate the company's value proposition to the target audience

✅ Monitor and analyze business performance to ensure campaign efficacy and optimize marketing strategies

✅ Analyze customer insights, market, and competitor intelligence to deliver recommendations that drive effective segmentation and tailor strategies to address the unique needs of existing and new customers, as well as identify opportunities in growth sectors

✅ Manage and allocate marketing budgets to ensure efficient use of resources

ASSUMPTION: This role may require occasional overtime or weekend work to meet project deadlines or attend events.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent preferably in Marketing, Mass Communications, or Business Administration.

Experience: 4-5 years of experience in marketing with a focus on consumer marketing preferred

Required Skills:

• Proven expertise in developing and executing campaigns and driving results
• Strong written, verbal, and non-verbal communication skills
• Creative and analytical thinker
• Excellent project management and organizational skills
• Ability to thrive in managing multiple diverse projects under fast-paced conditions and shifting priorities

Preferred Skills:

• Experience with marketing automation tools
• Fluency in multiple languages

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the company's focus on the English-speaking market in Singapore.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Assistant Manager role in Singapore, the estimated salary range is SGD 6,000 - 8,000 per month. This range may vary depending on the candidate's experience and skills.

Benefits:

• Medical and dental benefits
• Retirement benefits (e.g., CPF contributions)
• Employee discounts on StarHub services
• Training and development opportunities

Working Hours: Standard office hours are Monday to Friday, 9:00 AM to 6:00 PM. However, the role may require occasional overtime or weekend work to meet project deadlines or attend events.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills. The actual salary range may be different and should be confirmed with the employer.

📌 Applicant Insights

🔍 Company Context

Industry: StarHub operates in the telecommunications industry, providing a wide range of communication services, including mobile, fixed-line, broadband, and TV services.

Company Size: StarHub is a mid-sized company with approximately 2,700 employees, providing a collaborative and dynamic work environment.

Founded: StarHub was founded in 2000 and is headquartered in Singapore.

Company Description:

• StarHub is a leading homegrown Singapore company that delivers world-class communications, entertainment, and digital services.
• With its extensive fibre and wireless infrastructure and global partnerships, StarHub brings to people, homes, and enterprises quality mobile and fixed services, a broad suite of premium content, and a diverse range of communication solutions.
• StarHub is committed to conducting its business sustainably and responsibly, being named among TIME’s World’s Most Sustainable Companies 2025 and ranked as the world’s most sustainable wireless telecommunication provider on the Corporate Knights Global 100 (2025).

Company Specialties:

• Info-communications

Company Website: www.starhub.com

ASSUMPTION: StarHub's focus on sustainability and corporate social responsibility may indicate a strong company culture that values ethical and environmentally friendly business practices.

📊 Role Analysis

Career Level: This role is an assistant manager position, indicating a mid-level career path within the marketing department.

Reporting Structure: The Assistant Manager, Marketing Communications will report directly to the Manager, Marketing Communications and work closely with cross-functional teams, including Sales, Product, and Go-to-Market.

Work Arrangement: This role is on-site, requiring the incumbent to work from StarHub's headquarters in Singapore. However, occasional remote work may be possible with prior approval.

Growth Opportunities:

• Progression to a Manager or Senior Manager role within the Marketing Communications department
• Expansion into other areas of marketing or related fields, such as product management or business development
• International assignments or secondments, given StarHub's global partnerships and presence

ASSUMPTION: StarHub's focus on employee development and training may provide opportunities for professional growth and career advancement.

🌍 Location & Work Environment

Office Type: StarHub's headquarters is a modern, collaborative workspace designed to foster innovation and teamwork.

Office Location(s): 67 Ubi Ave 1, #03-01 StarHub Green, Singapore 408942

Geographic Context:

• Singapore is a multicultural city-state and island country in Southeast Asia, known for its tropical climate, diverse food scene, and vibrant business environment.
• The office is located in the Ubi industrial estate, offering easy access to public transportation and nearby amenities.
• The area is home to several other tech and telecommunications companies, providing ample networking opportunities.

Work Schedule: The standard workweek is Monday to Friday, with core hours from 10:00 AM to 4:00 PM. However, the role may require occasional overtime or weekend work to meet project deadlines or attend events.

ASSUMPTION: The work environment at StarHub is likely to be fast-paced, dynamic, and collaborative, given the company's focus on innovation and customer-centricity.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the department head or other senior stakeholders

Key Assessment Areas:

• Marketing and campaign strategy development
• Project management and organizational skills
• Communication and interpersonal skills
• Analytical and problem-solving abilities
• Cultural fit and alignment with StarHub's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, campaign successes, and analytical skills.
• Prepare examples of your marketing strategies, campaign plans, and results to discuss during the interview.
• Research StarHub's industry, competitors, and recent marketing campaigns to demonstrate your understanding of the company and its market.

ATS Keywords: Marketing Strategies, Campaign Development, Digital Marketing, Project Management, Analytical Thinking, Communication Skills, Customer Insights, Market Analysis, Budget Management, Creative Thinking, Organizational Skills, Collaboration, Promotional Events, Full-Funnel Campaigns, Website Management, Performance Monitoring

ASSUMPTION: The application process may involve assessments or case studies to evaluate the candidate's marketing and analytical skills, as well as their cultural fit with the company.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Search engine optimization (SEO) tools (e.g., SEMrush, Ahrefs)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The specific tools and technologies used may vary depending on the department's preferences and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation
• Collaboration
• Integrity
• Sustainability

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Data-driven and analytical
• Customer-focused and results-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a strong customer-centric mindset and a passion for driving results?
• Are you committed to conducting business sustainably and responsibly?

ASSUMPTION: StarHub's focus on innovation, collaboration, and sustainability may indicate a strong company culture that values adaptability, teamwork, and ethical business practices.

⚠️ Potential Challenges

• Managing multiple diverse projects under fast-paced conditions and shifting priorities
• Balancing creative and analytical thinking to develop effective marketing strategies
• Occasional overtime or weekend work to meet project deadlines or attend events
• Keeping up with the latest marketing trends and technologies in a rapidly evolving industry

ASSUMPTION: The role may present challenges in managing competing priorities and balancing creative and analytical thinking, but it also offers opportunities for professional growth and development.

📈 Similar Roles Comparison

• Compared to other marketing communications roles, this position places a stronger emphasis on campaign development and execution, as well as cross-functional collaboration.
• In the telecommunications industry, marketing communications roles often focus on driving customer acquisitions and retention, as well as brand awareness and positioning.
• Career progression in this role may involve moving into a managerial or senior-level position within the marketing communications department or exploring other areas of marketing or related fields.

ASSUMPTION: This role may differ from similar positions in other industries or companies, as the telecommunications industry has unique marketing challenges and opportunities.

📝 Sample Projects

• Developing and implementing a marketing campaign to drive customer acquisitions for a new product launch
• Analyzing customer insights and market trends to segment the target audience and tailor marketing strategies
• Managing and optimizing website content to improve search engine rankings and drive organic traffic
• Collaborating with cross-functional teams to plan and execute promotional events, such as product launches or customer appreciation events

ASSUMPTION: The specific projects undertaken in this role may vary depending on the company's marketing priorities and the incumbent's skills and expertise.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing Communications department?
• How does this role contribute to StarHub's overall business strategy and growth objectives?
• What are the key performance indicators (KPIs) used to measure the success of marketing campaigns in this role?
• How does StarHub support the professional development and growth of its employees?
• What are the most challenging aspects of this role, and how have previous incumbents approached them?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate your interest in the role and commitment to StarHub's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience, campaign successes, and analytical skills.
• Prepare examples of your marketing strategies, campaign plans, and results to discuss during the interview.
• Research StarHub's industry, competitors, and recent marketing campaigns to demonstrate your understanding of the company and its market.
• Follow up with the hiring manager within one week after submitting your application to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.