📌 Core Information
🔹 Job Title: Lifecycle Marketing Manager - Vancouver
🔹 Company: Zen Educate
🔹 Location: Vancouver, British Columbia, Canada
🔹 Job Type: Full Time
🔹 Category: Education Administration Programs
🔹 Date Posted: 2025-05-28
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Owning the CRM and lifecycle strategy for Zen Educate's marketplace
- Managing key marketing channels including CRM and in-app messaging for schools and supply teachers
- Collaborating with product teams to optimize automated product emails and monitor campaign performance
- Conducting A/B tests to identify improvements in messaging campaigns and landing pages
ASSUMPTION: This role requires a strong background in CRM management and marketing to effectively own end-to-end campaign delivery and drive user engagement.
📋 Key Responsibilities
✅ Own the CRM and lifecycle strategy, including user segmentation and optimizing user journey
✅ Own key marketing channels including CRM and in-app messaging for both sides of the marketplace (schools and supply teachers)
✅ Responsible for planning and roadmap of the end-to-end CRM lifecycle including segmentation of customers
✅ Monitor performance data for marketing mails and work closely with product on automated product emails
✅ Setup and run A/B tests to identify new ideas and improvements in our messaging campaigns and landing pages
✅ Ensure all our CRM systems are up-to-date, support integration of new triggers and closely monitor our deliverability
✅ Measure and report on the impact on CRM metrics and campaign reporting. Use data to inform future campaign planning.
ASSUMPTION: The role requires a high level of data analysis and interpretation skills to effectively measure and report on campaign performance.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of proven experience in CRM roles, owning end-to-end campaign delivery
Required Skills:
- Proven CRM expertise and experience managing end-to-end CRM campaigns
- Strong analytical skills, with the ability to interpret data and extract actionable insights
- Excellent written and verbal communication skills, with the ability to work with other teams to uncover opportunities for impact
- Adaptability and a strong bias to action, with the ability to manage multiple projects simultaneously in a fast-paced environment
Preferred Skills:
- Experience with Customer.io, Mixpanel, and SQL
- Passion for the education sector and commitment to the company's success
- Growth mindset and dedication to growing skills as a professional
ASSUMPTION: Candidates with experience in marketing or growth hacking and a strong background in CRM management will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $90,000 - $110,000 CAD per year
Benefits:
- Health, dental, and vision coverage
- 20 days of vacation
- Ownership in the company through option grants
Working Hours: Full-time, with standard business hours
ASSUMPTION: The salary range provided is based on industry standards for marketing roles with similar experience levels in the Vancouver area.
📌 Applicant Insights
🔍 Company Context
Industry: Zen Educate operates in the Education Administration Programs industry, focusing on revolutionizing education recruitment by connecting schools with supply staff and saving schools money on recruitment costs.
Company Size: Zen Educate has 51-200 employees, providing a mid-sized company environment where applicants can expect a tight-knit team and opportunities for growth.
Founded: Zen Educate was founded in 2016, with a mission to change the world of education recruitment by reducing agency fees and providing high-quality supply staff to schools.
Company Description:
- Zen Educate is an online platform that connects schools with supply staff, saving schools over £27M in recruitment costs to date
- The company offers compliance management tools, professional training, and access to hundreds of profiles of fully vetted teachers and support staff
- Zen Educate is committed to creating a safe, inclusive, and equitable environment for all, with a diverse team and a focus on hiring from a wide pool of candidates
Company Specialties:
- Education Staffing and EdTech
Company Website: https://www.zeneducate.com
ASSUMPTION: Zen Educate's focus on diversity, equity, and inclusion creates an inclusive work environment where applicants can thrive and contribute to the company's mission.
📊 Role Analysis
Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in CRM management and marketing.
Reporting Structure: The Lifecycle Marketing Manager will report directly to the Head of Marketing and work closely with product teams to optimize campaign performance.
Work Arrangement: This role is on-site, with standard business hours and the opportunity for flexible work arrangements based on team needs and performance.
Growth Opportunities:
- As Zen Educate continues to grow, there will be opportunities for the Lifecycle Marketing Manager to take on more responsibilities and advance their career within the company
- The company offers ownership in the form of option grants, providing employees with the opportunity to share in the company's success
ASSUMPTION: Zen Educate's rapid growth and expansion into new markets present exciting opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Zen Educate's office is located in London (Oval), United Kingdom, with a fun-loving and tight-knit team environment.
Office Location(s): London (Oval), United Kingdom
Geographic Context:
- The office is located in a vibrant and diverse neighborhood, with easy access to public transportation and nearby amenities
- The company's focus on diversity and inclusion creates a welcoming and supportive work environment for employees from all backgrounds
- The office is designed to foster collaboration and creativity, with open workspaces and dedicated areas for team meetings and brainstorming sessions
Work Schedule: Standard business hours, with the opportunity for flexible work arrangements based on team needs and performance
ASSUMPTION: Zen Educate's office environment is designed to support the company's mission and values, with a focus on creating a safe, inclusive, and equitable workspace for all employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the Head of Marketing
Key Assessment Areas:
- CRM expertise and experience
- Analytical skills and data interpretation
- Communication and collaboration skills
- Adaptability and problem-solving skills
Application Tips:
- Highlight relevant CRM experience and achievements in your resume
- Prepare examples of data-driven decision-making and campaign optimization strategies
- Demonstrate your passion for the education sector and commitment to Zen Educate's mission in your cover letter
- Research Zen Educate's company culture and values to ensure a strong fit
ATS Keywords: CRM, lifecycle marketing, user segmentation, campaign optimization, data analysis, marketing mails, A/B testing, customer.io, Mixpanel, SQL
ASSUMPTION: Zen Educate's interview process is designed to assess candidates' technical skills and cultural fit, with a focus on finding the best fit for the company's mission and values.
🛠️ Tools & Technologies
- Customer.io
- Mixpanel
- SQL
- CRM software (specific platform not mentioned)
ASSUMPTION: The required tools and technologies for this role may change or evolve as Zen Educate continues to grow and expand its operations.
👔 Cultural Fit Considerations
Company Values:
- Mission-driven work
- Fun-loving and tight-knit team
- Diversity, equity, and inclusion
Work Style:
- Collaborative and supportive team environment
- Fast-paced and adaptable work culture
- Focus on growth and continuous learning
Self-Assessment Questions:
- Do you share Zen Educate's passion for revolutionizing education recruitment and creating a positive impact on the education sector?
- Are you comfortable working in a fast-paced, collaborative environment with a tight-knit team?
- Do you have a growth mindset and a strong commitment to continuous learning and professional development?
ASSUMPTION: Zen Educate's company culture is designed to support the company's mission and values, with a focus on creating a safe, inclusive, and equitable workspace for all employees.
⚠️ Potential Challenges
- The role requires a high level of data analysis and interpretation skills, which may be challenging for candidates without a strong background in CRM management and marketing
- The fast-paced work environment may present challenges for candidates who prefer a more structured or predictable work environment
- The role may require occasional work outside of standard business hours to meet campaign deadlines or address performance issues
- The company's rapid growth and expansion into new markets may present challenges related to scaling operations and maintaining a consistent level of quality and service
ASSUMPTION: Zen Educate's focus on diversity, equity, and inclusion creates an inclusive work environment where employees can overcome challenges and contribute to the company's success.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a strong emphasis on CRM management and data analysis, with a focus on optimizing user engagement and campaign performance
- The role requires a high level of technical expertise in CRM software and marketing automation tools, with a focus on driving user engagement and conversion
- As a mid-career role, this position offers opportunities for career growth and development within the company, with a focus on driving impact and contributing to the company's mission
ASSUMPTION: Zen Educate's focus on innovation and continuous improvement creates a dynamic work environment where employees can grow and develop their skills over time.
📝 Sample Projects
- Developing and implementing a new user segmentation strategy to optimize campaign performance and engagement
- Conducting A/B tests to identify improvements in messaging campaigns and landing pages, with a focus on driving user conversion and retention
- Collaborating with product teams to optimize automated product emails and monitor campaign performance, with a focus on driving user engagement and satisfaction
ASSUMPTION: Zen Educate's focus on data-driven decision-making and continuous improvement creates a dynamic work environment where employees can drive impact and contribute to the company's success.
❓ Key Questions to Ask During Interview
- Can you describe the typical day-to-day responsibilities of this role and how they align with Zen Educate's mission and values?
- How does Zen Educate support the professional growth and development of its employees, particularly in the marketing and CRM management areas?
- Can you provide examples of how Zen Educate's focus on diversity, equity, and inclusion is reflected in the company's policies, practices, and culture?
- How does Zen Educate measure the success of its marketing campaigns, and what key performance indicators (KPIs) are used to track progress and inform decision-making?
- What opportunities are there for career growth and advancement within Zen Educate, particularly for employees who demonstrate strong performance and a commitment to the company's mission?
ASSUMPTION: Zen Educate's interview process is designed to assess candidates' technical skills and cultural fit, with a focus on finding the best fit for the company's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Highlight relevant CRM experience and achievements in your resume, with a focus on data-driven decision-making and campaign optimization strategies
- Prepare examples of your passion for the education sector and commitment to Zen Educate's mission in your cover letter
- Research Zen Educate's company culture and values to ensure a strong fit and demonstrate your understanding of the company's mission and vision
- Follow up with the hiring manager one week after submission to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
