🔹 Job Title: Assistant Manager, Marketing (CRM)
🔹 Company: Western Union
🔹 Location: Santa Ana, Costa Rica
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: Hybrid (3 days on-site)
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of CRM marketing strategies and a proven track record in driving customer satisfaction and revenue growth.
✅ Develop and implement customer CRM strategies and initiatives across the Americas to drive customer satisfaction, loyalty, and revenue growth for active, passive, and churned customers
✅ Work with leaders in the Americas to identify and analyze customer behavior and preferences to tailor and personalize communication and offerings, choosing the right channel, and manage already existing messages (copy, visuals, and target audiences)
✅ Drive an omnichannel approach via email, in-app, push, web, social, and other channels
✅ Strategize global performance marketing initiatives to drive lower cost per transaction and increased revenue
✅ Develop and execute testing and optimization plans
✅ Analyze and report on campaign performance
ASSUMPTION: This role requires a high level of autonomy and leadership, with the ability to work independently and collaborate effectively with cross-functional teams.
Education: Bachelor’s degree in marketing, Administration, Advertising, or a related field
Experience: 3+ years of progressive experience in CRM marketing, in a company or agency setting, ideally working with multiple countries
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in a similar role or industry will have a competitive advantage.
Salary Range: The salary range for this role is estimated to be between $45,000 and $60,000 USD per year, based on industry standards for a marketing manager with 2-5 years of experience in Costa Rica.
Benefits:
Working Hours: Full-time, with a hybrid work arrangement requiring on-site presence for a minimum of three days a week
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and the company's internal policies.
Industry: Western Union operates in the financial services industry, specifically in money transfer services, business financial services, bill payment, and digital financial services.
Company Size: Western Union has 5,001-10,000 employees globally, providing a large and diverse work environment.
Founded: Western Union was founded in 1851 and has since grown into a global leader in financial services.
Company Description:
Company Specialties:
Company Website: westernunion.com
ASSUMPTION: Western Union's extensive global presence and diverse workforce offer unique opportunities for career growth and development.
Career Level: This role is at the intermediate level, requiring 2-5 years of experience in CRM marketing.
Reporting Structure: The Assistant Manager, Marketing (CRM) reports directly to the Marketing Manager or a similar role within the organization.
Work Arrangement: This role follows a hybrid work arrangement, requiring on-site presence for a minimum of three days a week.
Growth Opportunities:
ASSUMPTION: Successful candidates will have opportunities to grow both personally and professionally within the organization.
Office Type: Western Union's office in Santa Ana, Costa Rica, is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): Parque Empresarial Forum II, Frente a Bosques de Lindora, edificio B, 1er Piso, Santa Ana, San Jose 333-1150, CR
Geographic Context:
Work Schedule: Full-time, with a hybrid work arrangement requiring on-site presence for a minimum of three days a week
ASSUMPTION: The hybrid work arrangement offers flexibility and a balance between on-site collaboration and remote work.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: CRM marketing, customer satisfaction, loyalty programs, revenue growth, customer behavior analysis, omnichannel marketing, performance marketing, testing and optimization, analytical skills, leadership, communication, creativity, Microsoft Excel, Power BI, English proficiency
ASSUMPTION: Applicants who demonstrate a strong understanding of CRM marketing strategies and a proactive approach to problem-solving will have a competitive advantage.
ASSUMPTION: Proficiency in relevant tools and technologies is essential for success in this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who demonstrate a strong fit with Western Union's values and work style will be more likely to succeed in this role.
ASSUMPTION: Successful candidates will be proactive, adaptable, and able to thrive in a challenging and fast-paced work environment.
ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests.
ASSUMPTION: These sample projects illustrate the types of initiatives an Assistant Manager, Marketing (CRM) might work on, demonstrating the role's focus on data-driven decision-making and strategic planning.
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and the company, and provides valuable insights into the work environment and expectations.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.